A Marketer’s Guide to the Powerful Benefits of Consistent Link Building
If you’ve been in the SEO game for a while now, we’re sure you’ve picked up on the indispensable nature of consistent link building.
Imagine walking into an upscale restaurant in Beverly Hills and being ushered to your table by an impeccably dressed server. You can’t help but feast your eyes on the compelling interior design that fuses modern décor with eclectic colors and textures.
You’re handed a gorgeous manila menu that carries a soft whiff of fresh lavender and boysenberry.
As you browse through the delectable offerings, you notice perfectly-placed recommendations for pre-dining and post-dining festivities. While the thought of diving into flavorful filet mignon sounds like a dream, following the gourmet meal with a local outdoor concert sounds just as good.
In fact, you’re already browsing through the pre-dining activities so you can plan ahead and have an even better experience next time around!
While you leave with a great impression of the restaurant’s engaging and interactive approach, the restaurant owner and their collaborators leave with great business.
Replicate the same strategy for your online business, and you have link building at its finest.
Simply put, an experienced link building service helps businesses acquire backlinks from websites with a high page and domain authority (i.e. the restaurant in this case). As one of the most effective and whip-smart digital marketing strategies, consistent link building is designed to help companies attract high-quality traffic and increase revenue.
If you’re new to the world of link building, we suggest checking out our previous blog on link building tips and tricks where we cover all the basics.
In this blog, we’ll walk you through the powerful benefits of link building so you can get a glimpse into how your business can benefit from partnering with a white hat link building service.
Let’s dive in!
1. Get a Much-Needed Boost in Quality Website Traffic
According to 41% of established companies, link building is the single most difficult SEO tactic to engage in.
While its efficacy makes the process worthwhile, many brands tend to abandon their link building strategies halfway through.
They fail to reap the benefits of consistent link building.
If you tried your hand at earning backlinks but couldn’t keep up with the project in the long run, you may not have witnessed the results you were hoping for.
As one of the most effective ways to build a hyper-specific audience, consistent link building helps attract targeted and localized quality traffic.
As established companies within the same industry link to your products/services, you’ll attract the right kind of audience.
Let’s look at it this way.
If you run a hair salon business in Manhattan, targeting men who are passionate about video games in Iowa is probably not the best way to go about things. And unless you have a streamlined link building strategy in place, it’s very likely that you’ll attract haphazard traffic.
While the numbers may indicate you’re on the right track, your efforts will ultimately go in vain.
Instead, link building strategies increase your chances of receiving quality backlinks from industry-relevant companies. This helps boost systematic traffic, thereby increasing the visitor-to-lead conversion rate.
We suggest using Ahrefs’ free backlink checker to determine the number of backlinks your website is currently receiving.
Here’s what the results should look like:
Consult link building specialists to help break down the information and demarcate high-quality backlinks from low-quality backlinks.
As you receive a customized white hat link building plan for your website, you’ll manage to increase and sustain quality website traffic in the long run.
Here are some key link building strategies you should focus on to attract quality traffic:
- Write engaging, optimized, and value-added guest blogs
- Use high-quality external and internal links
- Leverage a broken link building strategy
- Convert unlinked mentions into backlinks
- Maintain an active social media presence
- Create eye-catching, optimized, and easy-to-navigate infographics
2. Improve Search Rankings for Better Visibility and Exposure
According to research, a whopping 72% of SEO experts admit that quality backlinks are one of the leading factors that boost Google rankings.
Still not convinced?
A recent survey confirmed this postulation by revealing that the number of domains linking to a page has the highest correlation to Google rankings.
If your search rankings have been suffering lately, leveraging link building is a great way to get your website to climb SERPs.
Web pages with a high number of quality backlinks are more likely to be perceived as reputable sources by Google’s algorithm. Not only will this help your website show up on the first page of Google, but it’ll also strengthen brand identity in the long run.
The top search result on Google has an average of 3.8 times more backlinks than positions 2–10. So while your content may be great, it’s less likely to show up on the first page if there are little to no backlinks supporting it.
Leverage white hat link building strategies to increase your chances of receiving high-quality backlinks.
Forbes’ powerful piece titled “The 10 Best Jobs Working From Home,” is exemplary of an engaging, optimized, and well-timed blog.
Not only has the impressive piece amassed over 1,700 backlinks, but it has also established a spectacular URL rating of 42.
The best part?
You probably guessed it. It shows up on the first page of Google search results when you so much as type “work from home.”
That’s all it takes!
If you sift through the piece, you’ll notice stellar optimization and impactful content that flows seamlessly. The right use of keywords, title tag, meta description, alt text, and internal and external links goes a long way in attracting quality backlinks.
The clever shout-outs to established companies is another one of the many aspects of a strong link building strategy that the piece swiftly checks off.
Using the right link building strategies will ultimately help you earn high rankings and boost visibility and exposure.
3. Increase Domain and Page Authority
If you have a low domain and page authority, it’s less likely that your content will rank high on SERPs.
Despite the strong correlation, the large majority of businesses spend little to no time on improving their domain and page authority.
Consistent link building is one of the most effective ways to improve each score. As you receive quality backlinks from websites with a high domain authority, Google will perceive your content as more reputable. This, in turn, will help you climb SERPs and attract even more backlinks.
As the cycle continues, your website and individual pages will be deemed as established and trustworthy sources.
Google uses this information to determine the domain and page authority of each business with an online presence. And while there are other tricks to improving each score, receiving quality backlinks is the most effective.
Increase your chances of earning quality backlinks by researching businesses with high domain authority in your niche.
Focus on both local and international brands.
For instance, if you run an online interior design business, your research should include:
- Key players in the industry (Architectural Digest, Elle Décor, Dwell, etc.)
- Local businesses that are non-competitors (door designers, lighting companies, interior rug suppliers, bedding experts, etc.)
Of course, take special care to keep direct competitors (other interior designers) off the list.
As you give virtual shout-outs to established companies within your industry, you’ll increase your chances of receiving a backlink in return.
Just make sure your content is witty, engaging, and informative so they feel comfortable returning the favor! When paired with other white hat link building strategies, this tactic will go a long way in helping you polish your domain and page authority.
4. Build Long-Term Relationships With Established Businesses
If you haven’t heard about co-branding yet, it’s time to jump on the bandwagon and stay put!
In a nutshell, co-branding is a marketing partnership between two or more brands.
Over the years, high-profile brand partnerships have proven to be immensely successful. And we’re not just talking incredible exposure here, we’re talking big sales and profits!
From the popular collaboration between Starbucks and Spotify to the powerful partnership between Taco Bell and Doritos, the large majority of co-branding examples have struck gold. And while high-profile brand collaborations have stood out over the years, low-profile partnerships between small businesses have been equally successful—albeit at a smaller scale.
Link building opens up avenues for profitable co-branding opportunities by establishing long-term relationships between businesses.
In most cases, businesses track their backlinks using Google Analytics. As they receive quality backlinks, they’re more likely to engage with the company through an email or phone call to ensure backlink continuity over the years.
This interaction plays a big role in initiating and facilitating communication between companies, thereby increasing the likelihood of a potential partnership.
We strongly suggest monitoring your backlinks and keeping in touch with backlink partners.
5. Improve Brand Credibility and Reputation
Each quality backlink is a virtual endorsement for your business.
As your audience engages with backlinks to your products/services and content on reputable websites, they’re more likely to form a positive perception about your brand. In fact, new audiences will also feel more inclined to visit your website as they come across anchor text linking to your page(s).
Additionally, local and international businesses in your niche are more likely to offer your website a backlink in their content.
As Google’s go-to ranking signal, a high number of quality backlinks will ultimately help you climb SERPs and establish even greater credibility.
As your brand identity improves, you’ll reap the benefits of increased audience engagement and retention!
6. Reduce Customer Churn Rate and Bounce Rate
If things get out of hand, a brand can suffer massive revenue loss and cost per acquisition rates can surge.
Consistent link building practices reduce customer churn rate and bounce rate by improving brand perception and lending much-needed credibility to a business. As a brand continues to attract high-quality backlinks, customers are less likely to branch out into a competitor’s products/services.
Receiving plentiful quality backlinks is also indicative of creating impactful and informative content.
As customers continue to engage with high-quality content, they enjoy a greater level of satisfaction and don’t feel the need to look for alternative products/services.
It’s no surprise that over 63% of customers admit that they think more positively about brands that offer value-added, engaging, and relevant content. And if they were redirected to your content from a website with high domain authority, you already have a head start!
7. Increase Your Social Media Following
Struggling to boost your social media following?
While it’s less likely that you’ll receive a backlink to your social media pages, it’s something you can do yourself!
We suggest using anchor text in your content to redirect users to your social media pages. While you may feel compelled to spread numerous links across the length of your content, we strongly suggest limiting them to the call-to-action (CTA). This will keep your content focused while allowing readers to follow up on the relevant links.
8. Long-Term Growth
Consistent link building isn’t an easy feat to accomplish.
If you manage to keep up with your link building strategies, you’re simultaneously increasing the chances of ensuring long-term growth for your business.
As your business expands and evolves over the years, you’ll reap the benefits of a stellar online presence, widening audience base, high traffic and rankings, and impressive profits.
As one of the leading link building companies in New York, Seattle, Orlando, San Diego, and Washington DC, we can help you get started. Our link building specialists have decades of experience and unique insights into the intricacies of link building.
We offer award-winning white hat link building services to help businesses:
- Build impressive domain and page authority
- Increase quality traffic and visibility
- Boost search rankings
- Establish long-term backlink relationships
Over the years, our link building specialists have helped countless businesses in the automotive, construction, education, travel, health, shipping, technology, and real estate industries.
We’ve successfully completed over 30,000 projects and don’t plan on stopping any time soon!
Find out more about our white hat link building services to help your brand establish and maintain a competitive edge in the realm of digital marketing.
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