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CONVERSION RATE OPTIMIZATION

We use data-driven methods to ensure that your website visits turn into meaningful conversions to drive greater revenue.


Using our trusted conversion principles always works. We know because we have created over 100,000 conversion funnels for our customers, driving over $1 billion in revenue.

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WHAT TO EXPECT

Search Berg’s 360 conversion optimization service monitors and examines each touch point your customers have with you. We identify areas where there's room to improve and help them do so, while also identifying new opportunities in order to keep up-to date on our strategic business practices like agility or data analysis.

Your CRO campaigns will include:

  • Customer journey map and persona development
  • Qualitative usability analysis
  • Competitive analysis
  • Problem & gap identification & prioritization
  • Testing (A/B or usability testing)
  • Expert review (heuristic and usability reviews)
  • Quantitative analytics assessment
  • Usability testing
  • Hypothesis creation & new solution design
  • Post-test analysis

WHO WILL BENEFIT MOST FROM THIS?

Companies looking to achieve significant top-line growth

Companies looking to create a tribe of loyal, brand ambassadors

Companies willing to push the envelope to grab visitor attention and keep them engaged

HOW IT WORKS

At Search Berg, we put our faith in the power of data. Accurate data combined with extensive research allows us to figure out areas of your website that are not performing well and the factors behind that performance.

Equipped with the power of superior insights, we begin rolling out targeted tweaks to counter your lowest conversion areas. Continuous testing and analyzing allows us to select winning features that should be a permanent part of your live website.


RESEARCH & PLANNING

Gathering data to create the best possible insights for your brand

GOOGLE ANALYTICS AUDIT 01
WEBSITE VETTING & ANALYSIS 02
TASK-LIST CREATION 03

CRO OPTIMIZATION

Optimizing your web presence, one tried and tested feature at a time

Optimized Design, Build & Copy 04
Testing & Results 05
Conclusions & Final Implementation 06

As a certified Google Ads and Google Analytics expert, Search Berg is vetted by Google to ensure excellence in service standards. From consulting and training to product implementation and technical support. We are here to help share our knowledge and expertise, with specific certifications in Analytics and Data Studio.

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THE SEARCH BERG CRO EXPERIENCE

At Search Berg, we use conversion principles that are based upon traits firmly embedded in human psychology. Our years of experience have allowed us to test, implement and perfect this methodology.

OUR TRUSTED CONVERSION PRINCIPLES

Relevancy

Authority

Engagement

OUR TRUSTED CONVERSION PRINCIPLES

Reciprocity

Tone of Voice

Commitment

Tone of Voice

Intelligent messaging practices dictate that you communicate with users keeping a “customer-first” approach in mind. Rather than make it all about your company, keep the user at the heart of everything and talk about how you can solve their problems.

Similarly, addressing users like a part of your tribe activates the “us vs them” instinct which is present in most humans. An example of this would be a special discount for “small business owners”, when you know very well beforehand that most of your website visitors are likely to be small business owners.

Commitment

A simple commitment goes a long way towards showing your website visitors that you mean business. Using elements on your website that show commitment is one of the best ways to convince and convert potential customers.

We use commitment as a conversion principle in most of the websites we develop, sometimes as a service guarantee or a customer-centric approach; depending on the case.

Reciprocity

This is a deep-rooted psychological trait of human behavior. You show a little consideration towards your target audience and they’ll return the favour. We use this element to convert even difficult customers.

Imagine a “$5 off your first purchase” promotion that results in customers with a lifetime value of $5,000. Not a bad deal, right? We use these kind of hooks all the time. And they work!

Authority

People respond more positively to a source with authority. It used to be YMYL (your money or your life) sites, but now, there’s topical authority being developed for almost every niche out there. You need to as well.

We address this by displaying your expertise in your field vividly on your website. Hey, if you worked hard to get that certification, make sure your website users know it!

Relevancy

In order to ensure that your website audience relate to your content and offerings, you need to craft an experience for the end-user, and speak in their tone of voice. Simply put, the user must be able to identify with the brand voice and message content.

This is achieved by creating relevant user personas and then targeting the pain points of each and every persona that visits your website.

Engagement

Based off of the likeability principle; users are much more inclined to take an action on your website if they like what they see. Yes, your service offering are important, but initial engagement is your “foot in the door”.

You can keep users engaged with an overall aesthetic that will be liked by most of your targeted user groups. That, combined with an interesting yet easy-to-use interface will ensure user engagement.

OUR EXPERTISE

A myriad of differnt B2B & B2C companies have chosen to partner with Search Berg:

  • Digital marketing agencies
  • Web design/development companies
  • Brand strategy firms
  • PR agencies
  • Affiliate marketers
  • SMEs

11+ years of experience in:

  • CRO Reviews and Assessments
  • A/B Split Testing
  • Visitor Profiling
  • Customer Journey Mapping
  • UX Strategy
  • Paid Media

HEY, WE'RE NOT JUST A CRO COMPANY. WE'RE A FULL-SERVICE DIGITAL
PARTNER DEDICATED TO HELPING YOU GROW!

What Our Clients Say

FREQUENTLY ASKED QUESTIONS

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the key to your online success. No matter what you're selling, a good website experience will help increase conversion rates and get more people through the door for purchases!

Conversion Rate Optimization (CRO) is the key to your online success. No matter what you're selling, a good website experience will help increase conversion rates and get more people through the door for purchases!

Conversion Rate Optimization (CRO) can help you get more customers for less money by understanding what factors influence their decisions. You'll be able to design a meaningful and impactful website experience that gets them on board with your business!

The goal of A/B testing is to see which variant performs better than the other, based on statistical data. This can be done by making a comparison between two options or selecting one at random and seeing how it stacks up against different metrics like conversions rates etc., before deciding what's best for your business going forward.

Our CRO team is constantly tracking a variety of metrics to determine how people are interacting with our website. We use this data for several purposes, including bounce rates and time on site information about user behavior in order to optimize the design or content that's being shown online at any given moment - which can help improve both conversion rates as well as satisfaction levels among visitors!

Any website or online business that has a goal(s) needs CRO. Whether it's building an audience, engagement, or increasing revenue, CRO is essential.

Request a Free CRO audit of your website and get some great insights.

It is important to understand the different levels of CRO services. Some companies offer a low-tier system with less experience, and other providers have mid or top tier systems that cost more per month but provide better quality results. Mid-tier CRO companies usually start off at about $6,000 per month.

We know each client is different which is why we prefer creating custom plans and custom pricing for each of our clients. Some services may not apply to you or benefit your business in any way. Hence, our CRO pricing system is designed to remedy that.

GROW YOUR BUSINESS WITH CONFIDENCE WITH SEARCH BERG!

40,000 +

Projects Completed Successfully


10 +

Years in
Digital Marketing


8,000 +

Websites Ranked
in Google


1,000 's

Of Satisfied
Clients Worldwide


 

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CRO Audit Report

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