In a quest to design a website for your business, it’s likely that you’ve come across the term “CMS” a few times. A CMS or Content Management System can make setting up and running your website incredibly straight-forward.
If you’re reading this blog, chances are, you’ve come across the term Domain Authority (DA) a couple of times. But what is Domain Authority? What does it mean for your website’s performance?
Google’s Ranking System includes the use of multiple advanced algorithms that sort through billions of web pages per second to deliver the most relevant information to users. Continue reading “Google Algorithm Updates That Changed SEO”
Have you ever wondered what Meta Data or Tags in SEO are or how on Earth they even help your site’s SEO rankings?
Do you sell products/services online? If so, you should have a strong grasp on the difference between organic and paid search. Continue reading “The Difference Between Organic and Paid Search”
With an astounding 675 million monthly users, LinkedIn is a gold mine for businesses in 2021. The mega networking platform isn’t just your regular go-to for employment purposes; it’s also a game-changing marketing tool.
If you’ve already dipped your toes in the LinkedIn marketing water, you’re on the right track. But simply creating a business profile isn’t enough. You have to go the extra mile and leverage LinkedIn marketing tips to grow your company page.
In this blog, we want to walk you through top-tier strategies to get more followers on LinkedIn. We’ll cover the basics, dive into the deep end, and get into the nitty-gritty.
By the end of this blog, you’ll have a firm grasp on how to engage followers on LinkedIn like a seasoned pro. Let’s jump right into it!
Struggling to revive your LinkedIn follower count? We’ve been in the game long enough to know what works and what doesn’t. Fill out the form to get great results!
- Ways to Get More Followers on LinkedIn
- Create a Winning Company Page from the Get-Go
- Use the Right Hashtags the Right Way!
- Include High-Quality Images in Your Posts
- Don’t Sideline the Importance of Engaging Videos
- Share Value-Added, Insightful, and Compelling Content
- Make the Most of Polls
- Highlight Your Company’s Accomplishments
- Create Special Posts for Major Events, Holidays, and Trends
- Encourage Your Employees to Join the Action
- Actively Participate in LinkedIn Groups
- Use LinkedIn Sponsored Ads
- Promote Your LinkedIn Page on Social Media and Your Website
- Wrapping Up!
When getting started with LinkedIn marketing, many companies have a razor-sharp focus on optimization. As they should!
However, jumping straight into optimization without taking care of the basics is not the right way to go. If your company page isn’t up-to-date, optimization simply won’t do the trick.
Start by creating a strong foundation and working your way upwards. Let’s take a quick look at how you can do that with an example.
Dell’s LinkedIn company page checks off all the fundamental boxes.
High-quality profile picture and cover image? Check.
Accurate industry and location? Check.
Concise and catchy subheading? Check.
Once you take a closer look, you begin to realize that they haven’t stopped there.
The “overview” section is replete with to-the-point information.
“What does this have to do with getting more followers?” you may ask.
As a professional platform, LinkedIn has set a high standard for its users. They don’t expect subpar, incomplete nuggets of information. Instead, they’re looking to connect with companies that are on top of their game.
If your company page is incomplete, your lack of interest in comprehensiveness will reflect poorly on your business as a whole. Ultimately, it may cost you your follower count. As a rule of thumb, make sure your company page is updated with accurate information. Avoid going overboard; the descriptions should be concise and the images professional. Anything too flashy or verbose will do more harm than good.
We also recommend adding the “affiliated pages” section to your profile.
Here’s how this section appears on Dell’s company page:
As a parent page, you can link child pages, i.e., companies that are closely associated with your business and owned by you. If you’re a small business or a startup, you can choose to forgo this option.
Ultimately, covering as many bases as possible will help you make a great first impression on professionals who are looking to interact with your brand. A professional, clean, and comprehensive company page will go a long way in adding a touch of legitimacy to your business.
Is your company page up and running? Great.
It’s time to turn your attention to optimization. Optimization is your golden ticket to engaging a wide audience on LinkedIn. And while there are many ways to optimize your profile (we’ll cover all of them shortly), using hashtags is still one of the most effective strategies in 2021.
If you’ve been navigating the digital marketing industry for a while now, you’re probably familiar with the importance of using the right keywords in your content.
Hashtags are like keywords for your LinkedIn company page. Yes, this means you should have a stellar “hashtag research” (akin to “keyword research”) strategy in place.
If you’re new to LinkedIn, you can use the platform’s in-built hashtag recommendations.
Let’s say you’re sharing an engaging article that covers the benefits of link building.
Once you start typing a relevant hashtag, you’ll get recommendations accordingly.
If you’re completely unsure of which hashtags to use, LinkedIn will do the job for you. The platform will pick up on keywords used in the post, and display a set of relevant hashtags accordingly.
If you’re just starting off, you can rely on LinkedIn’s impressive hashtag prowess. However, for more advanced hashtag research, we recommend consulting LinkedIn marketing pros. They’ll create a customized hashtag strategy for each post, resulting in optimal reach.
Go for 3–5 hashtags in each post. Too little and you won’t reach your target audience; too much and the LinkedIn algorithm will work to your detriment.
Now, when it comes to standing out from the massive competition on LinkedIn, you need to think outside the box. In addition to having a strong hashtag strategy in place, we also suggest letting your creative juices flow.
Here’s what we’re talking about. Head over to Puma’s LinkedIn company page and you’ll notice that they’ve sprinkled a specific hashtag across every other post: #PumaFam.
Here’s another glimpse of the catchy hashtag in action:
Creating a whip-smart, memorable, and standout hashtag for your company is a great way to set yourself apart from the hundreds of companies in your industry and city/state.
Whether you create a hashtag for your audience, your products/services, or your brand, you’ll manage to get an edge in your competitive industry.
Over time, the hashtag will catch on.
As your followers use it, it’ll build momentum and increase brand recall.
Want to grow your LinkedIn business page and get more followers? Let’s make it happen.
A whopping 87.5% of marketers state that they use visual elements in online content.
Over the years, the human attention span has dropped to a measly eight seconds. In comparison, a goldfish has an attention span of nine seconds—one second more than ours!
Here’s where we’re going with this: we don’t like paying attention to things that don’t excite us.
Five pages of continuous text? Boring.
A dull concept illustration? Next.
A set of statistics with no visual elements? Pass.
What does excite us, however, is engaging visual content.
Content with high-quality images and videos does much better than content that entirely lacks visual elements. In essence, if your LinkedIn posts feature chunky bites of text without images or videos, you can wave your followers goodbye.
How can you undo the damage? Befriend gripping visuals and don’t let that friendship turn sour.
Let’s take a quick look at brands who walk the visual talk on LinkedIn.
iRobot’s LinkedIn posts feature stunning images that not only instantly catch your eye, but also compel you to engage with the content. The content itself features the perfect mix of high-quality images—enough to make you want to stay put till the very end.
A closer look and you’ll notice that they’ve also used a hashtag that fits perfectly. While we have to deduct a few points for the low hashtag usage (remember: use 3–5 as a general rule of thumb), the engaging image more than makes up for it.
While using the right images in each post is important, we also recommend ensuring that your company page is replete with pictures that pack a powerful punch.
Here’s what we mean by this. Each company page features a section entitled “company photos.” Some businesses make the mistake of uploading little to no images in this section. So when a LinkedIn user clicks on your profile and browses through the “company information” section, all they’ll see is a bunch of text. If there are no visual elements supplementing the text, you can imagine what’ll happen next: the user will “bounce”.
What do you do to set things right?
Just to reiterate, make sure you upload a set of relevant, engaging, and high-quality images that satiate your audience’s visual thirst.
This is a great way to increase engagement on your LinkedIn company page and, of course, get more followers.
As another form of visual content, videos are imperative. Maybe more so than images since they stimulate an additional sense: hearing. LinkedIn pages that feature high-quality videos do much better than pages that don’t. But this is where things get a little tricky—especially for startups and small businesses that don’t have a lot of (or any) video content ready to go.
If you’re unprepared, consider getting help from a professional video design team.
Once you’re equipped with a set of high-quality videos, start featuring them on your LinkedIn company page. Each profile incudes a “recently posted videos” section that shows up right after the “about” section.
Here’s a glimpse:
By default, this section displays the most recently posted video, and features a “+ more videos” tab for LinkedIn users who wish to engage with additional video content.
Once you click on this tab, the rest of the videos uploaded on your page show up.
This is what Walmart’s video panel looks like:
Quite a visual treat, right?
If you take a closer look, you’ll notice that the engagement on each video is pretty impressive. Lots of views, and a plethora of “like,” “celebrate,” “love,” and “support” reactions.
That’s the power of video content, in a nutshell.
A power-packed mix of explainer videos, testimonial videos, company culture videos, product demonstration videos, and behind-the-scenes videos will breathe life into your LinkedIn profile. The outcome? A steady increase in LinkedIn company page followers.
Over time, this LinkedIn marketing tip will help you grow your company page and actively engage your target audience.
If you’ve already uploaded high-quality videos on YouTube (or any other video sharing platform), and engaged an impressive audience there, you don’t have to re-upload them on LinkedIn. Simply embed the video so you can steadily increase views, likes, and comments on YouTube. This is a great way to grow your YouTube page and increase ad revenue via AdSense.
Here’s an example from LARQ’s LinkedIn company page:
As stated earlier, make sure you use 2–5 hashtags in every post, whether it links to a blog, video, or infographic. We’re continually doubling down on this because it’s absolutely imperative. Hashtags are just as important on LinkedIn as they are on Twitter, so take special care to incorporate them into every post.
By combining the power of strong visuals (images and videos) and the right hashtags, you’ll manage to reach, engage, and convert a wide audience.
Content has always been at the forefront of any social media or networking platform. If you want your company page to strike a chord with your audience, you have to share engaging content that achieves its purpose.
Remember, people won’t hit the “follow” button if your posts doesn’t resonate with them. Your page should inform, inspire, and excite your audience.
Start by creating a customized content marketing plan for your LinkedIn page. Incorporate different types of content into the mix—blogs, articles, guest posts, press releases, infographics, and instructographics.
Once you have a set of value-added and optimized content ready to go, write an equally compelling LinkedIn post to supplement your content.
Patricia Hartmann, a writer in Ojai, California, creates the perfect segue into one of her blogs:
Keeping the current context in mind, she focuses on inspiring her audience by helping them break away from the ongoing uncertainty, chaos, and stress triggered by the COVID-19 pandemic.
Recommended Read: 8 Ways to Adjust Your SEO Strategy Amid the Ongoing COVID-19 Pandemic
Starbucks used a similar approach on New Year’s Eve:
Ultimately, your content should make an impact. Avoid cookie-cutter content strategy. The more creative you can get, the better. And, of course, keep optimization in mind at all times.
Over the past few years, polls have taken LinkedIn by storm, and it’s easy to see why. They’re quick. They’re engaging. They’re exciting. The best part? You can leverage polls for a wide range of purposes.
Whether you’re trying to get feedback on a newly-launched product or curious about where your audience stands with respect to something like remote working, creating a quick poll is a great way to double down on engagement.
Netflix’s smart poll earned a whopping 13,633 votes because of the compelling question and equally impressive options.
Let’s be real; if we could, we’d immediately hit one of those four options depending on our Netflix viewing history.
There’s something about polls that compels people to participate, which is exactly why they’re so popular on LinkedIn.
We strongly recommend posting 1–2 polls every other week.
However, make sure you’re not posting polls just for the sake of it. If you don’t have a great idea in mind, it’s better to skip your weekly poll than to post one that’s too dull to engage people.
Here’s another great example to help you get inspired:
What makes this specific poll even better is the unique way it brilliantly prompts further engagement in the comments. This is how you check off all the boxes! Not only did this post receive a plethora of votes, but it also earned a decent amount of comments.
Follow suit and you’ll be taken aback by how rapidly you manage to increase your LinkedIn followers.
Whether you run a small business or recently launched a startup, we’re sure you’ve accomplished certain milestones along the way—both big and small. Many businesses manage to check off 1–2 accomplishments within the first few month of inception!
If you have something to show off, show it off.
Be proud of your company’s performance and growth, and don’t shy away from announcing it on LinkedIn. You’ll manage to present your business in a flattering light, and engage more people.
Tesla frequently posts its accomplishments, and this strategy always works in their favor.
18,385 reactions and 402 comments. Now, that’s engagement. Showcase your company’s achievements accordingly and you’ll manage to climb the rungs of LinkedIn. You don’t have to highlight awards. You can also announce the number of projects you closed, especially if your company exceeded its goals. If a certain product did exceptionally well, highlight that. If you earned a noteworthy mention by an industry giant, highlight that. If your customer satisfaction (CSAT) score improved by leaps and bounds, highlight that.
In essence, drawing attention to your company’s successes will help you build a great reputation and get more followers on LinkedIn.
Struggling to increase engagement on your LinkedIn company page? Take a quick look at your recent posts. Did you create a custom post for New Year’s? Christmas? Black Friday? Cyber Monday? If you didn’t, make sure you double down on major events, holidays, and trends in 2021. Covering important occasions will help you connect with your audience and watch your follower count go up.
Here are some great examples to help you get inspired:
Plan ahead to ensure you don’t miss out on an important event or holiday. Since you can’t plan trends in advance, make sure you have a team ready to create content for trends that develop within a matter of hours. This will help you stay on top of things!
When it comes to growing your business via LinkedIn, your company page isn’t the only page that should be spruced up and optimized at all times.
We touched upon Puma’s custom hashtag (#PUMAFam) earlier. If you browse through the hashtag on LinkedIn, you’ll come across a plethora of posts, and not all of them come from their company page!
In fact, their managers and employees have also joined the action to keep the momentum going.
Here’s a glimpse:
This is team effort at a glance. And when it comes to succeeding on LinkedIn, you can’t run a tight ship on your own. You have to recruit the rest of your team to help grow your company page and crystallize your online presence on the mega platform.
Encourage your team to share frequent posts that reflect your company in a positive light. They can share behind-the-scenes images, repost your company’s posts, and help custom hashtags do even better. You can also request them to engage with your posts to improve their reach. Collectively, these strategies will go a long way in helping your company page grow.
Looking to connect with likeminded individuals in your industry? And we don’t mean your competitors, we mean thought leaders and industry insiders who are passionate about the same products/services/ideas/strategies. If you’re nodding your head in the affirmative, make sure you join relevant LinkedIn groups.
As you engage in niche-specific conversations, you’ll manage to reflect your company’s expertise and create awareness for your brand.
You can also start your own group and share your content (blogs, articles, etc.). It’s a little more work, but it’s worth it. As the group gains momentum, you’ll marvel at how much traffic it generates for your company page.
If you’re still frowning upon your LinkedIn follower count, it’s time to let the professionals take care of things for you. Over the years, LinkedIn sponsored ads have become a go-to for thousands of companies across the platform. You can choose from a wide range of ads depending on the specific goal you want to reach. Whether you want to prompt more visits to your page, increase reach, or boost conversions, you can select the right ads accordingly.
Take your time to acclimatize to the purpose of each ad. Once you have a good grasp on the ins and outs of LinkedIn advertising, you’ll manage to make an informed decision that pays off in the long run!
While you can take several measures to promote your LinkedIn profile on the platform itself, you also need to branch out into other platforms.
Sharing your LinkedIn profile on social media is a great way to target a different audience that wouldn’t normally discover your company page on LinkedIn. In addition, we recommend linking your LinkedIn page on the “home” and “contact” pages of your website.
In this blog, we delved deep into the top LinkedIn marketing tips that can help you increase followers in 2021. Some are straightforward, some require a little assistance, and some can only be implemented by professionals (e.g., LinkedIn advertising).
Depending on where you stand, get a good grasp on your requirements and head in the right direction accordingly.
When it comes to LinkedIn marketing, consistency is the name of the game. Post high-quality, engaging, and optimized content on a regular basis and you’ll manage to steadily increase your LinkedIn followers.
Our SEO experts get asked this a lot! When we begin working with businesses that really want to get on top of SERPs, part of our game plan is content marketing. Blogs and articles make up a major part of it. Continue reading “Blog vs. Article: What Is the Difference?”
- How Does Social Media Affect SEO Rankings?
- 5 Tips To Use Social Media To Boost SEO
- What Are The Best Social Media Sites For SEO?
- Wrapping Up!
Is on-page SEO the only way to boost Google rankings?
Is there a link between social media marketing and SEO?
In this blog, we want to talk about how social media optimization can help you become more visible on the web.
Over 4.57 billion people use social media around the world.
Now, let’s get to the question that’s on everyone’s mind: Is social media marketing one of Google’s ranking factors?
So, for most of this blog, we’re going to talk about how you can leverage your presence on social sites to boost your online presence. But it’s important to note that social media marketing isn’t a direct element of SEO; in fact, it supports elements that impact SEO.
For example: sharing engaging posts on Facebook, Twitter, etc., can make your content shareable, which increases your content’s visibility, which in turn boosts Google rankings.
So if a blog was shared over 10,000 times and generated over 1 million likes and 30,000 comments, it may bag the first spot on Google for several of its keywords.
There’s absolutely no denying that social media and SEO have a meaningful and powerful link. Now let’s jump right into how you can leverage that!
Consult Our Experts For A Social Media SEO Plan.
Curious about how many U.S. businesses have a social media marketing strategy in place?
90%. And it’s easy to see why.
While taking things into your own hands may sound compelling, it’s very likely that you’ll fall short of the high standard set by the leading brands today.
Most top-tier businesses have a winning social media SEO strategy that helps them speedily climb ranks.
Take a quick look at Longines’ simple yet unmistakably engaging Facebook post:
From using their signature hashtag to reach the intended audience to painting a vivid picture of the client’s admiration for Longines watches, this post makes a lasting impression on the audience.
And the more it resonates with people, the greater the likes, shares, page views, and sales.
These factors collectively play a fundamental role in increasing your search visibility and improving your rankings.
Nordstrom’s social media posts expertly follow the same recipe of creativity, uniqueness, and storytelling at its best:
When it comes to using social media for SEO success, you have to stand out from the crowd by creating and sharing content that’s a cut above the rest.
An experienced social media marketing team will help you post gripping, moving, and impactful content that compels casual social media users to get immersed in your brand’s story and visit your website.
You’ve heard about content optimization.
You’re also familiar with webpage optimization.
But what on earth is social media optimization?
This is where social media and SEO cross paths. In essence, social media optimization is the process of “optimizing” your social media activity to build a wide audience and become more visible on SERPs.
How do you go about this?
Here’s a roundup of the top strategies:
- Use high-ranking hashtags for your industry and location
- Set up your profile on the leading social media platforms (Facebook, Twitter, Instagram, YouTube, and Pinterest)
- Integrate your social media links in your site architecture
- Post high-quality content on a regular or semi-regular basis
- Post media-rich content (e.g., blogs with engaging images or concept illustrations, infographics, videos, etc.)
- Determine the optimal posting times for your business based on your demographic
- Optimize your social media profile by posting a professional cover photo and profile photo, writing an engaging bio, and using an uncomplicated username
- Monitor your campaign and make changes accordingly
As you optimize your pages, you’ll engage more social media users and increase your chances of establishing link building partners.
This is one of the most impressive boons of social media optimization!
As more non-competitor businesses come across your profile and engage with your content, they’ll become familiar with your presence in the industry.
Better chances of earning a lucrative backlink from high-DA businesses.
And it should come as no surprise that high-quality backlinks are power-packed juice shots for fatigued rankings! If you’re stuck at the back end of SERPs, you’ll manage to climb your way to the middle and eventually the top.
But leveraging social media sites for SEO isn’t enough. Make sure you turn to on-page SEO strategies as well.
Recommended Read: How to Get More Likes on Facebook in 2020
Sure, you’ve created a winning social media campaign. You’ve also written the perfect social media post to get your content out in the open with a bang!
But did you make the post shareable?
While every social media post features a “share” button, it’s very likely that your audience won’t use it unless they’re prompted to. And losing potential shares will ultimately cause your SEO efforts to self-destruct.
Go for damage control ASAP.
Here’s an example:
We now have plenty of Feather Edge Panel in stock for immediate collection or delivery!!!!
Call us now on 01553760000 or email us firstname.lastname@example.org
— Timber Services Ltd (@ServicesTimber) November 10, 2020
Requesting your audience to “share” your posts is a great way to prompt action and get the most out of your social media content.
You can also experiment with different CTAs like “visit our website for more,” “feel free to give us a call,” “check out our services/products,” and “sign up for our newsletter,” among others.
Make sure you prioritize creativity; the more unique and compelling your posts, the better the outcome!
Social media isn’t a lecture hall; it’s a seminar room that involves active discussion.
If you plan on posting content and exiting until it’s time for a new post, you may want to rethink your strategy.
To improve your rankings and get people talking about your products/services, actively converse with your audience and initiate mini conversations between them.
Let’s take a look at how Starbucks puts this strategy into play:
If you scroll down, you’ll notice that they’ve engaged with the large majority of people who have left a comment. And the responses aren’t lackluster and generic; they’re witty, creative, and a breath of fresh air!
And if you so much as enter “pumpkin cream” on Google, Starbucks shows up as the second most relevant search result.
This, in a nutshell, is a masterclass in how to use social media for SEO. It shows you how social signals help your SEO strategy succeed.
Branding is at the core of successful SEO.
If your business has a weak brand identity, it’s very likely that your audience will gradually begin to lose interest and turn to your competitors.
Mediocre branding also reduces brand recall, resulting in dwindling audience engagement and retention.
So how do you turn things around?
You create an immaculate brand identity through social media.
Portray your business as an empathetic, attentive, and accommodating brand that actually cares about its audience.
Posting meaningful content, engaging with customers on a frequent basis, responding to queries with care and concern, and going the extra mile to ensure a seamless user experience are a few of the many ways to make a mark in your industry.
When executed with consistency and quality in mind, these strategies will help you become more visible on the web and rank your way to the top SERPs!
Believe it or not, there are several dozen social sites you can choose from, but we want to focus on a few popular (read: powerful) ones in this blog:
- Twitter: Most brands really overlook this powerhouse social media site. Twitter is huge. It has a great audience (over 330 million monthly active users) that you can tap into.
- YouTube: If video marketing isn’t part of your SEO strategy, it’s time to rethink that plan. 22% of the social media traffic in the U.S. is on this platform.
- Facebook: Definitely the most popular, Facebook allows you to direct your advertising to your target audience and attract major traffic straight to your website. In addition to attracting traffic organically, there are paid options like Facebook sponsored content.
- Instagram: Over a billion people use Instagram on a monthly basis; it’s more than just posting images; think stories, video sharing, etc.
- LinkedIn: If you’re operating under the B2B model, you need to be on this professional platform. This is where you connect with potential clients, engage with existing customers, and build your brand. 53% of B2B companies that look up clients here have 50% chances of making a purchase from them.
- Pinterest: The future is imagery. There are over 50 billion pins on the site, with over 175 million users.
And so, with that, you’ve understood more or less about SEO and its relationship with social media. But there’s so much more to it! And we’d love to talk to you about it!
If you want to get your business’s social media marketing off the ground, let’s talk! Call 855-444-4777 now to speak with a strategist or fill out the form below!
- Understand Your Target Audience
- Make Keyword Research a Priority
- Invest in Link-Building Activities
- Create Fresh, Value-Added, and Page-Turning Blogs
- Speed Up Your Website
- Make Sure Your Website Runs Seamlessly Across All Devices
- Build Your Website’s Domain Authority
- Improve Your Website’s Security and Encryption
- Supercharge Your Social Signals
There are currently over 4.6 billion people online right now. In total, web users across the globe are running an astounding 3.8 million searches per minute.
It takes a couple of seconds to process those numbers and let the sheer power of the internet wash over you. It’s distinct, powerful, and impossible to ignore.
Website traffic is an important factor in driving your sales and ultimately defining your long term growth online.
Wondering how to get traffic on your website?How to increase existing traffic to your website?And how to grow your website organically?There’s always pay-per-click options if you can afford that. If not, there’s plenty you can do to increase organic traffic at a much lower cost. That’s what we want to focus on here, but first…
Unlike paid search results, organic search results are free, and dominate Google search engine result pages (SERPs).
Here’s a closer look:
While paid search results are achieved through pay-per-click advertising, organic search results are, as the name suggests, completely organic.
In essence, it’s impossible for you to “buy” them.
Each time a web user runs a Google search, the Google algorithm gets to work instantly. It crawls, indexes, and ranks a wide, wide, wide range of websites based on multiple factors.
If your webpage shows up among the top search results, you’ve done your job and pleased the algorithm gods. And as the competition becomes fiercer every day, failing to impress the algorithm gods isn’t an option.
If your startup
doesn’t show up on the first page, you’ll struggle to get your business seen by prospective customers.
Over time, poor reach will translate to poor engagement, conversions, and profit. Trust us, you don’t want to go down that rabbit hole, especially as an up-and-coming business that’s still putting down roots.
“How do I get my company to come up on Google search?”
You leverage SEO for startups.
If you’re just getting started, here’s how to get traffic to your website fast.
While focusing on Google algorithm should be one of your top priorities, it shouldn’t be the only one.
The novelty and rush of launching a startup can compel you to push the “optimization” button with full force. And there’s nothing wrong with that; in fact, it’s exactly what you should be doing. However, many startups tend to shift the focus from their target audience to Google’s algorithm. If you’re guilty of doing this, stop and re-strategize before the damage begins to manifest.
Take the time to understand your target audience before you start looking into how Google crawls, indexes, and ranks websites.
If you don’t have a foundational understanding of user intent and preferences, your SEO strategy will lack relevance and be all over the place.
Here’s how you can get started:
- Narrow down your demographic and dive deep into their search intent, interests, and preferences.
- Put yourself in their shoes:
What would you search for?
What kind of content would you be interested in?
What trends would you like to keep up with?
As you do this, make sure your products/services are at the center of your brainstorming process.
Let’s say you sell supplements for women in Los Angeles; you’re very likely to come up with the following search queries:
The better you understand your target audience, the more relevant your list of search queries will be.
Make sure you take relevant national holidays (International Women’s Day, in this case), trends, pop culture references, news, entertainment stories, etc. into account.
The goal is to determine what your audience wants instead of obliviously turning to SEO. Once you have a good grasp on how your potential customers think, you’ll excel at SEO.
Keywords are to SEO what lemons are to lemonade: indispensable.
How do you grow your website organically? You need a stellar keyword research strategy in place.
Luckily, you’re halfway there.
Now that you understand your target audience to a tee, compile a list of relevant keywords, i.e. industry-specific search queries that lead customers to your business.
As a startup, you should focus on the following types of keywords:
- Short-tail keywords: Short keywords comprising three words or less (e.g. “salon in Manhattan”)
- Long-tail keywords: Long keywords comprising 3+ words (e.g. “best tech support in Michigan”)
- LSI (Latent Semantic Indexing) keywords: Keywords that are conceptually related to a topic (e.g. if you’re talking about interior design, LSI keywords may be décor, living room, wall colors, etc.)
It’s important to note that LSI keywords can be either short-tail or long-tail.
If your products/services are restricted in a specific area, make sure you use local phrases to target local customers. The last thing you want to do is target businesses in Florida when your IT support firm is based in Washington.
Using local keywords will help Google compartmentalize your business.
You’ll rank higher for relevant local searches and manage to eliminate uninterested buyers in regions where your products/service are unavailable.
If you’re creating your own list of keywords (more on this later), use Google Trends to gauge their popularity.
In addition to “interest over time,” you’ll also manage to get an overview of “interest by sub region,” “related topics,” and “related queries.”
We strongly recommend branching out into industry-relevant trends to ensure your keyword strategy isn’t run-of-the-mill.
If you’re looking to gain a competitive edge in your industry and increase traffic to your website, don’t take things into your own hands and call it a day. Instead, consult keyword research specialists to receive a list of customized keywords each month.
With extensive experience and expertise, they’re adept at narrowing down the top keywords for your industry. They use cutting-edge software to identify high-volume keywords that increase your chances of ranking higher on SERPs.
Ultimately, a professional keyword research strategy will play a big role in helping you increase website traffic through Google.
For more on Google’s ranking factors, read: 8 Crucial Google Ranking Factors You Shouldn’t Ignore in 2020
Ready to get more traffic on your website?
According to recent data, the “link popularity” of a website makes up for 22.33% of Google’s ranking factor. This of course works if the linking websites are trustworthy and credible.
The more credible incoming links you have, the more “authoritative” your website becomes in the eyes of search engines.
To understand how link-building works, check out this video:
Posting a blog to your website increases its chances of ranking in Google search results by 434%!
As a startup, you should have a strong focus on visibility.No matter how great your business model may be, if your web pages don’t show up on the first page of Google, you’re pretty much invisible in the digital world.
Creating a winning content marketing strategy is tantamount to placing a microphone to your mouth. It’ll amplify your brand and create lasting echoes that reach everyone—even the back benchers.
They don’t say “content is king” for nothing!
Start off with a small-scale content marketing strategy. While you may feel tempted to try your hand at different types of content, you’ll end up feeling overwhelmed as a new business.
There’s a lot that you need to focus on right now, including funding, infrastructure management, business insurance, etc. Marketing is part of it. Instead of putting all your eggs in one basket, adopt a smart approach and go slow.
Focus on blogs for now.
Create value-added, page-turning blogs that rank high on Google SERPs and get your business out there! As you rank among the top organic search results, you’ll get more traffic to your website and increase conversions.
As a startup, that’s exactly what you want.
Turn to Google Trends to keep up with the whole gamut of industry relevant trends (holidays, events, news bits, etc.).
Occasionally create content around these trends to ensure relevance and keep your audience engaged in the long run.
This is a great way to avoid churning out the same ol’ blogs that lack value and ingenuity.
So how do you grow organic traffic? Think outside the box and let your creative juices run wild! Unique, imaginative, and original blogs is the answer!
Over time, you can begin to experiment with diverse types of content, including articles, press releases, guest posts, infographics, and videos, among others. But for now, stick to creating a winning blog marketing strategy.
Don’t have the time to write engaging blogs?
and sign up for our affordable custom blog services.
Remember the golden ranking factors we touched upon earlier?
Those that make it easier for Google’s algorithm to rank websites on SERPs?
Well, site speed is one of them.
Google uses page speed, among a wide range of other factors, to rank webpages.
Here’s an excerpt:
In short, if your website takes too long to load, you can wave high rankings goodbye.
If you’re looking to grow your website traffic, you need to make sure your webpages show up among the top organic search results on Google.
Start by using Google’s very own PageSpeed Insights to determine whether your website passes the Core Web Vitals assessment. You’ll get an overview of your site’s speed and general user-friendliness so you can work on the weaknesses accordingly.
Toggle between “mobile” mode and “desktop” mode to gauge how well your site performs across each platform.
Here’s a snippet of the performance and speed report for Apple’s desktop site:
If you don’t pass the report, your website requires some work.
Focus on reducing page load speed by getting in touch with web development experts.
You can also try the following strategies to speed up your website:
- Enable compression
- Minimize HTTP requests
- Use a content delivery network (CDN)
- Optimize images for speed
- Use faster plugins
- Reduce server response time
Web speed isn’t the only technical SEO factor that needs to be taken into consideration to maximize organic search traffic.
If your website doesn’t run seamlessly across all devices, you could be setting yourself up for failure. It’s virtually impossible that your target audience solely uses their desktop to search for products/services online.
Over the past few years, internet use has continued to diversify. Presently, people use a wide range of devices—including desktops, laptops, smartphones, tablets, etc.—to connect with brands online.
So if your website runs smoothly on certain devices but appears ghastly on others, you’ll struggle to boost conversions.
And that’s not all.
Google uses mobile-friendliness as a key ranking factor.This means startups that launch mobile-friendly websites rank higher than those that don’t.
Better rankings, greater traffic, excellent conversions, long-term growth… need we go on?
Increase organic search by making sure your website looks and operates optimally across all devices. It’s important to check both web design and development off the list. Skimping on either will take a toll on your rankings.
Created by Moz, Domain Authority (DA) is a measure of how well your website ranks on SERPs.
It takes multiple ranking factors into consideration to calculate your website’s authority.
The score ranges from 0–100, with 0 being and lowest and 100 being the highest. A DA between 40 and 50 is considered average while anything above60 is considered excellent.
To put things into perspective, here’s a glimpse into the DA of some of the top businesses across the globe:
Needless to say, websites with a high DA get more traffic than those with an average or below-average DA.
Can SEO help your startup grow? Absolutely! As a startup, you should have a strong focus on building authority from the get-go.
- Start by optimizing on-page content, including your blogs, product/service pages, local pages, etc.
- Use title tags, Meta description tags, image alt text, canonical tags, and shorter URLs to improve your rankings.
- In addition, try your hand at link building to increase organic reach.
Link building is the process of acquiring high-quality hyperlinks (also known as “backlinks”) from websites with a high DA. As they link to your webpages in their content, you’ll generate more traffic and get your startup seen by a wide audience.
Recommended Read:10 Advanced Link Building Tips and Tricks to Boost Your SEO
In 2014, Google announced that it would be using HTTPS as a ranking signal.
In essence, websites that are secured with HTTPS encryption are more likely to climb to the top rungs of Google SERPs than those that aren’t.
Here’s what you need to do:
- Start off by getting an SSL certificate to enable an encrypted connection. This will protect user data entered on your website.
- Make sure you partner with a reliable and trusted hosting company to ensure optimal security and reduce the risk of a security breach.
- Eliminate further security issues by using expertly developed plugins and themes.
Not only will these measures help you rank higher on SERPs, but they’ll also protect your startup in its initial stages of inception.
Social signals are metrics that demonstrate the level of engagement and activity on your social media pages. They include, but are not limited to, likes, shares, views, pins, votes, tags, follows, tweets, retweets,etc.
Now, marketing experts have long debated whether social signals affect rankings and organic search or not. If you think about it, excellent social signals equate to a booming social media presence. And if you’ve made it big on social media, it goes without saying that your business has garnered a lot of followers and attention. This popularity in itself will hike up your webpages on SERPs.
But if we take this organic correlation out of the picture, does Google’s algorithm actually care about social signals when ranking webpages?
Well, it does.
Moz has conducted numerous studies (exhibit A and B) to prove that Google does, indeed, use social signals to rank webpages. The increase in inbound links and citations plays a big role in making a business more visible on the web, which, in turn, improves rankings.
Supercharge your social signals by creating social media pages if you haven’t already.
Start with Facebook, Twitter, and Instagram. Over time, you can branch out into Pinterest, LinkedIn, and YouTube, if necessary.
Once you’ve set up your pages, make sure you fill them out to a tee. Don’t skip any important detail and make sure your business information (especially NAP—name, address, and phone number) is consistent across the board.
Now comes the fun part.
Optimize your pages by posting actively and regularly.
Don’t post for the sake of posting. If you share unengaging and lackluster content, you’ll struggle to engage and retain customers. Instead, share compelling, value-added, and original posts to get people talking about your startup for all the right reasons.
We also suggest sharing your blogs (and other types of content, if you have any) to send some link juice their way.
Actively engage with your followers by responding to comments, messages, and tags.The more friendly, attentive, and empathetic you are, the better the chances of building a wide customer base.
As a startup, retention should be one of your main focus. If a strategy strikes a chord with your audience, zone in on it to ensure customer satisfaction.
As you generate more traffic, increase conversions, and ensure audience retention, your startup will enjoy booming success!
Grow your startup by building a wide audience!
There are a few ways; if you own a website, it’s fairly simple. You can install Google Analytics for free. Click on Overview to see pretty accurate results of your overall web traffic.
Now, if you don’t own the website; let’s say you’re trying to get to know your competition (great move!), then try out:
- SimilarWeb: You can check out stuff like the website’s total visits, pages per visit, average visit duration and bounce rate.
- Ahrefs: This one’s more accurate and extensive. You can review monthly total visits, top ranking keywords; you can even break down pages that receive the highest traffic. Pretty cool, right!
In this blog, we walked you through a step-by-step guide to growing your startup by leveraging SEO for small businesses.
We covered everything from understanding your target audience to using the right keywords for excellent local reach. We help you increase website traffic through search engines like Google and Bing.
If you’re ready to give SEO a go, we can help you kick things off.
At Search Berg, we offer expert small business SEO services to startups struggling to get seen online.
Our online marketing specialists analyze your business model, industry, and target audience to create a customized strategy that helps you hit the ground running! Call 855-444-4777 now or fill out the form below to start driving traffic to your website!
Each time a web user searches for a business in your industry on Google, they receive a ton of results. If your product/service page shows up among the first few results, great! You’ll earn a click and potential conversion. However, if it shows up on the second, third, or eighteenth page, you may not even get an impression. Continue reading “What is SEO? A Beginner’s Guide”