5 Benefits of Guest Blogging for Small Businesses Owners
In today’s tech-focused society, virtually all aspects of our lives are intimately connected with the internet. Businesses, both small and large, rely on the internet to reach out to a worldwide audience, for their mass marketing campaigns, and for the selling or distributing their services or products.
Creating online blogs is a marketing technique that is popular among many small and large businesses – and it’s really not surprising why. It’s an effective and efficient way of establishing yourself as an authority in your industry and drawing attention to your offerings. In fact, a survey conducted by HubSpot revealed that blogging is the top content marketing priority for 53% of marketers.
But, just like any type of blog, it can be quite tricky to maintain a small business blog. It takes a lot of effort and a significant amount of research to draw and capture the attention of today’s highly impatient online consumers. In order to create a successful blog, you need to have a firm understanding of your target audience, develop a robust blogging schedule, craft fresh that’s interesting to the readers, and come up with a beautiful and user-friendly web design for your site.
However, while building authority by creating and maintaining a blog is all well and good, a small business also requires the support of its peers to succeed – and this is where guest blog writing comes in. You see, it’s not difficult to find websites with huge audiences that are willing to help you grow your small business. Collaborating with them and publishing quality guest posts on their platform exposes your businesses to a large audience, and ultimately drives traffic to your website.
Here are five reasons why guest blog writing services is the key that opens doors to brand development, customer acquisition and small business growth.
Creates Brand Awareness & Enhances Online Exposure
Perhaps the most significant benefit of guest blogging is that it increases online exposure and creates brand awareness for your small business. Why is that important? Well, nobody will spend money on your business if they don’t know it exists, right?
What guest blogging does is that it gets your name out there. Considering how intensely competitive the digital marketing environment is today, don’t you think it’s ideal to have your brand in as many locations as possible?
Moreover, notable online marketing experts believe that it takes around 5 to 7 impressions before a consumer is able to remember your brand, which means that in order to make the greatest impact, it’s essential to write relevant guest blogs as frequently as possible.
But how exactly does guest blogging create brand awareness and increase exposure for your business? Well, let me explain it through an example. Let’s assume that you have the opportunity to publish a guest blog on a site that has 100,000 followers, and 10,000 of them end up reading your blog. Even if the chance of getting redirected traffic from this post to your site is low, you still get the chance to introduce your businesses of thousands of new potential consumers.
The next question is: how do you increase the chances of acquiring redirected traffic? Well, here is what you need:
- Educational Content: Ensure that the content of your guest blog is engaging and educative. Talking about the current trends and how they’re influencing contemporary life will make you sound like an authority on the subject and increase your chances of persuading the reader to visit your website.
- Call to Action: What’s the point of investing your precious time and resources to create quality content and not get even a single email in return? Make sure to insert a call to action at the conclusion of each blog post. Deciding the specifics of the call to action is up to you – you can either ask the readers to sign up for your newsletter, or simply urge them to leave feedback in the comments section.
Identifies Potential Customers and Sales Opportunities
We’ve already mentioned in the heading above that guest blogging exposes your brand to new audiences, but how exactly does that lead to the generation of new business leads? Well, when you offer solutions to the readers’ problems through your guest blogs, they start considering you as an expert inyour particular industry or niche. They will follow you, approach you, and visit your website to gain more information.
Of course, this will expose your products or services to new potential consumers, and the ones that are interested in your products will make inquiries. So, to put it in a nutshell: the higher the generated business leads, the higher sales – and the higher the sales, the higher the profits.
Helps You Expand Your Email List
Emails have long established themselves as a reliable tool for business development and branding. The sheer power that enables you to reach the meticulously managed inbox can be life-altering. Utilize email marketing in an efficient manner and just watch how fast your small business grows. However, there’s one mistake that you should avoid at all costs: spamming.
Developing an email list can be quite a tricky undertaking, especially if you’re new on the block. Not every visitor of your website shares their email address or signs up for a newsletter. However, guest blogging can just be the catalyst growth catalyst you need to start building an email list.
However, it’s essential to make your readers believe that being on your mailing list will provide them access to valuable information. In order to achieve this, you need to work on the varied nuances of the blog post, and make sure that’s it’s the perfect blend of information, sales pitch, and call to action.
Another way of expanding your email list is requesting established bloggers to share their email lists. However, it’snot as simple as it sounds. You need to offer them something in return for this favor. This can be a smartly done info-graphic or a well-written blog post.
Creates an Environment of Engagement and External Feedback
An important aspect of devising great digital marketing strategies involves developing unique new ideas or modifying plans to fit current requirements. Another great benefit of guest blogging for small businesses is that it provides access to community insights, which can help them in fine tuning those strategies.
Just pull up a well-written blog post on a popular website, and you’ll find the comment section filled with the reader’s opinions, experiences and ideas – and this is exactly what guest blogging gives you access to. It helps you to get constructive feedback from areas outside your own website.
Put it this way: you come across a person who has constructive, insightful suggestions to a blog post from a website belonging to someone else. This feedback may inspire you to do something which turns out to be great at accumulating traffic.
Broadens Your Online Publication Network
When it comes to developing a brand, networking is one of the most important components. Just as the adage goes, “It’s not all about what you know, but also who you know”. This statement is as relevant in today’s business landscape as it was 50 years ago.
The key to successful networking is collaborating with people who’re capable of helping you build a recognizable brand across their own network. It’s like creating a web of awareness where all the involved parties can potentially help each other. As a matter of fact, this is the underlying idea behind the LinkedIn social media hub.
Publishing guest blogs on other websites allows the creation of networks between website owners and readers alike. Furthermore, these networks often lead to collaborations which take business relationships to newer levels.
Guest blogging is easily one of the most in-demand content marketing services right now which is why more and more companies hire guest blog writers to work on their website. An increasing number of entrepreneurs, businesses, and companies are maximizing on the unique benefits of hiring expert guest bloggers, which include backlinks, authority, name recognition, being featured on high-traffic platforms, and gaining the trust of a large target audience.
An award-winning digital marketing and small business SEO firm, Search Berg specializes in providing effective guest blogging and publication services. If you want to get your brand featured on popular platforms, get in touch with our representatives today!