21 Oct 2019

5 Benefits of Guest Blogging for Small Businesses Owners

Guest BloggingSmall Business SEO

Contents

Create Brand Awareness & Enhance Online Exposure

Educational Content

Call to Action

Identify Potential Customers and Sales Opportunities

Expand Your Email List

Create an Environment of Engagement and External Feedback

Broaden Your Online Publication Network

Use Guest Posting to Boost Your SEO

In today’s tech-focused world, virtually all aspects of our lives are intimately connected with the internet. Businesses, both small and large, rely on the internet to reach out to a worldwide audience and market their products/services. In short, digital marketing has become the new norm.

concept illustration of the process of guest blogging for SEO

Creating online blogs is a marketing technique that is popular among many small and large businesses—and this isn’t surprising. It’s an effective and efficient way to establish yourself as an authority in your industry and draw attention to your offerings. In fact, a survey conducted by HubSpot revealed that blogging is the top content marketing priority for 53% of marketers.

But, just like any other type of blog, it can be quite tricky to maintain a small business blog. It takes a lot of effort and a significant amount of research to draw and capture the attention of today’s highly impatient online consumers.

In order to create a successful blog, you need to have a firm understanding of your target audience, develop a robust blogging schedule, create fresh content that interests readers, and design a visually engaging, user-friendly, and interactive website.

However, while building authority by creating and maintaining a blog is all well and good, a small business also requires the support of its peers to succeed—and this is where guest blogging for SEO comes in.

You see, it’s not difficult to find websites with big audiences that are willing to help you grow your small business. Collaborating with them by publishing quality guest posts on their platform exposes your businesses to a large audience, and ultimately drives traffic to your website.

Here are five reasons why guest blogging is the key that opens the doors to brand development, customer acquisition, and small business growth.

Create Brand Awareness & Enhance Online Exposure

One of the most significant benefits of guest blogging for small business owners is increased online exposure and brand awareness. Why do these matter? Well, nobody will spend money on your business if they don’t know it exists, right?

Simply put, guest blogging gets your name out there. Considering how intensely competitive the digital marketing environment is today, don’t you think it’s ideal to earn quality backlinks and climb SERPs?

Moreover, notable online marketing experts believe that it takes around 5 to 7 impressions before a consumer is able to remember your brand, which means that in order to make the greatest impact, it’s essential to write relevant guest blogs as frequently as possible.

But how exactly does guest blogging create brand awareness and increase exposure for your business? Well, let us explain through an example. Let’s assume that you have the opportunity to publish a guest blog on a site that has 100,000 followers, and 10,000 of them end up reading your blog. Even if the likelihood of getting redirected traffic from this post to your site is low, you still get the chance to introduce your businesses to thousands of potential consumers.

But how do you increase the chances of acquiring redirected traffic? Well, here’s what you need:

Educational Content

Ensure that the content of your guest blog is engaging and educational. Discuss trends and insights to become an authoritative voice in the industry and increase your chances of persuading readers to visit your website.

Call to Action

What’s the point of investing your precious time and resources to create quality content and not get even a single email in return? Make sure you insert a call to action in the conclusion of each blog post. Deciding the specifics of the call to action is up to you—you can either ask the readers to sign up for your newsletter, or simply urge them to leave feedback in the comments section.

 

concept illustration of the process of creating brand awareness for local businesses

Identify Potential Customers and Sales Opportunities

We’ve already mentioned that guest blogging exposes your brand to new audiences, but how exactly does it help generate more leads? Well, when you offer solutions to readers’ problems through your guest blogs, they start considering you to be an expert in your particular industry or niche. They will follow you, approach you, and visit your website to gain more information.

Of course, this will expose your products or services to new consumers, and the ones that are interested in your products will make inquiries. In a nutshell, the higher the generated business leads, the higher the sales—and the higher the sales, the higher the profits.

Expand Your Email List

Emails have long established themselves as a reliable tool for business development and branding. The sheer power that enables you to reach the meticulously managed inbox can be life-altering. Utilize email marketing in an efficient manner and watch how fast your small business grows. However, there’s one mistake that you should avoid at all costs: spamming.

Developing an email list can be quite a tricky undertaking, especially if you’re new on the block. Not every visitor of your website shares their email address or signs up for a newsletter. However, guest blogging can just be the growth catalyst you need to start building an email list.

However, it’s essential to make your readers believe that being on your mailing list will provide them with access to valuable information. In order to achieve this, you need to work on the varied nuances of the blog post, and make sure that it’s the perfect blend of information, sales pitch, and call to action.

Another way of expanding your email list is to ask established bloggers to share their email lists. However, it’s not as simple as it sounds. You need to offer them something in return for this favor. This could be an engaging infographic or a well-written blog post.

Create an Environment of Engagement and External Feedback

An important aspect of devising great digital marketing strategies involves developing unique new ideas or modifying plans to fit current requirements. Another great benefit of guest blogging for small businesses is access to community insights, which can help fine tune those strategies.

Just pull up a well-written blog post on a popular website with high domain authority, and you’ll find the comment section filled with the readers’ opinions, experiences and ideas—and this is exactly what guest blogging gives you access to. It helps you to get constructive feedback from areas outside your own website.

Put it this way: you come across a person who has constructive, insightful suggestions to a blog post from a website belonging to someone else. This feedback may inspire you to do something that ends up accumulating quality traffic.

 

concept illustration of branding efforts

Broaden Your Online Publication Network

When it comes to developing a brand, networking is one of the most important components. Just as the adage goes, “It’s not all about what you know, but also who you know.” This statement is as relevant in today’s business landscape as it was 50 years ago.

The key to successful networking is collaborating with businesses that are capable of helping you build a recognizable brand across their own network. It’s like creating a web of awareness where all the involved parties can potentially help each other. As a matter of fact, this is the underlying idea behind the LinkedIn social media hub.

Publishing guest blogs on other websites allows the creation of networks between website owners and readers alike. Furthermore, these networks often lead to collaborations, which take business relationships to new heights.

Use Guest Posting to Boost Your SEO

Guest blogging is easily one of the most in-demand content marketing services right now. Unsurprisingly, companies are increasing hiring guest blog writers to work on their website. An increasing number of entrepreneurs, businesses, and companies are maximizing the unique benefits of hiring expert guest bloggers, which include generating quality backlinks, boosting authority, improving name recognition, increasing the chances of getting featured on high-traffic platforms, and gaining the trust of a large target audience.

If you’ve been struggling to use guest posting to boost your SEO, we can help you kick things off. As an award-winning digital marketing and small business SEO firm, we specialize in helping brands leverage guest blogging for SEO.

We’ve helped over 30,000 businesses rank.
Let us inspire you.

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David Harper

David Harper

Completing a decade as content marketing manager in 2019, David Harper has been vigilant with his career in marketing since his days in UCLA. He headed various social media campaigns in his senior year that sparked his interest in this area of expertise. He expanded these interests by interning at some of the most bustling social media marketing firms in New York.

He excels at driving sales and customer retention as well as coming up with the most interesting initiatives to drive traffic. Over the years, he has accumulated a burgeoning interest in strategy development and editorial planning which has enabled several brands to meet their objectives at low costs. His ability to categorize and structure content according to the brand needs and make sure it is consistent with the tone and style, is unparalleled.