SEO

How Dentists Can Use Digital Marketing to Take their Medical Practice to the Next Level

It’s no secret that the internet has completely revolutionized marketing. While Word of Mouth Marketing remains the most effective form of promotion, it’s fair to say that it’s losing its influence to digital marketing as the years go by. In fact, many industries have seen this change coming and are …

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News

Make Your Website GDPR Compliant Today

The implementation of the new GDPR has been heralded for quite some time now. While many companies in the EU diligently contracted compliance professionals, others struggled to understand every aspect of the new regulation and make their company GDPR compliant with existing staff. The GDPR, implemented on the 25th of …

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Social Media Management

How To Unleash the Power of Instagram To Promote Your Brand

Whether you are new to Instagram or have been struggling with low user engagement on your IG account lately, the likely reason is that you are not using all the right tools and offering enough opportunities to users to be more active. When it comes to Instagram marketing, joining the …

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SEO

Going Global—How to Optimize Your International SEO Strategy

Are you In pursuit of creating a global footprint for your website? Then you are well aware of the challenges coming your way. Once you’ve entered several different markets and created individual websites for them, a ‘copy/paste’ of content from your original site to the international ones simply won’t cut …

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SEO

The New Cut-Down In Google Search Results Snippets

It’s only been around 5 months since Google announced an increase the character limit for search engine result snippets, also referred to as META descriptions. Since the announcement, websites had been taking advantage of the change to provide as much information to the searcher as possible with longer META descriptions. …

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Small Business SEO

In-House Vs SEO Agency—Why The Latter Ensures Conversions And Long Term Success For Small Businesses and Startups!

As is the case with most things in life, there are only two ways to go about Search Engine Optimization (SEO). Do it yourself or get someone else to do it for you. Many people would quickly choose the first option. After all “When you want it done right, you’ve …

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Reputation Management

Post-Crisis Practices: Repairing Your Company’s Reputation The Right Way

A bad review here, a client complaint there; it’s not uncommon for businesses to experience some kind of setbacks regarding their offline and online reputation. Then there are cases where the slip up is too big to remain limited to an agitated user’s response in your Facebook comment section. Reputation …

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SEO

A Business’s Guide to Google’s Knowledge Graph

What if we told you that you can use Google to create a professional business page of your company or organization that gets displayed on the first page for your branded keyword. And that you—as a business—could leverage this page to effortlessly market your brand and strategically strengthen your online …

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Local SEO

Getting Local Consumer Traction By Ranking Up On Google Maps: A Breakdown

Consumer search and purchase habits evolve consistently. What your target market is looking for and how they are looking for it, changes rapidly, which means you’ve got to change the way you market your content online. One of the leading trends in online search is the use of mobile for …

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