What Is Link Building And Why Does My Business Need It?

What Is Link Building?

The SEO landscape is ever-evolving. Therefore, strategies pertaining to SEO must change accordingly. This includes link building as well. The importance of high-value links is undeniable today. In order to thrive online and get a competitive advantage, businesses must implement effective link building campaigns.

In its most basic form, link building is simply the process of gathering links from high-traffic websites that are relevant to your business to your own. Mastering the techniques involved in building high-value links will be the best way to improve your SEO efforts.

The more high-quality links you get to your website, the better you will rank on Google and the more traffic your site will receive.

Why Should Businesses Use Link Building?

Links are important for search engines to determine a website’s credibility and determine its ranking. The more high quality links direct toward your website, the higher it will rank in search engine results.

Here are the top three benefits of link building for businesses.

  • Building Relationships

Building links require you to interact with top ranking blogs and websites within your industry. When you reach out to such websites to promote your content, you get a chance to build meaningful relationships with influencers who are important in your industry. Promotions from such individuals or platforms lend your business an air of credibility and trust.

  • Referral Traffic

Simply put, links increase referral traffic. If your link is featured on a high-ranking website that attracts a lot of readers then relevant traffic will be directed to your site which may increase sales in the long-run.

  • Brand Building

When link building is done right, it can result in your company becoming an authority in your industry which establishes your brand identity. Content creation, as part of the link building strategy, is a great way to convey your company’s expertise and services to a local audience.

For example, when a website publishes a well-research content piece based on industry data, you have an opportunity to make a name for yourself in your niche. While reaching out to industry giants to get links, you are actively promoting your content and establishing yourself as a business to be reckoned with.

For affordable link building services, contact Search Berg. Our SEO experts offer effective link building strategies that drive traffic, increase search engine rankings and boost online revenue. Contact us today to find out how we can help your business scale new heights.

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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at Search Berg, a full-scale SEO and WEB Agency.

He brings more than 15 years of practical, hands-on experience in Lead Generation, Web Development and Digital Marketing. Starting out as a junior link builder right out of college, Aaron has expanded his career to deliver quantifiable results for some of the most demanding, high-profile campaigns. He regularly contributes to the SearchBerg Blog and on other web and digital marketing platforms. His goal is to get published on Moz and give a presentation at PubCon.

In his spare time, Aaron can be found golfing or binge-watching on Netflix. You can follow Aaron on Linkedin here.