The Difference Between Organic and Paid Search

Do you sell products/services online? If so, you should have a strong grasp on the difference between organic and paid search.
As an online business, your primary goal is to reach a wide audience and maximize conversions. Both organic and paid search help you do just that! They boost your online visibility, improve your SERP rankings, and help you generate more traffic. Sounds like the perfect mix?
In this infographic, we dive deeper and walk you through the differences between organic and paid search. We cover their position, cost, ranking, and speed. We also discuss some genius tips to improve both organic and paid search campaigns. Let’s get right into it!

Difference between organic and paid search


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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at Search Berg, a full-scale SEO and WEB Agency.

He brings more than 15 years of practical, hands-on experience in Lead Generation, Web Development and Digital Marketing. Starting out as a junior link builder right out of college, Aaron has expanded his career to deliver quantifiable results for some of the most demanding, high-profile campaigns. He regularly contributes to the SearchBerg Blog and on other web and digital marketing platforms. His goal is to get published on Moz and give a presentation at PubCon.

In his spare time, Aaron can be found golfing or binge-watching on Netflix. You can follow Aaron on Linkedin here.