The 2019 E-Commerce SEO Checklist for Small Business Owners and Entrepreneurs
In today’s digitized world, entrepreneurs and small business owners can’t get away with not knowing SEO strategies. In fact, e-commerce and SEO tools have become fundamental aspects of online marketing.
Research suggests that people prefer mobile browsing over laptop or desktop searches. This growing trend has created the need for online business owners to ensure that their website is optimized for mobile device viewing and has a user-friendly interface.
As simple as this may sound, many entrepreneurs struggle to implement SEO strategies effectively. The result is poor search engine rankings and foregone opportunities to make profits.
How to Optimize Your E-Commerce SEO?
You must strike when the iron is hot. Global events like Halloween, Christmas and Black Friday are prime days for e-commerce businesses to make profits and improve the visibility of their brand. However, you can’t yield the benefits of these events if you don’t even have an SEO strategy set up in the first place.
Everything from the content you post online to how your website is designed can play a crucial role in how well your business capitalizes on opportunities and converts them into a loyal customer base.
Nearly 35 percent of customers come from organic search engine results. This means that there’s a broad market you can tap into if you occupy any of the top search result ranks. So how do you rank better on Google?
At Search Berg, we’ve mastered the art of SEO marketing. We’ve been offering our award-winning digital SEO services to clients all over the world and can provide you with optimized tools to help your business thrive!
Here are some of our best tips on a mandatory SEO checklist for small business owners and entrepreneurs aiming to go big this year!
Part A: Website Architecture and Design
The architecture and design of your website refer to the overall structure of your site, including the hosting server and the plug-ins and applications installed in it. Your website’s structure makes a huge difference in terms of how big your e-commerce store is.
A six-page website will likely load and operate faster compared to a thousand-page one. Using a Content Management System, however, can take the burden off of you to take care of your website since the design and operations are already programmed.
Here are some things you can do to improve your website design.
1. Simplify your Website’s Structure
A complicated homepage structure can chase away even the most enthusiastic customers. Your website should always be UX and UI friendly. This means that your site visitors should be able to navigate their way to the product page under 3 clicks. Also, keep in mind that a responsive website design that’s adaptable to mobile device viewing will improve your chances of getting visitors to stay on your site. This is known as dwell time and it works wonderfully to improve your business’s SEO rankings.
2. Incorporate Breadcrumbs on Your Site
Breadcrumbs are a navigational aid that tells the visitor what part of the website they’re on. This feature should also be beneficial for your business since the right breadcrumb tags can make you more searchable.
3. Optimize Links to your Site
When it comes to organic searches, site links can help your visitors easily navigate the most important pages. These are usually the most frequently visited pages on your website.
Part B: On-Page SEO Tactics
On-page SEO refers to the process of optimizing each page on your site, including the codes and content, to make them readable as search engine result pages. Small businesses that wish to boost their SEO rankings can and should definitely work on SEO page tactics.
Here’s what to focus on:
Prepare a list of keywords you’d like to get ranked for. Remember to own the keyword you choose; don’t spread your content so thinly that you don’t get ranked for anything. Website crawlers are always on the lookout for content that features the right percentage of keyword-to-text ratio. Find keywords that are relevant to your e-commerce store but don’t stuff them in meaningless prose. Search engines are a lot smarter than you think.
2. Increase Your Page Speed
We’ve talked about improving the loading speed of your website; now it’s time to talk about the operational speed of each page on your site. Loading and buffering speeds are key indicators to Google’s algorithms on how to rank your page. You can get in touch with Search Berg’s website development department to help you with this feature.
3. Create Localized Landing Pages
E-commerce stores can benefit from creating specific pages that target a particular kind of promotion. The holiday season is specifically useful for this endeavor, since there are more searches guaranteed for particular keywords around those dates. If your landing page features something exciting like a giveaway or a competition, your visitors are likely to share your page on social media—earning your authentic links that will boost your SEO rank.
4. Add Descriptions for Product Pages
Promote your products by adding small description texts to entice potential buyers. Feel free to write descriptions however you want them. Here are some tips to keep in mind while writing them:
– Keep your description in the 300 to 700 word range.
– Pepper your text with internal links to other pages on your site.
– Add a customer review section to your product pages. Anytime someone types ‘reviews’ in the search bar can get linked to your product description pages.
– Communicate any and all special offers or discounts on your products.
Part C: Off-Page SEO Strategies
A lot of the work that goes into improving your e-commerce business’s search engine ranking happens offline. Off-page SEO is slightly different from writing a blog or optimizing your web page.
Here, we deal with topics like offering sponsorships for certain events, partnering with local businesses within your industry and improving your outreach with white hat link building techniques. Let’s discuss each one of them in a little more detail.
1. Link Building Strategies
The simplest way to build authentic links is to promote a product, service or event.
Insert them into all of your content, but in ways that make them look like a natural fit and not a forced block of promotional text. You can also embed links into the images you upload onto your website. Google’s algorithms will take that into consideration when they’re building your SEO rank.
2. Develop Industry Partnerships
This is perhaps the most important element of off-page SEO marketing. Get in touch with local industry e-commerce website owners and build a reciprocal promotional deal. Ask them to link your business on their content and offer them something in return.
You can even hire some already high-ranking online businesses to serve as licensed distributors for your products. From white hat link building to the chance to reach out to a larger consumer base, there are many benefits to expanding your industry partnerships.
3. Embrace the Sponsorship Culture
Getting your products sponsored by a third party website is actually easier than you think. There are many blogs that would happily promote your products. You can also opt to sponsor an event and request your partners to promote you on their website and on-ground activities. This should help put your e-commerce brand’s name on the SEO map.
4. Reach Out to Bloggers
Bloggers bring in loads of traffic and a loyal fan base with them. Get your small business’s name out there by having bloggers feature you on their blogs. You don’t even need to get anything major done for a promotion—simply ask them to link back to your home or product page and you’re surely going to have a lot of their traffic directed to your pages. Many bloggers would be willing to promote you for free; however, some will ask you for some compensation. The choice is yours.
5. Start Guest Posting
Backlinks are crucial for improving your SEO rank. You can use those and harness the power of online influencers to create a solid SEO marketing strategy for your small business to bloom. Ask popular blog owners or local industry groups to let you publish a guest post for them. You’ll be able to convince them better if you already have a few topics in mind. Try to work on something that benefits both of you. In most cases, your partner will agree to guest posting since the backlinks benefit their SEO rank as well.
Memorize the e-commerce SEO marketing strategies and maximize your gains during any major shopping season! A simple, user-friendly and responsive website can help increase your visitor dwell time, while the right kinds of links and promotional pages can help boost activity on and off your page throughout the year!
Search Berg is one of the leading white hat SEO marketing agencies in the United States and offers some of the most affordable rates to get you started on your way to the top of search engine result pages!
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