Top SEO Mistakes Bail Bonds Providers Should Avoid For Higher Google Rankings
Bail bonds providers offer surety bonds for individuals accused of a crime (or multiple crimes). The purpose of bail bonds is to ensure that the alleged offender will make an appearance in the court, if required in the future. Bail bond agencies issue these bonds to secure defendants only after conducting thorough research of their background, previous criminal record and, the nature of the crime they’re accused of committing.
This background check helps to determine whether or not the applicant is eligible for the bond. The information is also used to work out the total amount of the bail bond. Due to the involvement of crime, the bail bond provision is typically viewed as a high-risk profession. If the defendant fails to make an appearance upon the court’s request, the bail bonds agency may be required to forfeit a percentage of the total bail amount
Drawing in new clients as a bail bonds provider can be tricky, to say the least. In the past, people would refer to Yellow Pages to find reliable bail bonds agencies capable of helping them in their time of need. Today, most people turn to search engines like Google, to view available options and select an agency for consultation.
This validates the importance of a website for your bail bond business. However, merely having a website will do you no good. You’ll need to implement strong SEO strategies capable of lifting your rank in search results.
Here are some of the top SEO mistakes that bail bonds agencies should avoid at all costs, in order to secure a high ranking in Google’s search results.
Poor Keyword Research
Before you can begin implementing SEO on your website, you’ll need to conduct extensive keyword research. These keywords need to be as specific as possible, as it allows your website to stand out from your competitors.
Generate a list of words that accurately describe your bond agency and its unique services. Avoid using generic keywords such as “Bail” or “Bondsmen” in any of the titles or Meta descriptions. For local optimization, you can include your location in the keywords.
For example, if you’re running a bail bonds agency that operates exclusively in the DMV, you can include “Washington Bail Bond Agency,” “Maryland Bail Bonds,” and “Bail Bonds Agency in Virginia” in your list.
Overuse of keywords is yet another common SEO mistake that should be avoided by bail bond agencies. You might be eager to drive traffic to your page, but saturating your content with keywords is counterproductive.
Stuffing keywords hinders the flow of content and reduces its overall quality. As a consequence, your visitors may end up abandoning your site without fully exploring the landing page. Keep the keywords in your web content at a moderate level and make sure that the sentences offer relevant information, are well-structured, and engaging.
For better indexing, some firms cloak the content of their website. This means that the content viewed by site visitors is different from that presented to search engine crawlers. As a bail bonds agency, your website should display information supporting your services.
However, with the help of cloaking, you can choose to feed content containing frequently searched keywords to search engine crawlers to gain traffic boost. As cloaking is a black hat SEO practice, which violates the webmaster guidelines set by Google, its implementation can have dire consequences.
The Use of Spam Blogs and Comments
Blogs allow firms from all backgrounds to have a voice of their own and present their vision and goals to their target audience with complete creative freedom. The comments section of these blogs allows readers to share their views, which in turn helps businesses understand their needs in a better way.
Blogs are particularly helpful for bail bonds agencies, as they can use them as a medium to dispel any myths and misconceptions associated with bail bonds. However, some firms misuse this channel to secure higher rankings.
Unlike blogs, which are created with the goal of providing information to readers, splogs or spam blogs are published only to improve website rankings. The purpose of these blogs is to attract traffic to the site by using a maximum number of keywords. Most of these blogs also come with a number of comments containing characters that just don’t fit. These comments are also generated by spambots and help websites earn higher rankings in search engines.
Contrary to popular belief, such practices can harm your SEO rankings.
Search Berg is a reputable SEO service provider based in the US, offering customized Bail Bonds SEO solutions to businesses. We’ve successfully completed over 20,000 SEO projects for firms from diverse backgrounds and pride ourselves in our ability to deliver prompt results with minimum hassle. Our services also cover PPC marketing, reputation management, and social media management, along with web design and development.
Request a free SEO audit report for your website today or contact our representatives at 855-444-4777 to learn more about the services we provide.