4th of July Marketing Tips and Ideas for Your Small Business
With 4th of July right around the corner, most of us can’t contain our excitement. The thought of red, white, and blue décor, a serene poolside BBQ party at home, and weekend-long festivities is enough to make even the most lackadaisical person feel re-energized.
If you’re ready to have a fun and memorable 4th of July weekend with your family, we’re right there with you!
Before you get started on those weekend plans, though, take a step back and ask yourself whether your business is equally geared up for the 4th of July festivities.
Sounds odd, doesn’t it? How can your business benefit from the upcoming holiday?
According to research, the average American spends a whopping $76 on 4th of July food, beverages, and supplies. This figure can easily add up to over $300 for a family of four.
And that’s not all. Over the years, 4th of July sales have become one of the most anticipated events of the year. From established brands to small businesses, marketers devise compelling and lucrative Independence Day sales that not only boost revenue, but also increase brand visibility on search engines.
If you’re struggling to get started, we’ve rounded up some of the most effective and whip-smart 4th of July marketing strategies to help your small business get a much-needed boost this weekend!
If you’re new to the world of digital marketing, you’ll probably hear the phrase “content is king” more than just a few times. But we’re here to make some changes: “content is king on a regular day and an undefeatable emperor on national holidays.”
Whether you write a value-additive, engaging blog, post a visually dynamic infographic, or win your audience over with a high-quality 4th of July video, you’ll notice a boost in traffic that’s unlike what you see on regular days.
Unsurprisingly, there’s a spike in search volume for certain keywords during national holidays. And when it’s a holiday as hotly anticipated as the 4th of July weekend, you’ve struck gold.
Here’s a glimpse of the search volume for the keyword “fourth of July” over the past thirty days in America (as retrieved from Google Trends):
Notice the increase in interest over time?
As a small business, it’s essential for you to leverage popular keywords and create content accordingly.
For instance, if you own a small beauty store in Miami, you could create a blog post titled “5 Swoon-Worthy Fourth of July Makeup Looks for Miami Beauties.”
Get the gist?
You can recommend your products/services in different sections of the blog, especially the CTA (call-to-action), to prompt a transaction. With many people searching for similar content, you’ll attract a lot of quality traffic.
The incorporation of a local keyword (“Miami”) will further help you generate local leads that are more likely to invest in your products/services.
Here are some great examples of blogs by businesses that have leveraged the same strategy to attract quality traffic and boost sales during the 4th of July holiday:
- Fourth of July Fashion You’ll Actually *Want* to Wear by Brit+Co
- 4th of July in Lockdown: Here’s How We’re Celebrating With Our Kids by The Tot
- 20+ Delicious Recipes – My Favorite 4th of July Recipes by Inspired by Charm
- 25 4th of July Activities for Kids by Playdough to Plato
- How to Celebrate Fourth of July at Home in Quarantine by Jetset Christina
Consult SEO keyword research specialists to find the right short-tail, long-tail, geo-targeting, and LSI keywords for your content.
We also suggest experimenting with different types of content—including blogs, articles, guest posts, infographics, and videos—to dominate search engines for industry-specific 4th of July keywords this weekend!
There’s a reason why businesses across the U.S. launch winning 4th of July sales: they work, and they work well!
If you think it’s too late, you may want to think again.
Launching a 4th of July sale 2–3 days prior to the holiday is a great way to create a sense of urgency, which is more likely to result in great sales. In fact, 24-hour sales on national holidays have proven to be extremely successful over the years.
With many states releasing stay-at-home orders, it’s unlikely that your sale will go unnoticed.
We suggest using social media platforms (especially Facebook, Instagram, and Twitter) to promote your sale.
Here are some great examples to help you get inspired:
Looking to upgrade your sleep? Get $150 off any size mattress with our Fourth of July sale!
Check it out
— Lull (@LullBed)
— Baker’s Recovery (@Bakers_Recovery) June 26, 2020
Using the right keywords by opting for popular hashtags will help your post gain more visibility.
And that’s not all. You can gain even more traction by emailing your customers and informing them about the upcoming sale. If you have a specific list of loyal customers, reach out to them with personalized messages and product/service recommendations based on their shopping history.
A personal touch will go a long way in ensuring your sale is successful!
In addition, we recommend creating an eye-catching, modern, and engaging landing page for your upcoming 4th of July sale. While you may have covered all bases, an off-putting and bleak landing page could easily turn potential customers away from your website.
The Company Store’s vibrant and gripping sales page is the perfect way to go about things:
Ensure the page has a fast loading time to reduce bounce rates and customer attrition (loss of customers).
While focusing on web design is important, ensuring your website runs seamlessly is equally essential.
Here are some tips to help you optimize the page and maximize conversions:
- Keep the CTA straightforward and clickable
- Ensure mobile-friendliness
- Use the right keywords, title tag, meta description tag, header tags, and alt text
- Use an exit popup
- Include testimonials towards the end of the page
- Link relevant 4th of July content (blogs, articles, infographics, etc.) on the page
While the 4th of July commemorates the Declaration of Independence, it’s important to note that this holiday doesn’t resonate with all Black Americans.
The Emancipation Proclamation did not bring about an end to slavery. In fact, slavery was abolished much later on the 19th of June, 1865—also known as Juneteenth.
Use your platform to shed light on Juneteenth and stand in solidarity with Black Americans who don’t celebrate the 4th of July. Acknowledge the racial inequity rooted in the holiday to truly empathize with and lend your support to the Black community. As an ally, use this opportunity to amplify Black voices, the Black Lives Matter movement, and the nationwide fight for racial equity and justice.
Currently, the United States Congress does not recognize Juneteenth as a national holiday. To play your part, we suggest launching a sale on Juneteenth next year and fervently celebrating the holiday.
In addition, connect with small Black-owned businesses in your industry and area. Of course, make sure they aren’t direct competitors. For instance, if you run a local salon, connect with small Black-owned businesses that sell beauty products that you could stock in your salon.
Look into investing in organizations that focus on reparations for slavery by reducing racial health disparities, among other interventions. Ben & Jerry’s powerful resources on Juneteenth and calls for racial justice are great examples of how you could tweak your marketing strategy accordingly.
Defund the police, defend Black communities! This #Juneteenth, it’s more important than ever that we dismantle the racist and ineffective model of American policing. Learn more about how defunding the police works and why we so desperately need it: https://t.co/JLY6f0u5y3 pic.twitter.com/3UnML38dDx— Ben & Jerry’s (@benandjerrys) June 19, 2020
Adobe employees are out of office today to honor Juneteenth by taking time for reflection and advocacy.
— Adobe (@Adobe) June 19, 2020
View this post on Instagram
Use the 4th of July to familiarize yourself with the nuances of racial injustice so we can collectively move toward freedom for the Black community, which is freedom for all.
Struggling to come up with innovative ideas? Depending on your industry, you can launch and market 4th of July-themed products/services to truly wow your audience.
Over the years, many brands have thought outside the box and devised creative ways to tweak their products/services to fit the classic 4th of July theme. Hollister’s red and blue clothing line, Ralph Lauren’s customized cardigans, BMW’s red and blue car exteriors, and Lush Cosmetics’ “American Cream” conditioner are the embodiment of 4th of July-themed personalization done right!
But it doesn’t end there.
Without doing marketing justice, you can’t expect your products/services to disappear off the shelves in time.
Create compelling social media posts and write engaging content to promote your collection. If you run a local business, use local SEO strategies to help time-sensitive content and campaigns hit the ground running.
Use Google My Business and leverage popular online business directories to spread the word! And if it sounds like a case of “so much to do, so little time,” you don’t have to make the major statement like the aforementioned brands.
Can’t do much? If you’re reading this post and thinking “there’s no way I can implement these strategies this year,” this may be the one for you.
If your schedule can’t allow anything that requires too much brainstorming or time, turn to guest blogging.
A guest blog is written by the host (your content team) and published on third-party websites within the same industry.
How does this help? If the website has a high domain authority (great ranking on SERPs), you’ll receive an influx of high-quality traffic. As readers engage with the post and check out your website, they’re more likely to engage with your content and products/services.
We’re sure you’ve put two and two together! Not only will you attract quality traffic, but you’ll also get a much-needed boost in sales.
As one of the most effective link building strategies, guest blogs help small businesses become more visible across search engines. Over time, your website will climb SERPs. If done right, guest blogs can also boost your chances of breaking into the Google 3-Pack.
According to research, long-form content generates 10 times more leads than short-form content. In fact, it also receives more social media engagement.
Depending on your industry, pick a relevant and gripping title that can help you increase conversions. For instance, if you sell modern lighting fixtures, opt for a guest blog title that fuses 4th of July with your products, e.g. “5 Stunning Décor Ideas to Get Your Home Ready for Fourth of July.” Check the guest website’s domain authority by using the AHREFS website authority checker. The higher the score, the more credible and established the website!
Once you’ve found the right domain, run your content plan by them and wait for their approval. All systems go? Create and send your guest blog! Once it’s published, you’ll notice a gradual increase in high-quality traffic.
Leveraging the guest blogging strategy during national holidays is a great way to make the most of the organic increase in search volume.
As you receive quality backlinks, you’ll become an authoritative voice in the industry and help your business reach new milestones!
Are you ready to get started? As the leading internet marketing agency across America, we help small businesses implement winning local SEO strategies and achieve target KPIs. Over the years, we’ve worked with countless small businesses in a wide range of industries!
If you’re struggling to devise and implement actionable 4th of July marketing tips for your small business, we can help you kick things off.
Call 855-444-4777 to get in touch with us and we’ll take it from there!
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