SEOSmall Business SEO

Google’s Most Important Ranking Factors, According to SEO Industry Practices

Although there are 200 ranking factors; according to Google, not all of them are created equal.

For SEO practices, Google’s algorithm has created a complex network, one in which specific ranking factors need to be targeted in order for the business to remain relevant.

Because Google’s algorithm is evolving, these ranking factors allow SEO practitioners to use particular methods to ensure that their business and services maintain its rankings and receive increased online traffic.

However, because of the vast number, those unaware of the factors’ importance may find the process to be overwhelming.

Luckily, SEO doesn’t use all ranking factors to get their desired results. Read on to find out the factors needed, and how they can be optimized to improve your site.

Important Ranking Factors for Improved SEO Results

Backlinks

It’s no surprise that backlinking in content remains one of Google’s most important ranking factor.

The search engine uses backlinks to connect topics with relevant data to provide searchers with specific results. As such, it has become quite adept at weeding out bad links from ones that matter.

To bring traffic to your website—the right way—it’s important to create content that uses various diverse domains.

When you link your content to other reliable authorities, Google uses that backlink’s matching text as an anchor and regards your content to be more relevant.

So the more relevant your links, the stronger your link authority will be. This allows you to hit not just one but three important signals, namely link authority, link diversity and number of backlinks.

How to Optimize

If you’re not sure where to start, try checking recent articles on your own website’s page. Consider the information provided and the backlinks added to make the content more believable. Diverse backlinks allow you to improve upon your content by backing it up with detailed information.

Consider blogs and articles related to health and medicine. Backlinks are added to the content to connect the information provided to proven studies. By adding backlinks to legitimate data, the website in question improves its ranking while creating a trusted base for the visitor to rely on.

What to Avoid

  • Spammy or low-quality links
  • Adding too many links that compromise the quality of the content

Content

The SEO adage Content is King is relevant now more than ever. In recent years, Google has shifted its focus from keyword addition and link spamming to premium content, focusing more on lengthy content and natural language.

In fact, it was observed after the latest updates in Google’s algorithm, content with keywords in the title tag and the landing pages were being favored more over content that had little relevance to the keywords in question. This clearly shows that Google evaluates content according to its direct connection with the related keywords now.
How to Optimize Content

How to Optimize

Using keywords in the title is crucial. The closer to the beginning, the better it is for your ranking. Meta descriptions also need apt keyword placement to boost relevance for Google’s algorithm; however, it does carry less weight.

In addition, adding keywords in the page’s body, as well as in the H1 tag is the best way to direct Google’s attention to your content.

Length is important. Search quality guidelines rank the amount of the page’s content as an important component in addition to overall quality. Of course, there is no ideal length. It depends on the topic and the purpose of your business and surface.

Finally, comprehensiveness must be emphasized in order to maintain user satisfaction. For example, if you were to search for the places to see in New York, you would get results like Time’s Square, Central Park etc. Add terms and phrases that would be connected to the search term in question.

What to Avoid

  • Thin content.
  • Similar topics in detail on the same page
  • Lack of information on a niche topic

Mobile-First Optimization

Mobile-First Optimization

In recent years, mobile-first optimization has become Google’s primary focus. Google’s index now primarily directs searchers to mobile versions of the website, rather than the desktop version. As such, mobile friendly solutions are considered to be crucial ranking factors in terms of SEO ranking.

Google requires content that is mobile-friendly and accessible on the same platform as it would for desktop websites, so as to create ease for anyone searching for information.

However, if you are in the process of building a mobile version of your website, be advised; only launch it once it’s finished. Releasing an incomplete mobile version of the website hurts your ranking, since it does not provide complete information as your desktop-based website would.

How to Optimize

Page speed ties heavily with a good user experience.

Google expects pages to load in less than three seconds, and confirms that slower speed can cause a downgrade in terms of ranking.

Usually, uncompressed resources are the causes for slow speed such as images, CSS files and scripts. Use auditing tools to fix uncompressed content.

Also, use Google’s search console for adding and verifying the mobile version when you’re ready to release your site’s mobile version.

What to Avoid

  • Different structure markups on desktop and mobile sites

Technical Factors

There are various technical factors that play a major role in improving your website’s ranking such as encryption, anchor texts and H1 and H2 headings.

Let’s look at encryption first. Google ranks HTTPS encrypted websites in its top search results. In fact, Google even confirmed that websites that have HTTPS encryption rank better than HTTP counterparts.

In addition, Google Chrome marks sites with HTTP as unsafe to visit. As for anchor text, matching texts work best since they have a greater influence on rankings. However, if the links are spammy, that puts you at risk of a penguin penalty. Make sure that the anchor text is diverse and useful for the content related.

As for H1 and H2 headings, there is a clear correlation between keyword placement in landing pages with H1 and H2 headings, since it provides an easier mode of information for visitors.

How to Optimize

Firstly, switch to HTTPS encryption. Aside from Google Chrome, there are various other internet platforms that require sites to have an HTTPS encryption for them to appear on the first page. In addition, having an HTTPS associate with your website allows the visitor to feel safe with their search result.

Use anchor text that is diverse and relevant so that Google’s algorithm is able to weed out bad texts from the good ones. And make use of keywords in your H2 headings, particularly if you’re not able to use them in your H1 heading and URL.

What to Avoid

  • Overstuffing keywords in H1 and H2 headings
  • HTTP encryption
  • Similar backlink anchor text

Conclusion

Google’s algorithm has created a complex system for those using traditional SEO practices to bring more customers to their website.

Nevertheless, by using quality links and providing mobile-friendly rich content, we can use Google’s ranking factors to our advantage and prioritize elements to bring our website ahead of the crowd.

However, if you cannot follow all the above instructions by yourself, we suggest that you hire a website linkbuilding service to assist you.
Hire Searchberg!

Hire Searchberg!

As a leading company with experience in handling comprehensive white label SEO campaigns, Searchberg is qualified to provide ethical link building and pay-per-click advertising services.

Our focus is to provide our clients with quality content so that their website is able to satisfy all factors presented by Google’s algorithm.

In today’s online world, it is important that we focus on all factors to stay ahead of the competition. You can continue to revolutionize your customer’s experience while attracting and retaining new visitors.

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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at SearchBerg with 7 years of practical hands-on experience in the SEO industry. He regularly contributes to the SearchBerg Blog and on other SEO platforms. His goal is to get published on Moz and Search Engine Land.