5 Reasons Why You Need Power Blog Posts For Your Website Blog
In an era that’s dominated by smartphones and small screens, you’d be inclined to think publishing concise, 400 word blog posts would be the smartest choice, right? However, the fact is that everyone – from giant corporations to budding startups – is relying on long-form content to aid them in their quest to top SERP rankings.
But, why have power blogs become so popular all of a sudden? What’s their significance in digital marketing?
Well, at the end of the day, the ultimate objective with any form of content marketing is to engage potential consumers, generate leads, and ultimately convert them into sales. This does not happen easily, and you need to invest a considerable amount of time, effort, and research into it. Content marketing is not just stringing together a handful of long paragraphs and clicking the ‘publish’ button. There’s much more depth to it than that.
How successful your content is depends upon a multitude of factors – and size is a crucial one. Power blogs and other types of long-form content pieces are generally able to perform better than their shorter counterparts. Furthermore, power blogs provides a myriad of content marketing benefits, including:
- Improved online visibility
- Enhanced link building
- Increased social sharing
- More website and domain authority
Of course, these are all the primary objectives businesses are trying to achieve with content marketing. So, it’s pretty evident that long-form content and content marketing are a perfect fit. If you’re still not convinced about integrating power blogs in your 2019 content marketing strategy, here’s an in-depth look at the benefits of power blogs, and how they can add value to your digital marketing efforts.
Improved Online Visibility through Better SERP Rankings
SERPIQ performed a study on the relationship between post length and SERP ranking, and it revealed some eye-opening facts. For instance, the data showed that SERP rank changed with the length of the content. The websites found at the top of the rankings had posts above 2,000 words.
Putting aside the SERP ranking benefits of long-form content, engaging power blogs are also a great way to establish your brand as a thought leader or an authority within your industry or domain. And of course, we know that a good brand reputation adds to the value and credibility of the content, which consequently helps you achieve the inherent objective of content marketing: drawing in organic traffic.
Moreover, a HubSpot study revealed that blog posts that have a word count exceeding 2,500 naturally garner the most backlinks. And yes, there’s not much you have to do in order to acquire back links. If your blog posts are fresh, unique, and deliver exceptional value, it will naturally generate a higher amount of backlinks.
This linking helps the link building endeavors of the publishers who have posted the interlinked articles, and to enhance their linking efforts, they share the parent article further on social media.
Moreover, power blogs that are rich with information or detailed analysis naturally persuade people to share them. People are naturally inclined to share stuff they find trustworthy or useful on social media. Furthermore, virtually every blog post these days is accompanied by a social media sharing option which facilitates sharing and linking of the post.
The search engine giant, Moz, performed research on more than a million articles, and discovered long-form content, such as power blogs, consistently gets higher average links and significantly higher average shares.
Power blogs allow you to make your content more interesting and engaging, and if you create content that’s best in your domain, the readers will naturally share it. The entire purpose of content marketing is to make your audience go “wow!” – and helpful, comprehensive blog posts can make it a lot easier to achieve that purpose.
Search Engines Love High Quality Power Blogs
Since they have a high word count, power blogs allow you to integrate as many keywords across the content as you want. However, the Google bot is notorious for having a microscopic eye for quality. Your power blogs will be absolutely useless if their quality is anything other than excellent.
The content-based website, BuzzFeed, is a prime example of the effective way to utilizing power blogs and long-form content. It features tons and tons of detailed articles from the real world and all over the web, which is why it’s a brand that customers trust and love to spend their time on.
Another fine example is the popular global news reporting agency, the Guardian. Similar to BuzzFeed, the Guardian benefits from a high rate of social-sharing of its long-form content on social media. It has firmly established rock-solid industry credibility and has millions of followers.
Create Better Reader Value
Perhaps the most important advantage of power blogging is that it allows you to create amazing value for your readers. When you publish power blogs, your readers tend to get more than they came for in the first place.
For instance, take the case of Motor Trend, an extremely popular automotive website that publishes detailed power blogs on the going-ons in the automotive industry that go viral. Millions of automotive enthusiasts and consumers visit Motor Trend’s website because they get more reliable information and trusted insights than they would, anywhere else on the web.
Their power blogs and long-format articles are so engaging that some of them are even manage to get shared more than a million times on social media platforms.
And the allure of power blogs is easy to understand. They just have this amazing ability to keep the reader interested and engaged. Also it takes readers longer to read power blogs, which means publishing them increases the average time users spend on your site.
So keep bumping up that word count if you want to increase user engagement.
The content of your power blogs can be punctuated with call-to-action which can increase the generation of leads, and ultimately, conversions.
With power blogs, you get a vast stretch of space to strategically place call-to-actions which the reader can click on if they’re interested in one of your services or products.
The popular web analytics service, CrazyEgg was able to boost its conversion rates by an amazing 30% through the use of power blogs. Their long-form content pieces were able to directly address most of the customer queries without having to redirect them to a variety of pages where the relevant information was strewn about.
How to Create Engaging Power Blogs
As we’ve mentioned already, word count isn’t the only factor which determines how successful the blog is. It also needs to be informative and engaging. The following is a step-by-step guide on creating engaging power blogs:
- Find times content ideas: Digging through Google Trends can help you with this endeavor.
- Do intensive research, gathering scientific studies and data.
- Outline your ideas and create a robust structure for your power blog.
- Make the initial draft of the blog without any critique
- Editing and search engine optimization: break long paragraphs and sentences into shorter, more-readable sections. Add keywords and implement schema markup.
- Make your power blog a rich multimedia experience by adding videos and photos.
- Double check for spelling and grammatical errors.
- Publish your power blog and promote the hell out of it.
There’s no doubt that power blogs have what it takes to maximize domain authority, social sharing, and organic traffic. They’re a highly effective digital marketing tool for boosting your conversions through sharing credible information and knowledge.
Power blogging provides several important benefits, including boosting search engine results page rankings, establishing brand authority, and perhaps most importantly, improving conversion rates.
One benefit of power blogging we didn’t mention is that it is evergreen. Thanks to social sharing, the content will stay in rotation on popular platforms for a long, long time. Short for content, on the other hand, cannot last long because of the restricted amount of information it contains.
However, the most significant advantage of power blogs is that their high on quality. Most major search engines, Google included, place a high emphasis on quality, and their algorithms are designed to place high quality content at the top of SERPs at all times.
If power blogs have not been a part of content marketing strategy until now, it’s never too late to integrate them.
An award-winning digital marketing and small business SEO firm, Search Berg specializes in providing effective blogging and publication services. If you want to get your brand featured on popular platforms, get in touch with our representatives today!