How to Grow a Plumbing Business in 2020


  1. Create a Business Website & Visiting Card for Your Plumbing Business
  2. Google Places
  3. Local Business Directories
  4. Local Plumbing Lead Generation Sites
  5. Social Media for Plumbing Businesses

Google My Business

  1. PPC Marketing
  2. Search Engine Optimization (SEO)
  3. Email Marketing
  4. Collaboration With Other Professionals

How Can I Implement This Apply This Plumbing Business Growth Formula?


If an online search similar to ‘how to grow a plumbing business fast’ has brought to you to this webpage, you’re in luck. We’ll be detailing our precise and instantly actionable ‘Plumbing Business Growth Formula,’ so your business can climb SERPs and get a much-needed boost in organic traffic.

If you stay tuned till the very end, you’ll become well-versed in how to run a successful plumbing business and get more leads and calls.

In this guide, we’ll be focusing on a wide range of strategies to help you expand your plumbing business and increase your clientele.

In short, we’ll be suggesting that you:

1. Create a Business Website & Visiting Card for Your Plumbing Business

graphic design demonstrating the importance of having a strong website

Before we dive in, we’re assuming that you already have a business website and your visiting cards ready. If not, please visit this page to find out more about visiting cards and website design and development for plumbing companies.

2. Google Places

Plumbing is a local business, limited to certain locations of a city. It’s important to ensure that your company is exposed to the potential clients of the location(s) you serve, which may include Fort WorthAustinHoustonLos Angeles, Kansas City and so on.

To add your plumbing firm to Google Places, take the following steps:

  • Visit Google Places
  • Click “start now”
  • Fill in the form with your business information
  • Choose your service areas
  • Mention your working hours and days
  • Select payment options
  • Upload company photos
  • Attach YouTube videos if you wish
  • Add more available business details
  • Double-check the information you entered and click “verify”

That was easy, wasn’t it?

Google Places shows a special listing representing only three local companies.

Now imagine how many plumbers are already working in your area and how many have already added their business to Google Places!

So how can you ensure your business ranks high?

That’s the tricky part. Rest assured, we’ll walk you through it in this blog!

3. Local Business Directories

graphic design demonstrating the importance of leveraging local business directories

We’re sure you’ve come across the Yellow pages at some point in your life. And while you may think that they’ve become obsolete over the years, that’s not the case. They’ve simply undergone a digital makeover!

Currently, there are thousands of business directories online, including:

Leveraging these platforms by creating a listing is a great way to improve your brand’s local visibility.

Check whether the platform is free or premium beforehand to select the right option to grow your local plumbing business.

4. Local Plumbing Lead Generation Sites

Local plumbing lead generation sites are also very useful in expanding a plumbing business and increasing the visitor-to-lead conversion rate. These sites actively circulate the data of potential clients through a variety of techniques, and sell those leads to plumbing companies. It’s a premium option, since selling leads is a revenue source for the owners of lead generation sites.

But there’s a catch. You have to be extremely careful, as the leads you buy may not turn into customers at all. In some cases, the potential customer may not be in the same area as you. This is mostly caused by entering incorrect information in the lead generation form.

To steer clear of these caveats, partner with an established and experienced lead generation company that makes things much simpler and transparent without compromising on efficacy in the least.

At Search Berg, we offer award-winning lead generation services for up-and-coming and established local plumbing businesses. Whether you recently launched your business or have been in the game for a couple of years, we’ll assess your business metrics and devise actionable solutions accordingly.

In short, link building is the process of receiving backlinks from websites with a high domain authority.

As your website builds high-quality backlinks, it’ll become more visible on the web. Not only will you notice an increase in the quantity and quality of traffic, but you’ll also double your chances of appearing in the Google 3-Pack.

If you’re new to link building, we suggest checking out these valuable resources for more insights:

5. Social Media for Plumbing Businesses

graphic design illustrating strong social media marketing

We’re sure you’re well acquainted with the importance of social media for plumbing businesses by now. Here’s a closer look.

The basic purpose of social media is to interact, share news and events, and have fun! And while the average person has a field day with social media, marketers have twice as much fun!

By leveraging social media networks, marketers can easily promote their business and tap into a wide audience base. In fact, social media marketing is one of the most popular and effective ways to get more traction.

Using social media for your plumbing business is a great way to get the message across to local customers. Over time, you’ll manage to build and sustain a wide local audience that helps you boost sales and establish a winning online presence.

Social media networks can bring free and paid traffic to your website. Every social media network may not be fruitful, so you have to be selective. Here are some of the most popular social media platforms you need to look out for in 2020:


Leveraging Facebook is a great way to grow a plumbing business. For quick results, choose Facebook Ads. We also suggest creating a Facebook page to actively share and promote content for improved local traffic. Request and post reviews to polish your brand identity, reputability, and trustworthiness. Here are some ways to grow a business through Facebook to help you get started!


Twitter is undeniably the simplest of social media networks. Simply share a small sentence about your business and keep growing with time.


As the most popular video sharing platform on the planet, YouTube has over 1.9 billion users. Make the most of the impactful platform by finding out more about YouTube SEO.

Google My Business

Claim and optimize your Google My Business listing to ensure your business climbs SERPs and makes it to the Google 3-Pack.


With more than a billion users across the globe, Instagram can help your plumbing business reach new local demographics. Share high-quality images and videos of successful projects. In fact, you can also opt for Instagram Live to document your expertise in real time! Here’s how you can unleash the power of Instagram to promote your business.

Leverage Social Media to Get Local Plumbing Clients?

6. PPC Marketing

graphic design demonstrating the importance of PPC marketing

PPC, an abbreviation of pay-per-click, is premium marketing program that’s offered by different search engines i.e. Google, Yahoo!, and Bing AOL. There are a few others, but these three are the most popular and effective. And among these three search engines, it’s Google that actually matters.

To cut to the chase, you can easily leverage PPC marketing for your plumbing business by directing your attention to Google. PPC is the quickest and easiest way to make a plumbing marketing plan.

As soon as we launch PPC marketing campaigns for your plumbing business, you’ll be greeted with a flurry of new plumbing clients within 72 hours. Are you equipped to handle the influx? If you answered in the affirmative, it’s time to get going! Fill in this form to request a proposal and free PPC audit report to kick things off!

Your website’s PPC analysis will disclose you the maximum ROI within your allocated budget.

Moreover, the report will be delivered to you for FREE within 48 hours. We deliver valid numbers to ensure 100% transparency.

7. Search Engine Optimization (SEO)

graphic design illustrating expert SEO (search engine optimization)


Search Engine Optimization, more commonly known as SEO, is the practice of improving the quantity and quality of web traffic by making changes to web design and content. In your case, you have to narrow it down further and use the term local SEO.

Local SEO will help your website rank higher on Google when visitors run a local search for plumbers in their area. These search terms may include:

  • Plumbers in Austin
  • Austin plumbers
  • Best plumbing service in Austin
  • Plumbers near me
  • Plumbers close to me

There could be many variations of these search terms. Getting in touch with SEO experts is a great way to familiarize yourself with popular search trends in your area. This will help your business rank higher!

We suggest browsing through common local SEO myths so you can debunk misconceptions and get a good grasp on the process.

Local SEO is One of the Most Effective Ways of Marketing for Plumbers with Greater ROI at Lower Expense.

Search Engine Optimization is not a DIY solution, but it is a specialized service and you will need professional assistance to execute SEO campaigns.

To learn how we can help you expand your plumbing service with local SEO and make your website appear on first page of Google, please fill out the from below and receive a detailed SEO analysis report, which is absolutely FREE of charge.

8. Email Marketing

Following up is a great way to establish a good relationship with your clients. It also allows you to get a permanent spot on their list of preferred plumbers! A few decades back, it was done on phone and in person. Today, technological advancements have enabled us to leverage email marketing to achieve the same purpose!

A methodically planned email marketing campaign helps you gain greater exposure to new plumbing leads/calls or clients.

You can make the most of email marketing at certain times of the year i.e. events, seasonal promotions, discount offers and the like. It’s important to note that email marketing must be carefully planned to generate maximum leads/calls and better sales.

9. Collaboration With Other Professionals

graphic design illustrating business collaborations

If you can’t serve another city, the local plumber of that city surely will. Selling your leads to the local plumbers of that city is a great way to utilize profitable opportunities without doing any laborious work.

You can find many local plumbers in online directories. Simply search and select the ones with a good reputation to make a joint venture. Isn’t it interesting how you can earn some money without providing any services?

How Can I Implement This Apply This Plumbing Business Growth Formula?

Online business expansion can be an extremely intimidating and time-consuming process.

So how should you go about things?

Patience is the key to success here. To execute this expansion plan, you’ll have to follow a highly practical approach.

We suggest kicking things off by combining your professional skills (plumbing) with our professional skills (local SEO solutions).

As the leading digital marketing agency across the U.S., we can help you get started! Our SEO experts are equipped with the resources, expertise, and experience required to help your local plumbing business rank high on Google.

Call 855-444-4777 to grow your plumbing business by getting quality leads, improving audience engagement and retention, and getting a much-needed boost in sales. We offer local SEO services for plumbing businesses across the globe.

Have a FREE 15-Minute Telephone Consultation With Our Digital Business Marketing Consultant

This is a no-risk opportunity to make a strong mark in your industry and create a large plumbing customer base. Search Berg is your one-stop shop for local SEO services and internet marketing!

Reserve Your FREE 15-Minute Telephone Consultation With our Experts & Lead Your Way to Get as Many Clients as You Want!

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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at Search Berg, a full-scale SEO and WEB Agency.

He brings more than 15 years of practical, hands-on experience in Lead Generation, Web Development and Digital Marketing. Starting out as a junior link builder right out of college, Aaron has expanded his career to deliver quantifiable results for some of the most demanding, high-profile campaigns. He regularly contributes to the SearchBerg Blog and on other web and digital marketing platforms. His goal is to get published on Moz and give a presentation at PubCon.

In his spare time, Aaron can be found golfing or binge-watching on Netflix. You can follow Aaron on Linkedin here.