5 Reasons Why You Need Power Blog Posts For Your Website Blog

 

In an era that’s dominated by smartphones and small screens, you’d be inclined to think publishing concise content pieces, like 400 word blog posts, would be the smartest choice, right? 

However, the fact is that everyone—from giant corporations to budding startups—is relying on long-form content to aid them in their quest to top SERP rankings.

 

content marketing

But, why have power blogs become so popular all of a sudden? What’s their significance in digital marketing?

Most importantly, what even is power blogging, AKA long-form blogging? Just how many words is good for a blog?

Power blogging is essentially blogging in such a way that you become an authority in your niche. Using this model, not only do you introduce your audience to an important issue they will face, but you walk them through how to handle it.

These are generally longer and more in depth as far as blog posts go.

They establish you as an authority in your niche by presenting you as someone who’s got the solutions for pressing concerns.

At the end of the day, your ultimate objective with any form of content marketing (including long-form power blogging) is to engage potential consumers, generate leads, and ultimately convert them into sales.

This does not happen easily, and you need to invest a considerable amount of time, effort, and research into it.

Content marketing is not just stringing together a handful of long paragraphs and clicking the ‘publish’ button. There’s much more depth to it than that.

How successful your content depends upon a multitude of factors – and in this realm of marketing, size matters.

Power blogs and other types of long-form content pieces are generally able to perform better than their shorter counterparts. Furthermore, power blogs provide a myriad of content marketing benefits, including:

  • Improved online visibility
  • Enhanced link building
  • Increased social sharing
  • More website and domain authority

Of course, these are all the primary objectives businesses are trying to achieve with content marketing.

So, it’s pretty evident that long-form content and content marketing are a perfect fit.

If you’re still not convinced about integrating power blogs in your 2021 content marketing strategy, here’s an in-depth look at the benefits of power blogs and how they can add value to your digital marketing efforts.

Improved Online Visibility through Better SERP Rankings

SERPIQ performed a study on the relationship between post length and SERP ranking, and it revealed some eye-opening facts. For instance, the data showed that SERP rank changed with the length of the content.

The websites found at the top of the rankings had posts above 2,000 words.

Putting aside the SERP ranking benefits of long-form content, engaging power blogs are also a great way to establish your brand as a thought leader or an authority within your industry or domain.

And of course, we know that a good brand reputation adds to the value and credibility of the content, which consequently helps you achieve the inherent objective of content marketing: drawing in organic traffic.

Moreover, studies have revealed that blog posts with a word count exceeding 2,500 naturally garner the most backlinks.

And yes, there’s not much you have to do in order to acquire backlinks. If your blog posts are fresh, unique, and deliver exceptional value, it will naturally generate a higher amount of backlinks.

Incorporating a greater number of quality backlinks into your content also becomes more streamlined the longer your content piece is.

It essentially allows search engines to give greater weightage to your content based on the relevant links you reference on your page.

In this way, Google will reward users who have a greater amount of backlinks on their target keyword or keyphrase than similar content with lower amounts of backlinks within the text.

 

This linking helps the link building endeavors of the publishers who have posted the interlinked articles, and to enhance their linking efforts, they share the parent article further on social media.

Moreover, power blogs that are rich with information or detailed analysis naturally persuade people to share them.

People are naturally inclined to share stuff they find trustworthy or useful on social media.

Furthermore, virtually every blog post these days is accompanied by a social media sharing option that facilitates sharing and linking of the post.

Search Engine Optimization companies have performed research on more than a million articles and discovered that long-form content, such as power blogs, not only consistently get higher average links but also significantly higher average social media shares.

Power blogs allow you to make your content more interesting and engaging, and if you create content that’s best in your domain, the readers will naturally share it.

The entire purpose of content marketing is to make your audience go “wow!”–and helpful, comprehensive blog posts can make it a lot easier to achieve that wow factor in your blog post.

Enhances Social Media Sharing

Search Engines Love High Quality, Longer Form Power Blogs

Another reason it is crucial to improve your visibility on SERP is that Google literally said that it has a preference for this kind of content.

In 2012, when Google incorporated their Penguin and Panda updates to the search algorithm, they made it clear that they would focus on quality content. To this end, they encouraged users to create longer and high-quality content in order to reach and maintain their rankings on the SERP.

They are even updating their algorithm so that it does not favor and, in fact, demotes “thin” content.

Google wants the fat lady to sing and not the thin lady to whisper.

So if your goal is to rank on your respective keyword’s SERP, make sure your blog is packed with useful information, relevant links and is within the confines of long-form content rather than short form.

Since they have a high word count, power blogs allow you to integrate as many keywords across the content as you want.

However, the Google bot is notorious for having a microscopic eye for quality. Your power blogs will be absolutely useless if their quality is anything other than excellent.

The content-based website, BuzzFeed, is a prime example of the effective way to utilizing power blogs and long-form content. It features tons and tons of detailed articles from the real world and all over the web, which is why it’s a brand that customers trust and love to spend their time on.

Another fine example is the popular global news reporting agency, the Guardian.

Similar to BuzzFeed, the Guardian benefits from a high rate of social-sharing of its long-form content on social media. It has firmly established rock-solid industry credibility and has millions of followers.

Create Better Reader Value

Perhaps the most important advantage of power blogging is that it allows you to create amazing value for your readers. When you publish power blogs, your readers tend to get more than they came for in the first place.

Put simply, longer blogs packed with useful and helpful information shows your readers that you are coming from a place of immense knowledge.

While you may have researched everything in your blog as little as a day before writing it, it  doesn’t matter.

This is because the impression that your blog gives off is that of immense knowledge and research. Regardless of your own timeline of obtaining this knowledge, the power blog you created is still a result of the work that you put in to create this resource for your audience.

They will be grateful.

For instance, take the case of Motor Trend, an extremely popular automotive website that publishes detailed power blogs on the going-ons in the automotive industry that go viral. Millions of automotive enthusiasts and consumers visit Motor Trend’s website because they get more reliable information and trusted insights than they would anywhere else on the web.

Their power blogs and long-format articles are so engaging that some of them even manage to get shared more than a million times on social media platforms.

And the allure of power blogs is easy to understand. They just have this amazing ability to keep the reader interested and engaged.

Also, it takes readers longer to read power blogs, which means publishing them increases the average time users spend on your site.

So keep bumping up that word count if you want to increase user engagement.

 

 

The content of your power blogs can be punctuated with call-to-action, which can increase the generation of leads, and ultimately, conversions.

With power blogs, you get a vast stretch of space to strategically place call-to-actions, which the reader can click on if they’re interested in one of your services or products.

The popular web analytics service, CrazyEgg, was able to boost its conversion rates by an amazing 30% through the use of power blogs. Their long-form content pieces were able to directly address most of the customer queries without having to redirect them to a variety of pages where the relevant information was strewn about.

What’s key about increasing your engagement is the use of keywords.

In a shorter blog post of, say, 500 words, it is much more challenging to insert the relevant keywords without breaking the conversational flow in a blog or article. Doing so too many times ticks the Google algorithm off and reduces the flow for a reader while doing so too little hurts your chances of ranking.

So in a shorter blog inserting keywords and key phrases is a very delicate dance, but when you have the luxury of long-form content?

It’s so much easier to keep the tone conversational AND insert the keywords you need to.

It’s like dancing in a ballroom as opposed to within the confines of a tiny studio apartment.

Zero comparisons.

In fact, you can even insert multiple keywords, effectively killing more than a couple of birds with one fat well-researched stone.Power Blogs Boost Conversions

How to Create Engaging Power Blogs

As we’ve mentioned already, word count isn’t the only factor that determines how successful the blog is. It also needs to be informative and engaging.

A common misconception bloggers and businesses which take advantage of blogging is that your success is determined by the number of visitors you get per month.

This is not true.

In fact, your blogging success is actually determined by the number of visitors that are engaged with and keep coming back to your blog posts.

Having this long-form content approach will help you switch from targeting both high quality focused readers and those mildly interested in the topic to solely those who are invested in the content of your piece.

While your viewers may even go down temporarily, this is a good thing because your audience is becoming more targeted. Therefore, this targeted audience has a greater likelihood of subscribing to your newsletter, sharing your blogs with their network, writing solid and engaged comments.

Ultimately, not only does this benefit your sales funnel, but this targeted engagement also helps your rankings in the SERP.

Focusing on the aforementioned number of comments, subscriptions, etc., is also a much more accurate metric of how you are performing like a brand rather than simply garnering page views.

The following is a step-by-step guide on creating engaging power blogs:

  1. Find time relevant content ideas: Digging through Google Trends can help you with this endeavor.

Look through the seasonal trends of when certain search terms and events become popular and plan your content calendar accordingly.

For example, if you have a shoe business and certain types of shoe queries become more popular in the winterftime, save your blog post on water and snow proof shoes for around that time of the year.

  1. Do intensive research, gathering scientific studies and data.

The adage the more, the merrier definitely applies to your audience from a research standpoint because you reduce their need for further resources after reading your blog post.

You can also make use of Google Scholar and Google Advanced Search settings to further enrich your research.

Another hack to finding content that isn’t already available easily on search engines is to read through reputable PDF’s online and paraphrase the content that is relevant to your blog from it.

Using a PDF is good because it’s even more unique to paraphrase the information from a PDF than from another blog post.

  1. Outline your ideas and create a robust structure for your power blog.

You want to create an outline that helps the reader navigate the main topics that you will discuss.

Having a content page that tells the reader which content is on each page of your blog will really help them navigate it if they need answers to specific queries within your larger blog post.

  1. Make the initial draft of the blog without any critique.
  2. Editing and search engine optimization: break long paragraphs and sentences into shorter, more readable sections.

Doing so helps because the average reader’s attention span reduces and becomes more divided each year as time goes on.

Therefore, breaking up larger paragraphs into short and punchy paragraphs and/or one-liners specifically to make your point helps today’s attention-deficit readers follow along.

Staying with you throughout your blog or article, in turn, helps them engage with it and your business meaningfully.

 

  1. Add keywords and implement schema markup.

Schema Markup is essentially code that you can put into your web page’s source code, which helps search engines to give users more informative results.

Google uses schema markup to show the users rich snippets when they are searching.

This is something you definitely want for your content when a relevant user is searching for content like yours because it helps your page stand out on the SERP.

You can use schema markup for SEO by using Google’s Structured Data Markup Helper.

  1. Make your power blog a rich multimedia experience by adding videos and photos.
  2. Double check for spelling and grammatical errors.
  3. Publish your power blog and promote the hell out of it.

Conclusion

There’s no doubt that power blogs have what it takes to maximize domain authority, social sharing, and organic traffic. They’re a highly effective digital marketing tool for boosting your conversions through sharing credible information and knowledge.

Power blogging provides several important benefits, including boosting search engine results page rankings, establishing brand authority, and perhaps most importantly, improving conversion rates.

One benefit of power blogging we didn’t mention is that it is evergreen. Thanks to social sharing, the content will stay in rotation on popular platforms for a long, long time. Short-form content, on the other hand, cannot last long because of the restricted amount of information it contains.

However, the most significant advantage of power blogs is that they are higher in quality.

The better question is thus, why shouldn’t you create longer-form content?

Most major search engines, Google included, place a high emphasis on quality, and their algorithms are designed to place high-quality content at the top of SERPs at all times.

If power blogs have not been a part of content marketing strategy until now, it’s never too late to integrate them.

An award-winning digital marketing and small business SEO firm, Search Berg specializes in providing effective blogging and publication services. If you want to get your brand featured on popular platforms, get in touch with our representatives today!

 

 

Why Content-Driven SEO Is a Lucrative Digital Marketing Strategy for 2021 and Beyond

 

With search engines like Google updating their algorithms frequently every year, it’s becoming increasingly difficult for website owners to develop digital marketing strategies that can stand the test of time.

In order to devise strategies that produce actual business results, it’s important to map out your site’s structure and map out your objectives.

SEO and content marketing are taken as two important yet separate strategies to drive marketing and engagement efforts, but this is the wrong way to view them because they are very much intertwined with one another.

Many business owners and bloggers believe that by doing content marketing that they reduce their need for SEO.

But since the two go hand in hand, this concept is a misconception.

The reason why important content marketing efforts take off for a business is that they involve the meticulous use of SEO.

Essentially, while you are doing content marketing, the best practice is to implement the technical side of SEO into your content pieces as you generate them.

Without SEO, your content doesn’t reach the Google SERP for your keywords, and without good, regularly uploaded content, your SEO efforts are in vain.

digital marketing strategies

In recent years, we have seen several digital marketing strategies come in and go out of trend.

However, in the constantly shifting online marketing landscape, there is one thing that has remained constant: content is king, making content marketing its queen.

As website owners compete for the top spots on SERPs, content-driven SEO is becoming an increasingly important priority for businesses, both small and large.

You see, content is the reason why people visit a website, and it is through content that you connect with your audience and potential customers.

Therefore, when developing your content for SEO, it’s important to think about the questions your target audience is asking, and answer them in an engaging, compelling way.

The Correlation between Content Marketing and SEO’s Importance For Your Business

Content marketing is a subcategory of digital inbound marketing which involves transitioning a website visitor through the sales funnel by offering them informative, helpful, and engaging content pieces.

Search engine optimization, or SEO as it’s more commonly known as, is the process of optimizing the website to perform better on the search engine results pages.

Although the two appear to be quite different to each other, they are more closely linked than you may think.

It’s not only possible to devise a content marketing strategy for SEO, but it’s also highly beneficial.

As the algorithms of search engines have evolved and changed, they have become increasingly partial to content driven SEO – that is, fresh unique content of a certain length, with just the right amount of keyword integration, and on specific pages.

A content-driven SEO strategy is a perfect balance of content creation and the other, more technical SEO factors.

Let’s take a look at why content-driven SEO will always be an evergreen digital marketing strategy.

Content-Driven SEO Targets Quality Traffic

One of the most notable advantages of content-driven SEO is that it’s an inbound digital marketing strategy.

In contrast to conventional “outbound” online advertising channels that take an “in your face” approach, inbound marketing doesn’t involve reaching out to consumers whether they’re interested in what you have to say or not.

Inbound marketing strategies focus on making it easier for potential consumers to find you when they need relevant information.

On the other hand, inbound marketing takes a more “consumer-centric” approach.

Instead of disturbing consumers while they’re watching a video or reading an article, inbound marketing involves making valuable information easily accessible and creating valuable resources for the consumer.

Content-driven SEO makes it easy for consumers to find you when they’re looking for the type of services or products you offer.

Not only is this much more convenient for the consumers, but it also draws in more qualified leads for your business, which in turn, translates into better conversion rates.

In fact, according to the report from a recent studies, the majority of marketers say that inbound practices generated the highest quality leads for their sales teams.

 

Content-Driven SEO

More Content=More Keyword Opportunities=Better SEO

A huge part of SEO is keyword usage. This involves finding and researching keywords that are relevant to your niche and then communicating their importance within your content marketing efforts.

The only way to actually use the keywords you garner as a result of your SEO efforts is to be strategic and analytical regarding how you use them in your web pages and content.

Naturally, if you instead choose to follow the black hat practice of stuffing keywords into your content, Google will find out and crack down on your site, punishing it severely in the SERP for your keywords.

There is definitely such a thing as excessively optimizing for keywords.

Don’t beat a horse after it’s dead because Google will possess the horse’s body and drag your rankings down to hell’s gates.

Search engines like Google don’t “see” websites like us humans do.

While we can understand a website for what it is by looking at the pictures on the web pages, search engines have no way of determining a website’s purpose until those words are expressly written somewhere.

Content-driven SEO enables you to go further than the text descriptions on pictures and small paragraphs of homepage copy, where the space you have for keywords is restricted.

Through using blog posts, guides, articles and other forms of written content, you can utilize more keywords that are related to what your business is about – as well as what consumers are searching for.

For instance, if you sell auto supplies on your website, you may want to rank well for keywords relevant to tires.

And rather than attempting to stuff a variety of tire-related keywords and phrases into a small page or space, you can write a very natural blog post on “What Tires are best for Winter Driving” or create a guide for buying the right type of tires for your vehicle.

In addition to being informative and engaging, this type of content also provides you with a great opportunity to utilize keywords and boost your rankings in SERPs.

Furthermore, according to a study by SerpIQ, pages that rank the highest on Google’s SERPs tend to also have the most amount of content.

But is long-form content always better?

Well, not necessarily.

While content length is certainly prioritized by search engines, it’s not prioritized as much as quality. A content piece could by 10,000 words, but it would be completely useless if it didn’t contain the relevant information.

Just think about the last instance you used Google search to find an answer or an online tutorial.

How long did it take to find a page that answered your question in a detailed manner?

Chances are you found it almost instantly.

SEO has come a long way since those early days. It’s much more evolved now and takes factors into consideration other than just keyword density.

Therefore, by developing fresh and unique content that makes your audience go “wow!”, you have a better chance of climbing to the top spots in SERPs.

Content Ensures Your Visitors Stay On Your Website Longer

Let’s assume that a user is directed to one of your web pages by a search engine, can’t find what they’re looking for, and leaves at once without even looking at any other page. In the world of digital marketing, this is what you call a “bounce”. The percentage of visitors who do this on each of your web pages is factored into your site’s bounce rate.

Metrics such as the bounce rate are factored into your website’s overall SEP profile by Google. If one of your web pages have a higher than normal bounce rate, Google will think there’s something wrong with it, and will most likely stop ranking it high on its SERPs. The right content, however, can help you fight a high bounce rate.

For instance, let’s assume that your homepage has a very high bounce rate and you think the underlying problem is that consumers don’t know where to start learning about your services or products. To rectify this problem, you can add some content that introduces your business, add a few internal links, or even suggest where they could get started. This will reduce confusion, send them to other pages, and keep them on your website for longer. In this case, content allows you to solve three problems instead of just one!

As we discussed above, content that doesn’t solve the problems of your target audience, bores them, or doesn’t make its point quickly, will just drive visitors away. So, remember: while content length is certainly important, it’s also important not to waste your visitors’ time!

content length is certainly important

Unique Content Can Help You Climb SERP Rankings

There’s one more area where content marketing and SEO often overlap: they focus on finding content that has never been done before and try to rank high for it.

When you take a content-driven approach to SEO, you can concentrate not only on developing a beneficial content marketing strategy for SEO purposes but also on creating fresh and unique content that enhances your brand’s domain authority.

This focus on fresh content helps you not only engage users who are looking for your specific content topics, but also other creators.

This helps you a lot with the automatic generation of backlinks.

According to SEO, the greater your number of high-quality, high domain authority backlinks, the better.

Ask yourself: why would people want to link to your web pages?

Perhaps, because you are creating high-quality content that helps them make their points in their blogs, and therefore, they actually want to link back to your blog.

This helps them provide their audience with a high authority source in the niche that provides helpful information for the topic at hand.

So outstanding content in this way is positively correlated with garnering high-quality high domain authority backlinks to your website.

While you do have the option to have temporary collaborations in which sources link back to your website, the only way to have continued backlink success is to have solid, timeless content on your website.

This timeless content will be referred to by people regardless of when you post it or whom you have worked with for backlink creation because they will naturally want to link to it.

It can be argued that since SEO also has technical aspects to it, such as optimizing the robots.txt file, it is different from content marketing.

But the fact remains that all technical efforts are created to clear the path between Google’s robots and what?

Fresh, helpful content.

Therefore, content and SEO are very much interlinked. Like Yin and Yang, one without the other is simply ineffective.

The right people do not see a blocked pathway to good content.

And a clear path to null or awful content is ignored by the right people, if not everyone who views it.

As long as you keep creating fresh, never-seen-before content that’s relevant you your enterprise and industry, these unique pieces will keep on helping you in occupying the top ranks in SERPs, rank higher for a wider range of keywords, and reach a larger audience.

So if either your SEO or Content Marketing approach is suffering, it’s likely that the other is also suffering by proxy and as a result of the first suffering.

To fix this, it is key to take an audit of how your site is currently performing.

There are two audits necessary for this purpose.

The first would be an exhaustive technical audit, in which you see what is working effectively and what is not.

Are all your URLs working? Is there duplicate content somewhere? Are your Meta Tags and Meta Descriptions for each page all in order? Have you made sure that the pages you don’t want Google bots to index from your site, such as a registration page, have been marked as such in the source code? How are your page loading speeds performing? Is your website mobile and tablet friendly?

You get the picture.

The second type of audit you will need to run on your site is a content audit.

The surprising thing that many sites find is that a lot of their content, especially old and outdated content, is no longer being visited.

That’s essentially wasted space that’s being taken up on your website that you are expecting results from, but people visiting your actual site couldn’t care less about it.

The way to fix this problem is to whip out your metaphorical vacuum cleaner and clean out the pointless content taking up space on your website.

Remember that you are also putting SEO efforts into these old pieces which simply aren’t performing, so you’re wasting your precious SEO juice and resources.

Once you have accomplished this removal of outdated and irrelevant content, you are only left with solid, contemporary blogs that are not only applicable to the readers of the present day but also are performing well for your website.

To figure out if the content is performing, check whether the information is still applicable and whether you are generating sufficient leads from that page on your website.

Using a content audit in this way can help to streamline your efforts and cast a smaller net in order to catch your fish.

For the many reasons outlined in this blog post, your SEO and Content Marketing efforts need to be intertwined so that they can be mutually beneficial.

Therefore, if you are a business owner and have separate departments for Content Marketing and SEO, it is vital that they regularly communicate and come up with strategies together.

If you are a sole proprietor or blogger and doing it on your own, it is thus important that you prioritize both in order to optimize your rankings on Google’s SERP.

Actually, your primary objective when devising a content marketing strategy shouldn’t be SEO gains; instead, it should be exposing your brand to a wider audience, establishing it as a domain authority, and establishing trust with your audience.

An award-winning digital marketing and small business SEO firm, Search Berg specializes in providing effective blogging and publication services. If you’re looking for quality content marketing services, get in touch with our representatives today!

 

11 Ways to Triple Your B2B Ecommerce Conversions

The B2B market is growing exponentially! Forrester reports that B2B ecommerce sites in the US are estimated to reach $1.8 trillion by 2023.

But let’s face it: a lot goes into launching and building an ecommerce business.

Once set up, you can increase your B2B conversion rates by helping your buyers find what they’re looking for in a seamless manner.

However, this is easier said than done; there are some hidden factors that contribute to your conversion goals:

  1. Email signups
  2. Social media shares
  3. A profitable online sale
  4. Visitors adding products to their carts
  5. Visitors adding products to their wish list
  6. KPIs that are valuable for your company
  7. Let Customers review the products you sell them

Understanding ecommerce conversion rates

The ecommerce conversion rate is the percentage of users that visit your website and complete a desired action.

So, what’s a good conversion rate?

The Monetate Ecommerce Quarterly regularly updates the benchmarks on ecommerce conversions for large brands. From this data, we can deduce that the average ecommerce conversion rate is somewhere between 2 and 4%.

Let’s look at 10 ways you can increase your ecommerce conversions:

1. Improve your analytics

Analytics that are in tune with your business goals give you real insight into your customers’ buying behavior and point out the improvements that you need to make in your Conversion Rate Optimization (CRO) strategy.

Improve your analytics

High-tier brands know what their top selling commodities are, and when it’s high-time to remarket them.

Your B2B firm is no different.

When you fix your analytics to properly track your goals, you’ll be able to map out the journey of top customers and learn how likely are customers to go through your products.

For instance, find out what people are looking for when they visit your site, including specific categories, product pages and information pages.

Constructing customer journey is an essential and integral part of Ecommerce SEO, which in turn translates into higher conversions.

Without having access to the trigger events, scenarios and unified data source that synchronizes offline sales with the online activity, your B2B business will not be able to reach its potential.

Your digital plan should primarily include the concept of storing customer data and acting upon it in real-time.

You can even tweak your analytics by segmenting the traffic to track repeat purchasers and for insights into the events leading to a purchase.

2. Mobile Optimization

Studies show that the number of smartphone users worldwide surpasses the three million mark, and this figure is forecasted to further increase by several hundred million in the upcoming years. This gives way to the increasing trend of mobile shopping.

Mobile conversion rates can take a massive hit if ecommerce businesses don’t follow the best practices of mobile landing pages. In fact, a study has shown that 67% of smartphone users are likely to purchase from businesses with content customized according to their location.

To optimize for mobile devices, it is very important to keep your text concise, to the point, and also impactful.

You need to hit the customer’s pain points and benefits right on the bull’s eye. This will significantly improve and increase your b2b conversions rate via your mobile website.

You can do this by writing essentials-only product descriptions and copy. On a mobile phone, a person is scrolling and therefore has a more limited screen size and attention span.

No one likes to read pointless fluff, especially mobile users.

Another important note to optimize your ecommerce site for mobile users is speed. To figure out whether your website is currently optimized for speed on mobile devices, you can use Google’s Pagespeed Insights tool.

The tool will then spit out firstly what speed your users are experiencing when using your site and secondly what you should change in order to improve their experience.

Making sure your speed is fast in this way optimizes your customer experience, which in turn, massively improves your b2b website conversion rate.

Mobile Optimization

As illustrated, mobile site’s performance plays a major role in the success of any online venture.

By providing your customers with a fast and seamless mobile experience, enhanced merchandizing and auto complete features, you’ll quickly see the web conversions and revenue increase significantly.

Research shows that 47% of the visitors expect the website to load in less than 2 seconds. Conversely, 40% visitors are likely to leave the site if the load time is more than 3 seconds.

So remember to plug your URL into Google’s PageSpeed Insights to make sure your site’s load time is within these parameters and if it’s not, make the recommended changes to boost your b2b conversion rate.

3. Give clear and detailed product descriptions

Once you’ve captured your visitor’s attention, it’s time to keep them engaged. That’s where product page optimization comes in. You can drive high levels of B2B online sales by adding unique content to your site that speaks to the challenges of your customers. Always add as much information as you can about the product; visitors bounce from pages that aren’t able to answer their questions. This includes the products’ features, benefits, how it works, and what it can and cannot do.

Salesforce reports that nearly 59% of all B2B buyers conduct online research on the products that they require, instead of contacting a customer service.

You should also try to include a product reviews section into your site to enhance your B2B ecommerce experience. Doing so creates the “Amazon Effect”, which reinforces positive feelings in your buyers.

Be sure to integrate the cross sell and upsell functionalities in the website’s initial presentation as well as the order confirmation stage—the website should speak to the visitors in a way that complements the products that they’re about to purchase.

4. Consider adding a product video/demonstration

Images are great, but videos are better. Adding a product video will go hand-in-hand with the product description. Since your site isn’t a brick and mortar store where visitors can talk directly to representatives and ask them questions, your aim should be to provide a digital experience that’s as close to the real deal as possible.

Provide a clear walk through of how to set up the product and its use through a demo video. Customers prefer to assess the ease of using the product.

5. Product filtering and site search

Setting your site with powerful characterization and filtering will help your customers find exactly what they’re looking for. For instance, give visitors the ability to filter products by price, size, color or style. Going through a long list of products without categories would be chaotic!

Moreover, in case you offer services instead of products, make sure your services are clearly listed in a structured product menu. You can even add a ‘Suggested Products’ functionality that will increase your cross-selling and upselling opportunities.

6. Provide free shipping

 

Provide free shipping

Statistics show that nearly 75% of consumers expect free shipping—even if their orders are under $50. Amazon’s Prime membership is based entirely on consumers’ obsession with free shipping. This is a pretty smart strategy. Analysts believe that Amazon is trying to get the customers hooked on the convenience of free shipping; once customers get their Prime ID, they start buying everything without really paying attention to the prices.

What’s more is that an average of 67.75% shopping carts are abandoned due to unexpected costs like shipping and taxes.

A psychology hack for this that you could implement is to make it look like you’re offering free shipping when your shipping cost is actually included in your overall cost, which technically allows you to say free shipping in your product pricing section.

Here’s an example of this.

Say you have one product, which is $30 + $5 shipping.

A customer will not like the idea of paying $5 extra for shipping. Instead, if you simply wrote:

$35 + free shipping

The same customer is much more likely to make invest in your product.

It can be funny to see because you are getting the same amount of money, either way, you phrase it, but it’s a common practice among marketers and business people to take advantage of this interesting quirk in the human psyche and buyer mentality.

Ultimately this simple psychology hack can help you boost your b2b conversions by changing almost nothing on your site but how your pricing is phrased.

 

7. User Personalization

According to Smart Insights, adding suggestive personalization in your website—for instance, “visitors who viewed this, also viewed”—can generate up to 68% of your ecommerce revenue.

Amazon.com is a clear example of user personalization in ecommerce marketing sites. Nearly every element on their page is personalized; from the personal hello to the “Wish List” and suggested items based on the visitor’s previous searches—nothing is recommended to the user outside their realm of interests.

personalization in ecommerce marketing

Additionally, you can increase B2B conversion rates by giving your customers star treatment through a personalized dashboard that displays relevant products, their recent orders and timely promotions. It can even offer additional rewards like early product availability, custom pricing, enhanced customer service and invoicing options.

8. Use chatbots or live chat

Using chatbots will help you avoid the overhead of staffing someone for live chat, but in reality you’ll get a better response from visitors if you use live chat. This is because buyers are always looking for a personalized customer experience, just as they would expect from a brick and mortar store. Plus, it builds a direct communication line between you and your potential customer.

Using chatbots

B2B stores can gain the customers’ trust and prove that a real expert is on the other end by displaying an actual photo, name, contact number, ratings and the number of customers that have been served.

In case you do opt for the chatbot route, be upfront with your customers about it. A prime example is Facebook’s chatbot ‘Bitcoin Buddy.’

9. Obtain customer emails

Try to access your customer’s email addresses through a coupon code or a pop-up, and market your best selling products to the customer while they’re still in their decision phase.

One such example is Zappo’s rewards program that offers free shipping and exclusive 24/7 customer service access upon sign up.

Email marketing is a practice that every B2B ecommerce business should adopt because people—business executives in particular—constantly check their email. In fact, studies show that email marketing generates 40 times more ROI compared to other marketing tactics.

An email campaign should focus on addressing the pains of the customers and informing them of what the brand’s services are, how they work, and what challenges they aim to solve.

10. Offer coupons

Coupons can be a great way to gain your visitor’s interest and encourage them to try your services and products out. However, make sure to use coupons sparingly, because offering low prices all the time can end up hurting your business.

For instance, offering 50% discount on too many services can cut your revenue in half. Although it may attract new customers but that still doesn’t guarantee repeat business. How many times did you end up buying a product only because it was discounted?

Instead, focus on offering a unique brand experience and an outstanding service.

Here are some ingenious ways of using coupons to boost revenue:

Sell “stale” inventory

Introduce coupons when you notice low sales volumes. Either offer a percentage discount on individual items in the inventory or offer a free item once the buyer hits a certain spending threshold.

Appreciating customers

That’s all the more reason to show your loyal customers some love! Email your customers coupon codes to thank them for their continued support.

Reward new customers with discounts.

When a new customer purchases from your business for the first time, you can automatically apply discounts on their order. Although try not to sell this upfront; little bonuses like discounts that apply at checkouts may be a great tactic to making lifetime customers.

11. Let your customers leave reviews for the products they buy from you.

Reviews are incredibly important, not just for you as a business owner and seller to know that you are, in fact, selling good products that actually do help people, but also for your future customers.

This is people’s hard-earned money, so naturally, they will want to check out your page to see what other users of the product had to say about it upon receiving it.

Good product reviews mean a more confident buyer, which translates into skyrocketing your conversion rate for your b2b ecommerce website.

So let your customers leave reviews within your product page itself and, in fact, encourage them to leave reviews.

A best practice related to reviews is to display your top reviews to potential customers who are scrolling through the product page. Yet another best practice to boost your conversion and customer retention rate is to actually take the time to as a seller respond to each of your customers’ reviews, whether they are good or bad.

If they are good, be sure to express your gratitude, thank them, and mention that you look forward to helping them find success with their pain points in the future.

The more personalized rather than generic the response, the better.

The same principle applies to negative reviews. Be gracious and accept feedback where it makes sense.

One thing you want to highlight in your top reviews is how your company works and what your unique selling point is to fellow businesses that you are selling to.

The way you can do this is by approaching previous clients and asking them specifically how your business has made a solid and helpful impact on their business to even help them improve their workflow/conversion rate, depending on the nature of their business.

Another hack that is arguably even a step up from top reviews is to take advantage of the power of a testimonial.

Testimonials are particularly powerful because they tend to be more detailed than a regular review would be because the person essentially swears by your product enough to give you a testimonial.

In this way, video testimonials are particularly powerful and impactful to consumers because video just acts as more solid social proof to a fellow customer than writing a review would.

A person can see that another person has needs similar to theirs’, which were met by your product on your b2b website.

Therefore, seeing this testimonial would increase their confidence in their purchasing decision and subsequently increase your b2b web conversion rate as a whole.

In conclusion

There isn’t a “one size fits all” strategy when it comes to how to best boost your B2B ecommerce conversions. The goal should be to implement these tactics intelligently. Showcase your brand’s distinctive features, use Artificial intelligence, a dynamic pricing business model and offer unique packages to new and repeat customers.

If you’re able to get happy customers to sign up to your referral program and leave positive reviews, you’ll be amazed at the impact it has on your ROI.

Bio: The author is a digital marketing and SEO expert at Search Berg, an award-winning digital marketing firm. He specializes in on-page SEO, link building and SEO ecommerce services and marketing solutions.

5 Benefits of Guest Blogging for Small Businesses Owners

Contents

Create Brand Awareness & Enhance Online Exposure

Educational Content

Call to Action

Identify Potential Customers and Sales Opportunities

Expand Your Email List

Create an Environment of Engagement and External Feedback

Broaden Your Online Publication Network

Use Guest Posting to Boost Your SEO

Spread on Social Media

Improve Online Authority

Generate Qualified Leads

Shorten your Sales Cycle

In today’s tech-focused world, virtually all aspects of our lives are intimately connected with the internet. Businesses, both small and large, rely on the internet to reach out to a worldwide audience and market their products/services. In short, digital marketing has become the new norm.

 

concept illustration of the process of guest blogging for SEO

Creating online blogs is a marketing technique that is popular among many small and large businesses—and this isn’t surprising. It’s an effective and efficient way to establish yourself as an authority in your industry and draw attention to your offerings. In fact, a survey conducted by HubSpot revealed that blogging is the top content marketing priority for 53% of marketers.

But, just like any other type of blog, it can be quite tricky to maintain a small business blog. It takes a lot of effort and a significant amount of research to draw and capture the attention of today’s highly impatient online consumers.

In order to create a successful blog, you need to have a firm understanding of your target audience, develop a robust blogging schedule, create fresh content that interests readers, and design a visually engaging, user-friendly, and interactive website.

The question on many business owner’s minds is: does Guest Blogging improve or have benefits for SEO?

While building authority by creating and maintaining a blog is all well and good, a small business (or any sized business really) also requires the support of its peers to succeed—and this is where guest blogging for SEO comes in.

You see, it’s not difficult to find websites with big audiences that are willing to help you grow your small business. Collaborating with them by publishing quality guest posts on their platform exposes your businesses to a large audience, and ultimately drives traffic to your website.

Here are five reasons why guest blogging is the key that opens the doors to brand development, customer acquisition, and small business growth.

Expand on Social Media

You can also grow your brand presence on social media as a result of guest blogging.

This is one of the biggest pros of Guest Blogging for small businesses and bloggers.

Social media shares definitely follow a domino effect once the sharing ball gets rolling on your content.

Therefore, if you are sending your guest post to a website that gets a fair amount of social media shares, it is likely that your post will get a lot of shares as well.

A hack to triple and even quadruple the number of shares you get through social media through a guest post and otherwise is to embed high-value sharable content within your blog.

This can look like a really helpful infographic.

The best kind of infographics are those that break down complex topics and content into easily digestible and understandable graphics or flow charts.

To get you started on your infographic, here is an awesome guide to help you create yours today.

The great thing about guest posts is that your page will be linked back to and tagged.

Guest blogging can, in this way, increase not only the social media shares of your content but also increase your follower count and your lead generating efforts.

By getting your work published on a blog that has authority, you are essentially upping your own authority as well because they are referring you as a credible source to their audience.

When you get to create your contributing profile, in order to maximize click-throughs to your social media, make sure to link to your accounts in your bio section.

This way, specific readers who take the time to check out your author bio will actually be able to connect with you or your business via social media, making your posts a regular part of their newsfeeds.

Since you now have them on your social feeds, you want to remind them why they followed you.

The way you do this is by regularly posting high caliber, helpful content for them to digest. Not only does this engage the followers you garnered from the guest blog you posted, but it also helps your organic reach on social media.

Content truly is king, so don’t forget to keep providing value to stay at the forefront of your audience’s minds.

Create Brand Awareness & Enhance Online Exposure

One of the most significant benefits of guest blogging for small business owners is increased online exposure and brand awareness.

Why do these matter?

Well, nobody will spend money on your business if they don’t know it exists, right?

Simply put, guest blogging gets your name out there and thus benefits your small business’s SEO.

Considering how intensely competitive the digital marketing environment is today, don’t you think it’s ideal to earn quality backlinks and climb SERPs?

Moreover, notable online marketing experts believe that it takes around 5 to 7 impressions before a consumer is able to remember your brand, which means that in order to make the greatest impact, it’s essential to write relevant guest blogs as frequently as possible.

But how exactly does guest blogging create brand awareness and increase exposure for your business? Well, let us explain through an example. Let’s assume that you have the opportunity to publish a guest blog on a site that has 100,000 followers, and 10,000 of them end up reading your blog. Even if the likelihood of getting redirected traffic from this post to your site is low, you still get the chance to introduce your businesses to thousands of potential consumers.

But how do you increase the chances of acquiring redirected traffic? Well, here’s what you need:

Improve your niche-wide authority

There’s a formula for transforming your guest content efforts into leads for your business.

Good, helpful content + high authority site within your niche = greater authority within your niche = greater trust among potential customers.

This greater trust comforts the followers of your work to convert from prospects to paying customers/clients.

Guest blogging in this way helps your target audience see you as a credible, reliable source of information to help them solve their pain-points.

Therefore, because of this initial trust, they are more open to the value propositions that you present to them.

A hot lead that trusts your authority will always convert faster than a cold one.

Increase your qualified leads

A qualified lead is essentially a lead that is further down the sales process.

They have already expressed interest in your value proposition and therefore need less convincing to convert as opposed to someone who is simply browsing.

To get these qualified leads, the key is to find websites to guest post on that already have a regular and reliable flow of traffic as well as relevancy in your niche.

It is unlikely that you will be able to guest post with a direct competitor but try to find a high authority, a well-respected site within your niche as a whole to post on.

When you post your links within your blog, there is a certain art and finesse to making sure people want to click that big call-to-action button, which leads to your website.

Otherwise, it can very well be perceived as a useless waste of space that took up the reader’s time without a pay-off rather than the highly converting benefit of Guest Blogging that it can be.

Unsurprisingly, this approach (or lack thereof) can result in very few click-throughs and leads from the guest post.

The key is to create unity between the CTA you post and the actual page that it leads to.

Make sure both of these are related to the overall content of the guest post you are writing.

This actionable step should read in the prospect’s mind as a reasonable next step from the guest blog they just read in order to solve their pain-point.

Use This Content Marketing Opportunity to Shorten Your Sales Cycle

The key here is that rather than waiting for potential customers to show up on your website, you get to help them discover your unique value proposition on a trusted third-party website.

In this way, you get to shorten your sales process for your services and products.

To capitalize on the match between your value proposition and the topic you write about, you need to be very strategic about what you blog about.

Think of yourself as a guest blogging ninja who is there to strike specific key pain-points that are relevant to the solutions you provide (i.e., your services and products).

Educational Content

Ensure that the content of your guest blog is engaging and educational.

Discuss trends and insights to become an authoritative voice in the industry and increase your chances of persuading readers to visit your website.

The reason that educational content performs so well is that bridging people’s gaps in their knowledge helps them to solve problems and understand their pain-points better so that they can tackle them more effectively.

Good educational content provides value.

Engaging and good educational content provides value and builds engagement.

Try to be the professor that enthralls and inspires his or her class to change the way that they think to solve their problems.

The root of most problems is, after all, a mindset difference.

This is a key advantage of Guest Blogging for startups who are still building their name and can exponentially speed up the process.

Empowered with the right knowledge presented to them in the right way, people act differently, and for that mindset shift, a prospect will be grateful.

Call to Action

What’s the point of investing your precious time and resources to create quality content and not get even a single email in return? Make sure you insert a call to action in the conclusion of each blog post.

Deciding the specifics of the call to action is up to you—you can either ask the readers to sign up for your newsletter, or simply urge them to leave feedback in the comments section.

 

 

concept illustration of the process of creating brand awareness for local businesses

Identify Potential Customers and Sales Opportunities

We’ve already mentioned that guest blogging exposes your brand to new audiences, but how exactly does it help generate more leads?

Well, when you offer solutions to readers’ problems through your guest blogs, they start considering you to be an expert in your particular industry or niche.

They will follow you, approach you, and visit your website to gain more information.

Of course, this will expose your products or services to new consumers, and the ones that are interested in your products will make inquiries.

In a nutshell, the higher the generated business leads, the higher the sales—and the higher the sales, the higher the profits.

Expand Your Email List

Emails have long established themselves as a reliable tool for business development and branding. The sheer power that enables you to reach the meticulously managed inbox can be life-altering. Utilize email marketing in an efficient manner and watch how fast your small business grows.

The biggest key to building your email list, which you can even discuss and link in your guest post, is to create an “opt-in incentive.”

This is some document, video, training, etc., that provides value to your prospective customer.

Some examples of this are a checklist, an ebook, an exclusive video or video series, etc. Whatever format you choose, the incentive you provide needs to be electrifying and value-adding enough that your prospect will want it to help them solve their problem.

In exchange for this amazing, value-adding piece of content you provide them with, your opt-in form will ask for their email address.

Once they’ve opted in, and your email marketing software has sent them their opt-in incentive, boom – you’ve got a new email subscriber, and your list is primed to grow in this way.

However, there’s one mistake that you should avoid at all costs: spamming.

Developing an email list can be quite a tricky undertaking, especially if you’re new on the block. Not every visitor of your website shares their email address or signs up for a newsletter. However, guest blogging can just be the growth catalyst you need to start building an email list.

However, it’s essential to make your readers believe that being on your mailing list will provide them with access to valuable information.

In order to achieve this, you need to work on the varied nuances of the blog post, and make sure that it’s the perfect blend of information, sales pitch, and call to action.

Another way of expanding your email list is to ask established bloggers to share their email lists. However, it’s not as simple as it sounds. You need to offer them something in return for this favor. This could be an engaging infographic or a well-written blog post.

Create an Environment of Engagement and External Feedback

An important aspect of devising great digital marketing strategies involves developing unique new ideas or modifying plans to fit current requirements. Another great benefit of guest blogging for small businesses is access to community insights, which can help fine tune those strategies.

Just pull up a well-written blog post on a popular website with high domain authority, and you’ll find the comment section filled with the readers’ opinions, experiences and ideas—and this is exactly what guest blogging gives you access to. It helps you to get constructive feedback from areas outside your own website.

Put it this way: you come across a person who has constructive, insightful suggestions to a blog post from a website belonging to someone else. This feedback may inspire you to do something that ends up accumulating quality traffic.

concept illustration of branding efforts

Broaden Your Online Publication Network

When it comes to developing a brand, networking is one of the most important components. Just as the adage goes, “It’s not all about what you know, but also who you know.” This statement is as relevant in today’s business landscape as it was 50 years ago.

The key to successful networking is collaborating with businesses that are capable of helping you build a recognizable brand across their own network. It’s like creating a web of awareness where all the involved parties can potentially help each other. As a matter of fact, this is the underlying idea behind the LinkedIn social media hub.

Publishing guest blogs on other websites allows the creation of networks between website owners and readers alike. Furthermore, these networks often lead to collaborations, which take business relationships to new heights.

Use Guest Posting to Boost Your SEO

Guest blogging is easily one of the most in-demand content marketing services right now. Unsurprisingly, companies are increasing hiring guest blog writers to work on their website. An increasing number of entrepreneurs, businesses, and companies are maximizing the unique benefits of hiring expert guest bloggers, which include generating quality backlinks, boosting authority, improving name recognition, increasing the chances of getting featured on high-traffic platforms, and gaining the trust of a large target audience.

If you’ve been struggling to use guest posting to boost your SEO, we can help you kick things off. As an award-winning digital marketing and small business SEO firm, we specialize in helping brands leverage guest blogging for SEO.

The 2021 E-Commerce SEO Checklist for Small Business Owners and Entrepreneurs

E-Commerce SEO Checklist for Small Business Owners and Entrepreneurs

In today’s digitized world, entrepreneurs and small business owners can’t get away with not knowing SEO strategies. In fact, e-commerce and SEO tools have become fundamental aspects of online marketing.

Research suggests that people prefer mobile browsing over laptop or desktop searches. This growing trend has created the need for online business owners to ensure that their website is optimized for mobile device viewing and has a user-friendly interface.

As simple as this may sound, many entrepreneurs struggle to implement SEO strategies effectively. The result is poor search engine rankings and foregone opportunities to make profits.

How to Optimize Your E-Commerce SEO?

You must strike when the iron is hot. Global events like Halloween, Christmas and Black Friday are prime days for e-commerce businesses to make profits and improve the visibility of their brand. However, you can’t yield the benefits of these events if you don’t even have an SEO strategy set up in the first place.

Everything from the content you post online to how your website is designed can play a crucial role in how well your business capitalizes on opportunities and converts them into a loyal customer base.

Nearly 35 percent of customers come from organic search engine results. This means that there’s a broad market you can tap into if you occupy any of the top search result ranks. So how do you rank better on Google?

At Search Berg, we’ve mastered the art of SEO marketing. We’ve been offering our award-winning digital SEO services to clients all over the world and can provide you with optimized tools to help your business thrive!

Here are some of our best tips on a mandatory SEO checklist for small business owners and entrepreneurs aiming to go big this year!

Part A: Website Architecture and Design

The architecture and design of your website refer to the overall structure of your site, including the hosting server and the plug-ins and applications installed in it. Your website’s structure makes a huge difference in terms of how big your e-commerce store is.

A six-page website will likely load and operate faster compared to a thousand-page one. Using a Content Management System, however, can take the burden off of you to take care of your website since the design and operations are already programmed.

Here are some things you can do to improve your website design.

1. Simplify your Website’s Structure

A complicated homepage structure can chase away even the most enthusiastic customers. Your website should always be UX and UI friendly. This means that your site visitors should be able to navigate their way to the product page under 3 clicks. Also, keep in mind that a responsive website design that’s adaptable to mobile device viewing will improve your chances of getting visitors to stay on your site. This is known as dwell time and it works wonderfully to improve your business’s SEO rankings.

2. Incorporate Breadcrumbs on Your Site

Breadcrumbs are a navigational aid that tells the visitor what part of the website they’re on.

This feature should also be beneficial for your business since the right breadcrumb tags can make you more searchable.

When you first read about breadcrumb navigation for your site, it can sound rather confusing and abstract so let’s break it down.

Basically, the term comes from the tale Hansel and Gretel, in which Hansel leaves bread crumbs behind him so that they can navigate the path that they have walked to get to where they are.

Subsequently, breadcrumb navigation on your website is specifically designed to help your website visitor understand what path they have followed on your website’s pages to wind up on the page that they currently are at.

It’s akin to having left a trail of breadcrumbs behind them to navigate their path.

Traditionally the breadcrumb navigation feature is placed at the top of the web page so that the user can easily see it.

It will look something like: Home > Blogs > Breadcrumb blog piece > Contact Us Page.

In this above case, the page that the user ended up on was the Contact Us page, and the breadcrumb tells them the story of how they navigated through the site to get there.

This ultimately helps the user understand your site structure and therefore navigate your site more easily to the pages that they want to access.

The key “secret sauce” which makes the breadcrumb navigation system work is that each “crumb” is linked so that the user can immediately skip back and forth to pages that they want to go to.

You may be wondering: how can this practice improve an Ecommerce site’s SEO for entrepreneurs and small business owners?

The answer is that Google actually uses breadcrumb navigation to crawl your website and place it into categories.

Therefore, if your site already has an effective breadcrumb navigation system in place, Google is much more likely to rank it on the first page.

 

3. Optimize Links to your Site

When it comes to organic searches, site links can help your visitors easily navigate the most important pages. These are usually the most frequently visited pages on your website.

It helps to add internal links to related products on your ecommerce site or even products that your other customers bought with the product in question.

This helps you up-scale your revenue and sales through up-selling your customers more products.

A smart way to include internal links is to use your keywords as the “call to action” rather than a generic phrase like “click over here.”

A key way to increase your authority as well as get some good internal links in is to create an About Us page.

This helps your target customer understand your company better, and if your mission is something they resonate with, they’re much more likely to regularly support you as a brand.

If you have specific product types that you specialize in, you can definitely link those pages in your About Us section.

Therefore, an About Us page is definitely something to add to your Ecommerce SEO checklist.

Optimize Links to your Site

Part B: On-Page SEO Tactics

On-page SEO refers to the process of optimizing each page on your site, including the codes and content, to make them readable as search engine result pages. Small businesses that wish to boost their SEO rankings can and should definitely work on SEO page tactics.

Here’s what to focus on:

1. Keywords

Prepare a list of keywords you’d like to get ranked for.

Remember to own the keyword you choose; don’t spread your content so thinly that you don’t get ranked for anything.

Website crawlers are always on the lookout for content that features the right percentage of keyword-to-text ratio.

A keyword strategy that you should definitely take advantage of is to target long-tail keywords as much as possible.

This is because long-tail keywords are not only lower competition overall but also have a higher chance of bringing you conversions because of the sheer specificity with which a user is searching for something.

Find keywords that are relevant to your e-commerce store but don’t stuff them in meaningless prose. Search engines are a lot smarter than you think.

2. Increase Your Page Speed

We’ve talked about improving the loading speed of your website; now it’s time to talk about the operational speed of each page on your site.

Loading and buffering speeds are key indicators to Google’s algorithms on how to rank your page.

You can get in touch with Search Berg’s website development department to help you with this feature.

Having slow loading speeds definitely does not do favors for your Ecommerce SEO as an entrepreneur.

3. Create Localized Landing Pages

E-commerce stores can benefit from creating specific pages that target a particular kind of promotion.

The holiday season is specifically useful for this endeavor, since there are more searches guaranteed for particular keywords around those dates.

Aside from holiday events, it can also be beneficial to your site to create category pages with specific keywords.

An example of this could be “Women’s Soccer Shoes” or “Men’s Date Night Shoes,” depending on your keyword research.

The biggest keywords should definitely have a category of their own under which you can place smaller keywords that fit into the larger category.

If your landing page features something exciting like a giveaway or a competition, your visitors are likely to share your page on social media—earning your authentic links that will boost your SEO rank.

You can optimize your localized landing pages by immediately showing your visitors your most popular and most bought items within that genre.

This can immediately get the proverbial sales ball rolling.

Sales start flowing in using this technique because it gets people interested fast.

4. Add Descriptions for Product Pages

Promote your products by adding small description texts to entice potential buyers. Feel free to write descriptions however you want them. Here are some tips to keep in mind while writing them:

– Keep your description in the 300 to 700 word range.

– Pepper your text with internal links to other pages on your site.

– Add a customer review section to your product pages. Anytime someone types ‘reviews’ in the search bar can get linked to your product description pages.

– Communicate any and all special offers or discounts on your products.

When you’re writing your product descriptions and titles, make sure to create a sense of urgency.

This applies even to crafting your meta descriptions for your organic search results on Google and other search engines.

A useful pro-tip for your Ecommerce SEO checklist for 2021 to create that sense of urgency is to use a countdown clock for specific deals and prices.

A bonus pro-tip that a lot of ad-copy writers use is to take full advantage of powerful words in your product descriptions and titles.

These specific words are timeless and have been tested to psychologically prime your visitors to invest in products.

While there are many power words out there for you to research, this should help you get started.

Part C: Off-Page SEO Strategies

No Ecommerce SEO checklist for entrepreneurs and small business owners is complete without off-page SEO Tactics.

A lot of the work that goes into improving your e-commerce business’s search engine ranking happens offline. Off-page SEO is slightly different from writing a blog or optimizing your web page.

Here, we deal with topics like offering sponsorships for certain events, partnering with local businesses within your industry and improving your outreach with white hat link building techniques. Let’s discuss each one of them in a little more detail.

1. Link Building Strategies

The simplest way to build authentic links is to promote a product, service or event.

Insert them into all of your content, but in ways that make them look like a natural fit and not a forced block of promotional text.

You can also embed links into the images you upload onto your website. Google’s algorithms will take that into consideration when they’re building your SEO rank.

One key strategy to find places that can link to your site is to see which sites are linking to your competitors.

You can easily build links on forums and directories that your competitors have built links on already.

A key place to also find an easy backlink is to get in touch with your manufacturer and ask them to link to you as a merchant for their product on their website.

If they aren’t forums or submission-based directories, you can also reach out to the websites linking to your competitors and ask for a link to your site.

If you ship your product internationally, it can also help you to check international competitors in the countries you can ship to.

Then repeat the same practice for the websites that are linking to your international competitors’ ecommerce websites.

2. Develop Industry Partnerships

This is perhaps the most important element of off-page SEO marketing. Get in touch with local industry e-commerce website owners and build a reciprocal promotional deal. Ask them to link your business on their content and offer them something in return.

You can even hire some already high-ranking online businesses to serve as licensed distributors for your products. From white hat link building to the chance to reach out to a larger consumer base, there are many benefits to expanding your industry partnerships.

Develop Industry Partnerships

3. Embrace the Sponsorship Culture

Getting your products sponsored by a third party website is actually easier than you think. There are many blogs that would happily promote your products. You can also opt to sponsor an event and request your partners to promote you on their website and on-ground activities. This should help put your e-commerce brand’s name on the SEO map.

4. Reach Out to Bloggers

Bloggers bring in loads of traffic and a loyal fan base with them. Get your small business’s name out there by having bloggers feature you on their blogs. You don’t even need to get anything major done for a promotion—simply ask them to link back to your home or product page and you’re surely going to have a lot of their traffic directed to your pages. Many bloggers would be willing to promote you for free; however, some will ask you for some compensation. The choice is yours.

5. Start Guest Posting

Backlinks are crucial for improving your SEO rank. You can use those and harness the power of online influencers to create a solid SEO marketing strategy for your small business to bloom. Ask popular blog owners or local industry groups to let you publish a guest post for them. You’ll be able to convince them better if you already have a few topics in mind. Try to work on something that benefits both of you. In most cases, your partner will agree to guest posting since the backlinks benefit their SEO rank as well.

Start Guest Posting

Final Word

Memorize these e-commerce SEO marketing tips and strategies and maximize your gains during any major shopping season!

A simple, user-friendly and responsive website can help increase your visitor dwell time, while the right kinds of links and promotional pages can help boost activity on and off your page throughout the year.

While SEO tips for Ecommerce stores, startups, and entrepreneurs can be challenging to understand, you are already ahead of the game by taking the time to understand this blog’s points.

A good business person also knows when to delegate work so that they can focus on what matters most in their ecommerce business.

If you’re looking for professional website design, SEO marketing or content development strategies, feel free to get in touch with us today!

Search Berg is one of the leading white hat SEO marketing agencies in the United States and offers some of the most affordable rates to get you started on your way to the top of search engine result pages!

Call us at 855-444-4777 to learn more about our packages!

 

How Website SEO Can Bring Your New Website High Rankings, Increased Traffic, New Customers and More Leads

How Website SEO Can Bring Your New Website High Rankings

Online businesses are perhaps the only places in the world where we rejoice over greater traffic.

Do you know where all the traffic to your new website will come from?

Yes, Google is the correct answer. When a majority of your customers are coming through the search engine route, it’s important to pay attention to website SEO strategies.

Especially Google; the search engine captures 79 percent of all search queries performed on desktop.

Understanding How Searches Work

Suppose you enter a keyword onto your Google search bar. Of all the results, the top search result has a 33 percent likelihood of being clicked. This means that if you’re not the first search result out there, then you’re losing about one-third of your customer traffic to other competitors who hold a higher SEO rank than your business.

Perhaps what’s even more mind boggling is that if you’re not listed on the first page, there’s a 75 percent chance you’re not going to get the light of day. That means your goal should be to show up as the first search result on the very first page.

How do you do that?

Having your business rank higher on Google involves serious commitment to improving your SEO strategies. Don’t worry if you don’t know anything about that. We’re here to guide you through it all! As the leading SEO services agency in the United States, Search Berg has helped hundreds of clients move up to the top spots of Google search results!

In today’s blog we’ll be discussing how new businesses can improve their online presence, climb up the SEO rankings and generate more leads and traffic to their website. After all, it is new online businesses that need help with SEO the most. So without further ado, let’s get started!

1. Improve the loading speed of your page

Ever been frustrated with a slow buffering speed for a movie or TV show you’re streaming online? In the world of SEO, page loading speeds matter for a handful of reasons.

Firstly, Google can tell if your page loading speed is slow and will place you lower on the rankings if such is the case. This means there’s a lesser chance for customers to find you. Secondly, slow loading also affects your engagement patterns with your customers.

Research shows that nearly 53 percent of mobile users will abandon a website if it doesn’t load in 3 seconds. So you’re losing out on valuable prospective clients with a slow page.

Eventually, you’re just going to see negative reviews of your website peppered across search results. Negative reviews and comments can seriously hurt your Google search rankings.

2. Put up top quality content on your website

Do you update your website regularly? When it comes to drawing leads and traffic, it helps to post on your website routinely. You need to give your customers a reason to visit your website and that’s why whatever content you post should be recent, relevant and of good quality.

Here’s another thing you should keep in mind in terms of your SEO rank: visitor dwell time. This is the amount of time a visitor spends on your website in a single visit. If you’ve got lots of new, exciting content on your page, visitors would likely spend more time on your website.

3. Optimize images on your website

Pictures are great additions to websites and are highly encouraged. However, what’s really going to get that rank going is the optimization of your images. This means the size and file format needs to be consistent. Large size pictures that are greater than 5 MB take longer to load and as we’ve discussed, slow pages can push down your Google rank.

Always compress or resize your pictures before uploading them. Also, when you’re naming your pictures, try to mention some keywords in the caption, URL or description. Keywords are super important for your SEO rank and make you highly visible to your potential customers. Read up on point 4 for more details on keywords.

Optimize images on your website

4. Use keywords

Google’s ranking algorithm counts keywords as a major component of the formula. Think about the terms your clients will be searching for when they’re looking for you. Try to sprinkle keywords across all content in a natural way.

Remember, search engines are a lot smarter than we give them credit for. Google can tell when you’ve stuffed keywords just for the sake of building your rank.

Try to include keywords in headers, titles and picture captions so they don’t look odd. Also, make it a point to use long tailed keywords too! These are a combination of 3 or 4 words that act as a searchable phrase. For example if a customer is looking for sports shoes they might just type something like “best shoes for running.”

So, keep the search entry possibilities in mind when you decide on the keywords you want to be ranked for.

5. Blog your heart out

When it comes to making choices that are best for business, blogging takes the cake. Blogging can generate leads like no other SEO strategy. It’s also a great way to engage with your visitors and build and organic relationship with them.

Here’s the charm behind SEO blogging:

  • Fresh, relevant and newsworthy content will attract people to visit your website and that too for longer dwell-times.
  • A loyal customer base can keep your rankings high as your generate consistently strong traffic every day.
  • It’s easier to include keywords in blog content than into headers and image captions.
  • Blogs enable solid link building. You can draw connections with local industry businesses and have them link back to you, thereby improving your local SEO ranking.

6. Use external links

While you blog, remember that citations will be necessary to build up your argument and enhance your website’s credibility. Even if you’re giving out simple tips on how to pack your luggage for a two-hour trip, you need to link to other websites or e-papers so everything looks legit.

Make sure all claims that you’re making are backed by authenticate sources and are recently published. Old content won’t hold much weight in terms of generating leads or SEO ranking. Insert both inbound and outbound links in your content.

7. Add some color to your website

Text and hyperlinked text all across the homepage looks too drab to read and is a surefire way to chase away any potential customers. Pictures are important for the mix but you’ve got to try and make your page as interactive as possible. We live in the era of social media, we get bored easily. Give us videos, GIFs, audio recordings and slideshows!

According to a report by Forrester, customers love video marketing over traditional text based marketing. Simply adding a few videos across your website can boost your click-through rates by 300 percent!

8. Improve site readability

This is a crucial tip for those website owners who work in a technical field like medicine or software development. When you’re put up content on your page, it’s easy to get carried away with jargon laden language but you have to be considerate about your customer base. You can’t expect every visitor to know exactly what an ergonomic pipette means.

Also, try to break down all your content into smaller chunks. Use fonts and colors that are easy on the eyes. If you want customers to stay on your site for longer and keep coming back, you’re going to have to think about the user interface.

9. Don’t forget your mobile device using customers

Nearly 60 percent of all search engine activity comes from mobile phones. Desktop and laptop users aren’t generating as much traffic to your website as mobile device users are! Google knows this and will rank mobile-friendly websites higher than non-mobile friendly websites.

Long story short, you need to have a responsive website design that is optimized for mobile device use. If you refuse to accommodate for this giant client base, you’re going to miss out on website traffic, leads and ultimately your Google SEO rank.

Don’t forget your mobile device using customers

10. Fix broken links and pages

One of the reasons why we stress on using authentic and reliable sources for linking on your page is because such sources often don’t have broken links.

When you put up a broken link on your page, your SEO ranking immediately takes a nose dive.

11. Stay active on social media

Having a stellar website won’t be enough to stay ahead of your competitors. Social media activity plays a huge role in generating traffic to your website.

Link building is a highly effective way to improve your SEO rank and what better place to share your links for mass access than your own social media accounts?

Let your creativity flow and share more than just blog links on your pages. Give quirky infographics a try! It just takes a click for people to share a file and once you’re out on people’s timelines, there’s a high chance you’re going to keep the traffic going for a long time.

Think you need professional help?

If social media isn’t your thing or you feel lost on what to post, just give us a call at 855-444-4777! Search Berg can provide you professional social media management services at a fraction of the market rate!

Plus, our content marketing and web development services are guaranteed to boost your local SEO ranking in just 30 days! Get in touch with our team today!

10 Ways to Build a Strong Personal Reputation For Individuals and Entrepreneurs

Ways to Build a Strong Personal Reputation

When it comes to reputation management, companies and entrepreneurs will do anything to save face in times of trouble, even if that means lying. However, there are better ways to tackle the mess.

Understanding Personal Reputation Building

The era of social media has enabled businesses to become more communicative and transparent regarding their operations. In this vein, C-level managers and executives have now become the face of a brand and its associated culture. Think of e-commerce giants like Amazon and Ali Baba. They employ people in the thousands, yet Jeff Bezos and Jack Ma happen to be the ultimate representation of the norms and values of these conglomerates. Every move that they make is duly noted and associated with the organization they run.

When it comes to managing your company’s reputation, there’s a whole lot of psychology that goes into the mix. Business leaders must always be cognizant of their own personal brand; how the public perceives them and what they expect from their character.

In the words of billionaire investor Warren Buffet; it takes decades to build a personal reputation but merely 5 minutes to ruin it.

Simply put, upholding a positive image of yourself can be a daunting challenge, especially when you and your actions become associated with the value of your business. However, there’s nothing more rewarding than being able to build a stellar name in the industry where everyone loves and respects you.

So how do you do it?

Here are some reputation management tips from us that you can incorporate into your journey to entrepreneurial stardom:

1. Foster Personal Integrity

Personal reputation is often rooted in ideas of honesty and righteousness. A morally sound individual is also seen as socially responsible—someone who won’t deceive the public to grow their business. As such, an entrepreneur’s reputation must be built on integrity.

Integrity comes from a long track record of actions based on positive intent. Now, intent is something that’s hard to catch with the eye, but when you practice what you preach, you’re gaining your peers’ respect automatically.

For example, if you’re someone who believes education is the most important factor in determining a leader’s success, you must have made some strides in the world of academia or have had gone out of your way to pursue education to show that you believe in what you say.

Someone with integrity has the advantage of bouncing back from their mistakes because the world sees you them as someone who’s inherently good at heart.

2. Don’t Lose Character

As your business begins to soar in popularity, you’re eventually going to lose reign over how the public perceives you. Entrepreneurs tend to lose control over their personal public image because now the media has the power to manipulate stories for and against you. This could spell trouble even for the most sincere and responsible business personalities.

Although it’s nearly impossible to control what the media says about you, you can most definitely control what you say and do. Unrelenting grace in the face of opposition can withstand the test of time and win you considerable public support over time.

Either way, it’s always best to keep your composure for the sake of your business and the employees who are counting on you to uphold the brand’s image.

3. Regulate Your Online Presence

Today’s entrepreneurs have the chance to curate their own personal brand and market it to far-reaching audiences. Working with social media can be a bit tricky because there’s just so much information circulating out there, but the good thing is that you can always control what side of you the online world will see.

From press releases to Google My Business posts, you can hire professional SEO marketing services to manage your online presence effectively. At Search Berg, we help businesses and individuals manage their online reputation, so they have a degree of control over search engine results against their name.

We believe blogs are a great way to show the public what you and your business are all about. They also help you develop a well thought out message that stays in line with your core values. You can talk about your opinions and allow your readers to communicate with you, creating room for an organic relationship with your clients. It’s also a fantastic way to get more referrals because each time an individual links back to your blog, your page goes up the Google SEO rankings.

Some business owners prefer to create a personal website that gives the public an inside look into how the company is run. These sites usually comprise of the owner’s biography, blog links, contact details, speaker profile and images. Having such online accounts with lots of information and images linked to you, is a great way to push down any negative online comments or reviews associated with your name.

4. Be Transparent in Your Communication

Since we’re on the topic of online reputation management, let’s talk a bit about social media. Your personal and business accounts on Facebook, LinkedIn and Twitter are all highly convenient ways to communicate with your audience. It’s so direct and immediate, without room for any filters or message manipulation. Use it wisely. Sign up for some professional social media management if you need to.

The purpose of having social media accounts for your business is to be able to keep your employees, clients and critics informed about on-going activities. Ask them for their feedback and be very transparent in your statements so you can forge a loyal support system in times of distress.

Whenever businesses encounter trouble such as internal disputes, rumors spread like wildfire. Clear up the air through a message from your social media accounts before things get out of hand.

5. Hold Yourself Accountable

Making mistakes is human but it’s important that you don’t dwell on them. It’s unrealistic to assume that you’re going to have a botch-free career. It’s quite commonplace for executives to place the blame for their mistakes on subordinate employees in a desperate bid to evade negative press.

However—and this may seem counterintuitive, but hear us out—taking ownership for mistakes and holding yourself accountable to your wrongdoings is going to play out massively in your favor. You don’t have to take our word for it. History has proven countless times how accountability can help businesses save face.

Remember the Tylenol pills episode with Johnson&Johnson? The company owned up to the allegations that its painkiller isn’t safe and called back all associated products. It even took down advertisements for the painkiller and promised the public that they would research and improve the product before thinking about re-releasing it. Although the damage had already been done, Johnson&Johnson was able to safeguard its reputation successfully by acting fast and owning up to its mistakes.

As the CEO or chairperson of your business, you’re likely going to get the short end of the stick, but the public will appreciate you working hard to address your problems.

Hold Yourself Accountable

6. Take Inspiration from Others

If you idolize someone with a reputation of being morally sound, such as Bill Gates, then it’ll help to take a closer look at how they built their personal brand.

In the case of Bill Gates, philanthropy and the support for academic research has won him the admiration of millions around the world. This appreciation has also won him loyal customers for Microsoft.

This is probably why socially conscientious initiatives in the name of corporate social responsibility are so important for small and medium-sized businesses.

7. Use Your Opportunities Wisely

When your business begins rising in popularity and garners more public attention than it used to, it’s expected to deal with the unexpected. You could be sitting through an interview or press conference when a heckler decides to berate you. Perhaps, an audience member on a radio show decides to criticize you and your business brazenly. Although, this comes off as a sticky situation that no entrepreneur wants to deal with—it’s also a crucial opportunity to impress your peers with your grit and grace.

When you come across similar online backlash, it’s important for you to address the situation, instead of ignoring it. Try to make your argument convincing enough to win the support of your detractors and never respond unkindly. It’ll reflect worse on you than it will on the opposition.

8. Let the Haters Hate

No matter how convincing your argument is, you can’t please everyone. Sometimes it pays off to take the high road. Don’t get bogged down with negative comments on your posts. Use them to become more aware of public opinion about you and your business. If there’s something that needs fixing, you can work diligently on that.

Search Berg can always help you with some professional reputation management services! Eventually, you’ll be able to drown the handful of hateful comments in a sea of praise and appreciation.

9. Don’t Shy Away from Self-Promotions

If and when you’ve got to a point where your brand image is largely positive, it’s time to keep going! There’s no slacking off when it comes to reputation management. Build a bigger network; get in touch with journalists and producers that can work with you on special marketing projects. It’s all about being able to pitch your vision to the world without coming off as too sales-y.

Media and press releases are especially effective for businesses when they’ve garnered a significant reputation in their local industry. Use them to make important announcements or give updates on the release of new products and services. Although, word of caution: it’s important to be able to structure your press releases a certain way, so they don’t come off as a desperate marketing effort.

Get in touch with our team, and we can help you prepare professional press releases in no time!

10. Network Your Heart Out

A positive reputation and personal brand can only go so far with self-promotions. Couple them with some solid recommendations from your peers. When you network with businesses in your local industry or state, it allows you to reach out to a bigger audience. You can write guest posts for your reputable peers or collaborate with them on a project so some of their positive branding can brush off on you.

You can also work on link building to boost your online reputation.

work on link building to boost your online reputation

Want Professional Reputation Management Services?

Give us a call at 855-444-4777 or write to us here. Begin your journey to success with the leading SEO marketing and online reputation management agency in the country!

10 Link Building Services and Strategies for Websites and Small Businesses

When it comes to running a small business, entrepreneurs often feel the pressure to market their brand without going over the budget. Finding convenient and affordable promotion options can be a difficult task, but that’s where SEO marketing comes in.

Link Building Services and Strategies for Websites and Small Businesses

SEO marketing is a highly effective way to promote your business and not just for the short term. With the right services, you can ensure your top spot at Google’s search engine rankings consistently.

However, there are some things you’d want to heed caution over. One major problem with promoting your business online is that if you’re not well-versed with SEO, you might end up using keyword-stuffed pages on low-quality links. Not only does this affect your search engine rankings, but it also signs you up for SEO penalties.

But with the help of an established digital SEO marketing agency like Search Berg, you can get white hat SEO strategies to boost the visibility of your local business. We believe in the power of link building to help steer small businesses to the top of Google’s search results page. In today’s blog, we’ll show you how you can build links that will benefit the growth of your online business!

1. Initiate Partnerships with Other Local Businesses

The essence of link building lies in networking. You need businesses to link back to your website so your business grows in credibility, yields more traffic and climbs up the SEO ranks. However, local businesses will only want to feature you on their website if they feel like they have some connection to your work—without feeling like you’re an outright competitor.

For example, if you sell cat food then you should get in touch with vets, cat grooming salons and pet shelter businesses.

Now, as an entrepreneur, you’d know the importance of providing incentives to get work done. Likewise, when you’re building links, try to offer rewards like discounts to some of your customers who link or refer to your business on their website. The more relationships you build, the more attention your business will get.

2. Contribute to Local Organizations or Events

While you keep forging new networks within your local industry, it’ll help to offer sponsorships to local not-for-profit organizations. A sponsorship can easily put you on the map and if you’re aligned with your partner organization’s values, then you can also tap into a broader market segment.

Keep an eye out for arts and music festivals, conferences and other events that could potentially bring in more customers for you. As a promotion for the event begins, your business’s name will be on pretty much every online poster and newsletter published by that organization. This will improve your chance to build authentic links within the local community.

3. Become a Member of a Professional Organization that has Access to Directories

When it comes to the local industry, different cities have different chambers that are built to cater to a specific business demographic. For example, a chamber of commerce can be dedicated to uplifting minority groups within your community.

Many such professional organizations have links to these industry chambers and winning a link with them could work brilliantly for you. Keep an eye out for organizations that are relevant to you and the ones that offer membership with directory access.

4. Host a Fundraiser or Charity Drive

Becoming part of community events is a great strategy to build legitimate links. Not only do you get to support a good cause, but people are more likely to share links and spread the word regarding such events.

Once non-profits begin promoting your support on their website, local bloggers and journalists are going to be interested in featuring you on their story. It’s a good way to win your business some press coverage.

Host a Fundraiser or Charity Drive

 5. Get into Content Marketing

Fresh and relevant content is a huge aspect of link building. When you post something new, other websites have a reason to link back to you. Make sure you have a blog portal on your website that you regularly update.

Now, content marketing can get extremely competitive since there are lots of businesses that are using this method to build links. However, your focus shouldn’t be to compete with all these businesses; just focus on the local industry that serves your target market.

When it comes to reaching out to your clients via content marketing, you need to write about something that’s useful to them and is presented in a locally relevant context. Try to produce work on topics that work for you and your community members.

For example, if you own a shop that sells ATVs and scooters, you can write a blog about the best spots in town to ride your one-person vehicle.

6. Get in Touch with Local Bloggers

Bloggers come with an established reader fan base and can help you market content that’s new and relevant to locals. Make the first move and get in touch with bloggers who’d be interested in partnering with you. Ask them to cover something related to your website or put in a positive review for your business.

7. Keep an Eye Out for Local Round-up Pages

You’ve probably seen online content with some kind of countdown or a list of the best businesses in a particular industry; these are round-up pages.

Round up pages are location-specific and are usually ranked highly on search engine results. This means these pages are going to get plenty of clicks and visitor traffic. Figure out what categories or tags your business could fit into and try to get in touch with the writer for a promotion link. Even if they’re not ready to feature you in the upcoming list, they can shortlist your business for future references.

8. Write Guest Posts

If you’re looking for a reliable white hat linking strategy, then guest posts are going to be your best bet. Guest posting promotes both ways; you and the website business you’re writing for.

Small businesses, in particular, can benefit from guest posting because they don’t have to pay or make any offers to anyone for promotion. You’re essentially putting your business out there by writing for someone else’s audience.

Do some research on local blogs that are useful for your business and are willing to partner with you on guest posts.

Pro-tip: Pitch your proposal for guest posting with a relevant topic that works for both, you and your partner. That way, you can insert links back to your website in a natural way, without it ever seeming forced.

9. Build Broken Links

Broken links are a bane for many online businesses, but the solution to it is fairly simple. Keep your eyes peeled for local industry websites that have broken page links. Alert the website owners about the problem and offer them your website link as a replacement.

It might seem too good to be true, but this strategy works precisely because fixing broken links helps that website’s SEO ranks and your website serves as a quick and convenient fix for their problem.

Try to get in touch with businesses that deal with similar products or services because that way it becomes easier for you to convince them that you’re a good replacement for their site.

Build Broken Links

 10. Practice Awards and Giveaways

Winning an award is a matter of pride and everyone wants to share their achievement with the world. If your business begins handing out awards, honorable mentions and credits to local businesses and their owners there’s a high likelihood you’ll be the talk of the town for the upcoming week.

People would love to post about their honors, especially on their social media pages. If you’re able to present the winning names on your website, you can easily manage plenty of link shares to your website.

Giveaways are also a great way to reach out to local customers and introduce traffic to your website. Fun competitions that involve people sharing links to your website can get you many links in a short amount of time. It can also connect you to other businesses who’d want to partner with you and hold a bigger event in the near future.

And There You Have It!

These were some of our trusty tactics to help you build links in an authentic and reliable manner. The great thing about our strategies is that they don’t just win your business better visibility, but they also make you more appreciated and valued in your community.

Looking for Professional Link Building Services?

Building links is not an overnight task. It can take weeks and months of patient work. You can skip the labor and let Search Berg help you find your way to the top! One of the most prominent SEO marketing and link development agencies in the United States, we’re offering all our clients content marketing services, starting at $199 only!

Get in touch with our team here or call now at 855-444-4777 to earn more links for your growing online business!