Content Marketing

  With search engines like Google updating their algorithms frequently every year, it’s becoming increasingly difficult for website owners to develop digital marketing strategies that can stand the test of time. In order to devise strategies that produce actual business results, it’s important to map out your site’s structure and …

By now, the phrase “content is king” has become a chant in SEO circles. It’s omnipresent, unavoidable, and when it really comes to it, no one knows what it means. While everyone knows in the abstract that Google rewards high-quality web content and penalizes subpar content, what does that really …