Drive into the Future of Digital Automotive Marketing with SEO

Marketing has experienced a significant shift in the last few decades. Businesses from a diverse range of industries are now abandoning old-school TV and billboard based techniques and using the internet as a channel through which they can connect with foreign consumers and expand their global reach. In fact, marketers across the globe have reportedly shrunk their conventional advertising budgets up to 28% to inflate the size of their digital marketing budget.

This shift in marketing trends has revolutionized modern automotive dealerships. Instead of listing their inventory in local newspapers or TV commercials, car dealers can now advertise to their target audiences through their websites. Customers can also use the internet to compare prices and their experience with dealers, which allows dealers to build credibility and use feedback to improve their operations.

However, with more and more auto dealers building their online identities, competition in the digital realm is rising. Car dealerships need to stay on top of the latest digital marketing trends and implement the same, in order to stand out and attract prospective customers.

Here are some SEO techniques driving the future of digital automotive marketing.

Make Your Site Mobile-Friendly

More than half of the individuals shopping for cars over the internet use mobile devices to browse through available options, according to studies. Unresponsive websites incapable of adjusting their elements according to screen sizes of various smart devices can make it difficult for visitors to view available vehicles. Poor user experience may drive prospective leads away from your website, increasing your bounce rate and ultimately leaving a negative impact on the website’s Google rankings. So if your site doesn’t have a responsive, mobile-friendly design, consult trusted web developers to upgrade it and optimize it for search engines.

Earn Reviews to Build a Reputation

Search engines sort web pages on the basis of their relevance to a query and their perceived popularity among web surfers. This is why online reviews play a crucial role in building a positive reputation and increasing your search engine result rankings. Begin by introducing a reviews or testimonials page on your website. Next, try reaching out to your existing customer base via email, text or any other channel and request them to describe their experience with your dealership. You can also consult a reputation management firm and let professionals handle this for you.

Harness the Power of Google My Business

Google My Business is a platform launched by Google, which allows brands to gain local exposure and efficiently manage their online presence. All you need to do is provide relevant information regarding your dealership, which will place you on Google’s listings. GMB then uses the provided information to create a Google Maps location that is synced to your Google search, which makes it easier for people to find your page.

Implement Schema Mark-Up

Integration of schema mark-up is one of the key SEO trends shaping the future of digital marketing at the moment. It’s involves using code to help site crawlers understand the content of your website in a better way. Schema markup implementation allows search engines to distinguish between different types of information on your site and display it in search results accordingly.

For example, if your website is using schema mark-up, Google will be able to determine whether the numbers listed in your web content make up your business contact number or are a part of your postal code. Schema mark-up improves online visibility and increases the possibility of your target audience members finding your site.

Get Citations

Search engines value web pages that are credible. This is why it’s important to build your website’s credibility to boost SEO and generate web traffic. An approach to this issue can be to get as many citations as possible, from other websites. You can choose to list your business in local business directories or online platforms specifically developed to help people find auto dealerships.

Digital marketing holds immense power in modern day and age. Following the techniques we’ve mentioned, you can steer your auto dealership’s digital marketing to success. However, for prompt and efficient results, it’s always better to consult professional SEO specialists.

If you think your auto dealership’s current digital marketing strategies need a revamp, get in touch with SearchBerg!

SearchBerg is a U.S. based digital marketing agency helping businesses boost their search engine rankings and gain a strong foothold in the digital realm. Our team of skilled SEO experts combines their extensive experience in digital marketing with latest SEO trends and standards to deliver efficient SEO solutions to clients. We also provide services such as PPC marketing, social media management, reputation management and more, all of which can help uplift your business and direct traffic to your site.

To request a free SEO audit report or learn more about our Automotive SEO services and pricing plan, contact our representatives at 855-444-4777.

Top SEO Mistakes Bail Bonds Providers Should Avoid For Higher Google Rankings

Bail bonds providers offer surety bonds for individuals accused of a crime (or multiple crimes). The purpose of bail bonds is to ensure that the alleged offender will make an appearance in the court, if required in the future. Bail bond agencies issue these bonds to secure defendants only after conducting thorough research of their background, previous criminal record and, the nature of the crime they’re accused of committing.

This background check helps to determine whether or not the applicant is eligible for the bond. The information is also used to work out the total amount of the bail bond. Due to the involvement of crime, the bail bond provision is typically viewed as a high-risk profession. If the defendant fails to make an appearance upon the court’s request, the bail bonds agency may be required to forfeit a percentage of the total bail amount

Drawing in new clients as a bail bonds provider can be tricky, to say the least. In the past, people would refer to Yellow Pages to find reliable bail bonds agencies capable of helping them in their time of need. Today, most people turn to search engines like Google, to view available options and select an agency for consultation.

This validates the importance of a website for your bail bond business. However, merely having a website will do you no good. You’ll need to implement strong SEO strategies capable of lifting your rank in search results.

Here are some of the top SEO mistakes that bail bonds agencies should avoid at all costs, in order to secure a high ranking in Google’s search results.

Poor Keyword Research

Before you can begin implementing SEO on your website, you’ll need to conduct extensive keyword research. These keywords need to be as specific as possible, as it allows your website to stand out from your competitors.

Generate a list of words that accurately describe your bond agency and its unique services. Avoid using generic keywords such as “Bail” or “Bondsmen” in any of the titles or Meta descriptions. For local optimization, you can include your location in the keywords.

For example, if you’re running a bail bonds agency that operates exclusively in the DMV, you can include “Washington Bail Bond Agency,” “Maryland Bail Bonds,” and “Bail Bonds Agency in Virginia” in your list.

Keyword Stuffing

Overuse of keywords is yet another common SEO mistake that should be avoided by bail bond agencies. You might be eager to drive traffic to your page, but saturating your content with keywords is counterproductive.

Stuffing keywords hinders the flow of content and reduces its overall quality. As a consequence, your visitors may end up abandoning your site without fully exploring the landing page. Keep the keywords in your web content at a moderate level and make sure that the sentences offer relevant information, are well-structured, and engaging.

Cloaking

For better indexing, some firms cloak the content of their website. This means that the content viewed by site visitors is different from that presented to search engine crawlers. As a bail bonds agency, your website should display information supporting your services.

However, with the help of cloaking, you can choose to feed content containing frequently searched keywords to search engine crawlers to gain traffic boost. As cloaking is a black hat SEO practice, which violates the webmaster guidelines set by Google, its implementation can have dire consequences.

The Use of Spam Blogs and Comments

Blogs allow firms from all backgrounds to have a voice of their own and present their vision and goals to their target audience with complete creative freedom. The comments section of these blogs allows readers to share their views, which in turn helps businesses understand their needs in a better way.

Blogs are particularly helpful for bail bonds agencies, as they can use them as a medium to dispel any myths and misconceptions associated with bail bonds. However, some firms misuse this channel to secure higher rankings.

Unlike blogs, which are created with the goal of providing information to readers, splogs or spam blogs are published only to improve website rankings. The purpose of these blogs is to attract traffic to the site by using a maximum number of keywords. Most of these blogs also come with a number of comments containing characters that just don’t fit. These comments are also generated by spambots and help websites earn higher rankings in search engines.

Contrary to popular belief, such practices can harm your SEO rankings.

Search Berg is a reputable SEO service provider based in the US, offering customized Bail Bonds SEO solutions to businesses. We’ve successfully completed over 20,000 SEO projects for firms from diverse backgrounds and pride ourselves in our ability to deliver prompt results with minimum hassle. Our services also cover PPC marketing, reputation management, and social media management, along with web design and development.

Request a free SEO audit report for your website today or contact our representatives at 855-444-4777 to learn more about the services we provide.

Meet Olivia, The Newest Member To Our Editorial Team!

In a few months, I’ll be marking 7 years of managing all content on SearchBerg.com and the company blog.

I am amazed at the speed at which Search Berg has grown. What started off as a small business, has expanded and evolved into a network of departments specializing in every internet marketing discipline in use today; comprising of talented, hardworking individuals, each of whom has made invaluable contributions to making Search Berg, an award winning company.

The Search Berg blog has been one of our success stories and managing it has been an amazing experience for me. That too, in addition to my primary responsibility as the Senior Account Manager at Search Berg. Well after 7 years, I am happy to say that now I have some help!

I am really excited to introduce the newest addition to our community. Everyone please say hello to Olivia Glynn, our new editor at Search Berg! She just recently joined our Digital Marketing team.

You will be seeing her in action on blog as she talks about some of the trending and emerging demands of Internet Marketing and more importantly how businesses can capitalize on it to generate revenue and increase clientele.

A Little About Olivia

Olivia studied Marketing and Advertising, with a minor in Computer Sciences along the way from NYU. After graduating, she went on to intern at a digital marketing agency where she got her first-hand experience with SEO as she helped with strategy formulation and implementation.

Seeking to evolve her career, she has recently joined Search Berg and will be contributing to our marketing strategies as well as the company blog. Olivia will be also interacting with our numerous clients and helping them achieving online solutions just like are many hundreds of other clients. Olivia’s specialty is Content Marketing, Paid Search and Web Design.

We’re really excited to have her onboard. Everyone please join me in welcoming Olivia. I look forward to seeing her posts on the blog as I reshuffle my work to devote more time to Sales and Lead Generation. Good to have you onboard Olivia.

Search Berg awarded the 2019 Certificate of Excellence by Bark

Another feather in the cap for Search Berg! The leading internet marketing company has recently been awarded the 2019 Certificate of Excellence by Bark, a popular review site. This recognition is one amongst many accolades Search Berg has achieved in its almost decade long career, gaining an impressive clientele along the way.

One Milestone after Another

Search Berg has worked with thousands of clients, completing an array of diverse projects over the course of almost 10 years. We first passed 10,000 SEO projects back in 2016; a landmark by all standards for us at that time. Since then, we’ve never looked back and just last December, we completed 20,000 SEO projects; an unthinkable achievement. All the hard work, and dedication that went into accomplishing this staggering feat, has paid off and we want to take this opportunity to thank our clients for making this possible. It must be mentioned that Search Berg is also the recipient of the Site Jabber Customer Choice Award for SEO in 2017 and 2018, 2 years in a row.

Taking The Next Step – A True Mark of Excellence.

Awards like the Certificate of Excellence only encourage us to pursue digital marketing more passionately. Our digital marketing experts are constantly looking at the Google ranking algorithm trends; coming up with new solutions and strategies to cater to the ever changing, ever complex needs of clients today.

In 2019, we plan to take digital marketing to the next level. We are offering industry specific SEO. Our experts have specialty in over 30 industries including Healthcare, travel, finance, lifestyle, HVAC, and real estate. Each project is handled by team of experts with industry-specific knowledge and skills to create high ranking SEO content for the client.

Get in touch with the company for a full description of their services or request a free audit report.

Achievement Alert! Search Berg Completes 20,000 Projects!

What better way to start a new year than by celebrating a new achievement!

Search Berg is venturing into 2019 with confidence, after a very successful and rewarding 2018. Having worked with thousands of clients over the past 10 years, we are proud to say that as of January 2019, we have successfully completed more than twenty thousand internet marketing projects for our clients! That’s right, 20,000!

This is a monumental feat and we couldn’t be happier. The amount of growth we have experienced both in terms of employees and clients has been staggering. Just two years ago, the company successfully managed 10,000 projects. It just goes to prove that our results-driven digital marketing strategies are being appreciated and accepted by clients who continue to work with us year after years. Some of our clients have been with us for 5 years!

Search Berg: A Success Story

We at Search Berg have accomplished numerous goals and crossed several milestones. One of the biggest contributors to our success is the trustful relationships that we have built with our clients by making sure that our clients see quantifiable, tangible results for their respective marketing campaigns. With the amalgamation of our creative SEO and expertise in accordance with the client’s vision, Search Berg has produced not just exceptional projects but also establishes a loyal clientele.

In addition to completing 20,000 projects, Search Berg has also gained international recognition for other rewards. We were awarded the Site Jabber Customer Choice Award in 2017 and 2018 respectively, 2 years in a row! We are ranked the #1 digital marketing agency in New York by Clutch.

Delivering Tomorrow’s Solutions Today!

When you talk about Search Berg SEO, you are talking about an SEO process designed to first and foremost, give clients peace of mind.

There are no contractual obligations. No hidden fees.

Our SEO is 100% white-hat meaning it conforms to Google guidelines for building links.

Our clients get full access to the Client Dashboard where they can monitor rankings, analyze web traffic, review work done and manage their entire project; all from one platform.

And then to top it off, our SEO comes with a 100% money back guarantee.

You simply can’t go wrong with Search Berg.

Our services and results aren’t restricted to a particular industry or region. We have clients worldwide and our clients are as diverse in their industry as their projects. We have worked with healthcare services, law firms, real estate, HVAC companies, bail bonds providers, and remodeling businesses, authors, retail businesses and many more.

Get in touch with the company for a full description of their services or to hire their services.

SEO Case Study: 5 On-Page SEO Ranking Factors Analyzed and the Results Are In!

Contents

Does Your Blog Age Like a Fine Wine?

Backlinks Are A Bust?

What’s the Word on Word Counts?

On-Page SEO to Warm the Soul?

Are You Dense If Your Keyword Density Isn’t High Enough?

Leveraging Prominent Google Ranking Factors

 

What’s our idea of holiday fun here at Search Berg? This year, we wished for a massive SEO dataset to analyze! What can we say, we love what we do. The best part? We got what we wished for!

Continue reading “SEO Case Study: 5 On-Page SEO Ranking Factors Analyzed and the Results Are In!”

Digital Marketing for Small Businesses | Small Businesses SEO Services – Video

Search Berg have worked with many small businesses to strengthen their online presence in today’s fierce competitive market. Our proven digital marketing strategies have worked tremendously well for many of our small business clients. We can help your brand get the recognition it deserves!

Hire Search Berg for small business SEO today!

Call 855 444 4777 for customized quote.

Visit us at: https://www.searchberg.com