10 Best Real-Time SEO Content Analysis Tools
Real-time SEO content is a game-changer. Everyone knows this by now.
Instead of creating lazy content that lacks freshness, you’re creating whip-smart, relevant, time-sensitive, and catchy content around hot trends and topics. The outcome? People will flock to your content faster than birds flock to sunflower seeds.
Yes, the traffic and conversions are temporary. When the trend dies out, people will lose interest in your content. However, that temporary traffic and conversion hike will mean serious business for your brand. As you keep creating real-time content, you’ll stabilize traffic and conversions, improve your brand identity, and achieve consistent growth.
That’s great, right? Time to kick-start your campaign? Not yet.
Writing real-time SEO content is just half the task. Once you’ve released your content to the masses, it’s time to put your tracking hat on. Real-time SEO content analysis is crucial. It marries analytics with marketing to give you a complete picture of how well your content is doing.
When you combine manual content analysis methodologies with smart content analysis tools, you’ll understand exactly where you stand and take the next content steps accordingly. The right tools will help you answer questions like:
- What is the overall performance of my content?
- Are there any shortcomings?
- How can I improve my content?
- Am I generating enough backlinks?
- What should I change in the upcoming SEO content campaign?
This blog will walk you through 10 of the best real-time SEO content analysis tools in 2023. Work with an expert to use them to their full potential, and you’re in for the best content performance you’ve had so far.
Before we begin, here’s a quick rundown of the tools we’ll cover:
1. Google Analytics
They didn’t just say, “Get insights only Google can give” for no reason; this is as good as it gets. Google Analytics is the crème de la crème of content analysis. It does pretty much everything for free, which is a rarity. Google Analytics 360 is super expensive, but you don’t have to upgrade; the basic version gives you everything you need. Let’s understand why we’re putting this in the big leagues.
Google Analytics doesn’t just do content analysis; it goes a step ahead and provides detailed insights like:
- Shopping behavior
- E-commerce conversions
- Checkout behavior
- Offline CRM conversions
- Product performance
- Marketing data
- Sales performance
Of course, it doesn’t disappoint when it comes to pure content analysis. You can analyze page-level performance for your blogs and other types of content. Keep track of traffic, user metrics, conversion metrics, and engagement metrics (exit rate, bounce rate, etc.). You can also break the larger “traffic” category into organic traffic, referral traffic, social traffic, and so on.
At the end of the day, every business wants to know how many conversions their content yields. The conversion report will give you an A to Z picture of where you stand. You’ll be able to answer questions like:
- Which blogs earned the most conversions?
- Which strategies did you utilize?
- How can you ensure that future content enjoys high conversions as well?
We’re just touching the tip of the iceberg. By analyzing the results, you’ll fine-tune your SEO content marketing efforts and make magic happen. As one of the most advanced, sophisticated, user-friendly, and power-packed content analysis tools out there, Google Analytics will help you take your content to new heights.
The smart platform offers integration with a wide range of other tools, including Google Search Console, Google Ads, Google Search Ads 360, Google AdSense, Google Ad Manager, Salesforce Marketing, Google Data Studio, and many, many more.
The data is brilliantly visualized, so you don’t have to worry about getting confused or feeling flustered at any point. Filter the data as you deem fit to obtain rich insights. If you’re new to content analysis, don’t take the reins yourself. Find a trusted SEO marketing and management company that uses special techniques to deliver the most useful and nuanced insights.
Use this tutorial to get started:
2. Google Search Console
Another genius and free tool, Google Search Console helps webmasters find and fix crawling and indexing errors on their content pages. While Ahrefs and Semrush are great tools (we’ll get to those in a bit), Google Search Console provides features that they lack, namely, impressions and click-through rates. You can also integrate it directly with Google Data Studio, which is great for evaluating your search performance and rankings.
Understand why your content is underperforming based on how Google’s bots and crawlers are responding to it. Analyze complete content performance, including keywords, impressions, click-through rates, site speed, and more. Google Search Console also helps you understand why particular content is not being indexed.
If your page can’t be indexed, it will not rank. This will render your content useless in a way; it will not show up on the top Google SERPs. Lack of visibility means no traffic. It’s as if your content is shrouded in an invisibility cloak; it cannot be seen by your target audience or anyone else, for that matter. Use the URL Inspection Tool to identify the underlying problems and roll out the right game plan accordingly.
Use this guide to get started:
Set up an account for your business website to start reaping the benefits of Google Search Console.
If you’re new to real-time SEO content analysis, keep an eye out for Semrush, particularly their Content Marketing Platform.
The powerful tool is designed to help content marketers manage critical tasks, create value-added content that earns maximum conversions, improve content plans, identify content gaps, analyze content, and do so much more. You get your standard SEO reports (keyword research, domain analysis, backlink analysis, competitor analysis, etc.). However, you also benefit from nuanced insights about your content.
For instance, the Topic Research Tool helps you discover new content ideas and generate engaging, high-ranking, value-added, and relevant content.
Let’s get to the content analysis bit. Semrush offers a lot of essential features, including:
- Analytics reports
- Backlinks reports
- Paid Ads research
- Keyword research
- Display advertising
- Product listing ads
- Keyword tools
- Social media tracker
- Website audit
- Website traffic analytics
There’s a strong focus on SEO but an equally strong focus on content. Semrush checks critical content factors like quality, originality, and tone. You can also use it as a Google Docs add-on or WordPress plugin. It’ll help you out at every stage of the content management process: research, writing, optimization, marketing, and analysis.
This is an all-in-one tool that’s perfect for beginners. Take a peek at how your competitors are doing and use the insights to restructure your content accordingly. Semrush lets you do pretty much everything. If you’re using this tool, you will not be disappointed. There’s a reason why their CEO is willing to chomp down on his proverbial hat should you find a better tool out there.
Now, we still think Google Analytics is a better all-around tool (it’s free, so that’s an added bonus). Semrush comes with more frills, especially as far as content goes. However, the foundational offerings are the same. Why use a paid app when a free app created by the behemoth Google offers the same thing?
If you want to switch to Semrush for greater content prowess, that’s a step in the right direction. However, as an all-around tool, Google Analytics is still your best bet. For extra bells and whistles, turn to your content writing team.
If you’re working with Search Berg (that’s us!), we’ll provide rich insights to ensure that your content performs optimally. You’ll end up saving a lot of money and yield the same power-packed results.
In 2023, Ahrefs is considered one of the best paid real-time SEO content analysis tools out there. It packs a powerful punch: keyword rank tracking, keyword research, content gap analysis, backlink auditing, competing domain analysis, and so much more.
The visualization is seamless, so much so that you’ll be tempted to check your analytics every hour. Ahrefs operates smooth as butter and offers pretty much everything you could ask for, which easily puts it in the top leagues. However, there’s one downside: its price.
The Lite Plan starts at $99/month and offers minimal content analysis tools, so you have to move on to the next plan by default. The Standard Plan is appropriate for professional SEO analysis and starts at $199/month. This is fairly high, especially since you’re only getting real-time SEO content research and analysis, not content writing to go with it.
If you turn to content beasts like Search Berg, you can easily get content writing, research, marketing, and analysis services in one at the same price point. However, this doesn’t mean that you should take Ahrefs off the radar entirely.
It’s still a power-packed tool that offers brilliant insights. Plan content, research competitors, perform keyword research, identify content opportunities, audit technical content page performance, discover new content topics, find link building opportunities, and do so much more. Ahrefs will help you polish your content campaign until it glistens with not a single speck in sight. As an up-and-coming business, that’s exactly what you want.
If the price sounds reasonable, invest in Ahrefs. However, if you’re expecting more at this price point, turn to another platform.
Yoast is considered one of the original SEO content analysis tools. Fast forward to 2023, and businesses still love it just as much! This is a WordPress SEO plugin, not a standalone application. It still offers a wide range of benefits. For starters, Yoast is extremely easy to install and start using. Just sign up, and it’s all systems go!
- Add target keywords, meta descriptions, and related keywords to your content
- Provide keyword density scores by checking the presence of keywords in the URL, title, introductory paragraph, heading(s), subheading(s), meta description, image alt tags, and general content
- Provide readability scores by checking for parameters like transition words, consecutive sentences, Flesch reading ease, paragraph and sentence length, subheading distribution, passive voice, text presence, and more
- Add schema and FAQs to content pages
- Improve site structure
- Increase content page loading times
- Inform you about duplicate content
While Yoast isn’t as powerful as some of the bigger platforms out there, it’s very convenient and affordable ($99 per year). You’re paying a meager $8.25 per month, which is brilliant considering just how much you’re getting in return. Yoast also has a cool reminder system in place.
To ensure content freshness, it sends reminders when content pages haven’t been updated in six months. This is a great way to identify pages that need to be re-analyzed. With the release of Yoast 19.11, users reap the benefits of improved SEO data optimization. Yoast will index your website data to understand your site and implement more relevant, improved, and specific fixes.
If you’re strictly looking for content analysis without anything else, use Yoast’s power-packed Real-Time Content Analysis Tool. Simply enter the content you want to analyze, choose a focus keyword, and start reviewing the results. There are two distinct analyses: the readability analysis and the SEO analysis. Both work in tandem to provide a robust, comprehensive, accurate, and hyper-specific analysis.
All in all, Yoast is perfect for startups and small businesses that have a small budget and want a great start. You can always work your way up to a fancier SEO content analysis tool. However, this is the perfect starting point.
When it comes to semantically-focused content optimization, MarketMuse is one of the top contenders. However, its content analysis game is also terrific. The whip-smart tool helps you create expert-level content that ranks high on SERPs.
Once you’ve used their tools to launch powerful content, you can use their heatmap to identify content and competition gaps. MarketMuse helps users develop a good understanding of exactly where their content fell short and what needs to be done to revive it.
As an AI-powered content planning and optimization software, MarketMuse automates complex manual SEO research and analysis tasks, so you don’t have to worry about wasted labor and revenue. It’s futuristic, intelligent, and more than just impressive!
If MarketMuse also created content, it would be the perfect place to tackle all your content problems! However, for now, the platform is fully focused on content research, optimization, refinement, and analysis. For the content writing bit, turn to professional content writers separately (from a different agency, of course).
Moz is considered one of the most trusted names in the digital marketing industry, and with good reason. Their applications are second to none. If you want your content to hit the ground running, head to Moz’sworkshop.
When it comes to content analysis, Moz tackles some of the most critical aspects of the process: keyword research, on-page optimization, site crawling, rank tracking, link research, and more. The robust tool will scan your content, analyze performance, and give you an overview of where your content stands.
Competitor analysis is a big part of content analysis. Use Moz’s Link Explorer to find the top-ranking content created by your competitors. Compare their performance with yours to better understand which areas you need to work on.
Moz’s Page Authority and Keyword Gap tools also provide valuable insights. Find out which high-DA businesses are offering backlinks to your top competitors. Use this information to launch a targeted link building plan that helps you reel in high-quality backlinks and enjoy better rankings.
Moz isn’t just focused on SEO or content; it fuses both aspects to provide the most hyper-specific and useful analysis you could get. We make no bones about their expertise and trustworthiness. As a world-class provider of data, Moz provides some of the sharpest tools in the SEO content den. They don’t just get the job done; they get it done to perfection.
If you partner with Moz, you’re in great hands.
As one of the biggest names in the content analytics industry, BuzzSumo is always buzzing! The platform is known for providing advanced content insights to businesses, enabling them to generate high-performing, value-added, high-ranking, and tailored content. If you want your content to boost conversions, BuzzSumo should be your first stop.
The platform doesn’t beat around the bush; it spits out the truth without any embellishments.
- What type of content works and what doesn’t?
- What’s going wrong?
- How can you get back on track?
By doubling down on discovery, research, and monitoring, BuzzSumo gives you everything you’re asking for as far as content analysis goes. Here’s a closer look at their terrific features:
- A complete analysis of real-time trends on a topic-by-topic basis
- Filtered trends based on location
- Content engagement comparison between domains
- Feed personalization
- Backlink analysis
Find evergreen, trending, and relevant ideas to create content that resonates with your audience. BuzzSumo dissects real-time content and breaks it down in a way that’s understandable to small businesses with minimal knowledge of SEO content. Since they analyze real-time content, you get real-time results.
Review instant performance data on the content you just released. The upside? You can edit your upcoming content without delays. BuzzSumo analyzes different types of content, including:
- Press releases
They offer tons of filters, including:
- Countries (worldwide, no limitations)
- Data ranges (24 hours to 5 years)
- Languages (170+)
- Word count (Less than 750 words to 2000+ words)
- Journalists (500k+)
- Publisher size
- Country TLD
- Dominant reaction
You can get as specific as possible to yield relevant insights that help you make powerful changes. Slice and dice the data easily; you can export the results in a .CSV or Excel document. The final Content Analysis Report gives you a complete overview of content performance. The insights are easy to understand (lots of simple pie charts and bar graphs), share, and dissect with your team.
If you’re ready to give BuzzSumo a shot, use this guide to kick things off.
Clearscope first entered the market as a MarketMuse alternative. It didn’t take long for the platform to develop a cult following. Known for its content optimization and analysis prowess, Clearscope ensures that your content doesn’t slip through any cracks. None at all. It finely combs through your content and gives you an overall grade.
Now, Clearscope isn’t exactly cheap. You can choose between three plans: the Essentials Plan ($170/month), the Business Plan ($1,200/month), and the Enterprise Plan (custom pricing).
While the prices are higher than expected, Clearscope scans your content as if it were a child rummaging through the fridge at 2 am in search of treats.
The power-packed tool reaches every nook and cranny to provide a comprehensive analysis that doesn’t disappoint. Clearscope helps you:
- Produce relevant, engaging, readable, clickable, and shareable content
- Rank above competitors
- Refresh old content for better rankings
- Rework your upcoming content campaigns
Use their Google Docs add-on and WordPress plugin to further streamline your team’s content workflow. Strive to get an A++. If you get a lower grade, Clearscope will tell you exactly what went wrong so you can implement the right fix accordingly.
10. Search Berg (That’s Us!)
Think of a tool that does everything in one: content research, writing, optimization, editing, marketing, analysis, and repeat. That’s Search Berg for you in a nutshell.
When we first launched our business, we had one clear goal in mind: providing the entirety of high-quality digital marketing services under one roof.
We don’t want clients to run to five different providers for SEO content writing tools, social media marketing, graphic design, web maintenance, PPC marketing, and so on.
The same goes for content. You shouldn’t have to use a plethora of tools for different content tasks. At Search Berg, we take care of all your content needs in one place. We don’t just write or analyze content; we do everything.
Our team starts by researching the most relevant content titles for your business. We run comprehensive keyword research powered by AI technology and human expertise. During the research stage, we keep your industry, audience, products/services, and business goals in mind to develop relevant, audience-centric, engaging, and sought-after content titles.
This is followed by the writing and editing stage.
We focus on:
- Keyword optimization
- External and internal linking
- On-page SEO optimization (title tags, headings, meta description, image filename, image alt text, CTAs, URLs, etc.)
Once the content is ready to go, our team actively markets it across your social media pages. We make sure the content reaches your target audience and generates maximum conversions. Towards the end of your campaign, we kick-start our analysis efforts. Our team carefully rakes through the content and performance to identify shortcomings, areas for improvement, and new opportunities.
We restructure the upcoming campaigns to help you achieve a high level of content mastery. We use Google Analytics, Google Search Console, and our own real-time SEO content analysis tools to help you win over your audience with the sheer power of content. By covering every inch of the content landscape, we ensure that all your content needs are taken care of in one place.
The Turning Point is Here!
It’s time to make your content stand out. At Search Berg, we’re here to help! In this blog, we walked you through the ten best real-time SEO content analysis tools for 2023. Select the right tool for your needs and kick-start a powerful SEO content campaign that steers your business in the right direction.
If you choose Search Berg, you’re in the right ballpark! Our SEO content experts create individualized campaigns to help B2B and B2C clients succeed. It’s time for a content revolution, and we’re here to light the torch!
Explore our SEO content writing services to get started!