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Top 3 Reasons Your SEO Isn’t Working in 2022

If your SEO isn’t performing in 2022, it’s high time you consider taking a look at your overall strategy and realigning where necessary.

Let me put it to you this way, if you’ve put in money into your SEO for over 6 months with little or no positive ROI, you need to take stock immediately.

1. Knowledge Graphs on SERPs have changed the game

SEO isn’t what it once was. Search algorithms have evolved over the years, and even the search results page is ever-changing.

Where once ranking first on a keyword guaranteed results, now knowledge graphs and rich results complicate the matter. This means your SEO strategy needs to be molded to consider where organic traffic can be targeted across your keyword campaigns.

If the first 3 results of a SERP are ads followed the places / map graph, what chance does your keyword have of getting any traction even if it’s first.

Google rich result - places

Yes, it’s a challenge but one that can be overcome with smart planning.

2. Over-Reliance on Link Building

Link-building is certainly a game-changer. However, not every link counts. Not even every link on a high DA website is necessarily a good link.

Ask yourself – do I have a link-building strategy or is my SEO based on getting as many links as quickly as possible as cheaply as possible? What does my link-graph look like and do I even have one?

Link-building in essence is about publishing quality content and promoting it to get quality backlinks.

If your SEO is taking link-building as another item on your checklist, you’re in trouble. On top of that, the damage bad links do to your site’s credibility could be almost impossible to undo.

3. Poor Site Navigation and Architecture  

“Get me traffic first, and then I’ll consider improving my website.”

A lot of our new customers that come to us after having worked with other SEOs say this. What they’re missing is that a site’s architecture and UX play a huge role in how Google views it.

And this is not even a secret anymore. It’s a well-known fact.

site architecture is important for SEO

It’s understandable that improving your site means additional expense, but not doing it means your SEO investment (whether that is time or money or both) is going down the drain.

Decide if you’re in it to win it then go all in.

Summing it Up

We all want our SEO efforts to bear fruit. Sometimes, no matter what you do, it just doesn’t work. However, what you don’t want is finding out that the problem could’ve been avoided with a little diligence.

In case you need help in your SEO endeavors, know you can bank on Search Berg.

You can also call 855-444-4777 or email contact@searchberg.com for more information about our services.

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