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How to Unlock Your Website’s Full Potential with Tailored SEO Packages

an illustration depicting SEO experts customizing a website

Let’s say you’re on the hunt to hire a new superstar to join your team. You wouldn’t hire a lumberjack to balance your books, would you? Nor would you ask a ballerina to fix your plumbing.

You’d look for someone who fits the job description to a tee, someone with the specific skills, character, and flair to complement and elevate your business. You’d look for the ‘Goldilocks’ candidate: not too this, not too that, but just right.

In the realm of SEO, a generic, one-size-fits-all, off-the-shelf approach can feel like trying to drive a square peg into a round hole. It’s uncomfortable, it doesn’t work, and let’s face it, it’s just a hammer-banging headache.

In 2023, every business has its own unique flavor and nuance. Using a uniform SEO strategy is like bringing a baguette to a sushi bar: out of place and unlikely to satisfy. Your business deserves a customized approach, an SEO strategy that fits just like a glove, a ‘Goldilocks’ solution. This is where tailored SEO packages come waltzing into the picture.

In this blog, we’ll give you a better taste of the power of minutely tailored SEO packages. What makes them so different from regular SEO services packages? Which masterful packages does Search Berg bring to the table? And how can you choose the right one for your unique requirements?

Let’s take it away!

Tailored SEO Packages: A Fuss or a Necessity?

a business owner climbing a staircase that says "tailored SEO packages"

Every business sports a unique fingerprint, not just in its product or service offerings but also in its digital existence. Just as you wouldn’t expect a lion to thrive in an aquarium, or a goldfish to roam the savannah, businesses also require unique digital ecosystems to thrive.

Let’s take ‘Brielle’s Bistro,’ a quaint eatery nestled in the heart of a bustling city, as an example. Brielle’s customers are her neighbors, her community. She would benefit tremendously from a local SEO strategy. By ranking high for city dwellers seeking their next culinary adventure, Brielle could take her business to great heights.

On the flipside, ‘Mike’s Mega Mart,’ a massive online retailer shipping nationwide, requires a more comprehensive SEO strategy. Keyword research, technical SEO, and eCommerce optimization are indispensable tools in his digital success toolkit.

If these two businesses switched SEO plans, chaos would ensue. They have completely different business models, industries, audiences, goals, scopes, products/services, and requirements. Without tailored SEO packages that check off all the right boxes, these two businesses, and every other business in 2023, are in the lion’s den.

Unfortunately, most businesses are oblivious to the danger surrounding them. SEO’s tapestry has become so intricately woven that we’re facing an epidemic of oversimplification. Businesses are seeking a magic SEO pill, an easy button to be pressed to wake up to lofty SERP rankings and roaring traffic.

In actuality, SEO is a complex landscape that demands intimate knowledge of a business’s strengths, weaknesses, opportunities, and threats. It also demands mastery of SEO in and of itself: expertise, experience, technical prowess, application, analysis, prediction, prevention, and fine-tuning. In this labyrinth, tailored SEO packages become your personal GPS.

Choosing the right mix of SEO services for your business isn’t just about tossing all the tools in the toolbox. It’s about selecting the right tool for the right task. A tech startup could soar through a well-executed link-building plan, while a local clothing store could be better served through a masterful Google Business Profile optimization plan.

Let’s answer the hotly debated question once and for all. Are tailored SEO packages a fuss or a necessity? It’s like asking if a tailor-made suit is a necessity. Sure, you can wear an off-the-rack suit, and it may look half decent. But when you wear a suit that’s been cut and sewn to your measure, you don’t just wear the suit; you look great doing it.

Search Berg’s SEO Packages

If you want to unlock your website’s full potential with a power-packed SEO package, Search Berg should be your starting point.

Whether you’re looking for an affordable SEO package as a small business owner with limited funds, a local SEO package as a tech store owner with a local clientele, or a monthly SEO package as a startup that needs monthly SEO solutions to build momentum, Search Berg’s experts will build the right plan for you.

Let’s explore our SEO company packages.

1. The Basic Package

Search Berg's Basic Package

Small businesses and startups often find themselves juggling multiple hats with limited time and resources at their disposal. As they take their first steps into the digital realm, understanding the intricacies of SEO can be akin to navigating a dense jungle without a map.

The ever-evolving algorithms, Google’s mystifying requirements, and puzzling new advancements can make the already daunting landscape appear even more intimidating. Under such circumstances, many small businesses and startups end up crumbling under pressure and giving up on SEO altogether.

I knew it was just another hoax that wouldn’t work. What a waste of time!

In actuality, SEO is a game-changer…provided that you use the right approach. Search Berg’s Basic Package is the perfect starting point. The essence of SEO is distilled in this package.

It starts with keyword research: the essential reconnaissance mission of your digital marketing strategy. Keyword research is the process of identifying the precise words and phrases your target audience uses when looking for the products/services you provide.

For small businesses and startups, effective keyword research is your golden ticket to developing a good grasp of customer needs and behavior. It can reveal unmet demands, help you understand your niche better, and guide your overall marketing strategy.

Let’s say you launch a small vegan bakery in a bustling city. Keyword research can help you understand what potential customers are searching for. Are they on the hunt for ‘gluten-free pastries,’ ‘organic vegan bread,’ or ‘vegan birthday cakes’? This information can help you tailor your content online.

A well-executed keyword research and incorporation plan will increase your online visibility, pull you toward the top Google SERPs, and send a heap of traffic your way. As a business that’s just taking root, online visibility will give you the momentum you need to take off!

By bringing 15–20 keywords to the table each month, the Basic Package serves as the ideal launchpad for fledgling businesses. If you’re on the hunt for an affordable SEO package that helps you weave the right keywords into your website, this is the place to start. While your keywords may not be as diversified, you’ll get the right boost to get off to a great start.

And then we have content marketing. In a world where we’re bombarded with countless promotional messages each day, content marketing helps startups and small businesses stand out. It’s not about shouting the loudest or boasting the biggest claims; it’s about telling a story that resonates with your audience, offering value, solving problems, and inspiring action.

Small businesses and startups can greatly benefit from a well-executed content marketing strategy. It’s a chance to level the playing field and compete with larger businesses, not through hefty marketing budgets but with the power of compelling storytelling.

Consider a local artisanal cheese maker who uses traditional methods to craft their products. By sharing compelling content that tells their unique cheese-making story, highlighting the superior quality of their ingredients, and offering expert cheese-pairing tips, they could engage their audience on a deeper level.

The Basic Package equips your content arsenal with two articles and blogs each month. The content is written by a team of experienced content writers with industry expertise.

The third ingredient is link building. Let’s say you’re looking for a good place to dine in an unfamiliar city. You ask a few locals for recommendations, and three of them suggest the same restaurant. Chances are, you’ll probably trust their word and try it out.

This is the essence of link building; it’s about acquiring endorsements (in the form of hyperlinks) from other reputable websites to your own. In the vast virtual city that is the internet, search engines are the locals handing out recommendations.

The more quality backlinks your website has, the more search engines will trust your site and rank you higher in search results. This increased visibility can lead to a surge in website traffic.

But link building isn’t just about quantity; backlink quality is just as, if not more, important. Backlinks from high-authority websites are like recommendations from respected locals; they carry more weight. For a small craft beer brewery, for instance, a backlink from a well-known beer review blog would be significantly more beneficial than several links from unrelated or low-authority websites.

In addition to enhancing search engine rankings, link building also opens up opportunities for strategic partnerships. When a reputable website links to yours, it’s a sign that they value your content and potentially see a partnership opportunity. This can lead to collaborations that can significantly boost a small business’ growth.

The Basic Package promises 10 submissions, 10 classifieds, 10 community participation posts, and 10 business profiles. That’s more than just a good starting point; it’s an excellent head start.

Then there’s website optimization. This is the process of tweaking your website to improve its SERP performance. It involves various aspects: website structure, design, quality, relevance, performance speed, and the like.

For small businesses and startups, an optimized website can be a game-changer. A user-friendly website that’s easy to navigate and offers value can significantly enhance customer experience.

A good example could be a new online retail store. By optimizing the site architecture and ensuring smooth navigation, they can make it easier for customers to find what they’re looking for, thus increasing the chances of a sale. Ka-ching!

Website optimization is also key to improving your search engine rankings. An optimized website with relevant keywords, meta tags, and high-quality content signals to search engines that your site is a valuable resource. The outcome? Better rankings!

Website speed is another critical aspect of optimization. Slow-loading websites can result in high bounce rates, as visitors tend to leave if a page takes too long to load. By optimizing site speed, startups and small businesses can provide a seamless user experience.

The Basic Package handles all the essentials for you: meta tags creation, web content optimization, keyword optimization, and anchor text optimization. Talk about a loaded website that appeases Google and satisfies web users!

The last offering on the table: social media marketing. Think of this as a bustling marketplace where brands and customers come together. It provides a platform for businesses to reach out to their audience, engage with them, and build a relationship.

For startups and small businesses, social media marketing is a cost-effective way to increase brand awareness, enhance customer engagement, and drive sales.

The Basic Package targets the most powerful platform of all: Facebook. If you don’t have a page already, our team will create one for you. As part of our package, we’ll also equip your page with five unique, engaging, relevant, and insightful posts each month.

Is the Basic Package Right for My Business?

 a table that helps businesses decide whether the Basic Package is suitable for their requirements

Please note that the Basic Package is an excellent starting point, but the goal should always be to gradually move towards more comprehensive and advanced SEO strategies as your business grows.

2. The Standard Package

Search Berg's Standard Package

The Standard Package gives you all the cool, fancy chops as the previous package; we won’t dive into them again (we’re not that evil, we promise).

So, just for recollection’s sake, you have keyword research, content marketing, link building, website optimization, and social media marketing. By now, we know that these five SEO tools are must-haves. By bringing them to the table right off the bat, the Standard Package gives businesses the fuel they need to drive their SEO car to the top SERPs.

However, that’s not all. The Standard Package also introduces promotional content in the form of infographics. Think of infographics as the superhero of the content world: stylish, dynamic, and packed with superpowers. We all know a picture is worth a thousand words, but an infographic? It’s worth a thousand words, a pie chart, a handful of statistics, and a couple of key insights, all bundled into one attractive package. Now, that’s powerful stuff!

But why, you ask, do infographics have such universal appeal? The answer lies in our very nature. Human beings are visual creatures. Around 50% of our brain is involved in visual processing, and we can interpret a visual scene in under 1/10 of a second. When faced with a choice between reading a 1000-word article or looking at an infographic, most of us would choose the infographic faster than you can say ‘SEO’.

Are there exceptions to this? Absolutely. When you want to become an expert on a topic, long-form content is still your best shot. However, for everyday content, infographics are more ‘snackable’ than their counterparts.

As the average human attention span drops more and more each year, people want to consume easy-to-digest content that doesn’t take much effort to process. By packing maximum visuals and minimal text into a document, infographics hit the sweet spot.

And when it comes to SEO, infographics aren’t just a pretty face. Google may not be able to ‘read’ your infographic, but it can certainly appreciate the traffic it attracts, the social shares it generates, and the quality backlinks it fetches. And you know what all these things lead to: a generous boost in your SEO rankings.

The Standard Package also equips you with more keywords, more content, and more link-building capabilities. Instead of the basics, your website optimization packet also includes landing page optimization and image optimization. And, of course, your social media prowess now extends to Twitter and Instagram as well (in addition to Facebook).

The Standard Package packs a way more powerful punch than its predecessor. While both SEO pricing packages are great for startups and small businesses, the Standard Package brings more to the table for elevated performance.

Is the Standard Package Right for My Business?

a table that helps businesses decide whether the Standard Package is suitable for their requirements

3. The Advanced Package

Search Berg's Advanced Package

At first glance, it’s obvious that the Advanced Package introduces even more keywords, content, link building capabilities, website optimization strategies, and social media posts.

The generous bumps make it suitable for small-to-medium-sized businesses that have already figured SEO out but want to start entering the big leagues.

However, as you look closer and scratch beneath the surface, you’ll notice that the Advanced Package doesn’t just stop at increments in the number of offerings that were already there. In fact, it also brings something entirely new to the table: video content.

Now, this is where things get even more exciting. According to Statista, an astounding 3.5 billion web users watch video content at least once a month. Video content isn’t just a game-changer; it’s the quarterback making the game-winning pass in the digital marketing Super Bowl. The question isn’t why you should launch video content; it’s why on earth you haven’t done so yet!

There’s a reason why audiences are head over heels for video. Watching a video requires significantly less effort than reading a block of text (and let’s face it, we’re all a bit lazy). It appeals to our visual nature and love for stories. Plus, it’s like having a face-to-face conversation, and who doesn’t appreciate a good chinwag?

But here’s the kicker. Video content isn’t just an engagement magnet; it’s also a goldmine. Google absolutely adores videos. Websites with video content have a 50 times higher chance of ranking on the first page of Google search results. That’s not a typo, folks. 50 times! If you’re not using video, you’re missing out on a colossal platform to reach your audience.

Now, who should use content? The real question is, who shouldn’t? Whether you’re a hip new startup selling sustainable yoga mats or a century-old law firm, video content can be your secret weapon. How-to videos, product reviews, client testimonials, behind-the-scenes tours: the options are endless.

You don’t have to scratch your head much to figure out if video content is right for your business…it is. If you have the budget for the Advanced Package, go for it. If not, opt for the Basic Package or Standard Package and reconsider video content at a later stage. It’s not going anywhere.

Is the Advanced Package Right for My Business?

a table that helps businesses decide whether the Advanced Package is suitable for their requirements

4. The Pro Package

Search Berg's Pro Package

Think of the Pro Package as an all-in-one package. It brings everything to the table but in a significantly more robust way than the previous packages.

Instead of a handful of keywords, you get 30–40 keywords. Instead of just a few articles and blogs, you get six articles, six blogs, and one press release. The promotional content is also increased, the link building capabilities are more than just impressive, the website optimization list is an SEO feast, and the 45 social media posts mean you’re sorted for the entire month.

This is what we like to call the no-brainer package. At $1005/month, there’s no reason why you shouldn’t grab it.

The star of the show in this package (something that wasn’t introduced before) is guest posting. The Pro Package introduces one guest post per month, and if you’re familiar with the guest posting landscape, you must know that a high-quality guest post carries the ability to pull your business to the top Google SERPs.

Guest posts are like the ninjas of your content strategy; they silently infiltrate high-DA websites, leave your website’s link behind as the mark of their mission, and boost your SEO rankings in the process. They’re your golden ticket to increased exposure, credibility, and networking opportunities. They open doors to an audience that may not know about your business and allow you to showcase your expertise on a larger platform.

For a deeper understanding of how your business can benefit from guest posts, read our comprehensive blog on the basics of guest blogging. Once you have a good grasp of the significance and benefits of guest posting, you’ll develop a better understanding of why your SEO package must include this key player.

The Pro Package also casually introduces another star player: mobile optimization. If your business were a band, mobile optimization would be the lead singer, no qualms about it. With the world nestled comfortably in our palm-sized digital devices, it’s no surprise that mobile optimization is no longer a ‘good-to-have’, but an ‘absolutely must-have’. Especially for small businesses and startups.

The majority of web traffic comes from mobile devices. From shopping for the latest tech to ordering a late-night pizza, we do pretty much everything using our phones. If your business doesn’t have a mobile-friendly website, you’re essentially shutting the door on the majority of your potential customers. It’s like opening a restaurant but not letting people with blue jeans in. “Nope, we can’t serve you today. Goodbye!” Silly, right?

As Google, the doyen of search engines, moves to mobile-first indexing, mobile optimization has become absolutely imperative. This means that Google predominantly uses the mobile version of a website’s content for indexing and ranking. Without a mobile-friendly website, your search engine rankings can take a significant hit, making it tougher for people to find you.

By bringing mobile optimization to the table, the Pro Package pretty much guarantees sales from smartphones. Once your website becomes accessible to mobile users and starts showing up for local search queries, your rankings will neaten up. Hello, Google Local 3-Pack! Stellar rankings, phenomenal sales, roaring growth. Sounds like quite a plan, doesn’t it?

Is the Pro Package Right for My Business?

a table that helps businesses decide whether the Pro Package is suitable for their requirements

5. The Premium Package

Search Berg's Premium Package

With its glittering array of services, the Premium Package stands as the heavyweight champion in the world of SEO packages. It’s like the Rolls-Royce of SEO plans, and just like riding in a Rolls, this package ensures your business enjoys a smooth, luxurious ride up SERPs.

Why settle for less when you can have more? The Premium Package delivers a spectacular volume of keywords and content, clocking in at a whopping 40–50 keywords, 8 articles, 8 blogs, and 3 press releases.

A larger volume of keywords means a wider net to catch potential leads, while the smorgasbord of high-quality content will keep your audience engaged and returning for more. Imagine the sheer volume of visitors turning into leads and, subsequently, into sales, thanks to the enticing and expertly crafted content.

The Premium Package also offers an unparalleled link building arsenal, along with a host of website optimization strategies to supercharge your digital footprint. By bringing a generous amount of social media posts to the table, the Premium Package ensures your brand isn’t just noticed, but heard, seen, followed, and shared.

But the pièce de résistance of the Premium Package? 2000–word power posts. These aren’t just your regular blogs; they’re detailed, long-form content pieces that delve into topics at a level that positions you as an industry expert. Your audience isn’t just skim-reading a short blog; they’re immersing themselves in a 2000–word deep dive that’s packed with industry knowledge, insights, and expertise. Now, that’s powerful!

Power posts are reserved for businesses with knowledge-thirsty readers who wish to become well-informed about certain topics. Let’s take healthcare businesses as an example. In an industry as complex and essential as healthcare, where decisions can be life-changing, audiences seek in-depth, reliable information. A 2000–word article on the latest diabetes treatment or a comprehensive guide to mental health resources provides immense value to readers and establishes your brand as a trusted industry leader.

Or consider the legal sector, where every detail can make or break a case. A power post discussing the nuances of intellectual property laws, for instance, systematically breaks complex and intricate details down for your audience. This is an excellent way to cover more ground when it’s needed.

Of course, certain industries can’t benefit from long-form blogs. If you design chic clothing for young boys and girls, chances are the kids and their parents won’t be down for a dense read.

Here’s a closer look at industries that can benefit from long-form content:

  • Education
  • Technology
  • Healthcare
  • Finance and Investing
  • Travel and Tourism
  • Real Estate
  • Law
  • Personal Development and Self-Help
  • Environment and Sustainability
  • History and Culture
  • Marketing and Advertising
  • Food and Beverage
  • Automotive
  • Interior Design
  • Parenting and Childcare
  • Fitness
  • Gaming and eSports
  • Arts and Crafts
  • Sports
  • Pet Care
  • Music
  • Business and Entrepreneurship

The list is pretty long. It’s important to note that even if you don’t think your audience will hang around for a blog that long, you can still structure it to their liking. Long-form content can be masterfully broken down into bite-sized paragraphs, illustrated with high-quality images and videos, and transformed into a simpler read with bullet points.

There’s a whole lot that can be done to make long-form content appealing to your target audience. So even if your business falls outside the aforementioned industries, you can still walk away with a pretty good deal.

The smart way to go about this is to predominantly feed your audience what it wants: lots of short-form content, images, video, infographics, GIFs, and the like. By throwing in a monthly long-form blog that’s structured like the palatable content your audience enjoys, you can strike a pretty great balance.

Is the Premium Package Right for My Business?

a table that helps businesses decide whether the Premium Package is suitable for their requirements

6. The On-Page Package

Search Berg's On-Page Package

The On-Page Package, or as we like to call it, the ‘no-nonsense package’, is a delight for eCommerce stores that want plain and simple on-page optimization without all the bells and whistles.

It’s like the nifty multi-tool you keep handy in your drawer. It’s compact, it’s practical, and it delivers precisely what you need, no more, no less! As an up-and-coming online store, you can use this package to give your business the momentum it needs to develop an online presence.

Let’s say you run ‘The Quirky Quilt Company,’ an online store that sells artisan quilts. Despite offering a range of unique products, your website is lost in the sea of search results, barely getting any organic traffic.

You decide to sign up for the On-Page Package. By carrying out thorough keyword research, optimizing the meta tags, web content, landing pages, and image alt texts, and running diagnostics, we turn your website into a magnet for both search engines and potential customers.

We also rework your CTAs, optimize site speed, and leverage anchor text to provide a substantial bump in organic traffic and conversions.

See what we mean? A smart, one-time investment for eCommerce stores, the On-Page Package can help you reel in greater visibility, traffic, and sales.

Is the On-Page Package Right for My Business?

a table that helps businesses decide whether the On-Page Package is suitable for their requirements

7. The Ultimate Package

Search Berg's Ultimate Package

There we have it. The titan of SEO packages. The Ultimate Package is for businesses that have conquered the SEO basics and are ready to ascend to the rarefied heights of the digital marketing stratosphere.

The Ultimate Package introduces you to the gladiatorial arena of paid advertising, where swift execution and razor-sharp strategies rule the day. With Google Ads and Microsoft Ads at your disposal, you get the double-edged sword of wider reach and precise targeting. It’s like shouting from a mountaintop with a megaphone, but only to those who are genuinely interested in listening to you.

For starters, paid advertising gives small businesses and startups the security of instant results. Organic SEO strategies are a long-term game, and while they’re absolutely essential, they can take time to yield results. Paid advertising, on the other hand, is like hitting the fast-forward button. Once your campaign is set up, you can immediately start driving traffic to your website.

Let’s say you run a small online store that sells handmade soaps. An organic SEO strategy could take months to get you to the first Google SERP. But with a well-crafted Google Ads campaign, your handmade soaps could be in front of potential customers in a matter of hours.

With paid advertising, you can also fine-tune your audience based on various parameters, including demographics, interests, geographical location, and even their browsing behavior.

Let’s say you run a fitness coaching business targeting busy professionals. Using LinkedIn Ads, you could specifically target professionals in specific industries, within a certain age bracket, and in a specific location. This helps you reach the right people at the right time with the right message.

Brand visibility isn’t up in the air; it’s guaranteed. Even if web users don’t click on your ad, they still see it. This keeps your brands at the top of their minds. It’s like setting up a billboard in the digital hallway frequented by your target audience.

Since you only pay when someone clicks on your ad (pay-per-click or PPC), you can set a budget that suits your business. This means you have full control over your advertising costs.

The paid marketing avenue is a done deal for businesses. There’s no way you can go wrong with it. Once you enter this territory, you’re looking at guaranteed results and promising growth. The Ultimate Package seals the deal by bringing this stellar opportunity to the table.

The game doesn’t just stop at ad creation; we go all out with daily campaign monitoring, bid adjustments, and search metrics configuration. It’s a bit like having your own digital advertising war room!

Then, there’s branding. The Ultimate Package has its finger on the pulse of powerful platforms like Yahoo and Entrepreneur. By giving you featured posts on these high-authority sites, the power-packed SEO company package helps you skyrocket your brand to new heights. Your business gets a chance to bask in the halo of these revered platforms, soak up their credibility and audience reach, and earn a power-packed boost in authority.

Is the Ultimate Package Right for My Business?

a table that helps businesses decide whether the Ultimate Package is suitable for their requirements

How to Use SEO Packages to Your Advantage

Once you’ve taken the leap and invested in a monthly SEO package (congratulations!), it’s time to wield it as your secret weapon, unlock your website’s full potential, and propel your business toward unprecedented growth.

This brings us to the magic question.

How?

Let’s lay the cards on the table.

1. Align SEO Strategies with Your Business Goals

business owners carrying a key to a lock indicating business goals

Have you ever been on a journey without a destination? It’s like spinning on a carousel; there’s a lot of movement, but you’re really just going in circles.

The same principle applies to your SEO strategies. Without aligning them to your business goals, you’re essentially swinging in the dark and hoping for a hit. Not the wisest approach, is it?

Understanding your true destination will help you chart the best course. If you’re all about boosting brand visibility, focus on strategies that increase your reach. The spotlight loves a good content marketing strategy backed by well-researched keywords.

If conversion is your game, then page optimization and CTAs are your secret weapons. If you require high traffic, link building and social media marketing are the turbo boosters for your spaceship.

Catch our drift? This little trick will go a long way in helping you squeeze the most potential out of your glossy new SEO package.

And remember, your business goals will change over time. So should your SEO package. Keep aligning your SEO strategies with your evolving goals. As long as your SEO package changes with your business, you’re on the right track. The moment stagnancy enters the picture, you’re in trouble.

2. Find Your Unique Selling Proposition (USP)

 a bright red origami bird rising among regular white birds

In the online marketplace, your unique selling proposition (USP) is your golden ticket; it’s the reason customers choose Charlie Bucket over Veruca Salt. Identifying your USP and using SEO to showcase it is like putting a spotlight on your golden ticket; you’ll make it shine brighter than the competition.

Is your USP superb product quality? Then let your content marketing strategies reflect that. Do you offer impeccable customer service? Highlight this through your on-site customer reviews and social media interactions. Do your products help customers save time or money? Use SEO-optimized landing pages to drive this point home.

Remember, your USP is your business’ fingerprint: it’s unique, personal, and what sets you apart from the crowd. Let SEO be the magnifying glass that allows your customers to see it and appreciate the unique grooves. This is one of the best ways to make the most of your SEO services package.

3. Explore Untapped Opportunities

a business owner depicted as a pilot exploring new opportunities

The SEO landscape is never still. Never. If you want to stand out and make full use of your SEO package, bring out your A game every day.

In the context of SEO, an untapped opportunity may take the form of an emerging search trend. For instance, consider the rise of mobile search (as discussed earlier). As of May 2023, a whopping 51.52% of all web traffic comes from smartphones. More and more people are browsing the web on their mobile devices. What does this mean? Websites optimized for mobile can grab a significant slice of this huge mobile traffic pie.

Then there’s the growth of voice search. As home devices like Amazon’s Alexa and Google’s Nest Mini become more commonplace, voice search is reaching unprecedented heights. By developing content that answers specific questions or follows a conversational tone, you could land the coveted position zero on Google SERPs, making your website the go-to source for voice-assisted searches.

Once your SEO package is up and running, make sure you actively research trends, develop new ideas, and cut through the noise with innovative practices. As Google releases new updates and chucks out older launches, a firmer grasp of the landscape will help you stay on top of your game at all times.

4. Refine SEO Strategies Based on Data

a concept illustration of SEO data

The lifeblood of a successful SEO strategy isn’t hunches or guesswork; it’s data, data, and more data! The more you know about how your SEO services package is performing, the better you can adjust it and perfect your strategies. Your SEO package isn’t just a toolset; it’s a treasure trove of valuable insights waiting to be deciphered.

Every click, every bounce, and every conversion tells a story. And with the right understanding, these stories transform into actionable insights. Analyzing data from tools like Google Analytics, Google Search Console, and your SEO package’s own tracking mechanisms can reveal a whole lot about your SEO performance.

Ready, Set, Grow!

Whether you’ve just started playing the digital marketing game or you’ve been navigating the board for a while, one thing goes without saying: the landscape is becoming more and more ruthless by the day.

Seasoned businesses are often just as frustrated as newcomers. Keeping up with the SEOscape isn’t easy; it requires an exceptionally high level of expertise, experience, and dedication. Oh, and the right tools don’t hurt! At Search Berg, we come to you will all of this combined.

As a veteran SEO agency that’s been in the game for decades, we’re committed to helping startups, small-to-medium-sized businesses, and established companies raise the bar even higher and reach their goals. It all starts with a free consultation. Explore our SEO packages, pick out the one that interests you, and have a free one-on-one meeting with our experts.

We use a no-nonsense approach; our goal is to get your business off the 2948th SERP and on the first. Let’s make it happen!

It's time for a 180-degree transformation, Search Berg style. Rank higher on Google SERPs, build brand credibility, and drive more revenue by signing up with us today!

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