01 Oct 2020

How to Get More Likes on Facebook in 2020

Facebook MarketingSocial Media Management

Contents

Why Do Facebook Likes Matter?

13 Ways to Get More Facebook Likes

  1. Make Your Facebook Page Super Easy to Find!
  2. Share Engaging, Data-Driven Content
  3. Make Sure Your Facebook Profile Stands Out
  4. Shift Your Focus to Shareability
  5. Get to Know the Best Posting Times
  6. Leverage the 80/20 Rule
  7. Get Creative With Your Calls-to-Action (CTAs)
  8. Giveaways and Contests Are a Big Yes!
  9. Facebook Ads: Get 1000+ likes on Facebook
  10. Add Social Media Links to Your Website and Blog
  11. Engage, Engage, Engage!
  12. Create a Customer Lookalike Audience
  13. Create More Image and Video Content

Final Thoughts on How to Get More Likes and Followers on Facebook Posts!

Want to increase likes on Facebook?

Since its inception in 2004, Facebook has continued to grow exponentially and dominate the digital marketing landscape. With over 2.7 billion monthly users, the powerful platform is the world’s third-most visited website.

Statistic: Number of monthly active Facebook users worldwide as of 2nd quarter 2020 (in millions) | Statista
Find more statistics at Statista

In fact, a whopping 74% of Americans use the social networking site regularly. And over 90 million small businesses use Facebook to increase their reach, get their phones ringing, and bag impressive sales.

While there’s a lot that goes into using Facebook to your advantage, there’s one key feature that stands out: Facebook likes.

Why Do Facebook Likes Matter?

We won’t beat around the bush: Facebook’s organic reach has been on the decline for a few years now.

It’s a bitter pill to swallow. And while we’d love nothing more than to create a Facebook page and watch the dough roll in, that’s not quite how things work anymore. As the competition becomes more cut-throat, resting on your laurels isn’t an option.

If you’re looking to maximize reach and conversions, you need to set yourself apart from the crowd.

This is where Facebook steps in. As you get more likes on your Facebook page, posts, comments, and activity, you catch the eye of the sole entity that matters most here: the Facebook algorithm.

Facebook Algorithmn

Since the popularity of your posts is a key ranking signal, you’ll manage to break into your target audience’s feed and earn more conversions.

In short, as you get more likes on Facebook, your business will become more visible on the mega platform. The outcome? Impressive sales and sustained business growth in the long run.

In this post, we wanted to address top strategies on how to increase likes on Facebook in 2020.

13 Ways to Get More Facebook Likes

1. Make Your Facebook Page Super Easy to Find!

We’re going to start off with the easy stuff: people cannot find you if you’re not easy to find! And we cannot emphasize this enough!

  • Choose a simple Facebook page name. Don’t add unnecessary keywords.
  • How to get more likes on your page using your blog? Add Facebook follow and Like buttons to your website or blog. This can direct traffic to your Facebook page.
  • Embed a FB post on your website
  • Promote your page on other channels like LinkedIn, YouTube, Twitter, and vice-versa.
  • Create a promotional video promoting your Facebook page

2. Share Engaging, Data-Driven Content

Take a quick guess at how many images are uploaded on Facebook every day.

100 million? Far off.

200 million? Nope.

300 million? You’re in the right ballpark.

350 million, to be precise.

And this figure only covers image-based posts. You can only imagine how many text-based posts are shared on the mega platform each day!

In short, there is an abundance of content on Facebook. If your posts are unengaging and lack value, they’ll get a couple of likes at best.

“How do I get more likes on my Facebook posts?” Or “how to get more likes on my Facebook business page?”

You think outside the box. Sharing value-added, data-driven, and proven content is a great way to compel your target audience to engage with your posts.

Instead of adopting a generic Facebook content marketing approach, pull out all the stops.

Actively share value-added blogs, engaging infographics, conversion-focused videos, and other types of high-quality content to prompt action. You don’t necessarily have to include media in your posts each time; you can also share text-based posts so long as they’re brimming with value.

Once you put your strategy to the test, keep a close eye on which posts are performing better than the others. This is a great way to replicate strategies that generate great results.

For instance, you’ll notice that Starbucks periodically shares inspiring stories from their customers.

Here’s a glimpse:

If you take a closer look at post engagement, you’ll notice that each post has garnered 10K and 6.5K likes respectively. In fact, the posts have also earned a substantial number of comments and shares.

This is a masterclass in reusing the same strategy because of impressive results.

If certain posts outperform others, don’t consider it an accomplishment and call it a day. Instead, consider it an accomplishment and actively work towards incorporating similar themes into upcoming posts to maintain high levels of engagement.

3. Make Sure Your Facebook Profile Stands Out

While your Facebook posts may be engaging, if you’ve let your Facebook page collect dust over the years, you may want to step back and re-strategize.

An off-putting or outdated Facebook page is a recipe for disaster. As potential customers visit your page to engage with more posts, they’re very likely to bounce if your cover photo doesn’t look the part or your profile photo is pixelated.

Over time, you may lose likes and notice a drop in conversions.

Here’s how you can revamp your Facebook page.

Start by focusing on the images. Engage customers by striking the perfect aesthetic balance between your profile photo and cover photo. We suggest keeping the profile photo simple, clean, and classic while leaving ample room for experimentation with your cover photo.

HP’s Facebook page is the embodiment of this delicate ratio:

HP

If you keep up with their page, you’ll notice that they periodically change their cover photo to ensure relevance. This is a great way to add a unique touch of novelty to your page to prompt more likes.

Use high-quality, creative, and aesthetically pleasing images to do the trick.

Once you’ve taken care of the images, shift your focus to the “About” section. Keep it concise and engaging. Moreover, fill out each section to ensure comprehensiveness.

Wayfair’s succinct and feel-good “About” section checks off all the boxes:

about

As you get more likes on your Facebook page, your posts will reach a wide demographic. Not only will you notice a boost in revenue, but your brand identity will also crystallize over time.

Is your Facebook page lacking the wow factor?
Our Facebook marketing experts can help!

Click here to revamp and optimize your page!

4. Shift Your Focus to Shareability

“How can I increase my Facebook likes automatically?”

If you’ve found yourself pondering this question, you’re one of the millions of business owners and marketers who are looking to get the ball rolling without going to great lengths.

Well, there is a way to go about this.

It’s called shareability.

When it comes to maximizing Facebook likes,

creating shareable content is your best bet. If your post resonates with your followers, they’re more likely to share it on their timeline or send it to their friends/family.

This is equivalent to winning the lottery in the world of digital marketing. In short, your post has a fair shot at going viral.

According to Buzzsumo, the most viral Facebook posts of 2017 were:

  • Practical tips and hacks
  • Inspiring content
  • Food and recipes posts
  • Cute animals
  • Music videos

 

As the shares and likes continue to snowball, your follower count and sales will go up.

Let’s get back to the crux of the argument: how do you create shareable content?

It’s simple. You focus on trends.

One of the most common themes among all viral Facebook posts is relevance. They’re carefully formulated with the ongoing landscape in mind.

From using the right pop culture references to incorporating trending holidays, viral posts rely on relevance to prompt clicks and shares.

Target’s recent Fall-friendly Facebook posts pack the power of relevance in abundance: they’re creative, unique, and a visual treat.

If you take a quick look at the comments, you’ll notice that people have actively interacted with the post and shared their own variations of fall-friendly décor.

With over 15K likes and 4.6K shares, the post checks off all the boxes of high-quality, shareable, and out-of-the-box content.

5. Get to Know the Best Posting Times

The best time to post on Facebook

You’ve probably heard about the importance of posting at the right time numerous times.

You’ve also probably rolled your eyes and never given it another thought because of how preposterous it sounds.

We’ll be the first ones to admit that it doesn’t sound like something that can substantially impact the number of Facebook likes your posts get. However, once you scratch the surface, you quickly realize that it’s a game changer. In fact, that would be an understatement.

Depending on your business, your target audience is most likely active on Facebook during certain hours of the day. Delve deep into your demographics to determine peak activity hours.

While optimal posting times largely vary, posting between 12 to 3 pm on weekdays and 12 to 1 pm on weekends will yield great results if you’re new to this.

Of course, calibrate and recalibrate posting times until you find the perfect mix that yields optimal likes.

6. Leverage the 80/20 Rule

The type of content to post on FacebookSure, posting content that largely revolves around your brand may sound tempting. In fact, it may also sound like the only option you have.

However, excessive branding doesn’t go down too well with most audiences.

If your posts are solely centered on your products/services, sales, special offers, and the like, your customers may get bored. Instead, use the 80/20 rule to maintain a balance and prompt more likes.

80% of your posts should comprise brand-related content whereas the remaining 20% should feature your customers, relevant industry updates, etc.

7. Get Creative With Your Calls-to-Action (CTAs)

Using the same ol’ CTAs is a surefire way to watch your Facebook likes take a dip. Not only will they fail to prompt action, but the lack of creativity will also keep you from maximizing audience engagement.

Master the art of creating compelling, action-oriented, and concise CTAs that carry a hint of urgency.

Instead of opting for a generic “Call us for more info,” think outside the box.

“Ready to get piping hot pizza delivered to your home? Our speedy delivery services are a call away!” is twice as engaging and actionable.

Let your creative juices run wild!

8. Giveaways and Contests Are a Big Yes!

Who doesn’t love a good giveaway/contest? While there may be a couple naysayers, surprises are a big hit on Facebook.

Engage and convert your audience by posting exciting giveaways and contests.

You can offer your products/services, special discounts, or customized packages.

As part of the rules,

ask your audience to follow your page, like that particular post, like the last five posts on your page, and tag 3–5 friends.

Of course, you can get creative with the rules and add/remove as you’d like. However, don’t sideline the importance of requesting likes.

We also suggest getting creative with the countless features on Facebook. From posting polls to engaging your audience with Facebook Live, experiment with different elements to drive more likes and get your page seen by more people.

If you’re willing to go the extra mile, share links to scheduled Facebook Live sessions or exclusive Facebook giveaways on other social media pages, including Twitter, Instagram, Pinterest, Snapchat, etc. This is a great way to generate more buzz around your products/services, major brand events, or anything else that you’d like to showcase!

Ultimately, these strategies will help you get more likes on your Facebook page and increase followers.

9. Facebook Ads: Get 1000+ likes on Facebook

An average Facebook user clicks on an astounding 11 ads per month. When it comes to maximizing Facebook likes, leveraging Facebook ads is your best bet.

As Facebook ads continue to grow in popularity, more brands are jumping on the bandwagon to maximize reach and engagement, get 1000+ likes on Facebook, and establish a winning brand identity.

Here’s how you can kick things off. Consult Facebook marketing experts to determine the right ads for your business. Depending on your business model, demographic, and project scope, they’ll help you choose between video ads, photo ads, slideshow ads, canvas ads, carousel ads, and dynamic product/service ads.

They’ll also optimize your ad schedule and ad placement to ensure maximum engagement and yield impressive results.

Facebook marketing specialists are adept at A/B testing your ideas to determine what works best and maximize conversion. From monitoring and analyzing Facebook Insights to overseeing each aspect of your business page, they’ll make sure you get more likes on Facebook and consistently engage a wide audience.

Want more likes on your Facebook page and posts? We can make it happen!

Click here to sign up

for our Facebook advertising services starting from $199!

10. Add Social Media Links to Your Website and Blog

Have a great website? Great! A Facebook page? Even better! But are you linking the two?

Most business owners forget to add their social media links on their website. These links could be in your header, footer or in the sidebar, depending on your website’s theme.

Adding Social Media Links to Your Website

Another great recommendation is to add your social sharing icons—like Facebook follow and Like buttons—on your blog posts. This increases the shareability of your content.

Adding Social Media Links to Your Blog Posts

11. Engage, Engage, Engage!

Some of the biggest brands on Facebook don’t engage with their followers. With thousands of tags, mentions, posts, it’s hard to keep up. However, smaller businesses can really engage with the community.

It’s not just about replying about delivery times and work hours; CONNECT! Build relationships. It humanizes your brand. It makes the interaction memorable. And it engages.

Engaging with followers on Facebook

Don’t stop here; invest in community participation by joining relevant Facebook groups and commenting on topics that are in line with your products and services or business values.

12. Create a Customer Lookalike Audience

According to Facebook for Businesses,

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.

Create a Customer Lookalike Audience

Source: Facebook Business

Using the list of people who already follow you, Facebook will analyze data and identify similarities in interests, demographics, etc., and then list an audience that shares these characteristics for targeted Facebook advertising.

13. Create More Image and Video Content

One study found that images received far more engagement—53% more Likes, 104% more comments, and 84% more click-throughs—than an average post.

But here’s something better: video posts receive 135% better organic reach than image posts.

Mic drop.

So, how do you leverage this?

  • Identify the kind of images and videos your target audience would engage with.
  • With your videos, make an impact in the first 5 seconds.
  • Create immersive stories
  • Don’t forget to include a call to action!

One last thing: another research indicates that Facebook native videos perform up to 4 times better than other video formats.

Final Thoughts on How to Get More Likes and Followers on Facebook Posts

Getting more likes, followers and shares on Facebook is proven to be a great way to get more traffic for your business, regardless of the industry you operate in.

We’ve highlighted 13 tactics on how to get Facebook likes, pretty much for free and FAST! Should you start with all these? Absolutely; if you can maintain that. If you can’t, that’s where we come in.

We help manage your Facebook page to get your more likes and followers! That includes creating a Facebook profile if you don’t already have one, schedule posts, share content, analyze metrics and engage with your followers!

Call 855-444-4777 now and fill out the form below and let’s get started on your Facebook marketing campaign!

 

 

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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at Search Berg, a full-scale SEO and WEB Agency.

He brings more than 15 years of practical, hands-on experience in Lead Generation, Web Development and Digital Marketing. Starting out as a junior link builder right out of college, Aaron has expanded his career to deliver quantifiable results for some of the most demanding, high-profile campaigns. He regularly contributes to the SearchBerg Blog and on other web and digital marketing platforms. His goal is to get published on Moz and give a presentation at PubCon.

In his spare time, Aaron can be found golfing or binge-watching on Netflix. You can follow Aaron on Linkedin here.