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How Much Does Website Maintenance Cost in 2024?

Overview of Website Maintenance Costs in 2024

As 2023 comes to a close, we’re propelling into the future of digital landscapes like never before. It’s more vital than ever for businesses to have a high-powered, well-functioning website that allows you to sell your products and services, share important content and insights, and collect client data, among other functions.

73% of small businesses have their own website, which means that hundreds of thousands of business owners are investing in digital marketing, web design and maintenance, and budgeting for it specifically.

A graphic showing website maintenance services.

That’s because a website is not merely a static online presence but almost an entity that requires consistent maintenance and upkeep. As 2024 approaches, you need to recognize that the impact of website maintenance ties directly into user experience, protects your business against cyber threats, and more. That’s why it’s difficult to break down the question “How much does it cost to maintain a website?” in simplistic terms. There’s so much more than meets the eye.

Recommended Read: SEO for Small Businesses: The Ultimate Guide

Website Maintenance as an Investment, Not Cost

While it’s normal to worry about website maintenance costs as a business owner, you need to be cognizant of the fact that its value extends far beyond the monetary cost—think of it more like an investment. This service is a strategic investment that yields substantial returns in various aspects.

A well-maintained website is a testament to a brand’s commitment to excellence and customer satisfaction. If you’ve been around the digital marketing landscape by now, you know website maintenance goes beyond surface-level aesthetics. The entire process digs into the core functionalities and security protocols and maintains peak performance, including navigation, faster load times, updated designs, and more.

A graphic showing the process of investments.

Moreover, the true value of website maintenance becomes evident in its ability to future-proof a website. Regular maintenance and upkeep ensure that your website is equipped to adapt to industry developments and technological changes and offers you a competitive edge.

Not to mention, regular updates and fresh content demonstrate relevance and boost your authority score, given that 55.24% of websites don’t even get organic traffic due to poor backlinking and web performance.

An image showing how web design technology evolves.

The value for money in website maintenance lies in its holistic approach and a focus on improving everything from user experience to technical details. The comprehensive nature of website maintenance justifies the cost, which isn’t much to begin with. Our website maintenance packages are some of the most comprehensive and cover a lot of perks and services that your business needs.

Let’s get into the features and services we offer and get into how it’s definitely worth every penny.

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Range of Website Maintenance Services our Packages Include

Our website maintenance packages encompass a comprehensive range of services designed to keep a website functional, secure, and up-to-date. Each service is essential in ensuring that a website not only meets industry standards but also exceeds user expectations. Major components and services that clients get are:

Plugins and Theme Updates

Regular updates to plugins and themes are essential to website maintenance and upkeep. Plugins make websites more functional and usable and add special features, ensuring that your existing website can be optimized, updated, and enhanced for user experience.

Themes, on the other hand, dictate its visual appearance. These components, often developed by third parties, require consistent updates to address and rectify security vulnerabilities, improve features, and stay at par with ongoing web standards. Failing to focus on plugin and theme updates can lead to security risks and hinder its overall performance, which is why we’re sure to do it routinely for each client.

In factoring website maintenance costs, it’s crucial to recognize that investing in plugin and theme updates is a strategic choice, and any expense incurred in maintaining performance and security is worth it in the face of potential costs of security breaches, considering that each website experiences 94 attacks every day, or a poorly performing website. Think of your website and online presence as your biggest digital asset and how you can leverage it to benefit your clients.

A dummy landing page for website maintenance services.

Project Manager Access

Our project management services are designed to streamline communication and coordination in the website maintenance process. Each client gets a dedicated project manager, who serves as a liaison between the website owner and the maintenance team and is responsible for maintaining and achieving mutually defined goals, timelines, and expectations.

In the context of website maintenance costs, project manager access is worth the investment for the level of efficiency and accountability they bring. It minimizes room for miscommunication, speeds up decision-making, and provides a dedicated point of contact for all maintenance-related queries. It also ensures that there is a transparent and collaborative approach to website upkeep, so all website updates and upgrades are in line with your overall strategy and approach.

Website Updates

Website updates is a broad term referring to a whole range of activities geared toward the content, design, and functionality of a website and keeping it up to current trends and standards. It can include everything from introducing new features to optimizing existing ones to refreshing content and images, and the more regular these updates, the more they contribute to your digital presence.

These updates are a significant portion of your website maintenance costs, allowing you to stay ahead of the curve on the digital landscape. Outdated content or design can deter users’ impact both clickthrough and bounce rates and, thus, negatively impact search engine rankings. It’s worth paying maintenance for regular updates because they not only adapt intelligently to user preferences but also signal to search engines that the website is actively managed, contributing positively to its search positioning.

Recommended Read: [insert blog about search positioning]

Site Health Checks

Routine site health checks involve comprehensive audits to identify and rectify potential technical and functional that could hurt your website. This includes a range of factors such as site speed, mobile responsiveness, broken or bad links, and overall website performance.

This aspect of website maintenance is more preventative than anything, nipping potential issues that could disrupt user experiences or hinder search engine rankings. By systematically assessing the health of a website, businesses can address issues before they escalate, ensuring a seamless and reliable digital presence. Given that these checks are a part of our website maintenance packages, you’re paying a fraction of what may be incurred in addressing major technical issues or dealing with the total crash and burn that neglect may bring.

A list indicating health site checks.

24/7 Monitoring

Implementing 24/7 monitoring is another preventative measure intended to detect and respond to potential security threats, downtime, or performance issues in real-time. It allows our brilliant website maintenance team to identify anomalies, minimize the impact on users, and keep your website running regardless of the circumstances.

24/7 monitoring is not cheap and requires digital resources, staffing, and high-powered servers, and doing so on your own would cost hundreds, if not thousands, at a time. Fortunately, we include this in our services and help offset the costs of downtime, data breaches, or compromised interactions. Businesses that prioritize continuous monitoring demonstrate a commitment to maintaining the integrity and availability of their online assets, making them a better choice for their customers.

Overview of Website Maintenance Packages

The range of services we offer via website maintenance is deliberate. Everything is curated based on what users need, and we have. While businesses may analyze the immediate website maintenance cost, it’s imperative to view these services as proactive measures that contribute to long-term website health, user satisfaction, and overall business success.

Search Berg’s premier website maintenance services comprise all of the above—and more—depending on the package you choose. Our rates are some of the most competitive in the market, starting as low as $99 a month (with frequent discounts, too!).

Here’s a quick overview of what you get with us:

Standard Plan–$99/month

  • 1–3 Service Requests/Month
  • Upto 3 Support Hours
  • Free Task Manager Access
  • 2–5 Days Turnaround Time
  • Image Edits and Posting Services
  • Content Modifications for Existing Content
  • Adding, Removing,& Updating Website Links
  • SSL Renewal Check
  • Domain Renewal Check
  • HTML Sitemap Creation & Uploading
  • Website Speed Optimization
  • Email/Domain/Hosting Support
  • 3rd Party Web Hosting Help
  • Monthly Backup
  • Consulting Requests

Pro Plan–$149/month

  • 1–10 Monthly Service Requests
  • Upto 6 Support Hours
  • Free Task Manager Access
  • 1–4 Days Turnaround Time
  • Image Edits and Uploading to The Website
  • Existing Content Modifications
  • Adding, Removing & Updating Website Links
  • SSL Renewal Check
  • Domain Renewal Check
  • HTML Sitemap Creation & Uploading
  • Website Speed Optimization
  • Email/Domain/Hosting Support
  • 3rd Party Web Hosting Help
  • Weekly Backup
  • Consulting Requests
  • Form Creation
  • Script Installations
  • PHP Scripting Help
  • CMS / WordPress Support
  • Plugins and Theme Version Update
  • Extension Installation & Modification

A scale showing costs vs. benefits.

Premium Plan–$249/month

  • Unlimited Monthly Requests
  • Upto 12 Support Hours
  • Free Task Manager Access
  • 0–3 days Turnaround Time
  • Image Edits and Uploading to Website
  • Existing Content Modifications
  • Adding, Removing & Updating Website Links
  • SSL Renewal Check
  • Domain Renewal Check
  • HTML Sitemap Creation & Uploading
  • Website Speed Optimization
  • Email/Domain/Hosting Support
  • 3rd Party Web Hosting Help
  • Daily Backup
  • Consulting Requests
  • Form Creation
  • Script Installations
  • PHP Scripting Help
  • CMS / WordPress Support
  • Server Support
  • E-Commerce Site Support
  • On-Site SEO
  • Graphic Design
  • Plugins and Theme Version Update
  • Extension Installation & Modification

Each package or plan comprises certain features, and you can determine what works right for you based on multiple factors. Look at what your budget is, what your website’s operational needs are, how many services you require, how much traffic you get, and more.

Our website maintenance experts will work closely with you to determine what package is right for you, but rest assured, any decision you make is the right choice because even our cheapest package is worth your while. With the CMS updates, hack prevention, restoration services, and various upgrades we offer, your website will thrive as intended.

This means that in 2024 if you’re worried about breaking the bank trying to keep your website optimized, up-to-date, and functioning, you have nothing to worry about.

So, long story short—how much does it cost to maintain a website? It’s entirely up to you and how much you’re willing to spend, what you’re looking for, and what’s right for your business.

Recommended Read: How Website SEO Can Bring Your New Website High Rankings, Increased Traffic, New Customers, and More Leads

The Advantages of Website Maintenance

Website maintenance goes beyond regular checks and services and focuses on a multitude of benefits, contributing to the overall health and success of a website.

Regular website maintenance enhances security, and safeguarding against potential cyber threats and vulnerabilities, which can go a long way in damaging and undoing everything you’ve worked for. By promptly addressing updates and patches, businesses create a strong defense mechanism, minimizing any chances of data breaches and ensuring a secure online environment for both users and sensitive information.

A well-maintained website ensures optimal performance, faster loading times, and seamless navigation, leading to increased user satisfaction—which is a core tenet of both SERP positioning and ranking. The better user experiences are, the higher engagement rates get, ultimately leading to better conversion rates, too.

It’s also vital for SEO performance because algorithms and web crawlers detect quality and performance, preferring relevant content and responsive, well-structured websites. Continual maintenance, timely updates, optimized performance, and implementation of SEO best practices ensure that your website has higher visibility.

The benefits of website maintenance extend beyond just security and functionality. They encompass user satisfaction and SEO optimization, and set you apart as a trustworthy and reliable digital presence—and can you really put a price on all of that and more?

Keep Website Maintenance Costs Low and Services Efficient with Us

Make website maintenance a breeze with our expertise and helpful services. We promise the best prices, flexibility, comprehensive access, and a wide range of services across the board. You can work with our team for routine website maintenance, and rest assured that you’re being well taken care of.

We work closely to understand what your needs are, what your industry demands, and where your website requires upgrades. Nothing we do is without cause or reason.

Set up a free consultation with our experts to learn more about our work and get started on upgrading your website for better performance, functionality, speed, and power. We’re here to make upkeep a breeze!

It's time for a 180-degree transformation, Search Berg style. Rank higher on Google SERPs, build brand credibility, and drive more revenue by signing up with us today!

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