Social Media Management

How To Unleash the Power of Instagram To Promote Your Brand

Whether you are new to Instagram or have been struggling with low user engagement on your IG account lately, the likely reason is that you are not using all the right tools and offering enough opportunities to users to be more active. When it comes to Instagram marketing, joining the …

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SEO

Going Global—How to Optimize Your International SEO Strategy

Are you In pursuit of creating a global footprint for your website? Then you are well aware of the challenges coming your way. Once you’ve entered several different markets and created individual websites for them, a ‘copy/paste’ of content from your original site to the international ones simply won’t cut …

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SEO

The New Cut-Down In Google Search Results Snippets

It’s only been around 5 months since Google announced an increase the character limit for search engine result snippets, also referred to as META descriptions. Since the announcement, websites had been taking advantage of the change to provide as much information to the searcher as possible with longer META descriptions. …

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Small Business SEO

In-House Vs SEO Agency—Why The Latter Ensures Conversions And Long Term Success For Small Businesses and Startups!

As is the case with most things in life, there are only two ways to go about Search Engine Optimization (SEO). Do it yourself or get someone else to do it for you. Many people would quickly choose the first option. After all “When you want it done right, you’ve …

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