Paid Search Marketing and Lead Generation has many forms. We provide comprehensive solutions to all of them. They are mentioned below.
Imagine ranking above the #1 result in Google for your target keywords!
Ads in Search campaigns appear above and below the Organic search result listings whenever a particular search term relevant to your target ad keywords is entered in Google.
These campaigns show ads to people who are actively searching for products/services and have a genuine intention to make a “transaction” or purchase. These are the very people we want to target and put your website as the 1st option.
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Call-only ads, as the name suggests, focus on revenue generation through calls only. These ads appear on mobile phones and mobile tablets. They are designed to encourage people to call your business. When a potential customer clicks your ad, the ad initiates a call to your business from potential customers’ mobile device. These ads are best for service based businesses, like plumbing, locksmith services, electrician services etc.
Display Campaigns are all about exposure and branding. The goal is not to receive calls or get conversion. It’s only to tell people that you exist. Your ads will appear on other websites your potential target audience is visiting. This approach can help you reach people while they are browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
Display Campaigns can help you find the right audience by showing your message to potential customers at the right place and the right time. You can put your ads in front of people before they start searching for what you offer.
This campaign is best suited for companies that are seeking improved branding.
Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google and its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. This campaign is best suited for brand awareness as well as conversions.
Type in any clothing item like Nike shoes in Google and click “Search”. You will see what Google Shopping is all about. A collection of different websites selling Nike shoes will be displayed to your right. With Shop campaign, you can target potential buyers looking for products and in some cases services that you are selling. Shopping campaigns are designed to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
This type of campaign is best suited for e-commerce websites.
Advertising on Facebook makes it easy to find the right people, capture their attention and get results. These ads are best suited for you if your goal is to create brand awareness as well as conversions.
Reach people when they’re on the YouTube homepage or searching for specific topics. You can also show your video ad before a video your customers are watching – like a TV commercial. Youtube ads are best suited for brand awareness.
Through advertising on Amazon, you can reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.