Google My Business is a core part of local SEO and branding. We wanted our client to gain maximum exposure, so we optimized Catecm’s Google my business profile for higher rankings. By adding keywords to Catecm’s GMB profile, we improved visibility and brand awareness.
Onpage optimization was a bigger problem than we anticipated. The metadata for all the pages wasn’t updated.
Plus, Catecm’s web content wasn’t SEO friendly because there weren’t any heading tags. As a result, our client’s rankings were affected. We installed keywords in the web copy and fixed heading tags to improve search engine rankings.
Link Building + Brand Presence
Link building is the key to search engine ranking. Our link-building strategy increased Catecm’s organic traffic by 90x and their DA by 1.50x.
After seeing massive improvements, Catecm wanted to add more backlink resources to the existing campaigns.
Linkbuilding and content marketing efforts combined with 2 mini-campaigns delivered outstanding web traffic and rankings improvements.