The exciting new feature has rolled out in the US and is changing the way consumers pick out products.

A graphic about virtual, AI try-ons.

Highlights:

  • Users can upload a photo to see how clothes look on their body using AI.
  • Personalized notifications for specific sizes, colors, and target prices.

Google is setting a new standard for online retail with the launch of its groundbreaking AI-powered shopping tools, most notably a sophisticated Virtual Try-On feature. This innovation is poised to ignite an online shopping revolution, allowing consumers to literally try before they buy, virtually. Now live in the U.S., this advancement integrates deeply into Google Search, Shopping, and Google Images, leveraging the vast repository of billions of apparel items within Google’s Shopping Graph.

The Impact of Virtual Try-On

Imagine uploading a full-length photo of yourself and seeing exactly how a shirt, dress, or jacket would look on your unique body shape. Google’s new Virtual Try-On tool makes this a reality. By employing advanced Google AI, the feature accurately renders clothing items onto your uploaded image, providing an unprecedented level of visual realism to AI Shopping. This addresses a major pain point in online shopping – the uncertainty of fit and appearance – promising to significantly enhance consumer confidence and reduce returns.

Enhanced Price Alerts and Future Innovations

Beyond the immersive try-on AI shopping experience, Google is also rolling out enhanced price tracking. This feature allows shoppers to set highly specific alerts, such as notifications for price drops on a particular size or color of an item, making it easier than ever to snag deals tailored to individual preferences.

Looking further ahead into 2025, Google plans to introduce “AI Mode.” This future development will unlock shoppable style and room design inspiration, powered by Google’s vision match technology and drawing from an incredible 50 billion products indexed in the Shopping Graph. This signifies Google’s commitment to making AI shopping a more intuitive and visually driven experience.

Implications for E-commerce

These advancements have significant implications for retailers and marketers. The emphasis on visual display and accurate rendering means that high-quality, standardized product imagery is more crucial than ever. Furthermore, the refined price alerts will heighten the importance of competitive pricing strategies. The shift towards visual-first AI shopping reiterates the need for retailers to optimize product feeds with rich attribute data, ensuring their products are discoverable and accurately represented within these new Google AI frameworks.

Excited to see how this feature can impact your business? Contact the SEO experts at Search Berg today for more information. Schedule a free consultation to explore your options.