Tired of your top competitors walking away with quality leads while you’re left twiddling your thumbs? We change that. With PPC for lead generation, we help you enjoy high-converting leads that neaten your bottom line.
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Most small business owners have the same Google Ads story.
They clicked "Start campaign," watched the budget drain like a broken faucet, and ended up with zero leads and a mild grudge against the internet.
At Search Berg, we don’t believe in “spray and pray” advertising. We believe in PPC campaigns that actually generate leads, not just impressions and hope. We help small businesses like yours turn paid clicks into paying customers with smart, strategic Google Ads that are optimized for what matters most: ROI.
Whether you're a plumber, real estate agent, clinic owner, or cupcake baker, you’re not here for “traffic.” You’re here for the phone to ring. For the inbox to ding. For revenue to grow.
Let’s talk about what PPC really is and how it can make that happen.
Effective PPC management is all about driving sales and conversions. As long as sales are booming and the ROAS is justifiable, the service pays for itself.
At the campaign planning stage, our experts carefully target high intent keywords and keep tweaking strategy till results are achieved.
We also keep tracking CPC-leaching keywords, timings and landing pages to optimize ROAS.
Read Case StudyAchieving conversions is certainly the first thing on our PPC experts’ plate. However, we understand that there are costs and budgets to consider.
We treat our client’s money like it’s our own. Our PPC marketers through careful monitoring and execution make sure that the average CPC remains manageable.
We get results without going over the ad budget, in fact, we over deliver by reducing costs.
Read Case StudyIf you’ve heard people throw around “PPC” like it’s common sense and you’ve just been nodding politely, don’t worry, we’ve got you.
PPC stands for pay-per-click advertising.
It’s exactly what it sounds like: you run ads online and only pay when someone clicks on them. No clicks, no cost.
These ads usually show up at the top of Google search results (above the organic listings) with that little “Sponsored” label. They can also appear on YouTube, social media, or across thousands of websites in Google’s Display Network.
The best part? You’re not throwing cash into the void. You're only charged when someone raises their hand (by clicking) and says, “Tell me more.”
Let’s address the elephant in the room. You’ve heard the horror stories:
“I burned $1,000 in three days with nothing to show for it.”
“I hired a freelancer. They boosted traffic from Bangladesh. I’m based in Boise.”
“I tried boosting posts. Does that count?”
It’s not that PPC doesn’t work. It’s that sloppy PPC doesn’t work. The truth? PPC is one of the fastest and most reliable ways to generate leads if you know what you’re doing.
WHY IS IT PERFECT FOR SMALL BUSINESSES?
Show up at the exact moment someone Googles what you offer.
You set the ceiling. We stretch your dollar like it’s on an elliptical.
Show up at the exact moment someone Googles what you offer.
Geo-location, device type, time of day… your audience, your way.
No guesswork. You’ll know where your leads come from, what they cost, and how to get more of them.
And no, you don’t need a Fortune 500 budget. You just need the right team.
Great question, and the answer is… kind of.
Google Ads is the platform. PPC (pay-per-click) is the pricing model. When you run ads through Google Ads, you’re typically using PPC; you only pay when someone clicks your ad. That’s why it’s called pay-per-click.
For most small businesses, Google Ads is the most effective way to run a PPC campaign for lead generation.
The magic is in the targeting. With Google Ads, we can show your ad to someone looking up “emergency HVAC repair,” “dog groomer near me,” or “bookkeeping services for small business” right at the moment they’re ready to act.
So no, Google Ads and PPC aren’t exactly the same, but they work together. And when set up correctly, they bring you the kind of leads that actually convert into customers.
We don’t believe in generic PPC campaigns. We believe in engineered lead generation built around your business, audience, and bottom line.
At Search Berg, our PPC experts take a hands-on, small-business-first approach to running campaigns that actually deliver leads. Not random traffic. Not vanity metrics. Just the kind of clicks that turn into calls, quotes, and closed deals.
Let’s take a closer look at our unique approach to PPC for lead generation.
We build your campaign around your ideal customer, not just loose demographic guesses. We study what your audience is searching, how they behave, when they convert, and what messaging moves them. This helps us position your ads in front of people who are ready to act, not just browse.
Example:If you run a tutoring center, we can target time-starved parents in your area who search for after-school academic help near exam season, maximizing relevance and lead quality.
We focus on keywords that attract action, not curiosity. That means avoiding vague searches like “how to fix plumbing” and focusing on terms like “licensed plumber near me.” We also balance search volume with cost-per-click to keep your campaign efficient and focused on ROI.
Example:A local moving company could benefit more from keywords like “book movers this weekend” than broad terms like “moving tips,” which are less likely to convert.
We write ads that are crisp, clear, and gripping. No clickbait. No filler. We highlight your strongest offers, benefits, and differentiators in a way that resonates with the buyer’s mindset. We also tailor CTAs to the action you want: calls, bookings, or quote requests.
Example:For a medical clinic offering urgent care, we may run ads like “Walk-Ins Welcome: No Insurance Needed,” which speaks directly to urgent search intent.
We never send paid traffic to a generic homepage. Instead, we create focused, high-converting landing pages with consistent messaging, minimal distractions, and clear next steps. That means more form fills, calls, and qualified leads.
Example:For a landscaping business, we could set up a page focused solely on “Free Spring Lawn Evaluation,” guiding users to book an appointment in under 30 seconds.
Location matters, especially for service-based businesses. We fine-tune your ad visibility to specific cities, ZIP codes, or radius zones to avoid wasted spend and improve lead quality. Your ads will only show where you actually serve.
Example:If you’re a dentist in Austin, we can run campaigns that exclude neighboring cities you don’t serve, ensuring every click is geographically relevant.
We constantly test different versions of your ads and landing pages to see what performs best. This includes headlines, CTAs, layouts, and even button placements. The result? Continuous improvements to lead volume and cost per lead (without increasing your budget).
Example:If you’re a pet groomer, we may test two headlines: “Book a Mobile Groomer Today” vs. “Grooming at Your Doorstep.” Whichever wins, we scale it.
We set up full-funnel conversion tracking from day one. Whether it’s form submissions, phone calls, or appointment bookings, you’ll see where your leads come from and how much they cost. No smoke. No mirrors. Just real numbers you can act on.
Example:For a legal consultant, we could see which keywords generate consult requests vs. which ones only drive site visits. This could help us shift spend toward higher-value actions.
We manage your ad spend like it’s our own. That means pausing underperforming keywords early, shifting budget to high-converting terms, and adjusting bids based on time of day, device, and more. You get more leads without blindly increasing your budget.
Example:A home cleaning service may spend more efficiently by running ads only on weekdays before 4 PM, when homeowners are browsing during lunch breaks.
Not everyone converts the first time. We use smart remarketing strategies to re-engage users who showed interest but didn’t take action, whether that’s returning to your landing page or completing a form later.
Example:If you’re an event photographer, we could retarget users who viewed your pricing page with ads offering a limited-time discount on bookings.
It happens all the time. People search, see an ad, and call the business that shows up first.
WHY ISN’T THAT YOU?
We’ll get your business to the top of search results for high-intent terms your customers are already using.
We get this question all the time, and it’s a fair one.
Not every marketing tactic works for every business. But PPC for lead generation is one of the most flexible, industry-adaptable tools out there. Why? Because it connects your business directly to people who are already searching for what you offer.
What matters most is intent. If your ideal customer goes to Google and types in a problem you solve, PPC can get you in front of them at exactly the right time.
Still unsure if your niche is a fit?
LET’S LOOK CLOSER.
From plumbers to roofers to electricians, home service businesses rely on urgency. People don’t “research” who to call when a pipe bursts; they Google and click the first relevant result.
PPC helps you show up first in your service area for searches like “24/7 AC repair” or “licensed electrician near me” with clear, clickable offers that drive instant leads.
Get Started NowPrivate clinics, dentists, chiropractors, med spas, and therapists all benefit from PPC. Why? Because health is personal, and people want answers fast.
Whether it’s “pediatric dentist near me” or “affordable mental health support,” PPC puts your practice in front of those actively searching. We tailor ads to specialties, availability, insurance, and location to increase patient bookings.
Get Started NowPPC is powerful for law firms, especially in competitive fields like personal injury, family law, immigration, or estate planning. When someone searches “divorce lawyer near me,” they’re looking to act, not just browse. PPC helps you appear prominently with ad copy that builds trust and encourages quick contact from high-intent leads.
Get Started NowWhether you’re a realtor, mortgage broker, or home loan advisor, your leads are searching online first. Terms like “homes for sale in [city]” or “best home loan rates” trigger real-time opportunities. PPC lets you target those searches with location-specific, mobile-friendly ads that connect interested buyers or borrowers with your business immediately.
Get Started NowTutoring centers, test prep academies, private schools, and online course providers benefit from PPC because parents and students search with urgency, especially around exam season or school enrollment windows. We build keyword strategies around subjects, age levels, and local demand to generate inquiries fast.
Get Started NowIf you sell physical products, PPC can make the difference between browsing and buying. Search ads and Google Shopping placements help your product appear right when someone is ready to spend. Whether it’s niche gifts, home goods, supplements, or accessories, we create ads that capture attention and convert clicks into purchases.
Get Started NowTax advisors, accountants, bookkeepers, and financial consultants thrive on trust, but people often start by searching online. PPC lets you highlight specific services like “LLC bookkeeping” or “QuickBooks help for small businesses” in your city, driving traffic from potential clients who are actively seeking professional support.
Get Started NowWhether you run a local gym, offer personal training, or sell virtual coaching, PPC helps you target people looking to take action. Searches like “personal trainer near me” or “online accountability program” are high-intent. We create campaigns that speak to transformation, not just features.
Get Started NowHair salons, nail techs, skincare clinics, and barbershops all benefit from PPC because most bookings start with a search. Whether it’s “lash lift deals” or “best facial near me,” paid ads put your business in front of people looking for instant self-care. Add location targeting and promotions, and leads flow consistently!
Get Started NowGeneral contractors, remodelers, flooring installers, and siding professionals rely heavily on local leads. PPC lets you showcase services like “kitchen renovation quotes” or “licensed home builder in [city]” with ads designed to drive form fills and calls. Combined with service-based landing pages, it becomes a direct pipeline for new projects.
Get Started NowPhotographers, DJs, venues, and wedding planners benefit from seasonal, highly targeted PPC campaigns. Someone searching “event photographer for baby shower” or “affordable wedding DJ near me” is ready to book. Ads tailored to these moments help you stay visible and competitive, especially during peak seasons.
Get Started NowIf you offer business services (IT support, HR, virtual assistance, consulting, or corporate training), PPC can bring in high-quality leads. Targeting by business size, niche, or pain point (like “bookkeeping help for startups”) allows you to attract serious inquiries from decision-makers who are ready to act.
Get Started NowNot a problem. We’ll take a look at your industry, analyze how your audience searches, and tell you honestly whether PPC is a smart investment or not. No pressure. Just real advice from a team that works with small businesses every single day.
Let’s not pretend you don’t have options.
There are PPC “experts” everywhere. Some charge $99/month and hope you don’t ask too many questions. Others onboard you fast, ghost you faster. Some throw your ad budget into AI tools with zero strategy and call it innovation.
How exactly is Search Berg different?
| Feature/Aspect | Other Agencies |  |
|---|---|---|
| Dedicated Google Ads Specialist for Lead Generation | Usually outsourced to the cheapest contractor available, juggling 27 unrelated accounts | Real in-house strategists who live and breathe PPC |
| Custom Strategy for Your Business | Plug-and-play templates that barely reflect what you do or who you serve | We build your campaign from scratch, based on your offer, market, location, and lead value |
| Clear Monthly Reporting | 20-page PDFs filled with graphs and zero explanation | Clean, plain-English reports with performance insights, action steps, and no fluff |
| Focus on Lead Quality | “Look! You got 3,000 clicks from India!” | “Here are 27 qualified leads from your service area, and here’s what each one cost” |
| 10+ Years of Experience | You're Account #3072 in a spreadsheet | We specialize in small business PPC |
| Responsive Support | Takes a week to get an answer, if ever | We’re proactive, responsive, and refreshingly human with a dash of wit |
| Landing Page Integration | “Just use your homepage” | We either create or advise on landing pages designed to convert your traffic into paying customers |
| Conversion Tracking Setup | “What’s that?” | We track every lead, call, and form submission so you know exactly what you're getting for your spend |
| Real Optimization, Not Just Reporting | “We made 2 changes last month… yay?” | We test ads, adjust bids, rewrite copy, and optimize your campaign weekly |
You’ve probably heard the term SEO tossed around, maybe from a friend, a podcast, or a web designer. It stands for “search engine optimization,” and it helps your website show up in Google’s unpaid (organic) results.
Sounds important, right? It is. But it’s not fast.
SEO takes time. A lot of time. You’re working to earn your spot in search results through content, backlinks, and technical fixes. Think of it like building a reputation; it’s valuable, but it doesn’t happen overnight.
With PPC for lead generation, your business can show up in front of potential customers tomorrow, even if your website isn’t ranking on Google yet. You don’t have to wait for months. You set a budget, we create your ads, and leads start coming in right away.
So if you're wondering whether to “do SEO first,” ask yourself this:
Do you want leads in six months… or next week?
Start with PPC. Use it to grow now. SEO can always come later, and when it does, you'll have real data to build it on.
Small businesses deserve clarity. When you work with us, you’ll know exactly how many leads your campaign generated, what it cost, and where every dollar went.
Yes, if done right. PPC for lead generation is one of the fastest ways to get in front of people who are actively searching for what you offer. You don’t need a massive budget, but you do need a focused strategy. A small, well-optimized campaign can generate steady, high-quality leads and give you full control over how much you spend.
We don’t believe in guesswork. Every campaign we run includes conversion tracking, call tracking, and form submissions so you can measure real results, not just traffic. If you're wondering how to measure the ROI of PPC for lead generation, that’s exactly what we show you. You'll see what each lead costs, where it came from, and how your campaign is performing.
Traffic is just visitors. Lead generation means turning those visitors into people who actually contact you through a form, phone call, booking, or email. PPC campaigns that generate leads focus on actions, not just views. That’s the difference between spending on clicks and investing in conversions.
DIY advertising platforms make it look easy, but crafting PPC campaigns that generate leads consistently takes experience. You’re not just running ads; you’re choosing the right keywords, writing the right copy, testing what works, and optimizing as you go. When you hire a PPC expert for lead generation, you're investing in strategy, not just setup.
Google Ads is the platform. PPC (pay-per-click) is the method. You’re paying each time someone clicks your ad. When people talk about how to do PPC for lead generation on Google Ads, they’re usually referring to setting up, managing, and optimizing ads within Google’s system to attract leads.
If you want leads, you need a landing page. Sending paid traffic to a generic homepage often leads to drop-offs and confusion. A well-designed landing page (built specifically for your PPC campaign) keeps visitors focused, answers their questions fast, and guides them to take action.
Unlike SEO, PPC starts working quickly. In many cases, ads can go live in a few days, and you may start seeing leads shortly after. That said, refining your campaign takes a little time. We monitor and adjust to get better results week over week.
There’s no one-size-fits-all number, but most small businesses start seeing results with a monthly ad spend of $500 to $1,500. What matters more than the budget is how it’s used. With well-structured PPC campaigns, even modest budgets can bring in quality leads when managed properly.
Yes. PPC levels the playing field. With the right strategy, small businesses can outrank large competitors by targeting niche keywords, focusing on local searches, and creating more relevant, better-optimized ads. You don’t need the biggest budget; you need the smartest approach.
Nope. We don’t trap you in long-term contracts. We believe in earning your business month after month by delivering real results. Whether you’re testing the waters or scaling your lead generation efforts, we’ll build a PPC campaign that fits your goals and comfort level.
