Are you a local plumber, a talented hairdresser, a reliable mechanic, the heart of a local bakery, or a dependable cleaning service? In short, are you a small business owner working hard to serve your community?
We have a question for you. When someone searches for what you do, do you show up on Google?
Not your website, but your business listing. That little box on the side of the search results with your business name, phone number, hours, and reviews. That’s your Google Business Profile (GBP).
Don’t know if you have one? Not sure if it’s even ranking?
That’s okay. Most small businesses don’t realize how important a GBP is, or even that it exists.
No one’s scrolling to page two of Google anymore. When someone types in “plumber near me,” “best pizza in town,” or “emergency electrician,” they’re usually picking from the first few results that pop up on the map.
That little section at the top with a few listings and a map? That’s called the Map Pack, and it’s where you want to be.
If your business isn’t showing up there, you’re not just missing visibility. You’re missing real calls, customers, and income.
But there’s a catch. Google has changed how things work. Simply setting up a Google Business Profile isn’t enough anymore. It must be regularly updated and properly optimized, or you’ll get pushed down by competitors who are doing it right.
Our Google My Business ranking tool can show you exactly where you stand, and what’s missing.
Type in your business name, and we’ll pull it up instantly. If your business isn’t listed, that’s a red flag in itself (and something we can help with).
Name, email, and phone number (no spam, we promise). This helps us personalize your report and provide tailored recommendations for your specific business profile.
Get an instant, data-packed report showing what’s working and what’s not. We break it all down in a way that actually makes sense (no tech jargon overload).
No complicated setup. No logins. No pressure. Just a clear snapshot of where you stand.
And the best part? It’s 100% free.
It’s like a health check, but for your visibility on Google.
Google doesn’t just guess which businesses to show in local search results. It picks the best ones based on completeness, accuracy, and activity.
If your Google Business Profile isn’t optimized, your competitors are getting the clicks instead of you.
A GMB profile audit tool tells you exactly what’s wrong, what’s missing, and how to fix it.
Businesses with complete and updated profiles rank higher. If your competitors keep showing up ahead of you, their profiles are probably in better shape. The audit pinpoints gaps so you can close the distance.
Missing a website? Inconsistent business hours? Old phone number? These small details cost you customers. The audit scans for errors and gives you a fix-it list to get everything in order.
Reviews, Q&A responses, and posts all signal activity and trustworthiness. If you haven’t replied to a single review or posted an update in months, Google assumes you don’t care. The audit flags engagement issues so you can start showing up more often.
Low-quality images, missing a cover photo, or no videos? Google prioritizes listings that look polished and professional. The audit analyzes your visuals and tells you what’s missing.
If your business name, address, and phone number (NAP) aren’t consistent across the web, Google gets suspicious. The audit checks for inconsistencies so your business information is solid across platforms.
The audit compares your profile to top competitors and shows you where they’re outperforming you, so you can fix it and get ahead.
(Hint: Almost Everyone!)
If you’re a small business owner and you’re not sure whether your business shows up on Google when people search for what you do, this is for you.
Even if you do have a Google Business Profile, you may not be showing up where it counts. Search Berg’s GMB profile audit tool checks how your business appears on Google and shows you what’s helping (or hurting) your visibility.
When someone searches “dentist near me” or “chiropractor in [your city],” they usually choose one of the top listings, and they rarely scroll past the first few. If your profile is incomplete, outdated, or not properly categorized, you won’t appear when people are actively looking. A profile audit ensures your services are clearly listed, your contact details are accurate, and your reviews are building trust, not pushing people away.
Clients looking for lawyers, accountants, or financial advisors often choose the first few firms that show up on Google. A GBP profile audit checks whether your firm appears for relevant services, has strong review management, and includes essential details like practice areas, contact info, and consultation booking links.
A weak GBP profile can mean empty tables. Missing menus, outdated hours, or bad review management can drive diners away before they even consider your place. With a GMB audit, your profile becomes as inviting as your atmosphere, drawing in customers who are ready to eat.
When a pipe bursts or the AC stops working, people don’t browse; they call the first service provider that looks reliable. If your business doesn’t show up at the top of local search results, you’re losing urgent service calls to competitors. A GMB profile optimization tool helps identify what’s missing, from service area optimization to review management, so you don’t miss out on high-value leads.
If your business isn’t catching attention on Google, you’re losing bookings before travelers even visit your website. High-quality photos, well-managed reviews, and accurate location details make all the difference. A GMB audit turns your listing into a magnet for new guests.
Shoppers don’t just look for stores; they look for the best-rated, most convenient option. If your GBP lacks updated hours, product categories, and recent customer interactions, your competitors are getting the foot traffic instead. A GMB audit fine-tunes your profile so shoppers choose your store over the competition.
Clients searching for hair salons, nail bars, and skincare services rely on photos, reviews, and service descriptions. If your GBP isn’t selling your expertise, you’re losing appointments to businesses that are. A GMB audit ensures your profile attracts new clients and builds credibility.
People looking for a gym want clear pricing, strong reviews, and an active presence. If your GBP lacks class schedules, updated hours, or customer testimonials, potential members will move on to a gym that looks more reliable. A GMB audit helps you make an impression that turns searchers into sign-ups.
Car owners don’t take chances with businesses that look unreliable. A profile with missing service details, poor-quality images, or outdated information can push customers toward competitors. A GMB profile audit makes sure your profile works for you, bringing in more appointments and sales.
Parents and students are looking for trusted, highly rated institutions. If your GBP lacks updated course offerings, key contact details, or real customer reviews, you’re making it harder for potential students to choose your school or tutoring service. Checking GMB profile health through an audit is a great way to fix these gaps so your business is a clear choice.
Even if your business doesn’t serve walk-in customers, potential clients still look for you online. IT firms, consulting agencies, manufacturers, and B2B service providers need a strong Google Business Profile to establish credibility and attract leads. A GMB audit helps fine-tune your profile for search visibility.
Taxi services, trucking companies, moving services, and courier companies depend on high search visibility to attract customers. If service areas, customer reviews, and booking information are not optimized, competitors will take the lead. A GMB audit reworks these elements to increase search rankings and customer inquiries.
Your Google Business Profile isn’t just a box to check. It’s how customers find, trust, and choose your business. If it’s nonexistent, incomplete, or underperforming, you’re losing leads before they even reach your website.
Our GMB profile audit tool gives you a no-nonsense breakdown of your profile.
Your GBP’s total score is out of 100. Think of this as your report card. A high score means Google sees you as a strong contender in local search. A low score? We’ll show you exactly how to fix it.
Are you making Google’s job easy or hard? Missing business hours, an outdated address, or a weak description pushes you lower in search rankings. We flag every missing detail so you can get back on track.
Your listing should look professional, engaging, and up-to-date. We analyze your cover photo, image quality, and the number of photos and videos. Businesses with regularly updated visuals get 42% more requests for directions; this isn’t a minor detail.
Do you respond to reviews? Are you answering customer questions? When was the last time you posted an update? Profiles with active engagement rank higher and build trust faster. We check your review health, response rate, Q&A activity, and posting history.
Your business name, address, and phone number (NAP) need to be consistent across the web. Even small inconsistencies confuse Google and drop your rankings. We find any mismatches so you can fix them before they cost you customers.
Who’s outranking you and why? We break down your top three local competitors, showing what they’re doing better and where you need to improve. If they’re getting more visibility, it’s not by chance, it’s strategy. We help you catch up and overtake them.
We don’t believe in vague suggestions. Every issue we flag comes with specific, actionable recommendations to improve your profile.
Get your free audit now, fix what’s costing you leads, and start dominating local search.
The right time to optimize is now.
A low score doesn’t mean your business is doomed; it means you finally have clarity on what’s wrong. That’s a good thing. The worst-case scenario would be continuing to lose rankings, clicks, and customers without knowing why. Now, you have a detailed breakdown of every issue, and more importantly, you have a plan to fix it.
Our team of Google-certified experts specializes in turning underperforming profiles into high-ranking, lead-generating machines. We know exactly what to tweak, update, and optimize to get you back on track. Whether your listing is missing key details, struggling with engagement, or lagging behind competitors, we can take the guesswork out of fixing it.
You’ve already taken the first step by using a GMB strength assessment tool. Now, let’s take the next step together and turn your profile into something Google and customers can’t ignore.
Ready to fix your GBP?
| Feature | Search Berg’s GMB Profile Audit Tool  |
Typical GMB Tools | In-House Efforts |
|---|---|---|---|
| Comprehensive Audit | Delivers a detailed, actionable audit covering profile completeness, SEO, engagement, visuals, and competitive benchmarking. | Provides basic insights but often lacks depth in key areas like competitive analysis and content strategy. | Requires manual research and cross-referencing multiple sources, making it time-consuming and inconsistent. |
| Competitive Benchmarking | Analyzes top competitors in your niche and provides specific steps to outperform them. | Some tools offer generic ranking comparisons but don’t break down what competitors are doing better. | You have to manually check competitor profiles, which is tedious and lacks data-driven insights. |
| Review & Engagement Analysis | Flags missed reviews, unanswered Q&As, and inactive posting habits so you can improve trust and visibility. | Focuses mainly on review count and star ratings, ignoring deeper engagement signals. | Requires constant monitoring and manual response tracking, often resulting in inconsistency. |
| Local SEO & Keyword Integration | Checks business description, services, categories, and NAP consistency to optimize for local search. | May highlight basic keyword usage but lacks advanced SEO analysis. | Without SEO expertise, keyword strategies are often misused or ignored. |
| Image & Media Assessment | Evaluates photo quality, variety, and frequency of updates, helping improve visual engagement. | May track photo count but rarely assesses image quality or relevance. | Requires manually reviewing and updating photos without guidance, leading to missed optimization opportunities. |
| Speed & Efficiency | Generates a full audit in under a minute, saving hours of manual work. | Some tools provide fast results but lack depth and leave businesses unsure what to do next. | Requires manual data collection, which can take weeks or even months to complete. |
| Ongoing Profile Monitoring | Helps businesses continuously optimize their profile based on changing algorithms and new engagement trends. | One-time audit, doesn’t track long-term performance or suggest updates over time. | Businesses must constantly check their profile manually, often missing optimization opportunities. |
Manual efforts drain time without guaranteed results. Search Berg’s GMB optimization analysis tool provides deep analysis, competitor insights, and a clear action plan. Get real, data-backed strategies that improve rankings and drive more leads.
The Real Work
An audit gives you the raw data, but what comes next? Turning that data into a fully optimized, high-performing Google Business Profile.
One of the biggest mistakes businesses make is using generic keywords that don’t reflect how real customers search. We take our time to understand local search behavior, follow industry-specific trends, and gather competitor insights to pinpoint the keywords that actually get results. Whether it’s broad terms that bring visibility or high-intent local phrases that drive action, we ensure your profile speaks the language of your customers and ranks for the searches that matter.
Content is another area where most businesses miss out. A Google My Business profileis your brand’s first impression. We craft engaging, audiene-centric business descriptions that grab attention and showcase what makes you different. Your posts don’t just fill space; they provide valuable updates, highlight promotions, and create engagement that keeps your business in front of potential customers. Every word on your profile is intentional, designed to convert visitors into paying clients.
Reviews directly influence your search rankings, credibility, and customer trust. Businesses that fail to manage their reviews lose opportunities, visibility, and revenue. We take a proactive approach, responding to customer feedback in a way that builds confidence, strengthens relationships, and keeps your reputation intact. Whether it’s handling negative feedback professionally or leveraging positive reviews for even greater impact, we ensure that every interaction on your profile works in your favor.
Optimization isn’t a one-time fix. Google continually updates its algorithm, and your competitors aren’t sitting still either. A stagnant profile quickly loses momentum. We carefully and consistently monitor your GBP, making strategic updates to ensure it aligns with Google’s latest ranking factors and local search trends. From adjusting keyword strategies to refining content and refreshing visuals, we check off all the boxes to keep you in Google’s good books.
Stop letting Google ignore you.
Let’s optimize your profile and get you noticed.
Yes! When you enter your business name, our tool will try to find your listing. If it can't find one, that's a big sign you need to get one set up! While our audit focuses on existing profiles, knowing you don't have one is the first step, and we can definitely help you get started with that too.
Nope! We've designed our audit and the report to be easy to understand for everyone, even if you're not a computer whiz. We'll explain everything in plain language, without all the confusing jargon.
Our GMB audit is free! It's our way of showing you the value of having a well-optimized Google Business Profile.
Not at all! Our audit tool is designed to be quick and easy. You can get your results in under a minute, so it won't disrupt your busy schedule. Think of it as a quick check-up you can do during a short break.
Absolutely! For many small businesses, especially those that rely on local customers, your GBP can be even more important than your website. It acts as your primary online presence, providing essential information like your contact details, services, and location directly on Google.
People can call you, get directions, and see reviews without even visiting a website.
While word-of-mouth is fantastic, many people still do a quick online search before deciding to contact a business, even if a friend recommended you. They may want to check your hours, see your location on a map, or read a few reviews. A well-maintained GBP reinforces that positive word-of-mouth and helps new customers find you too.
Yes, our audit looks at various aspects of your profile, including features like the services you list, the types of photos you've added, and how you're using Google Posts (if available to you).
This can help you see if you're utilizing all the tools Google offers to showcase your business.
If you move, it's important to update your address on your Google Business Profile immediately. Our audit will check if your current address is consistent across the web, which is important. However, if you've recently moved and haven't updated your GBP, the audit will likely flag your old address as a potential issue.
Updating your address on your GBP is a key step after a move.
Yes, our audit takes a close look at your review health and how you're engaging with customer feedback. While it won't provide specific wording for your replies, it will highlight if you have unanswered reviews, both positive and negative.
Responding professionally to all reviews is vital for building trust and showing you care about your customers. For more in-depth guidance and hands-on help with managing your online reviews, including strategies for responding effectively to negative feedback, our GMB optimization service providers are available to assist you.
Yes! Optimizing your GMB profile is one of the most effective ways to improve local search rankings. The audit highlights what’s missing or underperforming, giving you a roadmap to enhance your profile and increase visibility.
Google’s ranking factors and business listings constantly change, so we recommend running an audit at least once every three months. Frequent checks help you stay ahead of competitors and adjust to Google’s algorithm updates.
Even a strong profile can have hidden weaknesses. The audit ensures everything is fully optimized, including keyword relevance, review management, and competitive positioning. Even small adjustments can make a big impact on local rankings.
