If people can’t find you online, they’re not calling, visiting, or buying. And this isn’t just on Google Search. Your target audience is scattered across the entire Google ecosystem. This includes Google Search, Google Maps, YouTube, Gmail, and millions of websites in the Display Network.
At Search Berg, our job is to make your business hyper-visible any time your audience runs a local search. Whether someone’s searching for your service, watching a relevant video, or browsing nearby locations, we make sure your business gets seen by the right people at the right time.
More calls, more store visits, more clicks, and customers who are actually ready to buy.
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You’ve probably heard someone say, “You should be running Google Ads,” and you may have even nodded along while quietly wondering what they’re talking about.
Let’s fix that.
Google Ads (formerly AdWords) are paid advertisements that appear across various Google platforms, including Search, YouTube, Maps, and a network of partner websites. These aren’t the random banner ads you ignore; they’re highly targeted placements that put your business in front of people while they’re actively looking for something you offer. That could be a product, a service, or even directions to your brick-and-mortar location.
You’re essentially renting premium shelf space on the internet’s busiest store:
Google. And when done right, Google Ads management gets you the right kind of traffic, i.e., people who are already looking for what you offer, typing it into the search bar, credit card practically in hand.
Effective PPC management is all about driving sales and conversions. As long as sales are booming and the ROAS is justifiable, the service pays for itself.
At the campaign planning stage, our experts carefully target high intent keywords and keep tweaking strategy till results are achieved.
We also keep tracking CPC-leaching keywords, timings and landing pages to optimize ROAS.
Read Case StudyAchieving conversions is certainly the first thing on our PPC experts’ plate. However, we understand that there are costs and budgets to consider.
We treat our client’s money like it’s our own. Our PPC marketers through careful monitoring and execution make sure that the average CPC remains manageable.
We get results without going over the ad budget, in fact, we over deliver by reducing costs.
Read Case StudyThere’s more than one kind of Google Ad, and each serves a different purpose depending on your goals, budget, and audience.
Let’s walk through the main types so you can understand what might actually make sense for your business.
These are the text-based ads that show up on Google when someone searches for something specific, like “emergency plumber near me” or “best vegan bakery in Brooklyn.” They’re keyword-driven, i.e., your ads appear only when someone is actively looking for your product or service.
Display ads are the visual cousin of Search ads; they show up on over 2 million websites, YouTube videos, and apps in Google’s Display Network. These image or responsive ads follow your audience around the web.
If you sell products online, Shopping ads are your secret weapon. These ads show your products directly in Google search results and the “Shopping” tab. Users can see exactly what they’re getting before they even click.
Want to run ads on YouTube? This is how you do it. Video ads allow you to run skippable or non-skippable ads before, during, or after YouTube videos. Tell your brand story, showcase a product, or retarget warm leads with a testimonial video.
If you’ve built a mobile app and need more downloads or in-app engagement, this campaign type is designed for you. App ads promote your app across Google Search, Play Store, YouTube, Display Network, and more. You provide your copy, visuals, and goals, and Google’s AI creates and optimizes the ads.
This is Google’s “do-it-all” campaign. Performance Max (PMax) runs your ads across every Google channel all under one campaign. You give it your assets (like headlines, images, video, and product feed), set a goal (like leads or sales), and Google uses machine learning to optimize everything.
Think of LSAs as a lead-generation shortcut for local service businesses. These ads appear at the very top of Google results when someone searches for services like “house cleaner” or “personal injury lawyer.” You only pay when someone contacts you through the ad. Bonus: You get the Google Guarantee badge, which adds serious trust and credibility at a glance.
Discovery Ads are designed for visual impact in high-scroll environments like the YouTube homepage, Gmail’s Promotions tab, and the Google Discover feed. These ads don’t wait for search intent; they show up where people are browsing, scrolling, and discovering new ideas. Discovery ads are perfect for brands looking to inspire interest and spark curiosity at the top of the funnel.
For businesses just starting out, or anyone who doesn’t want to manage a complicated dashboard, Smart Campaigns offer a simplified way to advertise. You tell Google your business goals, write a few lines of ad copy, and it automates the rest. While these campaigns are less customizable than standard ones, they’re a solid entry point for time-strapped small business owners.
Google Ads can be incredibly effective, but only when they’re set up and managed correctly. They don’t run themselves. And they certainly don’t optimize themselves for your local market.
Great results require strategy: selecting the right keywords, targeting the right locations, writing ad copy that actually converts, and continuously refining based on real performance, not guesswork.
That’s precisely why you need local Google Ads management services.
A Google Ads manager understands your market, your competition, and how your customers search. They know how to stretch your ad spend, avoid costly mistakes, and tailor campaigns that reach the people most likely to become paying customers right in your area.
Without proper management, even the best Google Ads campaign can bleed money.
Our approach to Google Ads isn’t cookie-cutter. It’s a well-oiled strategy tailored for local visibility, ROI, and long-term growth.
Before we touch a single ad, we get to know your local market like it’s our own backyard. We research how your target audience searches online, which competitors are bidding on similar terms, and what’s already cluttering up the ad space. We use this insight to spot missed opportunities: keywords your rivals are ignoring, weak offers you can beat, and gaps in ad visibility you can own. This sets the stage for ads that aren’t just “active,” but strategically positioned to outperform.
Running Google Ads without precise geo-targeting is like handing out flyers in a different city. We configure your campaigns to show up only where it counts: neighborhoods, cities, or zip codes that make sense for your business. We can even exclude areas that may drain your budget without converting. The outcome? Local visibility with surgical accuracy, so you’re not paying for clicks from people two states away.
We don’t just plug in keywords like “plumber near me” and call it a day. We find long-tail, location-specific, and high-intent keywords that signal a customer is ready to act. We balance broad terms with ultra-specific ones and segment them into tightly themed ad groups. That way, each ad speaks directly to the user’s intent and your Quality Score improves, which lowers your cost-per-click.
Great Google Ads for small businesses don’t just show up; they speak up. We write ads that sound human, not robotic. Your copy will highlight what makes your business a better local choice: fast response time, neighborhood reputation, real reviews, and anything else that builds trust in seconds. Every word is tested, trimmed, and tailored to make locals think, “That’s exactly what I need.”
No matter how strong your ad is, if the landing page doesn’t match the message, people bounce. We make sure your ad clicks land on pages that deliver a seamless, consistent experience, from the headline to the CTA. We look at load speed, mobile-friendliness, messaging continuity, form clarity, and even above-the-fold placement. This tight alignment between ad and page ensures higher Quality Scores, lower bounce rates, and most importantly, better conversion rates.
You don’t want your ad to look like everyone else’s. That’s why you need extensions. We add clickable phone numbers, location pins, sitelinks to specific services, promo callouts, and even review snippets (all designed to give people more reasons to click your ad over someone else’s). These extras also expand your ad’s footprint. You end up dominating more space on the search results page.
If you can’t measure it, you can’t improve it. We set up conversion tracking so you know exactly which ad clicks are fetching calls, form fills, purchases, or bookings. For service businesses, we also implement call tracking with local numbers to see which ads actually make the phone ring. This helps us double down on what works and trim the fat fast.
Google Ads is an auction, and every day is a new round. Our team watches your bids like a hawk, raising them for top-performing terms, pulling back on overpriced duds, and reacting to competitor shifts in real-time. This kind of hands-on bid management keeps you competitive without wasting money chasing the wrong clicks.
We don’t just launch ads, we experiment. Our team runs A/B tests on headlines, descriptions, calls-to-action (CTAs), and offers to see what drives the best response. Over time, this sharpens your ad performance and helps you beat out competitors who are still running the same stale copy from last year.
Markets change. So do customers. That’s why we audit your account every month to spot what’s working, what’s lagging, and where we can pivot. Whether it’s adding negative keywords, reworking an ad group, or adjusting bids for seasonality, we keep your Google Ads campaigns agile and effective.
We hear you. It’s the age of AI; you’ve got the internet, a bunch of tutorials, and the belief that you can master Google Ads with a few clicks and a coffee. Maybe you’re thinking, "Why hire a pro when I can learn this myself?"
It's tempting.
After all, who doesn’t love a good DIY project?
Yes, you can learn Google Ads. You can watch a couple of YouTube tutorials, try some templates, and boom, your ads are live. But that’s where the magic ends.
Google Ads isn’t just a matter of setting up an account and slapping together a couple of keywords. It requires strategy, customization, and avoiding costly mistakes that could burn your budget.
Let’s better understand the difference between the DIY approach and Search Berg’s Google Ads management.
| Feature/Aspect |  |
DIY |
|---|---|---|
| Strategy Development | We create fully customized strategies tailored to your business size, industry, budget, and target audience. Every campaign is built from scratch with your specific growth goals in mind. | Most DIY users rely on generic, one-size-fits-all templates or YouTube tutorials that don’t account for specific business goals or industry nuances. |
| Expertise & Experience | Our team brings years of hands-on experience managing hundreds of successful ad accounts. We know what works and what to avoid across multiple industries. | Learning Google Ads from scratch is time-consuming, with a steep learning curve. Mistakes are common and costly. |
| Time Commitment | We handle the full process so you don’t have to. You get your time back while we focus on performance, growth, and ROI. | DIY means wearing multiple hats. Campaign setup, daily monitoring, A/B testing, and optimization eat up hours weekly. |
| Tools & Technology | We use advanced analytics platforms, keyword and competitor research tools, A/B testing software, and automation systems to optimize performance. | DIY users usually rely on basic tools or the default Google Ads interface with limited visibility into campaign performance. |
| Algorithm Adaptation | We stay ahead of Google’s changes and proactively adjust strategies to maintain performance, compliance, and ad visibility. | Google’s algorithm updates and ad policy changes can catch DIY users off-guard. The outcome? Wasted spend and account suspensions. |
| Content Quality | Our in-house content and design experts create gripping, high-converting ad copy and visuals designed to maximize engagement and clicks. | Ad copy, visuals, and calls-to-action are often rushed or inconsistent without marketing experience. |
| Local Market Understanding | We specialize in local Google Ads. Our team digs deep into local behavior, trends, and competition to fine-tune targeting and messaging. | DIY campaigns often miss the mark when it comes to targeting specific cities, zip codes, or regional preferences. |
| Error Potential | Our team conducts frequent audits and hands-on management to catch and correct errors before they impact your budget or results. | Mistakes like misconfigured bidding, wrong audience targeting, or broken links can easily go unnoticed, and be expensive. |
| Link Building & SEO Integration | We incorporate local SEO, PPC, and content in a cohesive digital strategy, including location-based landing pages and strategic link building. | DIY usually doesn’t include broader digital marketing integration. Link building efforts, if any, are scattered or misdirected. |
| Budget Efficiency | We ensure every dollar is working for you. | DIYers may spend more over time due to trial-and-error, inefficient targeting, or poor ad quality scores. |
| Overall Return on Investment | Our services pay for themselves by delivering consistent results, better leads, and long-term performance growth. | DIY might seem cheaper upfront but often costs more in lost opportunities and ad waste. |
We’ve mastered Google Ads for small businesses, and we want you to enjoy stellar results, not mediocre progress, and that too at the risk of something going seriously wrong.
Google Ads requires proficiency, not a DIY gamble. Choose smartly; choose Search Berg.
Yes. In fact, that’s one of our specialties.
If you’ve never touched Google Ads, or even heard of things like CPC, CTR, or Quality Score, don’t worry. You don’t need to know any of that. That’s our job.
We work with plenty of small business owners, startups, and solopreneurs who are just getting off the ground. We won’t throw you into a dashboard full of numbers and expect you to “figure it out.” We walk you through everything in plain English, help you set goals, and then handle the heavy lifting. You’ll always know what we’re doing and why, and we’ll send you easy-to-understand reports to track your growth.
So if our game plan sounded confusing to you, there’s nothing to worry about.
We build the strategy. We execute it. And we keep you in the loop. You can focus on running your business while we focus on bringing in leads, calls, and conversions. Every campaign we manage is tailored to your budget, your goals, and your pace.
Let’s make it happenAbsolutely, and not just for the “obvious” industries.
If you serve a local community, Google Ads can be one of the most efficient and cost-effective ways to get in front of people who are actively searching for what you offer.
But which businesses are Google Ads are especially beneficial for?
Need more foot traffic or last-minute bookings? Local ads can target people nearby searching for places to eat, shop, or unwind right now. You show up at the top, they show up at your door.
If you offer services like plumbing, HVAC, landscaping, electrical work, or house cleaning, showing up at the top of search results when someone types “near me” could mean the difference between gaining a lifelong customer or missing the call.
Accountants, attorneys, consultants, therapists… many clients prefer someone nearby. Local ads make sure your business is visible right when those potential clients are weighing their options.
Whether you're a chiropractor, yoga studio, dental practice, or physical therapist, local advertising puts you in front of residents actively seeking health and wellness services nearby.
Target people relocating to your area or searching for homes or rentals in specific neighborhoods. Local ads can drive calls, showings, and website visits instantly.
Many drivers search for urgent help when their car breaks down. Local ads ensure they find you, not the guy two blocks down.
Running a local event space or offering wedding photography? Ads can be tailored to target users planning events in your area, even by zip code.
Pet parents want local, trusted providers. Ads let you show up when they search for “vets open now” or “dog grooming near me.”
Whether you're running a tutoring center, offering online lessons, or promoting after-school programs, local ads get your message to parents right in your community.
If you offer pickup, local delivery, or a hybrid storefront model, local ads can help you drive orders while competing with national retailers.
Just launched? Google Ads can give you immediate visibility in your area long before your SEO or social media presence kicks in.
No problem. We can use your Google Business Profile as your landing destination, so people can call, get directions, or check your reviews right from the ad.
Running Google Ads without expert help is like throwing darts in the dark. We bring strategy, data, and experience to every decision, so your ad spend works smarter, not harder. If you’re tired of trial and error, hire Google Ads experts who know what they’re doing.
A local Google Ads management service handles everything related to setting up and running ads that target customers in your area. From keyword selection to budget optimization, it's all managed for you, so you can focus on running your business while we bring in leads from your own neighborhood.
Small business PPC (pay-per-click) management means we create, manage, and improve your ad campaigns so you get the best return on every click. If you're running a business and don’t have the time (or patience) to figure out Google Ads, this service is for you.
Yes, but our Google Ads experts help you do it right. If you don’t have a website, we can create a high-converting landing page tailored for your campaign. A strong landing page is critical to turning clicks into customers, and we’ll make sure yours is built to convert.
There’s no one-size-fits-all number, but we’ll work with your budget, even if it’s modest. Many of our clients start small, test campaigns, and scale up based on performance. We’ll help you figure out a realistic starting point that won’t break the bank.
A local Google Ads campaign is designed specifically to reach people in a defined geographic area, like your city, neighborhood, or service radius. Instead of competing on a national or global level, your ads are shown only to people searching within or about your location. This means your budget goes further, your leads are more qualified, and your business is seen by people nearby who are actually ready to visit or call.
Google Ads give you instant placement in search results for a fee. SEO is a long-term play that improves your visibility organically. Both can be powerful, and many businesses use a combination. But if you want leads this month, Google Ads is your fastest path.
Not at all. That’s what we’re here for. We handle everything: Google Ads campaign setup, keyword research, copywriting, bidding, tracking, and ongoing optimization. You’ll always be in the loop, but we take care of the details.
Yes. Google Ads is flexible. You’re never locked in. If you want to pause your campaign (maybe during a seasonal slowdown), we can do that quickly. You’re always in control; we just manage it for you.
Absolutely. In fact, we recommend it. We can create individual Google Ads campaigns for each location with custom targeting, ad copy, and landing pages tailored to that area. This allows you to speak directly to the local audience, highlight location-specific offers, and avoid cross-competition within your own campaigns.
We track everything, constantly. If something isn’t working, we don’t guess; we test, tweak, and improve. Our strategy isn’t “do it and call it a day.” It’s ongoing optimization to get your ads where they need to be.
That’s more common than you think, and it usually comes down to poor setup or targeting. A lot of businesses waste money by running ads without a real strategy. We analyze what went wrong and build smarter, better-optimized campaigns that are designed to convert.
Not necessarily, though having a website or landing page does help. If you don’t have one, we can still run ads that drive phone calls or direct people to your Google Business Profile (formerly known as “Google My Business”). That said, if you're open to it, we can also help create a simple, fast-loading landing page that converts better and gives you more control over the customer experience.
Not necessarily. While great visuals can boost performance (especially on Display or YouTube Ads), many search ads are entirely text-based. If visuals are needed, we can help create them or guide you on what works best for your budget.
Definitely. It’s your account; we just manage it. You’ll have full transparency and can view performance at any time. We don’t believe in holding your data hostage.
