COVID-19 Pandemic

  As the COVID-19 pandemic continues—albeit with a flattened curve across many U.S. states—businesses have been increasingly branching out and navigating new marketing strategies. While tried-and-tested offline marketing tactics may have worked in the past, the prolonged period of lockdown has nullified their efficacy. According to Forbes, the global pandemic …

  As the COVID-19 lockdown continues, small businesses across the globe have been struggling to keep up with key performance metrics, engage their audience, and retain customers. While these businesses previously relied on local offline marketing strategies for long-term growth, the new wave of lockdown-induced digitalization has made it increasingly …

  As the ongoing COVID-19 pandemic continues, businesses have been adopting digitalization in droves to maintain high-level KPIs and metrics, ensure audience engagement and retention, and reduce customer attrition rates. Not only has the lockdown vitiated local offline businesses, but it has also impacted the performance of online businesses with …