Search Berg's 2 Phase PPC Process

The following two step process outlines how a PPC project is worked on.

Step 1 - Research And Setup

Your Project Begins!

  • Information Gathering

    The PPC team sends a small questionnaire about your business/website. These are the details we need to begin the project.

  • Keyword Research

    We conduct an extensive Keyword Research on your website and come up with search terms that will lead to a conversion.

  • Website Analysis

    We check site functionality, navigation, landing pages, for optimal PPC configuration and recommend changes and suggestions.

  • Ads Creation

    Creating catchy, appealing ads for your campaign that will entice viewers and influence them to click on your ads!

  • Campaign Goes Live

    Your Campaign Goes Live! Let the conversions come in!

Step 2 - Monitoring, Management, Monetization

  • Bid Adjustment, Analysis & Optimization

    Adjusting bids daily/weekly either manually or on auto to ensure prompt and most efficient utilization of the daily spend and higher cost per click ratio.

  • Negative Keyword Identification & Removal

    Identification and Removal of negative keyword that could harm a PPC campaign.

  • False Click Detection and Adjustment

    Detection of clicks that are not genuine and/or intentional. Such clicks lead to wastage of the daily budget. We track these and ban those IPs from our campaign.

  • Time Management and Conversion Analysis

    Determining when to best run campaign and at what time of the day is the campaign most productive.

  • Trend/Pattern Recognition

    Determine trends in the client’s industry and gauging how it will affect our online marketing.

  • Ad Performance Review Analysis

    Determining which ads are getting the most exposure, why and how to optimize those that are not performing well.

  • Weekly/Monthly Reporting

    Creating weekly and monthly reports outlining results, the path ahead and suggestions for better optimization.

Project Completed! - It's Time To Renew!

Any Questions?

Ready To Get Started? Call 855-444-4777