The following two step process outlines how a PPC project is worked on.
The PPC team sends a small questionnaire about your business/website. These are the details we need to begin the project.
We conduct an extensive Keyword Research on your website and come up with search terms that will lead to a conversion.
We check site functionality, navigation, landing pages, for optimal PPC configuration and recommend changes and suggestion.
Creating catchy, appealing ads for your campaign that will entice viewers and influence them to click on your ads!
Your Campaign Goes Live! Let the conversions come in!
Adjusting bids daily/weekly either manually or on auto to ensure prompt and most efficient utilization of the daily spend and higher cost per click ratio
Identification and Removal of negative keyword that could harm a PPC campaign.
Detection of clicks that are not genuine and/or intentional. Such clicks lead to wastage of the daily budget. We track these and ban those IPs from our campaign.
Determining when to best run campaign and at what time of the day is the campaign most productive.
Determine trends in the client’s industry and gauging how it will effect our online marketing.
Determining which ads are getting the most exposure, why and how to optimize those that are not performing well.
Creating weekly and monthly reports outlining results, the path ahead and suggestions for better optimization.
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