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Welcome to Your Lead Generation Self-Assessment!

Discover how well your lead generation ecosystem is performing. This quick assessment will highlight strengths, uncover gaps, and help you optimize your strategy for better results. Let’s get started!

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Before we dive in, it feels a little rude to start without an introduction. So, let’s fix that. What’s your name?

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Great to meet you !
Now, before we continue, where can we reach you? Drop your best email,we promise no spam, just good stuff.

Strategic Alignment

Do you have a documented lead generation strategy that connects all marketing channels?

How well do your lead generation tactics match your customer’s buying journey?

How often do your marketing, sales, and customer service teams collaborate on lead generation strategy?

Channel Integration

How do your organic and paid strategies interact with each other?

Can you track how leads move between different marketing touchpoints?

How do you handle content distribution across channels?

Quality Focus

How do you measure lead generation success?

Do you have a system to score or qualify your leads?

How do you share your content across different channels?

Long-Term Perspective

What percentage of your marketing budget is allocated to long-term strategies like SEO and content marketing?

How consistent is your investment in organic lead generation methods?

How do you measure ROI for longer-term lead generation strategies?

Human Connection

How do you balance automation and personal touch in your lead nurturing?

Do you use offline methods in your lead generation strategy?

How do you gather and incorporate customer feedback into your lead generation process?

Your Score!

Overall Result
40 /45

Topics Overview

Strategic Alignment

9 Out of 9

Channel Integration

7 Out of 9

Quality Focus

8 Out of 9

Long-Term Perspective

9 Out of 9

Human Connection

8 Out of 9
36 to 45 Points

Lead Generation Leader

You’ve nailed it! Your lead generation strategy is rock solid, and you’re making all the right moves. At this stage, it’s less about fixing what’s broken and more about sustaining your success with consistency. The real challenge lies in staying ahead of the curve while scaling efficiently.

You’re clearly handling things well on your own, but if you ever want to lighten the load or accelerate your growth, we’re just a message away.

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26 to 35 Points

Strategic Implementer

You’re on the right track, and it’s paying off. Now, it’s all about fine-tuning—connecting your channels better, refining your quality metrics, and making sure nothing slips through the cracks. Small optimizations can make a huge difference. At Search Berg, we specialize in helping businesses refine and scale their lead generation strategies without the trial and error.

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16 to 25 Points

Tactical Executor

You’re doing well, but let’s be real—there’s a lot of untapped potential here. The difference between “good” and “great” often comes down to having a structured, well-connected approach. Strengthening your strategy, optimizing lead quality, and ensuring everything works in sync can take things to the next level. That’s exactly what we do at Search Berg, from SEO to conversion-focused content and lead automation, we help businesses like yours get more out of every effort.

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0 to 15 Points

Early Stage

This is your sign to make a change because right now, you’re leaving too many opportunities on the table. A clear, structured plan isn’t just helpful; it’s essential. The good news? You don’t have to figure it all out alone. At Search Berg, we can help you build a complete, results-driven lead generation system, from SEO and paid ads to high-converting content and automated funnels. If you’re serious about growth, the best move you can make right now is taking action.

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Deep Dive:

Where Are Your Gaps?

If Strategic Alignment is your lowest section

Define a clear strategy that maps out how each tactic supports different stages of the customer journey. Ensure marketing, sales, and customer service teams are aligned through regular strategy meetings.

If Channel Integration is your lowest section

Improve cross-channel tracking to create a seamless experience between organic and paid efforts. Adapt content to fit the strengths of each platform instead of using the same approach everywhere.

If Quality Focus is your lowest section

Shift your focus from quantity to quality. Build a lead scoring system that evaluates both demographics and behavioral signals. Measure success based on conversion rates rather than just the number of leads.

If Long-Term Perspective is your lowest section

Lead generation isn’t just about quick results. Invest consistently in SEO and content marketing, and set realistic expectations for different strategies. Some efforts take time, but they build a stronger foundation for future success.

If Human Connection is your lowest section

Automation is useful, but personal interactions still matter. Identify key moments in your sales process where a direct, personalized approach can make a difference. Test creative engagement strategies for high-value prospects to build stronger relationships.

Want to take your business to the next level?

Let our expertise do the heavy lifting! We know what it takes to make

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