{"id":844,"date":"2018-02-20T13:08:49","date_gmt":"2018-02-20T13:08:49","guid":{"rendered":"http:\/\/www.searchberg.com\/blog\/?p=844"},"modified":"2018-02-20T13:08:49","modified_gmt":"2018-02-20T13:08:49","slug":"online-reputation-management-and-seo-is-there-a-link","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/online-reputation-management-and-seo-is-there-a-link\/","title":{"rendered":"Online Reputation Management And SEO: Is There A Link?"},"content":{"rendered":"<h2>Contents<\/h2>\n<ul class=\"toc_list\">\n<li><a href=\"#_Toc43817014\">Reputation 101. 1<\/a><\/li>\n<li><a href=\"#_Toc43817015\">Importance of Online Reputation. 2<\/a><\/li>\n<li><a href=\"#_Toc43817016\">Give Your Business a Competitive Edge. 2<\/a><\/li>\n<li><a href=\"#_Toc43817017\">Build Trust, Loyalty, and Expand Your Customer Base. 2<\/a><\/li>\n<li><a href=\"#_Toc43817018\">Generate Substantial Returns. 3<\/a><\/li>\n<li><a href=\"#_Toc43817019\">SEO and Reputation Management 3<\/a><\/li>\n<li><a href=\"#_Toc43817020\">SEO for Reputation Management 4<\/a><\/li>\n<li><a href=\"#_Toc43817021\">Clean up Your Social Media. 4<\/a><\/li>\n<li><a href=\"#_Toc43817022\">Quality Content Matters. 5<\/a><\/li>\n<li><a href=\"#_Toc43817023\">Post Informative and Engaging Blogs. 6<\/a><\/li>\n<li><a href=\"#_Toc43817024\">Disavow\/Report False or Incorrect Links. 6<\/a><\/li>\n<\/ul>\n<p>In an age when digital technology has made online communication easier and faster than ever before, creating a positive online image has become an absolute must for businesses.<\/p>\n<p>Regardless of the type of business or industry, business owners must go the extra mile to <a href=\"https:\/\/www.searchberg.com\/blog\/8-reasons-to-protect-your-brands-online-reputation-during-the-covid-19-pandemic\/\">safeguard their online reputation<\/a>. Negative customer reviews or bad publicity can cause unimaginable damage to a business.<\/p>\n<p>Simply put, your company\u2019s online reputation can make or break your brand.<\/p>\n<h1><a name=\"_Toc43817014\"><\/a>Reputation 101<\/h1>\n<p>A brand\u2019s online reputation is what customers think of it. Creating a positive image or reputation is crucial for any business. As a matter of fact, it\u2019s the stepping stone toward business growth and success.<\/p>\n<h2><a name=\"_Toc43817015\"><\/a>Importance of Online Reputation<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1727\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/2.jpg\" alt=\"laptop displaying the term \u2018reputation management\u2019 in a corporate setting\" width=\"1039\" height=\"641\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>It can take a business several years to carve a name for itself. Yet, sometimes, all it takes is one angry customer\u2019s review to tarnish the entire reputation of a well-respected brand.<\/p>\n<p><strong>One shouldn\u2019t undermine the significance of good <a href=\"https:\/\/www.searchberg.com\/blog\/10-ways-to-build-a-strong-personal-reputation-for-individuals-and-entrepreneurs\/\">online reputation management<\/a>. Proper online reputation management can benefit your business in the following ways:<\/strong><\/p>\n<div class=\"give_business_edge\"><a name=\"_Toc43817016\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1728\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/3.jpg\" alt=\"\" width=\"1200\" height=\"250\" \/><\/div>\n<h2><a name=\"_Toc43817017\"><\/a>Build Trust, Loyalty, and Expand Your Customer Base<\/h2>\n<p>From customers to investors, people trust positive brands with an impeccable online reputation. Most people research a business before investing in their products\/services. If they read negative reviews about the company, they\u2019re more likely to move on to the next firm.<\/p>\n<p>Earning <a href=\"https:\/\/www.forbes.com\/sites\/michaelfertik\/2019\/11\/26\/how-to-get-customers-to-trust-you\/\">customers\u2019 trust and loyalty<\/a> is an important goal for most businesses. Keep in mind, news spreads fast on the internet. If a customer is disappointed with your products or services, they\u2019re likely to share their experience with their friends and family. As a result, this may hurt your company in the long run. A proper online reputation management plan can help you take control of the situation.<\/p>\n<h2><a name=\"_Toc43817018\"><\/a>Generate Substantial Returns<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1729\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/4.jpg\" alt=\"graphic design illustrating a person browsing through business listings online\" width=\"626\" height=\"626\" \/><\/p>\n<p>When it comes to revenue, a positive online reputation can increase business sales. Increased sales come from customer trust and satisfaction. On the other hand, a poor online reputation can result in losses.<\/p>\n<p>Good or bad, a company\u2019s online reputation has a\u00a0<em>significant<\/em>\u00a0influence on a potential customer\u2019s decision making and, in turn, the company\u2019s revenue and profits. Therefore, businesses must come up with comprehensive online reputation management strategies.<\/p>\n<p>We\u2019ll go over a few options below.<\/p>\n<h2><a name=\"_Toc43817019\"><\/a>SEO and Reputation Management<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1731\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/5-1.jpg\" alt=\"\" width=\"1200\" height=\"250\" \/><\/p>\n<p>When an online user searches for your brand on Google, the information they see on the first page of search engines influences their purchasing decision. This means that both positive and negative information will be on full display for the customer to review and mull until they reach a decision.<\/p>\n<p>As per research by\u00a0<a href=\"https:\/\/www.edelman.com\/research\">Edelman Trust Barometer<\/a>, 64% of people trust online search engines the most\u00a0when conducting research on a business. This is primarily due to the fact that the Internet has become the number one source of\u00a0<a href=\"http:\/\/www.pewinternet.org\/2011\/09\/26\/part-5-the-role-of-the-internet\/\">information<\/a>, including information about businesses.<\/p>\n<p>Information appearing on search engine results can be the differentiator between the success or failure of a brand. If online users see damaging content or negative, false reviews about your business, it\u2019s quite likely that they won\u2019t purchase anything from your company.<\/p>\n<h2><a name=\"_Toc43817020\"><\/a>SEO for Reputation Management<\/h2>\n<p>Search engine optimization is the fix for negative reviews and false information. <a href=\"https:\/\/www.searchberg.com\/blog\/the-2020-seo-roadmap-for-small-businesses\/\">Leveraging SEO<\/a> can help you suppress and disavow incorrect URLs, and increase traffic to your website, resulting in more leads, conversions and sales. Statistically speaking, Google controls\u00a0<a href=\"https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?options=%7B%22filter%22%3A%7B%22%24and%22%3A%5B%7B%22deviceType%22%3A%7B%22%24in%22%3A%5B%22Desktop%2Flaptop%22%5D%7D%7D%5D%7D%2C%22dateLabel%22%3A%22Trend%22%2C%22attributes%22%3A%22share%22%252\">77.98%<\/a> of search engine traffic and that\u2019s what you want to focus on.<\/p>\n<p>A simple Google search can lead to customers having a negative or positive impression of your business. A negative reputation can hurt your business\u2019s search engine ranking. It\u2019s safe to say that online reputation management and SEO are closely connected.<\/p>\n<p>In order to protect your brand\u2019s online reputation, follow these golden rules:<\/p>\n<h2><a name=\"_Toc43817021\"><\/a>Clean up Your Social Media<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1734 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/6-1.jpg\" alt=\"two phone screens displaying social media sites\" width=\"626\" height=\"417\" \/><\/p>\n<p>Social networks enable businesses to promote and sell products\/services to customers. Customers use their social media accounts to check out products\/services and place orders. Simply put, social media is the new\u00a0<a href=\"https:\/\/www.marketingweek.com\/2016\/03\/23\/social-commerce-how-willing-are-consumers-to-buy-through-social-media\/\">marketplace<\/a>. It helps facilitate communication between businesses and customers.<\/p>\n<p>Whether you run a Facebook or Instagram account for your business, post quality content (blogs, videos, product images, etc.) on a regular basis. As the leading social media platform, Facebook is a gold mine for marketers. Here\u2019s some insight into how you can <a href=\"https:\/\/www.searchberg.com\/blog\/top-10-ways-to-grow-a-small-business-through-facebook\/\">grow a small business through Facebook<\/a>.<\/p>\n<p>Your company\u2019s\u00a0<a href=\"https:\/\/www.socialmediaexaminer.com\/how-consumers-respond-to-brands-on-social-media-new-research\/\">social media profiles<\/a>\u00a0should include information that is consistent with your website. This includes information regarding products and services, contact, etc.<\/p>\n<p>Register your business on <a href=\"https:\/\/www.searchberg.com\/blog\/how-to-optimize-google-my-business-listing-and-leverage-it-for-more-sales\/\">Google My Business<\/a>. Additionally, if a customer posts a negative review, refrain from ignoring the issue. Listen to and respond to a customer\u2019s complaint or query immediately. Following these steps will strengthen your company\u2019s reputation and <a href=\"https:\/\/www.searchberg.com\/blog\/what-is-googles-local-3-pack-and-how-can-you-use-it-to-rank\/\">boost your search engine rankings<\/a>.<\/p>\n<p>Find out more <a href=\"https:\/\/www.searchberg.com\/blog\/the-right-approach-to-online-reviews-and-testimonials-for-hospitality-businesses-and-what-it-means-for-reputation-management-in-2018\/\">about the right approach to online reviews and testimonials<\/a> to ensure you receive positive feedback and cultivate a strong online presence.<\/p>\n<h2><a name=\"_Toc43817022\"><\/a>Quality Content Matters<\/h2>\n<p>Improve your brand\u2019s reputation with\u00a0<a href=\"https:\/\/www.searchberg.com\/blog\/why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020\/\"><strong>quality content<\/strong><\/a>.<\/p>\n<p>Be it social media or your website, original, insightful, and consistent online content adds value to a business. High-quality content is the key to building customer trust and loyalty, and <a href=\"https:\/\/www.searchberg.com\/blog\/get-ranked-high-in-2020-6-proven-seo-strategies-for-small-businesses-and-startups\/\">improving search engine rankings<\/a>.<\/p>\n<p>Use industry and brand-specific keywords in your content without going overboard. Keywords need to be strategically placed to <a href=\"https:\/\/www.searchberg.com\/blog\/how-to-build-a-good-reputation-for-your-business-that-will-entice-viewers-and-create-a-positive-brand-image\/\">create a strong brand image<\/a>. In addition, add Google-friendly links and promotional videos to cultivate a stronger brand presence.<\/p>\n<h2><a name=\"_Toc43817023\"><\/a>Post Informative and Engaging Blogs<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1735\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/02\/7.jpg\" alt=\"graphic design of an individual working on an engaging and informative blog post\" width=\"626\" height=\"626\" \/><\/p>\n<p>Demonstrate your writing skills by posting insightful blogs about your products and services. You can promote blogs on your website and social profiles. Similarly, you can create <a href=\"https:\/\/www.searchberg.com\/guest-blogging\/\">guest posts<\/a> for platforms with a high domain authority to <a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\">attract quality backlinks<\/a> and dominate search engines. Blogging can improve your SEO and online reputation.<\/p>\n<h2><a name=\"_Toc43817024\"><\/a>Disavow\/Report False or Incorrect Links<\/h2>\n<p>Any negative information about you must be redacted from the Google Index. This entails contacting the domain owner and asking them to remove the derogatory content. In some instances, further steps may be required. Facilitate the process by getting in touch with an experienced\u00a0<a href=\"https:\/\/www.searchberg.com\/\">SEO agency<\/a>.<\/p>\n<p>Online reputation management can be a major undertaking that requires the technical know-how and expertise of a professional SEO agency.<\/p>\n<p>At Search Berg, you can count on our\u00a0<a href=\"https:\/\/www.searchberg.com\/reputation-management.html\">reputation management services<\/a>\u00a0to deliver guaranteed results! After assessing your company\u2019s online reputation, we will develop an effective reputation management strategy to strengthen the online image, reputation and search ranking of your brand. We also implement <a href=\"https:\/\/www.searchberg.com\/blog\/repairing-your-company-reputation\/\">post-crisis practices<\/a> to repair your company\u2019s reputation and prevent long-term damage.<\/p>\n<p>Call <a href=\"tel:8554444777\">855-444-4777<\/a> to discuss your business needs and get started! We also offer expert <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">link building services<\/a> to help your website climb SERPs and become an authoritative voice in the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Reputation 101. 1 Importance of Online Reputation. 2 Give Your Business a Competitive Edge. 2 Build Trust, Loyalty, and Expand Your Customer Base. 2 Generate Substantial Returns. 3 SEO and Reputation Management 3 SEO for Reputation Management 4 Clean up Your Social Media. 4 Quality Content Matters. 5 Post Informative and Engaging Blogs. 6 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Reputation Management And SEO: Is There A Link? - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Online reputation management and SEO go hand in hand. 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