{"id":664,"date":"2017-03-20T13:17:22","date_gmt":"2017-03-20T13:17:22","guid":{"rendered":"http:\/\/www.searchberg.com\/blog\/?p=664"},"modified":"2017-03-20T13:17:22","modified_gmt":"2017-03-20T13:17:22","slug":"4-huge-seo-content-shifts-happening-right-now-and-why-your-website-should-adapt-to-it","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/4-huge-seo-content-shifts-happening-right-now-and-why-your-website-should-adapt-to-it\/","title":{"rendered":"4 Huge SEO Content Shifts Happening Right Now and Why Your Website Should Adapt To It"},"content":{"rendered":"

One of the best parts about working with technology is that nothing<\/em> stays the same.<\/p>\n

Communication, media, trade, transportation\u2014every part of society is touched and transformed dramatically by the ongoing changes birthed by the digital age.<\/p>\n

Thanks to new research and findings, business is evolving at the speed of light, turning innovative ideas into concrete reality to make each aspect of our lives easier and more sustainable.<\/p>\n

Wires to wireless, audio to visual\u2014data is more accessible<\/strong> than ever before, responding to our ever-growing demands with the touch of a single click.<\/p>\n

Now, with a renewed focus on customer satisfaction<\/strong>, companies are investing heavily in tools and resources that are designed to make customer experience more personalized<\/u><\/em> and unique<\/u><\/em>. This is precisely why search engine pioneer, Google, is continuously dabbling in new and innovative ways<\/a> to make the online experience as engaging and convenient as possible\u2014a goal that smart businesses share with the multinational technology company.<\/p>\n

Fortunately or unfortunately, however, this has led to a startling number of changes in the arena of online marketing within a relatively short window of time.<\/p>\n

From algorithm updates in the shape of Panda and Penguin in 2011 and 2012, respectively, to the Hummingbird update announced in the summer of 2013, Google has rolled up its sleeves and worked hard over the past 6 years to make search engine optimized (SEO) content truly original<\/strong> and relevant<\/strong>.<\/p>\n

What does that mean, exactly?<\/em><\/p>\n

In short, keyword stuffing will no longer<\/u> help your business drive the traffic it so desires.<\/p>\n

With its focus on semantic search<\/strong>, Google\u2019s uncompromising standard of quality backlinks and information-centric content has consequently pushed businesses into revamping their digital marketing strategy\u2014altogether changing the nature and scope of content marketing.<\/p>\n

Let\u2019s take a look at 4 major SEO game-changers from the prism of Google:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Intelligent Content<\/h3>\n

<\/p>\n

We\u2019re talking about content that really speaks<\/em> to you\u2014compelling, informative and relatable (in some cases, even with its own personality<\/em>)! Google\u2019s tireless commitment to base rankings on \u201cquality-rich information\u201d has induced a new phenomenon that can be aptly described as \u201cintelligent content\u201d.<\/p>\n

What does it mean and how do you generate it for your website?<\/em><\/p>\n

Before you start getting your in-house writers to write considerably longer posts replete with redundant information, take a moment to ask yourself: \u201cIs this something *I* would read?\u201d<\/p>\n

Simply put, smart content warrants smart research<\/u>. And it all begins with monitoring trends for applicable keywords, incorporate data-centric information that is accurate, up-to-date and relevant to visitors.<\/p>\n

But why bother so much with user intent? <\/em><\/p>\n

Because Google\u2019s algorithm changes place user experience<\/strong> at the forefront of search rankings. And guess what users are looking for when they run a search for a particular product or service?<\/p>\n

That\u2019s right\u2014credible data<\/strong> that creates awareness, engages, informs, and provokes action.<\/p>\n

Contrary to popular opinion, stats and figures alone won\u2019t do the job\u2014nor will interesting content. You must find a middle-ground between transparency and practical information, delivered in a friendly, recognizable voice.<\/p>\n

Create content synergy<\/strong> by:<\/p>\n

i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Capitalizing on social media.<\/p>\n

ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Integrating videos and infographics with content.<\/p>\n

iii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Answering popular questions and banking on trending topics.<\/p>\n

It wouldn\u2019t be unwise, in fact, to develop a 12-month content plan to stay ahead of the game and be the first to start trending topics and posts with high viral tendencies, depending on the season. When generating content, keep in mind Google\u2019s Hummingbird update (since the Caffeine update in 2010), and be mindful of conversational search dynamics\u2014aiming for a voice that sounds less like an Internet bot and more like a real person.<\/p>\n

Oh, and it goes without saying: hire someone with an actual<\/em> flair for writing. Anyone can rewrite, curate or paraphrase\u2014but to make complex data readable, authentic and <\/em>memorable, that\u2019s a job for a pro.<\/p>\n

Bottom line:<\/strong> Don\u2019t underestimate what intelligent content can do for your web traffic.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Mobile First<\/h3>\n

<\/p>\n

If we told you that 53% of users abandon a website if it takes more than 3 seconds to load, would you change anything about yours?<\/p>\n

Whether you realize it or not, there\u2019s an undeniable correlation between page speed and revenue. In a research published by DoubleClick by Google<\/a>, it was revealed that websites that loaded within 5 seconds over those that did within 19, experienced \u201c70% longer average sessions\u201d.<\/p>\n

With smartphones and tablets dominating the digital market, it\u2019s no surprise that Google\u2019s focus on mobile-first technology is unwavering since 2015.<\/p>\n

Knowing this, businesses must adapt likewise and take a smooth mobile-first approach<\/strong> to content accessibility. According to a recent study<\/a> conducted by Pew Research Center, about three quarters of all Americans are owners of a smartphone, with about 73% having access to a broadband service at home.<\/p>\n

In addition, 69% are social media users\u2014a trend that is steadily on the rise.<\/p>\n

What does all this information tell us about the fate of SEO?<\/em><\/p>\n

Consider the fact that most mobile users are browsing the digital landscape with questions.<\/p>\n

Customize content to satiate their curiosity\u2014studying mobile user behavior, identifying trends and responding to them in the shape of technical practices. We\u2019re talking tools like JavaScript and Cascading Style Sheets (CSS) to optimize mobile-friendly content for a hungry audience.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Hyperlocal Targeting<\/h3>\n

How often have you turned to Google Maps to locate a restaurant, bar, pharmacy, or a park?<\/p>\n

Imagine the wealth of information just waiting to be discovered as a rising number of people invest in geo-location technologies to find answers to everyday questions.<\/p>\n

Experimenting with hyperlocal targeting <\/strong>is absolutely crucial for businesses, big and small\u2014especially if you want to harness the true strength of the goliath we call SEO. Essentially, this means optimizing content for smaller geographic locations, using high-ranking local keywords, and catering specifically to users on the go.<\/p>\n

Not only will this help you gain incredible consumer insight, but ultimately influence conversion rate later on, through desktop or in-store.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Text to Voice<\/h3>\n

<\/p>\n

As virtual assistants, the likes of Siri and Alexa begin to dominate the tech world, we\u2019re looking at a future of voice searches that\u2019ll no doubt replace (what will soon be deemed) 2 valuable seconds of typing time.<\/p>\n

Although text search will not be dying any time soon, there is substantial evidence to predict that 50% of all searches will be in voice<\/a>!<\/p>\n

Be mindful of this growing trend and optimize content in order to cater to popular voice searches\u2014giving particular attention to intelligent agents that operate on the basis of high-intent keywords.<\/p>\n

Parting Words<\/h3>\n

As we move forward, we\u2019re witnessing unprecedented changes in the name of technological revolution. And resisting these changes is tantamount to business sacrilege.<\/p>\n

If you\u2019re thinking the future lies in simply replacing the old with the new\u2014you may be surprised to discover that it actually lies in constant experimentation and reinvention, which means being aware of new trends and using it to enhance your strategy rather than killing it entirely.<\/p>\n

SEO content is here to stay\u2014but its longevity and centrality to your business depends on how<\/em> you plan use it in the coming years.<\/p>\n

Sure, Google has a tendency of taking many of its stakeholders by surprise.<\/p>\n

But if you think ahead and adapt accordingly to new chances, you\u2019ll find that in the end, they\u2019re designed to help good businesses flourish\u2014ultimately reflecting your capacity to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the best parts about working with technology is that nothing stays the same. Communication, media, trade, transportation\u2014every part of society is touched and transformed dramatically by the ongoing changes birthed by the digital age. Thanks to new research and findings, business is evolving at the speed of light, turning innovative ideas into concrete […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"\n4 Huge SEO Content Shifts Happening Right Now and Why Your Website Should Adapt To It - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Want to continue to engage a wide audience? Keep up with SEO updates. 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