{"id":6284,"date":"2024-04-17T15:34:36","date_gmt":"2024-04-17T15:34:36","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=6284"},"modified":"2024-04-29T11:16:38","modified_gmt":"2024-04-29T11:16:38","slug":"promote-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/promote-google-business-profile\/","title":{"rendered":"How to Optimize and Promote Your Google Business Profile for More Leads"},"content":{"rendered":"

<\/a>Leveraging the Power of Google Business Profile<\/strong><\/h2>\n

While you may have developed an excellent marketing strategy with a strong focus on social media optimization and diverse marketing, overlooking the importance of optimizing your Google Business Profile (formerly\u00a0Google My Business)\u00a0<\/u><\/a>listing is a big faux pas that could cause your metrics to plummet.<\/p>\n

So, what exactly\u00a0is<\/i><\/em>\u00a0Google My Business?<\/p>\n

It\u2019s a free online tool for organizations and businesses to help them manage their online presence through Google, among Google properties such as Google Maps and Google Search.<\/p>\n

Basically, it helps customers find your business and helps you tell them your business\u2019s story. To make your listing more legitimate, you can even verify your Google My Business listing.<\/p>\n

With over\u00a090%<\/u><\/a>\u00a0of Americans owning a cell phone, tapping into the depths of online directories has become one of the easiest ways to boost audience reach, engagement, and retention.<\/p>\n

Let\u2019s look at it this way:<\/p>\n

Are you constantly on the lookout for new restaurants to try with your beau or family?<\/p>\n

Do you jump at the thought of stumbling upon unique tech-savvy products that make your life easier?<\/p>\n

Does the thought of coming across an affordable and trendy local online clothing store make you grin from ear to ear?<\/p>\n

If you answered at least one of these questions in the affirmative,\u00a0Google Business Profile (formerly Google My Business) <\/i><\/em>has already impacted your life for the better.<\/p>\n

If you\u2019ve ever sought out a business that can help you meet your needs on Google, Google My Business has helped you find that business.<\/p>\n

Like you, the majority of American consumers are actively seeking modern solutions to their needs\u2014both consciously and subconsciously.<\/p>\n

And let\u2019s face it\u2014nobody wants to crank open a phone directory to find businesses that offer their desired products or services.<\/p>\n

This is where Google My Business steps in.<\/p>\n

While we have The Ultimate Guide to Google Business Profile<\/u><\/a>\u00a0waiting for you to dive into, this blog will also provide a variety of insights and best practices that are worth implementing.<\/p>\n

\"A<\/p>\n

Recommended Read:<\/strong><\/p>\n

By creating a profile laden with operating information and engaging text, photo, and video posts, businesses can give customers exactly what they\u2019re looking for\u2014and more.<\/p>\n

With over 80% of the entire U.S. population<\/u><\/a>\u00a0using online platforms to shop locally, Google Business Profile (formerly Google My Business) \u00a0is the most popular and effective online tool for businesses to leverage in 2024.<\/p>\n

But how do you kick things off?<\/p>\n

<\/a>Step 1: Create your Google Business Profile<\/strong><\/h3>\n

It\u2019s pretty easy, and you can set up a brand new account<\/u><\/a>\u00a0in the following ways:<\/p>\n

1. Register a Dedicated Google Account:<\/strong><\/h4>\n

The first step in creating your GBP listing is ensuring you have a Google account. If you already have one for personal use, you can seamlessly use it for your business profile. Another option is to create a new account to set up a Google Business Profile online, which makes it easier to share account details with other employees and managers.<\/p>\n

2. Head to the Google Business Profile Platform:<\/strong><\/h4>\n

Navigate to\u00a0https:\/\/www.google.com\/business\/<\/u><\/a>\u00a0and click on \u201cStart now\u201d to begin the setup process. It\u2019s also possible to do so through Google Maps by searching for your business name and clicking on \u201cManage profile\u201d if your business already has an existing listing, allowing you to reclaim it.<\/p>\n

We also recommend\u00a0linking your profile to your Google Ads account<\/b><\/u><\/strong><\/a>\u00a0to\u00a0increase engagement on<\/i><\/em>\u00a0your ads. Once you\u2019re done, your profile will show up whenever users run local search queries.<\/p>\n

3. Enter Your Business Information Accurately:<\/strong><\/h4>\n

You need to share accurate and complete information about your business since these details affect online visibility and customer experience. Some areas you need to fill out are:<\/p>\n

Include the following information:<\/p>\n