{"id":6267,"date":"2024-03-30T09:57:42","date_gmt":"2024-03-30T09:57:42","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=6267"},"modified":"2024-03-30T09:57:52","modified_gmt":"2024-03-30T09:57:52","slug":"ads-impact-search-rankings","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/ads-impact-search-rankings\/","title":{"rendered":"Google Search Liaison: Can Ads Impact Search Rankings?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6270\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-core-update-2024-User-experience.png\" alt=\"\" width=\"870\" height=\"533\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-core-update-2024-User-experience.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-core-update-2024-User-experience-300x184.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-core-update-2024-User-experience-768x471.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><em>Google&#8217;s March core update raises new questions for website owners.<\/em><\/p>\n<h2>Highlights:<\/h2>\n<ul>\n<li>Google confirms ads won&#8217;t directly hurt search rankings.<\/li>\n<li>User experience will remain the top priority.<\/li>\n<li>Well-placed ads are fine, but intrusive ones can affect SEO.<\/li>\n<li>Google&#8217;s March core update is a step in this direction.<\/li>\n<li>Focus on valuable content and ad strategy for winning SEO.<\/li>\n<\/ul>\n<p>Website owners can breathe a sigh of relief now that a recent statement by Google Search Liaison has confirmed that ads themselves won&#8217;t directly hurt their search ranking. However, there&#8217;s a caveat: how you implement them can still indirectly affect your SEO, especially after <a href=\"https:\/\/www.searchberg.com\/blog\/march-2024-core-update\/\">Google&#8217;s major March core update<\/a>.<\/p>\n<h2>User Experience Above All<\/h2>\n<p><a href=\"https:\/\/www.workshopper.com\/post\/what-is-ux-and-why-is-it-important\">User experience<\/a> remains the top priority for Google&#8217;s search rankings. This means overwhelming visitors with excessive or intrusive ads could negatively impact your ranking.<\/p>\n<p>In simpler terms, finding a balance between monetization and user experience is essential; a task easier said than done for smaller websites that have put all their eggs in one basket, aka ad revenue.<\/p>\n<p>Well-placed, unobtrusive ads are unlikely to cause issues. However, if your site feels cluttered or frustrating to navigate due to ads, Google&#8217;s algorithms might take notice.<\/p>\n<h2>The Core Update That Sparked This Conversation<\/h2>\n<p>This news follows <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\">Google&#8217;s March core update<\/a>, a major change to its search ranking system. The update has website owners worried that advertisements might affect their online standing.<\/p>\n<p>SEO experts, on the other hand, believe the update merely prioritizes user experience and high-quality content. The ads don&#8217;t matter as long as they don&#8217;t disrupt the visitors.<\/p>\n<p>In this regard, the update seems to have refined Google&#8217;s ability to identify and reward sites that prioritize user needs. Intrusive ads, while not a direct ranking factor, as per Google Search Liaison, might indicate a website that doesn&#8217;t put user experience first.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6269\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-searchLiaison.png\" alt=\"\" width=\"672\" height=\"678\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-searchLiaison.png 672w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-searchLiaison-297x300.png 297w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/google-searchLiaison-150x150.png 150w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2>The Bottom Line<\/h2>\n<p>The message for website owners is clear: focus on creating <a href=\"https:\/\/www.searchberg.com\/blog\/googles-2023-search-quality-raters-guidelines-update-heres-what-you-need-to-know\/\">valuable, informative content<\/a> and ensure your ad strategy complements, not hinders, the user experience. <a href=\"https:\/\/www.searchberg.com\/content-marketing\">Adopt the straight-and-narrow approach with us<\/a> to not only keep Google happy but also attract a more engaged audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s March core update raises new questions for website owners. Highlights: Google confirms ads won&#8217;t directly hurt search rankings. User experience will remain the top priority. Well-placed ads are fine, but intrusive ones can affect SEO. Google&#8217;s March core update is a step in this direction. Focus on valuable content and ad strategy for winning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Liaison: Can Ads Impact Search Rankings? - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"With a renewed focus on user experience, Google&#039;s new core updates bring a new set of questions, like how will ads impact search rankings? Find the answer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/ads-impact-search-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Liaison: Can Ads Impact Search Rankings? - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"With a renewed focus on user experience, Google&#039;s new core updates bring a new set of questions, like how will ads impact search rankings? Find the answer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/ads-impact-search-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-30T09:57:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-30T09:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/Google-Search-Liaison-Can-Ads-Impact-Search-Rankings.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aaron Tylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Tylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/\"},\"author\":{\"name\":\"Aaron Tylor\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa753632fd601f22ae7cbab8cea1825e\"},\"headline\":\"Google Search Liaison: Can Ads Impact Search Rankings?\",\"datePublished\":\"2024-03-30T09:57:42+00:00\",\"dateModified\":\"2024-03-30T09:57:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Google-Search-Liaison-Can-Ads-Impact-Search-Rankings.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/\",\"name\":\"Google Search Liaison: Can Ads Impact Search Rankings? - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/ads-impact-search-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Google-Search-Liaison-Can-Ads-Impact-Search-Rankings.png\",\"datePublished\":\"2024-03-30T09:57:42+00:00\",\"dateModified\":\"2024-03-30T09:57:52+00:00\",\"description\":\"With a renewed focus on user experience, Google's new core updates bring a new set of questions, like how will ads impact search rankings? 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