{"id":6223,"date":"2024-03-15T10:27:32","date_gmt":"2024-03-15T10:27:32","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=6223"},"modified":"2024-03-19T11:43:14","modified_gmt":"2024-03-19T11:43:14","slug":"march-2024-core-update","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/march-2024-core-update\/","title":{"rendered":"Google\u2019s March 2024 Core and Spam Update"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6224\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/Google-algorithm-update.png\" alt=\"Illustration of Google Search Algorithm Update\" width=\"870\" height=\"462\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/Google-algorithm-update.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/Google-algorithm-update-300x159.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2024\/03\/Google-algorithm-update-768x408.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><em>Google\u2019s Director of Product Management predicts a 40% decline in low-quality content.<\/em><\/p>\n<h2>Highlights:<\/h2>\n<ul>\n<li>Google&#8217;s March 2024 update prioritizes high-quality, user-centric content.<\/li>\n<li>Websites with poor user experience or \u201cthin content\u201d may see ranking declines.<\/li>\n<li>AI-generated content manipulation faces a crackdown, with many sites already deindexed.<\/li>\n<li>New spam policies target tactics like repurposing expired websites and obituary spam.<\/li>\n<li>Marketers must refocus on quality content creation and stay updated on evolving policies.<\/li>\n<\/ul>\n<p>Google&#8217;s search algorithm received a <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\">major update<\/a> in early March 2024, sending not so much shockwaves as subdued gasps through the world of SEO. This two-part update, comprising a core update and revamped spam policies, aims to rank high-quality content and deindex low-quality results, specifically targeting AI-generated content.<\/p>\n<p>Let&#8217;s discuss the different aspects of this update and how it will affect SEO content and marketers.<\/p>\n<h2>Double Trouble: Core Update Focuses on User-Centric Content<\/h2>\n<p>Google\u2019s March update represents a significant shift in the search engine\u2019s ability to identify valuable content for users.<\/p>\n<p>Websites with unoriginal content, poor user experience, or content created primarily for search engines, known as &#8220;thin content&#8221;\u2014something we\u2019ve been <a href=\"https:\/\/www.searchberg.com\/blog\/googles-most-important-ranking-factors-according-to-seo-industry-practices\/\">asking you to avoid<\/a> since at least 2017\u2014are likely to see a decline in search rankings.<\/p>\n<p>This update emphasizes Google&#8217;s ongoing commitment to prioritizing human-generated content that offers genuine value and a positive user experience.<\/p>\n<p>For SEO professionals, the updated spam policies necessitate a renewed focus on content strategy. Keyword stuffing and <a href=\"https:\/\/www.searchberg.com\/blog\/what-is-search-engine-positioning-how-to-improve-ranking\/\">other outdated tactics<\/a> will no longer suffice, but you already knew that.<\/p>\n<p>Instead, creating informative, engaging content that caters to their target demographic will be key to success.<\/p>\n<h2>The War on AI-Generated Content: Deindexing Websites<\/h2>\n<p>The update&#8217;s impact has been particularly harsh on websites that have been using AI-generated content to manipulate SEO rankings. Google\u2019s Director of Product Management, Elizabeth Tucker, predicted a 40% reduction in low-quality content.<\/p>\n<p>Hundreds of websites have already been deindexed, highlighting the search engine\u2019s success in identifying and penalizing this type of content.<\/p>\n<p>This serves as a stark warning for SEO marketers who may have started leaning too much on <a href=\"https:\/\/www.searchberg.com\/blog\/human-versus-ai-content\/\"><em>low-quality <\/em>AI-generated content<\/a>. Google&#8217;s ability to detect and penalize such content is becoming increasingly sophisticated.<\/p>\n<h2>New Spam Policies Target Specific Tactics<\/h2>\n<p>In addition to the core update, Google also bolstered its spam policies. The new policies target specific tactics that have been used to manipulate search results, such as:<\/p>\n<ul>\n<li><strong>Repurposing Expired Websites for Spam:<\/strong>\u00a0This tactic falls under <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">scaled content abuse<\/a> and involves buying expired domain names and filling them with low-quality content to improve search ranking.<\/li>\n<li><strong>Obituary Spam:<\/strong>\u00a0This involves creating fake obituaries with links to unrelated websites.<\/li>\n<\/ul>\n<p>These updates signal Google&#8217;s intent to create a cleaner search environment overall. Marketers will need to stay updated on these evolving spam policies to avoid inadvertently employing tactics that could harm websites.<\/p>\n<h2>The Takeaway for SEO Marketers: Quality Content Reigns Supreme<\/h2>\n<p>The March 2024 Core and Spam Update represents a significant shift in Google&#8217;s search algorithm. For SEO marketers, the key takeaway is clear: quality content is the best SEO. Focusing on creating original, informative, and user-centric content that provides genuine value will define successful SEO strategies moving forward.<\/p>\n<p>By staying updated on Google&#8217;s core updates and prioritizing user experience, marketers can navigate SEO ranking changes and achieve long-term success.<\/p>\n<h3>Previous Updates:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.searchberg.com\/blog\/googles-november-2023-core-update\/\">Google\u2019s November 2023 Core Update<\/a><\/li>\n<li><a href=\"https:\/\/www.searchberg.com\/blog\/googles-october-2023-core-update-what-you-need-to-know\/\">Google\u2019s October 2023 Core Update<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s Director of Product Management predicts a 40% decline in low-quality content. Highlights: Google&#8217;s March 2024 update prioritizes high-quality, user-centric content. Websites with poor user experience or \u201cthin content\u201d may see ranking declines. AI-generated content manipulation faces a crackdown, with many sites already deindexed. New spam policies target tactics like repurposing expired websites and obituary [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s March 2024 Core and Spam Update - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Google&#039;s March 2024 update and spam policies target low-quality and AI-generated content. See what that means for your SEO content and rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/march-2024-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s March 2024 Core and Spam Update - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s March 2024 update and spam policies target low-quality and AI-generated content. 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