{"id":5817,"date":"2023-11-07T11:10:30","date_gmt":"2023-11-07T11:10:30","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=5817"},"modified":"2023-11-08T11:14:55","modified_gmt":"2023-11-08T11:14:55","slug":"google-completes-mobile-first-indexing","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/","title":{"rendered":"Google Completes Mobile-First Indexing"},"content":{"rendered":"<p><em>Google to prioritize and use the mobile version of a website&#8217;s content as the primary source for indexing and ranking in search results.<\/em><\/p>\n<h2>Highlights:<\/h2>\n<ul>\n<li>Google successfully concludes its seven-year-long mobile-first indexing<\/li>\n<li>This project was initiated over 6.5 years ago, with several deadline extensions along the way.<\/li>\n<li>Mobile-first indexing involves crawling websites from a mobile browser perspective for indexing and ranking purposes.<\/li>\n<li>The impact of this update is yet to be seen on websites without a mobile version.<\/li>\n<\/ul>\n<h2>Google Completes Mobile-first Indexing<\/h2>\n<p>On October 31, 2023, Google\u2019s John Mueller <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/10\/mobile-first-is-here\"><u>announced<\/u><\/a>\u00a0the search engine\u2019s completion of the successful transition to mobile-first indexing. This significant step is a shift in focus towards mobile devices that started with the <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/04\/rolling-out-mobile-friendly-update\"><u>mobile-friendly update<\/u><\/a>\u00a0in 2015 and subsequently extended to <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/11\/mobile-first-indexing\"><u>mobile-first crawling<\/u><\/a>\u00a0in 2016.<\/p>\n<p>Now that the search engine has all but shifted toward mobile-first indexing, business owners <strong>must transition to mobile-friendly websites<\/strong>\u00a0for better search rankings, user experience, and competitive edge.<\/p>\n<h2>The Prevailing Issues with Mobile-first Indexing<\/h2>\n<p>While the transition to mobile-first indexing\u00a0has been a remarkable journey, Google warns that mobile users may experience issues on some sites.<\/p>\n<p>These issues include:<\/p>\n<ul>\n<li>Pages displaying errors to all mobile users<\/li>\n<li>Blocking the mobile version of the site through robots.txt while allowing desktop crawling<\/li>\n<li>Redirecting all mobile pages to the homepage.<\/li>\n<\/ul>\n<p>In such cases, Google will continue attempting to crawl these sites using the legacy desktop Googlebot crawler. Periodic re-evaluation of this list will be conducted several times a year.<\/p>\n<h2>The Legacy Desktop Googlebot On Its Last Legs<\/h2>\n<p>There will be a <strong>reduction in crawling activities<\/strong>\u00a0by the legacy desktop Googlebot. This reduction aims to conserve resources for site owners and optimize the efficiency of the crawling process.<\/p>\n<p>The shift towards mobile-first indexing\u00a0will primarily affect mobile websites in a positive way. You may experience:<\/p>\n<ul>\n<li>Improved website performance<\/li>\n<li>Faster loading times<\/li>\n<\/ul>\n<p>Additionally, Google Search Console will be <strong>turning off indexing crawler information <\/strong>on the settings page. The change may affect how website owners monitor and optimize their sites, potentially leading to a <strong>better user experience<\/strong>\u00a0in the long run.<\/p>\n<p>It all comes down to improving your search rankings by making your website as mobile-friendly as possible. See what else matters to the search algorithm\u00a0in <a href=\"https:\/\/www.searchberg.com\/blog\/how-to-improve-your-clients-search-rankings-with-white-label-seo-services\/\"><u>this blog<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google to prioritize and use the mobile version of a website&#8217;s content as the primary source for indexing and ranking in search results. Highlights: Google successfully concludes its seven-year-long mobile-first indexing This project was initiated over 6.5 years ago, with several deadline extensions along the way. Mobile-first indexing involves crawling websites from a mobile browser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Completes Mobile-First Indexing - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Completes Mobile-First Indexing - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T11:10:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T11:14:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aaron Tylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Tylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/\"},\"author\":{\"name\":\"Aaron Tylor\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa753632fd601f22ae7cbab8cea1825e\"},\"headline\":\"Google Completes Mobile-First Indexing\",\"datePublished\":\"2023-11-07T11:10:30+00:00\",\"dateModified\":\"2023-11-08T11:14:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/\"},\"wordCount\":371,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Completes-Mobile-First-Indexing.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/\",\"name\":\"Google Completes Mobile-First Indexing - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Completes-Mobile-First-Indexing.png\",\"datePublished\":\"2023-11-07T11:10:30+00:00\",\"dateModified\":\"2023-11-08T11:14:55+00:00\",\"description\":\"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Completes-Mobile-First-Indexing.png\",\"contentUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Completes-Mobile-First-Indexing.png\",\"width\":1366,\"height\":403,\"caption\":\"Google Completes Mobile-First Indexing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/google-completes-mobile-first-indexing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Completes Mobile-First Indexing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\",\"name\":\"SearchBerg Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\",\"name\":\"SearchBerg Marketing\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/logo-1.png\",\"width\":238,\"height\":122,\"caption\":\"SearchBerg Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/searchbergmarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa753632fd601f22ae7cbab8cea1825e\",\"name\":\"Aaron Tylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g\",\"caption\":\"Aaron Tylor\"},\"sameAs\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Completes Mobile-First Indexing - SearchBerg Marketing","description":"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/","og_locale":"en_US","og_type":"article","og_title":"Google Completes Mobile-First Indexing - SearchBerg Marketing","og_description":"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.","og_url":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/","og_site_name":"SearchBerg Marketing","article_publisher":"https:\/\/www.facebook.com\/searchbergmarketing","article_published_time":"2023-11-07T11:10:30+00:00","article_modified_time":"2023-11-08T11:14:55+00:00","og_image":[{"width":1366,"height":403,"url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png","type":"image\/png"}],"author":"Aaron Tylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aaron Tylor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#article","isPartOf":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/"},"author":{"name":"Aaron Tylor","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/person\/fa753632fd601f22ae7cbab8cea1825e"},"headline":"Google Completes Mobile-First Indexing","datePublished":"2023-11-07T11:10:30+00:00","dateModified":"2023-11-08T11:14:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/"},"wordCount":371,"commentCount":0,"publisher":{"@id":"https:\/\/www.searchberg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/","url":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/","name":"Google Completes Mobile-First Indexing - SearchBerg Marketing","isPartOf":{"@id":"https:\/\/www.searchberg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#primaryimage"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png","datePublished":"2023-11-07T11:10:30+00:00","dateModified":"2023-11-08T11:14:55+00:00","description":"Google has completed its mobile-first indexing update. Explore its seven-year journey and what its completion means, if anything, for your website.","breadcrumb":{"@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#primaryimage","url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png","contentUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/11\/Google-Completes-Mobile-First-Indexing.png","width":1366,"height":403,"caption":"Google Completes Mobile-First Indexing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.searchberg.com\/blog\/google-completes-mobile-first-indexing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.searchberg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Completes Mobile-First Indexing"}]},{"@type":"WebSite","@id":"https:\/\/www.searchberg.com\/blog\/#website","url":"https:\/\/www.searchberg.com\/blog\/","name":"SearchBerg Marketing","description":"","publisher":{"@id":"https:\/\/www.searchberg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.searchberg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.searchberg.com\/blog\/#organization","name":"SearchBerg Marketing","url":"https:\/\/www.searchberg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2015\/02\/logo-1.png","contentUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2015\/02\/logo-1.png","width":238,"height":122,"caption":"SearchBerg Marketing"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/searchbergmarketing"]},{"@type":"Person","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/person\/fa753632fd601f22ae7cbab8cea1825e","name":"Aaron Tylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ce3585777b47abdaceeeb6ef3cfe7cb3e40415f9ff12dc95242aff8affba9ab?s=96&d=mm&r=g","caption":"Aaron Tylor"},"sameAs":["https:\/\/www.searchberg.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts\/5817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/comments?post=5817"}],"version-history":[{"count":0,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts\/5817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/media\/5818"}],"wp:attachment":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/media?parent=5817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/categories?post=5817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/tags?post=5817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}