{"id":5667,"date":"2023-10-11T15:35:10","date_gmt":"2023-10-11T15:35:10","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=5667"},"modified":"2023-10-11T15:35:10","modified_gmt":"2023-10-11T15:35:10","slug":"viral-hashtags-for-youtube-shorts","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/viral-hashtags-for-youtube-shorts\/","title":{"rendered":"Viral Hashtags for YouTube Shorts"},"content":{"rendered":"<h2><a name=\"_Toc147429572\"><\/a><strong>Does Anyone Even Watch YouTube Shorts?<\/strong><\/h2>\n<p>With <a href=\"https:\/\/www.businessinsider.com\/us-digital-video-viewership-will-grow-faster-than-expected-2020-10?r=US&amp;IR=T\"><u>244.4 million video watchers in the US<\/u><\/a>, you\u2019d be remiss not to leverage the power of video marketing as part of your social media marketing strategy, and while long-form content has <a href=\"https:\/\/www.uschamber.com\/co\/grow\/marketing\/are-short-form-or-long-form-videos-better-for-engagement\"><u>reigned supreme with 34% more conversion rates<\/u><\/a>, there might be a new sheriff in town.<\/p>\n<p>The average American\u2019s attention span has gone down significantly, and <a href=\"https:\/\/www.usatoday.com\/story\/life\/health-wellness\/2021\/12\/22\/covid-attention-span-exhaustion\/8926439002\/\"><u>while it\u2019s not yet concretely quantifiable<\/u><\/a>, there\u2019s no denying that most of us struggle to sit through long-form content without planning or preparation.<\/p>\n<p>That means all those movie-like ads, video marketing materials, and extensive video content are not as appealing to the ordinary audience member or consumer any longer\u2014and it makes sense, too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5669\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-videos.png\" alt=\"An illustration showing how YouTube Shorts are winning over long-form videos.\" width=\"871\" height=\"600\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-videos.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-videos-300x207.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-videos-768x529.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>With apps like TikTok taking the world by storm <a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\"><u>garnering 1.7 billion active users<\/u><\/a>\u00a0around the <a href=\"https:\/\/www.investopedia.com\/what-is-tiktok-4588933\"><u>world since it was founded in 2016<\/u><\/a>, other apps like Instagram, Facebook, and eventually, YouTube all followed suit with the short-form video format. It&#8217;s proven to be the most successful marketing strategy in today&#8217;s quick-consumption information overload era.<\/p>\n<p>In 2023, <a href=\"https:\/\/influencermarketinghub.com\/short-form-video-content\/\"><u>33% of marketers are looking to invest more in short-form video<\/u><\/a>, including YouTube Shorts, which have over <a href=\"https:\/\/techcrunch.com\/2023\/02\/03\/google-says-youtube-shorts-has-crossed-50-billion-daily-views\/\"><strong><em><u><b><i>50 billion daily views<\/i><\/b><\/u><\/em><\/strong><u>\u00a0as of February 2023<\/u><\/a>! That&#8217;s an incredible reach, offering a lot of potential for getting relevant marketing material and content across to your audience.<\/p>\n<p>But these Shorts will only get you so far without a few key components, including:<\/p>\n<ul>\n<li>Great content<\/li>\n<li>Relevant marketing niches<\/li>\n<li>Focus on every detail, including the title, thumbnail, and description<\/li>\n<li>Appropriate backlinks<\/li>\n<li>YouTube Shorts #Hashtags<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5670\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-content.png\" alt=\"An illustration depicting the benefits of YouTube Shorts for brands.\" width=\"871\" height=\"605\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-content.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-content-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-content-768x533.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-create-winning-social-media-strategies-for-small-businesses\/\"><u>How to Create Winning Social Media Strategies for Small Businesses<\/u><\/a><\/p>\n<h2><a name=\"_Toc147429573\"><\/a><strong>Why You <\/strong><strong><em><i>Need<\/i><\/em><\/strong><strong>\u00a0to Care About YouTube Shorts<\/strong><\/h2>\n<p>Launched in 2020, this feature on the long-standing video content platform has been a game-changer. YouTube Shorts have a separate audience from its regular long-form content and use the typical 9:16 ratio to display content that is up to 60 seconds long. You can add music, play with filters, add captions, and, of course, add hashtags to make them more appealing.<\/p>\n<p>Our social media management company\u00a0encourages clients to invest in YouTube Shorts for their business and leverage this mobile-exclusive, vertical video feature for everything it can offer.<\/p>\n<p>Unsurprisingly, sources like Forbes have also begun acknowledging <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/01\/02\/heres-why-youtube-shorts-may-be-a-brands-best-friend-in-2023\/\"><u>the branding power YouTube Shorts offer<\/u><\/a>, given that they allow you to reach a wider demographic, share more information in shorter time spans, create more content, and stay consistently on-trend. This is all while your standard social media strategy is already running as usual.<\/p>\n<h2><a name=\"_Toc147429574\"><\/a><strong>What\u2019s The Deal With Hashtags Anyway?<\/strong><\/h2>\n<p>If you\u2019ve been on social media for even a fraction of a minute, you\u2019ve probably seen hashtags everywhere and perhaps even used them to get a few additional likes on your photos and videos.<\/p>\n<p>But have you ever stopped to wonder why we use hashtags anyway? Is it just to be #Quirky, #Fun, and #Interesting? Or is there an actual function to them?<\/p>\n<p>Hashtags are actually one of the most valuable social media tools available to marketers, businesses, and audiences alike. <a href=\"https:\/\/smallbiztrends.com\/2023\/07\/hashtag.html\"><u>They help classify content, making it easier to search for it<\/u><\/a>\u00a0on a platform. It also helps the algorithm determine what\u2019s trending and what\u2019s not, what content goes where, and how to personalize content for audiences based on these tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5671\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/hashtag-illustration-image.png\" alt=\"An illustration depicting a large hashtag with people sitting around it.\" width=\"871\" height=\"605\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/hashtag-illustration-image.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/hashtag-illustration-image-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/hashtag-illustration-image-768x533.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>Even something as simple and mundane as #Selfie #WorkOutfit can help the platform filter out what your content is about and push it to audiences who need it\u2014which is why it\u2019s crucial to know the best YouTube hashtags\u00a0to add to your video content.<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/social-media-and-seo-how-to-use-social-media-to-improve-seo-rankings\/\"><u>Social Media and SEO: How to Use Social Media to Improve SEO Rankings<\/u><\/a><\/p>\n<h2><strong><a name=\"_Toc147429575\"><\/a>Identifying The <\/strong><strong>Best Hashtags for YouTube Shorts<\/strong><strong>\u00a0in 2023<\/strong><\/h2>\n<p>While you do <a href=\"https:\/\/blog.hubspot.com\/marketing\/hashtags-twitter-facebook-instagram\"><u>want to focus on niche hashtags that are specific<\/u><\/a>\u00a0to your content, industry, business, product, services, brand, and other details unique to you, it\u2019s also important to look at what\u2019s trending.<\/p>\n<p>You can and <strong><em><b><i>should<\/i><\/b><\/em><\/strong>\u00a0come up with unique, personalized hashtags, such as taglines for your business, catchphrases, business names, etc., but you can\u2019t make it big without the right strategic choices, either.<\/p>\n<p>That\u2019s because users will be able to search for your content using the hashtag, too, and you want it to show up higher on their search results, making it necessary to use both viral and trending tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5672\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/viral-content-spreading.png\" alt=\"An illustration showing how content goes viral online.\" width=\"871\" height=\"605\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/viral-content-spreading.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/viral-content-spreading-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/viral-content-spreading-768x533.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>So, what\u2019s hot and happening when it comes to the latest YouTube Shorts trending hashtags? Let\u2019s take a look:<\/p>\n<ol>\n<li>#shorts<\/li>\n<li>#viral<\/li>\n<li>#subscribe<\/li>\n<li>#shortsvideo<\/li>\n<li>#viralshorts<\/li>\n<li>#reels<\/li>\n<li>#youtubeshorts<\/li>\n<li>#trending<\/li>\n<li>#shortvideo<\/li>\n<li>#youtuber<\/li>\n<li>#share<\/li>\n<li>#shortsyoutube<\/li>\n<li>#shortsviral<\/li>\n<li>#youtube<\/li>\n<li>#ytshorts<\/li>\n<li>#shortsfeed<\/li>\n<li>#trendingshorts<\/li>\n<li>#shortsads<\/li>\n<li>#shortschallenge<\/li>\n<li>#shortsbts<\/li>\n<li>#youtubevideo<\/li>\n<li>#shortsbeta<\/li>\n<li>#youtubevideos<\/li>\n<li>#shortscompilations<\/li>\n<li>#shortsclip<\/li>\n<\/ol>\n<p>These are some of our top YouTube Shorts tags\u00a0that are intended to boost your reach, help you find more audiences, and get your short-form videos trending. But what\u2019s next? Let\u2019s address some FAQs:<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/the-ultimate-youtube-seo-cheat-sheet\/\"><u>The Ultimate YouTube SEO Cheat Sheet<\/u><\/a><\/p>\n<h2><a name=\"_Toc147429576\"><\/a><strong>Where Will I Find <\/strong><strong>Viral YouTube Shorts Hashtags<\/strong><strong>\u00a0for My Business?<\/strong><\/h2>\n<p>You\u2019re probably thinking we just gave you a whole list above\u2014so why do you need to look for anything other than these?<\/p>\n<p>Well, these are some of the highest performing, viral YouTube shorts tags, but as you can see, they\u2019re also <em><i>kind of<\/i><\/em>\u00a0generic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5673\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-hashtags.png\" alt=\"An illustration showing hashtags for YouTube.\" width=\"871\" height=\"605\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-hashtags.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-hashtags-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/YouTube-shorts-hashtags-768x533.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>That&#8217;s not necessarily a bad thing because it just means you&#8217;ll always be able to add these to your content and get traction, views, and engagement\u2014but it also means that they don\u2019t really show anything related to your business, content, or niche.<\/p>\n<p>They&#8217;re also not necessarily what&#8217;s trending right now, which means people may not be actively searching for these terms at the present moment, and with <a href=\"https:\/\/www.statista.com\/statistics\/1314183\/youtube-shorts-performance-worldwide\/\"><u>2 billion monthly logged-in users<\/u><\/a>\u00a0on the app, you want to know what they\u2019re looking for.<\/p>\n<p>A great way to look for trending hashtags is to do a thorough examination of:<\/p>\n<h3><a name=\"_Toc147429577\"><\/a>1.\u00a0<strong>Competitor Videos and Content<\/strong><\/h3>\n<p>This seems fairly obvious when you think about it, but looking at your competitors is a great place to start. Our social media management services\u00a0include a detailed competitor analysis, which we can perform for YouTube Shorts, too, identifying which hashtags are helping them soar through the algorithm and get recognized.<\/p>\n<p>It\u2019s especially helpful to look at competitors because they\u2019ve already been through the trial and error of using different hashtags to see what performs and what tanks in your industry and with your audience, and if it\u2019s not something unique to them, you can just as easily incorporate it into your content.<\/p>\n<p>Like they say, if you can\u2019t beat \u2018em, join \u2018em!<\/p>\n<h3><a name=\"_Toc147429578\"><\/a>2.\u00a0<strong>YouTube\u2019s Own Algorithm for Suggestions<\/strong><\/h3>\n<p>With billions of daily users, YouTube is collecting mammoth amounts of data each day. This means it knows exactly what the best hashtags for YouTube Shorts\u00a0are, and you should pay heed to its recommendations.<\/p>\n<p>The algorithm has insights and offers data-backed recommendations by analyzing the information you provide, including your industry, products, and other specs. While sometimes these recommendations may not be accurate or seemingly relevant, it can\u2019t hurt to add those hashtags to your Shorts. The simplest way to find recommendations is to enter the almighty # in the search bar or description and just choose tags that seem to fit.<\/p>\n<p>YouTube will automatically recommend tags that are currently trending and popular, making your job significantly easier.<\/p>\n<h3><a name=\"_Toc147429579\"><\/a>3.\u00a0<strong>Trending Content and Videos on Shorts<\/strong><\/h3>\n<p>Again, a great place to start here is to find trending content and videos and examine hashtags used there. Trending videos are often those that are going viral, or popular among viewers, and thus, more easily recognizable.<\/p>\n<p>You can browse through specific trending categories to see what\u2019s popular and what people are enjoying, and then make your selection for YouTube Shorts tags\u00a0based on those findings.<\/p>\n<p>This is a great strategy in general since it allows you to not just leverage popular, trending hashtags but also partake in relevant topics, conversations, and information to help you generate content that is also current. You can hack into the latest trends and exciting happenings on the internet and tailor your content to fit those conversations.<\/p>\n<h3><a name=\"_Toc147429580\"><\/a>4.\u00a0<strong>Designing Your Own Custom Hashtag<\/strong><\/h3>\n<p>There are two things to note about this: you should look at your previous content to see what performed well, and use the same elements, especially hashtags, and also work to create your own tags.<\/p>\n<p>By this, we mean to come up with innovative hashtags that are recognizable, unique, and interesting. Some of the most popular branded hashtags that we&#8217;ve seen trending on social media across the board include Nike&#8217;s #JustDoIt, Coca-Cola&#8217;s #ShareACoke campaign hashtag, and many more. But there are also other category-based tags such as #ASMR, that offer millions of results in a single search, as can be seen below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5674\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/ASMR-tag-shorts.png\" alt=\"A screenshot of the #ASMR tag on YouTube.\" width=\"871\" height=\"605\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/ASMR-tag-shorts.png 871w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/ASMR-tag-shorts-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/ASMR-tag-shorts-768x533.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>While this is specifically for shorts, there are actually 13 million videos that come up for this hashtag alone, and the top two shorts pictured here have 215M views and 252M views, respectively\u2014and they&#8217;re not even a year old.<\/p>\n<p>Why this works is that viewers automatically associate your company or brand with that YouTube Shorts hashtag, and can also make videos in response to it, recreate, repost, or reshare them, and find all videos from that campaign in a single place by looking up your unique tag.<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-promote-your-youtube-channel-the-only-guide-you-need\/\"><u>How to Promote Your YouTube Channel: The Only Guide You Need<\/u><\/a><\/p>\n<h3><a name=\"_Toc147429581\"><\/a><strong>How Do I Use These <\/strong><strong>Trending Tags On YouTube?<\/strong><\/h3>\n<p>With all this information to deal with, one of the biggest questions you might be left with is <a href=\"https:\/\/support.google.com\/youtube\/answer\/6390658?hl=en\"><u>how do I even use these trending hashtags<\/u><\/a>\u00a0for YouTube shorts? Do they go in the video itself?<\/p>\n<p>To put it simply: you have to use the tags strategically.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5675\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/product-screenshot-shorts.png\" alt=\"A screenshot of a brand video with the hashtag #shorts in the description.\" width=\"1242\" height=\"917\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/product-screenshot-shorts.png 1242w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/product-screenshot-shorts-300x221.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/product-screenshot-shorts-1024x756.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/10\/product-screenshot-shorts-768x567.png 768w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<p>As seen above, the hashtag #shorts makes an appearance in this product video&#8217;s description, which has 108k likes and over 4M views since it was posted in July 2022. This is a fairly successful brand video that doesn\u2019t use much else other than <strong><em><b><i>one<\/i><\/b><\/em><\/strong>\u00a0strategic, popular YouTube Shorts hashtag\u2014pretty crazy, right?<\/p>\n<p>This goes to show that you don\u2019t need to stuff every single trending hashtag in your posts to make a splash. Make smart choices, adding them to your title if it fits, description, and comments so it can generate traction and views. #YouGotThis.<\/p>\n<h2><strong><a name=\"_Toc147429582\"><\/a>#LetsGetStarted on Your Very Own YouTube and Social Media Campaign<\/strong><\/h2>\n<p>You may not have thought much about the impact of hashtags on your social media engagement and performance before today, but we know how algorithms work to impact your reach.<\/p>\n<p>Don\u2019t wait around to find the right hashtags that work for your brand or business. <a href=\"https:\/\/www.searchberg.com\/social-media-management\/\"><u>Let the social media marketing services at Search Berg<\/u><\/a>\u00a0kickstart your campaign.<\/p>\n<p>We offer comprehensive, affordable social marketing services\u00a0that are tailored to your brand\u2019s needs and requirements. <a href=\"https:\/\/www.searchberg.com\/contact-us\/\"><u>Set up a consultation with our team<\/u><\/a>\u00a0and get a detailed audit, review, and analysis of your current strategy and where you&#8217;re falling behind.<\/p>\n<p>We\u2019re excited to help you customize and upgrade everything from your YouTube Shorts tags to your content strategy for more engagement and impactful results. #WeGotThis!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Anyone Even Watch YouTube Shorts? With 244.4 million video watchers in the US, you\u2019d be remiss not to leverage the power of video marketing as part of your social media marketing strategy, and while long-form content has reigned supreme with 34% more conversion rates, there might be a new sheriff in town. The average [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viral Hashtags for YouTube Shorts - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"What are the best hashtags for YouTube shorts in 2023? Let\u2019s find out what\u2019s trending, effective, and creating a buzz this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/viral-hashtags-for-youtube-shorts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viral Hashtags for YouTube Shorts - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"What are the best hashtags for YouTube shorts in 2023? 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