{"id":5542,"date":"2023-09-18T10:35:46","date_gmt":"2023-09-18T10:35:46","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=5542"},"modified":"2023-10-09T11:53:01","modified_gmt":"2023-10-09T11:53:01","slug":"how-local-seo-works-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/how-local-seo-works-and-why-it-matters\/","title":{"rendered":"How Local SEO Works and Why It Matters"},"content":{"rendered":"<p>Does your business need more local customers and online visibility? If so, then local SEO is the best way to go!<\/p>\n<p>Local search engine optimization (SEO) borrows techniques from traditional SEO to secure higher rankings for a website. The difference is that compared to traditional SEO\u2019s broader approach, local SEO focuses on increasing a business\u2019s visibility in a specific region, area, or city.<\/p>\n<p>There are some specialized local SEO solutions\u00a0that can be more useful than other forms of digital marketing. Practices like location-based content optimization, keyword research, Google Business Profile optimization, and link building help sites appear in region-specific search results. If you want your site to rank on the first search results page for \u201cnear me\u201d and location-based queries, you need <a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\"><u>local business SEO services<\/u><\/a>!<\/p>\n<p>Get started with the basics of local SEO by watching our explainer video, then join us as we take a deep dive into what local SEO is all about.<\/p>\n<p><iframe loading=\"lazy\" title=\"What is Local SEO | Local SEO Services | Hire Local SEO Experts - Search Berg\" src=\"https:\/\/www.youtube.com\/embed\/OqZxtjPONgU\" width=\"100%\" height=\"494\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5543\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration.png\" alt=\"Illustration of local SEO services\" width=\"3626\" height=\"2497\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration.png 3626w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration-300x207.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration-1024x705.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration-768x529.png 768w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration-1536x1058.png 1536w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/local-seo-illustration-2048x1410.png 2048w\" sizes=\"auto, (max-width: 3626px) 100vw, 3626px\" \/><\/p>\n<h2>What Is Local SEO?<\/h2>\n<p>Local SEO\u00a0involves strategically increasing a business\u2019s visibility in local search engine results. Generally, search engine optimization is meant to rank a business higher on the <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=2933d77e44d3#:~:text=According%20to%20Moz%2C%20the%20first%20page%20of%20Google%20captures%2071%25%20of%20search%20traffic%20clicks%20and%20has%20been%20reported%20to%20be%20as%20high%20as%2092%25%20in%20recent%20years.%C2%A0%20Second%2Dpage%20results%20are%20far%20from%20a%20close%20second%20coming%20in%20at%20below%206%25%20of%20all%20website%20clicks.\"><u>first search engine results page<\/u><\/a>\u00a0(SERP). In doing so, this digital marketing practice brings more online attention to businesses in various industries.<\/p>\n<p>But local SEO is different from traditional SEO in several ways. It doesn\u2019t just aim to improve overall rankings for global searches. Instead, it takes a more focused, location-specific approach. It aims to boost a business\u2019s visibility in and around the region it operates in or wants to target. This is important because nearly <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats#:~:text=46%25%20of%20all%20Google%20searches%20are%20looking%20for%20local%20information.\"><u>46% of all Google searches<\/u><\/a>\u00a0have local intent!<\/p>\n<p>Users also don\u2019t just search for local businesses, they <a href=\"https:\/\/www.socialmediatoday.com\/content\/importance-local-businesses-being-found-mobile-devices-infographic#:~:text=%E2%80%9C88%25%20of%20consumers%20who%20search%20for%20a%20type%20of%20local%20business%20on%20a%20mobile%20device%20call%20or%20go%20to%20that%20business%20within%2024%20hours.\"><u>often visit or call<\/u><\/a>\u00a0the businesses that appear in search results within the same day. So, if you want to target nearby customers, you <em>need <\/em>local SEO.<\/p>\n<p>Take this search query for example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5544\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bbq-google-maps-profiles.png\" alt=\" Results of a Google Maps page showing BBQ restaurant profiles\" width=\"1183\" height=\"648\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bbq-google-maps-profiles.png 1183w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bbq-google-maps-profiles-300x164.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bbq-google-maps-profiles-1024x561.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bbq-google-maps-profiles-768x421.png 768w\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" \/><\/p>\n<p>When a user searches for \u201cBBQ restaurants near me,\u201d they\u2019ll get results based on their precise location. Search engines like Google have algorithms that use users\u2019 GPS-enabled locations to determine which results to show them.<\/p>\n<p>Now, if you have a BBQ restaurant in New York, your business <em>should <\/em>show up <a href=\"https:\/\/www.searchberg.com\/blog\/a-step-by-step-on-page-seo-guide-dominate-search-rankings-in-2023\/\"><u>in the first few results<\/u><\/a>\u00a0for the query discussed above. How do you make that happen? With local SEO solutions!<\/p>\n<h2>Traditional SEO vs. Local SEO<\/h2>\n<p>While the ultimate goal of all types of SEO is to rank a business higher on search engines, local SEO still has some unique challenges.<\/p>\n<p>Let\u2019s take a look at the key differences between traditional and local SEO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5545\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO.png\" alt=\" A table comparing traditional and local SEO\" width=\"3626\" height=\"2515\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO.png 3626w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO-1024x710.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO-768x533.png 768w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO-1536x1065.png 1536w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/traditional-vs-local-SEO-2048x1420.png 2048w\" sizes=\"auto, (max-width: 3626px) 100vw, 3626px\" \/><\/p>\n<h2>Why Localize Your Business? \u2014\u00a0<em>Outsmarting the Algorithm<\/em><\/h2>\n<p>Google and other search engines use three factors to determine which sites show up in search results:<\/p>\n<ul>\n<li><strong>Proximity<\/strong>, i.e., how close the searcher and the business being shown are<\/li>\n<li><strong>Relevance<\/strong>, i.e., how closely the business matches the search intent, and<\/li>\n<li><strong>Prominence<\/strong>, i.e., how credible and well-known a business is.<\/li>\n<\/ul>\n<p>If you want to pass all of these criteria, you need to optimize your business website using local SEO solutions. As an online business owner, your goal should be to rank among the first 5\u201310 results for every search query relevant to your business. This is where your potential customers go to find you since users can <a href=\"https:\/\/support.google.com\/websearch\/answer\/179386?hl=en&amp;co=GENIE.Platform%3DAndroid\"><u>enable their location<\/u><\/a>\u00a0and get results based on their area.<\/p>\n<p>Search queries related to your business and specific region should lead nearby customers to your business directly.<\/p>\n<p>According to local SEO experts, this can only be possible <a href=\"https:\/\/www.searchberg.com\/blog\/20-factors-to-consider-before-developing-a-website\/\"><u>if you have a business website<\/u><\/a>\u00a0and a Google Business Profile. Why? Take a look at the results for the query \u201cKaraoke bars near me New York\u201d as an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5546\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-search-results.png\" alt=\"A screenshot showing Google Maps listings for karaoke bars\" width=\"1267\" height=\"603\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-search-results.png 1267w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-search-results-300x143.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-search-results-1024x487.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-search-results-768x366.png 768w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5547\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/karaoke-bars-NYC.png\" alt=\"Screenshot showing search results for karaoke bars in NYC\" width=\"844\" height=\"496\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/karaoke-bars-NYC.png 844w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/karaoke-bars-NYC-300x176.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/karaoke-bars-NYC-768x451.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/p>\n<p>Notice how only Google Maps listings and websites appear in the results? This is because <a href=\"https:\/\/www.searchberg.com\/blog\/10-important-elements-of-a-good-website-design-infographic\/\"><u>a professional website<\/u><\/a>\u00a0and Google Business Profiles are arguably the most critical elements of digital marketing.<\/p>\n<p>When your business is officially listed on Google Maps with a verified profile, it gains credibility and visibility. Additionally, your business website has a significant influence on how your online audience feels about your brand.<\/p>\n<p>So, make sure to build a good website, or hire our website developers to set up a professional one for you. You can also put your business on the map, literally, by creating a Google Business Profile. (More on this below!)<\/p>\n<h2><em>Personalizing Online Rankings<\/em>\u00a0\u2014\u00a0How Local SEO Works<\/h2>\n<p>Once your business website is ready, you need to make sure users in your area can see it. There are multiple components of local business SEO\u00a0that help achieve this goal. Let\u2019s discuss the major ones:<\/p>\n<h3><strong>Keyword Research <\/strong><\/h3>\n<p>Keywords are king in the world of digital marketing and SEO. Keywords are the primary indicator that search engines use when determining the credibility, quality, relevance, and ranking potential of web content.<\/p>\n<p>Take a look at the search results for the keywords \u201cdental implant:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5548\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/dental-implant-results.png\" alt=\"Screenshot of search results for dental implants\" width=\"849\" height=\"648\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/dental-implant-results.png 849w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/dental-implant-results-300x229.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/dental-implant-results-768x586.png 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/p>\n<p>All of the search results highlight dental institutes and medical businesses. These web pages appeared in the results because they\u2019re credible, informative, and most importantly, keyword-optimized.<\/p>\n<p>Incorporating the right keywords into the content on your website allows search engines to \u201ccrawl\u201d it more efficiently.<\/p>\n<p>Longer keywords that contain town\/city names or phrases like \u201cnear me\u201d are the holy grail of local SEO. These are the searches every localized business wants to rank high for. You can achieve higher rankings with thorough keyword research.<\/p>\n<p>For long-lasting results, consider enlisting the help of local keyword research service providers.<\/p>\n<h3><strong>Google Business Profiles<\/strong><\/h3>\n<p>As discussed earlier, Google Business Profiles are <a href=\"https:\/\/www.searchberg.com\/blog\/the-secret-to-local-seo-success-your-guide-to-google-business-profile-attributes\/\"><u>a critical element of local SEO<\/u><\/a>. Formerly known as Google My Business (GMB) listings, these profiles allow your business to appear in location-specific search results.<\/p>\n<p>Even if you only sell products or offer services at a physical location, having a verified Google Business Profile can still be great for your business.<\/p>\n<p>Think of it this way: imagine you sell premium jewelry at a store in Dallas, TX. A potential buyer looking for the \u201cbest jewelry stores in Dallas\u201d does research on Google and comes across the following results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5549\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/google-jewelry-profiles.png\" alt=\"Screenshot showing profile listings for jewelry stores in Dallas \" width=\"1158\" height=\"547\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/google-jewelry-profiles.png 1158w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/google-jewelry-profiles-300x142.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/google-jewelry-profiles-1024x484.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/google-jewelry-profiles-768x363.png 768w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/p>\n<p>The first few results will always lead the user to relevant locations listed on Google Maps. Without a Google Business Profile, your business will fail to target any online customers in your area.<\/p>\n<p>Collaborate with a\u00a0local business SEO company\u00a0to set up a Google listing for your business. The process is simple, allowing you to <a href=\"https:\/\/support.google.com\/business\/answer\/2911778?hl=en&amp;co=GENIE.Platform%3DDesktop\"><u>claim a location on Google Maps<\/u><\/a>\u00a0with just a few clicks. This makes it easier for the right customers to find your business, gauge its legitimacy, and access contact information.<\/p>\n<p>Take this fully set up Google Business profile for example. It gives online users a complete, helpful overview of a restaurant, with quick and easily accessible details.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5550\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-Business-Profile.png\" alt=\"A fully set-up Google Business Profile for an eatery\" width=\"472\" height=\"634\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-Business-Profile.png 472w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-223x300.png 223w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/p>\n<h3><strong>On-page Content Optimization<\/strong><\/h3>\n<p>Creating social media accounts, blogs, and Google Business Profiles is only half the work. The other half is optimizing these platforms for better rankings and visibility.<\/p>\n<p>You can do this by creating high-quality, keyword-optimized content for your website. Publishing informative blogs, articles, how-to guides, product descriptions, etc. on various web pages helps your site rank for location-specific keywords.<\/p>\n<p>This is because blogging makes search engines more likely to \u201cremember\u201d or index your site. In fact, research shows that sites with blogs tend to have <a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2016\/09\/21\/why-you-cant-afford-to-ignore-blogging-as-part-of-your-online-strategy\/?sh=154e93592ab7#:~:text=Since%20you%20need,pages%20(source).\"><u>434% more indexed pages<\/u><\/a>\u00a0than those without blogs! When your site has more indexed pages, it\u2019s more likely to appear in search results for relevant queries.<\/p>\n<p>Have a look at the search results below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5551\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego.png\" alt=\" Screenshot showing search results for bathroom remodelers in San Diego\" width=\"3626\" height=\"2515\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego.png 3626w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego-1024x710.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego-768x533.png 768w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego-1536x1065.png 1536w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/bathroom-remodelers-san-diego-2048x1420.png 2048w\" sizes=\"auto, (max-width: 3626px) 100vw, 3626px\" \/><\/p>\n<p>In this example, you get to see a variety of results for a basic research query.<\/p>\n<p>The first result leads users to a directory citing various high-rated bathroom remodelers in San Diego. The second and third results lead to location pages on related websites, and the last result is an informative blog about a related topic.<\/p>\n<p>Despite being different types of web pages, each result is relevant to the user\u2019s query. Why? Because each page features content containing the keywords used in the search query!<\/p>\n<p>Remember, most web users (<a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats#:~:text=HubSpot%E2%80%99s%20research%20shows%20that%2075%25%20of%20users%20never%20scroll%20past%20the%20first%20page%20of%20search%20results.\"><u>approximately 75%<\/u><\/a>) also never go past the first page of Google, meaning your website won\u2019t gain much visibility unless it ranks on the first SERP. Optimizing the written content on your web pages can help you achieve this goal.<\/p>\n<p>This is why\u00a0local SEO services\u00a0rely heavily on web content optimization and marketing. It\u2019s a genius\u00a0practice that helps you cater to local online audiences by putting region-specific keywords on your site.<\/p>\n<h3><strong>Local Citations and Listings<\/strong><\/h3>\n<p>Another impactful tool of local SEO\u00a0is local citations and directory listings for your business.<\/p>\n<p>A local citation is any mention of your business\u2019s name, location, and phone number (N.A.P.) online. When listed on credible sites, local citations help online audiences find your business through region-specific sources.<\/p>\n<p>There are two main types of local citations:<\/p>\n<ul>\n<li><strong>Structured citations<\/strong>, i.e., listings organized and arranged in a specific format<\/li>\n<li><strong>Unstructured citations<\/strong>, i.e., listings which mention business information in an informal way without using a proper template.<\/li>\n<\/ul>\n<p>Here\u2019s what a structured citation on <a href=\"https:\/\/www.yelp.com\/\"><u>Yelp<\/u><\/a>\u00a0looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5552\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/chicago-local-citation.png\" alt=\"Screenshot of a structured local citation on Yelp\" width=\"1054\" height=\"398\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/chicago-local-citation.png 1054w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/chicago-local-citation-300x113.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/chicago-local-citation-1024x387.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/chicago-local-citation-768x290.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\" \/>These listings significantly boost your business\u2019s online visibility and search engine rankings. They give online audiences all the information they need to locate your nearby business.<\/p>\n<p>Unstructured citations, as shown below, also contribute to your online rankings despite being unorganized.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5553\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/unstructured-citation-screenshot.png\" alt=\"A paragraph demonstrating an unstructured local citation\" width=\"953\" height=\"146\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/unstructured-citation-screenshot.png 953w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/unstructured-citation-screenshot-300x46.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/unstructured-citation-screenshot-768x118.png 768w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><\/p>\n<p>This example still mentions important information about the business even though it doesn\u2019t follow a proper format. Search engines can extract this information to assess the prominence and credibility of your business. They can analyze the information mentioned in local citations and rank your business higher due to its legitimacy and authority.<\/p>\n<p>You can leverage the power of local citations by submitting your business to local directories and reaching out to authoritative third parties in your industry and region.<\/p>\n<h3><strong>Region-Specific Link Building <\/strong><\/h3>\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/what-is-local-link-building-and-how-can-it-help-me-get-more-qualified-leads\/\"><u>Local link building<\/u><\/a>\u00a0refers to the process of acquiring high-quality backlinks from authoritative and nearby sources in your industry. A backlink is any hyperlink on a third-party website that leads to your business site. The clickable text that contains the outgoing link is called an <strong>anchor text.<\/strong><\/p>\n<p>For example, this excerpt from a blog hyperlinks to several pages. The anchor texts contain relevant keywords like \u201csensitive teeth\u201d and \u201cgum disease,\u201d providing credibility to the linked sources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5554\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/anchor-text-dental.png\" alt=\"Screenshot of a dental blog excerpt with anchor texts\" width=\"839\" height=\"140\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/anchor-text-dental.png 839w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/anchor-text-dental-300x50.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/anchor-text-dental-768x128.png 768w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/p>\n<p>Getting backlinks by authoritative third party sites in the same industry and area can significantly boost your local rankings. This practice is an integral part of local SEO services since it helps build credibility for your site.<\/p>\n<p>To leverage region-specific link building, you can collaborate with other nearby websites to generate quality content. Start by searching for credible websites in your industry and region online. Reach out to them with a proposal for content creation. Many third-party sites accept guest posts, so use guest blogging services to take advantage of link-building opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5555\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results.png\" alt=\"Illustration depicting localized SEO and online searches\" width=\"3626\" height=\"2515\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results.png 3626w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results-300x208.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results-1024x710.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results-768x533.png 768w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results-1536x1065.png 1536w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/09\/localized-search-results-2048x1420.png 2048w\" sizes=\"auto, (max-width: 3626px) 100vw, 3626px\" \/><\/p>\n<h4><strong>Start Ranking In Your Region with Our Affordable Local SEO Services!<\/strong><\/h4>\n<p>Having a curated online presence is essential for every online business. But are potential customers in your area even aware of your services? If not, then it\u2019s time for you to level up your local SEO game!<\/p>\n<p>As your trusted and <a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\"><u>affordable local SEO provider<\/u><\/a>, Search Berg offers tailored solutions that generate impactful results for your business. Despite your industry, our experts can tailor their local SEO optimization services to address your digital marketing goals.<\/p>\n<p>We conduct site and company audits, come up with suitable action plans, and set up monitoring measures for each unique project. When working with us, you\u2019ll be involved every step of the way. So, hire our local SEO services\u00a0today! Just <a href=\"https:\/\/www.searchberg.com\/contact-us\/\"><u>fill a form to get started<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your business need more local customers and online visibility? If so, then local SEO is the best way to go! Local search engine optimization (SEO) borrows techniques from traditional SEO to secure higher rankings for a website. The difference is that compared to traditional SEO\u2019s broader approach, local SEO focuses on increasing a business\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Local SEO Works and Why It Matters - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Explore local SEO strategies to learn why region-specific digital marketing matters. 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