{"id":5388,"date":"2023-08-08T15:19:31","date_gmt":"2023-08-08T15:19:31","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=5388"},"modified":"2023-08-10T07:10:26","modified_gmt":"2023-08-10T07:10:26","slug":"seo-friendly-web-design-for-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/seo-friendly-web-design-for-e-commerce-websites\/","title":{"rendered":"SEO-friendly Web Design for E-commerce Websites"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5390\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/web-ecommerce-seo.png\" alt=\"an illustration demonstrating e-commerce SEO\" width=\"870\" height=\"344\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/web-ecommerce-seo.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/web-ecommerce-seo-300x119.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/web-ecommerce-seo-768x304.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Your customers are surfing the web and looking for products similar to the ones you offer. What are you doing to drive that traffic to <em>your <\/em>site?<\/p>\n<p>E-commerce has quickly replaced traditional marketplaces worldwide. More customers are now purchasing products via digital stores than ever. A responsive e-commerce website for your small business can boost your sales significantly\u2013but only if the right customer base can reach you.<\/p>\n<p>Driving traffic to your <a href=\"https:\/\/drive.google.com\/drive\/folders\/1TYU1iorhVh2d2s1HrI6Hbv4j6tgXVUP9?usp=drive_link\"><u>e-commerce website requires good Search Engine Optimization (SEO)<\/u><\/a>\u00a0because it dictates your website\u2019s rank in the search engine result pages. After all, your audience won\u2019t look past the first search result page to find what they\u2019re looking for.<\/p>\n<p>The first step is to incorporate SEO-friendly web design elements to your e-commerce site. Not sure where to start? Hire our <a href=\"https:\/\/www.searchberg.com\/web-design-services\/\"><u>professional web designing services<\/u><\/a>\u00a0to get started today.<\/p>\n<p>Here\u2019s a quick introduction of how professional SEO services can put your e-commerce site on the map.<\/p>\n<p><iframe loading=\"lazy\" title=\"Get Your ECommerce Business To Rank High With Professional SEO Services - Search Berg\" src=\"https:\/\/www.youtube.com\/embed\/ngrRe6kdI0Q\" width=\"100%\" height=\"494\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Does My E-Commerce Site Really Need SEO?<\/h2>\n<p>An e-commerce website, or an online store, can only generate sales if it\u2019s visible to customers. E-commerce websites need good SEO for the following reasons:<\/p>\n<p><strong><b>Increased Visibility: <\/b><\/strong>SEO ranks your e-commerce website higher on search engine results pages (SERPs), allowing it to reach a larger online audience.<\/p>\n<p><strong><b>Competitive Advantage: <\/b><\/strong>Good SEO practices can help your website stand out from the competition. It ultimately ranks higher on SERPs by showing up for relevant search.<\/p>\n<p><strong><b>Better User Experience: <\/b><\/strong>An SEO-friendly web design improves user navigation and overall experience. Web design experts can help create a better structure, organize web content, and incorporate visual elements that retain user attention.<\/p>\n<p><strong><b>Credibility and Trust<\/b><\/strong>: If your site ranks high on the first search result page, it appears more credible and trustworthy to users. As such, users are more likely to make purchases from your e-commerce site.<\/p>\n<p><strong>Recommended Read:<\/strong>\u00a0<a href=\"https:\/\/www.searchberg.com\/blog\/seo-services-for-e-commerce-websites-what-you-should-know\/\"><u>SEO Services for E-commerce Websites: What You Should Know<\/u><\/a><\/p>\n<h2><a name=\"_Toc141982021\"><\/a>SEO-Friendly Web Design Elements\u00a0That Take Clicks to Cart<\/h2>\n<p>So what kind of web design elements does your e-commerce site need to have in order to drive traffic? Here\u2019s the verdict from our professional website designers.<\/p>\n<h3><a name=\"_Toc141982022\"><\/a>Keyword Research<\/h3>\n<p>SEO and keyword research go hand-in-hand. You can\u2019t optimize your e-commerce site without incorporating relevant keywords. Finding relevant keywords requires keyword research.<\/p>\n<p>Here\u2019s how to get started:<\/p>\n<h4>Keyword intent<\/h4>\n<p>Keyword intent is the purpose behind a specific search query. For instance, if a user searches \u201cbest seafood near me\u201d on Google, you can tell what they were <em><i>intending <\/i><\/em>to look for. They want to find the highest-rated or best-reviewed seafood restaurants in their vicinity.<\/p>\n<p>For e-commerce websites, two types of keyword intents are the most relevant:<\/p>\n<p><strong><b>Informational keyword intent<\/b><\/strong>\u00a0shows that a user wants to understand something.<\/p>\n<p>When a user types in \u201chiking trails in Arizona\u201d in the search bar, they\u2019re not looking for a product. Instead, they want to learn more about a specific topic.<\/p>\n<p>However, this search query and these keywords will still be important for your e-commerce site if you sell products related to outdoor activities like hiking. You can incorporate such relevant keywords in your product descriptions and web content. This way, search engines will recommend your site to any user who searches for those keywords.<\/p>\n<p><strong><b>Commercial keyword intent<\/b><\/strong>, on the other hand,\u00a0shows that a user is looking to purchase a certain product. If your e-commerce website sells stationery items, then a user query like \u201cbuy notebooks online\u201d will be relevant to you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5391\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Google-notebook-search.png\" alt=\"a Google search query for buying notebooks online\" width=\"870\" height=\"823\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Google-notebook-search.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Google-notebook-search-300x284.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Google-notebook-search-768x727.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>As an e-commerce website selling notebooks, your goal is to appear in the first page results like these sites. Professional web designing services\u00a0that understand SEO-friendly web design can help you accomplish this goal.<\/p>\n<p>Use tools like <a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/tools\/keyword-planner\/\"><u>Google Keyword Planner<\/u><\/a>\u00a0to find high-ranking keywords for your e-commerce niche.<\/p>\n<h3><a name=\"_Toc141982023\"><\/a>Informative and Optimized Product Pages<\/h3>\n<p>Many e-commerce websites fail to properly optimize their product pages. This significantly hurts their SEO rankings.<\/p>\n<p>Have a look at these two product pages:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5392\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-shoe-product-pages.png\" alt=\"Two Nike shoe product pages\" width=\"870\" height=\"1245\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-shoe-product-pages.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-shoe-product-pages-210x300.png 210w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-shoe-product-pages-716x1024.png 716w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-shoe-product-pages-768x1099.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>The most obvious difference is the product description. Customers like knowing details about the product they\u2019re interested in purchasing online. The lack of information about a certain product forces users to make their own assumptions. This can lead to disappointing purchases (or worse, no purchases) and hurt the credibility of your online store.<\/p>\n<p>The <a href=\"https:\/\/www.nike.com\/t\/air-jordan-1-elevate-high-se-womens-shoes-RXFk6f\/DZ3744-100\"><u>Nike product page<\/u><\/a>\u00a0shown above also lets users click on the \u201cShow Product Details\u201d button to display this pop-up screen:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5393\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-product-keywords.png\" alt=\"Product description of a Nike shoe\" width=\"870\" height=\"576\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-product-keywords.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-product-keywords-300x199.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/Nike-product-keywords-768x508.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Did you notice the different keywords incorporated in this content?<\/p>\n<p>In the above example, shoe-related keywords can include \u201cAir Jordan,\u201d \u201cAir-Sole,\u201d \u201cfoam cushioning,\u201d and \u201csemi-gloss leather.\u201d<\/p>\n<h3><a name=\"_Toc141982024\"><\/a>Mobile Responsiveness<\/h3>\n<p>People use\u00a0their <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><u>mobile phones to make purchases<\/u><\/a>\u00a0more than their computers. Some studies suggest that more than half of all global website traffic is generated through mobile devices.<\/p>\n<p>A website design agency\u00a0can help improve your site\u2019s mobile responsiveness. This refers to a website&#8217;s ability to adapt and display properly on various screen sizes and devices, when people use their\u00a0smartphones, tablets, or other devices.<\/p>\n<p>The following example might help you get a better idea:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5394\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/mobile-web-page-comparison.png\" alt=\"two webpages on mobile\" width=\"870\" height=\"1026\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/mobile-web-page-comparison.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/mobile-web-page-comparison-254x300.png 254w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/mobile-web-page-comparison-868x1024.png 868w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/mobile-web-page-comparison-768x906.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Note that the first website is too cluttered, with overwhelming visuals and excessive content. The <a href=\"https:\/\/www.marvel.com\/comics\"><u>Marvel Comics<\/u><\/a>\u00a0webpage on the right is significantly better; a lot more readable and understandable.<\/p>\n<p>Mobile responsive websites have better content organization, reformatted pictures and fonts, white spaces, and easily clickable buttons.<\/p>\n<h3><a name=\"_Toc141982025\"><\/a>Quick and Easy Navigation<\/h3>\n<p>Most users don\u2019t stay on a poorly designed website for more than ten seconds. Therefore, good user navigation is important.<\/p>\n<p>Good website navigation requires you to incorporate user-friendly elements in your web design. Users should be able to find relevant service pages and contact page easily. You can add quick links in your website\u2019s footer to improve navigation.<\/p>\n<p><strong><b>Page load speed<\/b><\/strong>\u00a0also makes a significant difference here. Sites that take too long to load have a bounce rate. Consider hiring professional web design services\u00a0to boost your site\u2019s loading speed and improve active site traffic.<\/p>\n<p>Products should ideally be sorted into categories, allowing users to find what they\u2019re looking for more easily. Use a main menu in your header to organize web pages. If your website header has a logo, make sure it links to the homepage.<\/p>\n<p>The <a href=\"https:\/\/www.asos.com\/women\/\"><u>ASOS website<\/u><\/a>\u00a0is a great example. It allows users to easily find and navigate to product pages by categorizing them in the main menu. The site thus has a logical hierarchy that\u2019s easy to follow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5395\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/ASOS-header-menu.png\" alt=\"product categories and service pages on ASOS\u2019s homage\" width=\"1340\" height=\"340\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/ASOS-header-menu.png 1340w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/ASOS-header-menu-300x76.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/ASOS-header-menu-1024x260.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/ASOS-header-menu-768x195.png 768w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>All these elements make it easier for users to navigate your e-commerce website. As a result, users spend more time on your site, and search engines consider it relevant.<\/p>\n<h3>Optimized Service Page Links<\/h3>\n<p>URLs and webpage links are critical to SEO.<\/p>\n<p>An e-commerce website should have concise links for each webpage, especially product pages. Search engines take into account permalinks, or permanent links when determining the credibility and authority of your e-commerce site. A permalink is the permanent URL users and search engines see on your webpages.<\/p>\n<p>A concise permalink, with relevant keywords, helps boost the webpage\u2019s SEO rankings. Take these webpage URLs, for instance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5396\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/iPhone-product-page-URL.png\" alt=\"iPhone product page URLs on the official Apple website\" width=\"870\" height=\"513\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/iPhone-product-page-URL.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/iPhone-product-page-URL-300x177.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/08\/iPhone-product-page-URL-768x453.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>The major difference between both URLs is that one is much easier to understand than the other. When customers and search engines are trying to find a product page on your site, a simple and short URL allows them to navigate to the product page right away.<\/p>\n<p><strong>Recommended Read:<\/strong> <a href=\"https:\/\/www.searchberg.com\/blog\/how-to-boost-your-online-stores-google-rankings-a-practical-guide-to-ecommerce-seo\/\"><u>How to Boost Your Online Store\u2019s Google Rankings: A Practical Guide to <\/u><u>E-<\/u><u>Commerce SEO<\/u><\/a><\/p>\n<h2><a name=\"_Toc141982027\"><\/a>The Bigger Picture: A Holistic SEO Strategy for E-Commerce Websites<\/h2>\n<p>Optimizing your own site to incorporate SEO-friendly web design can be challenging. Let our team of web design experts\u00a0help you out with <a href=\"https:\/\/www.searchberg.com\/ecommerce-web-design\/\"><u>e-commerce web design<\/u><\/a>!<\/p>\n<p>Search Berg offers <a href=\"https:\/\/www.searchberg.com\/seo-services\/\"><u>full-scope SEO services<\/u><\/a>\u00a0for small and large businesses. Regardless of the industry your business operates in, we can help your professional website rank higher.<\/p>\n<p>So, connect with our team now and let your online customers know what you have to offer.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your customers are surfing the web and looking for products similar to the ones you offer. What are you doing to drive that traffic to your site? E-commerce has quickly replaced traditional marketplaces worldwide. More customers are now purchasing products via digital stores than ever. A responsive e-commerce website for your small business can boost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,58],"tags":[],"class_list":["post-5388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-seo","category-web-seo-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO-friendly Web Design for E-commerce Websites - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Drive traffic to your e-commerce website by leveraging SEO-friendly web design! 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