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AI writing tools have been here a while, but people only started to notice them in late 2022. ChatGPT 3.0 was groundbreaking, but the updated version, ChatGPT 4, is a massive improvement on its predecessor.<\/p>\n
Or is it?<\/p>\n
In this blog, you will learn that some problems associated with ChatGPT\u00a03.5 for SEO content\u00a0that we discussed in\u00a0our previous blog<\/u><\/a>\u00a0have persisted.<\/p>\n Improvements go hand-in-hand with shortcomings. But for now, AI writing and SEO content\u00a0are not the dynamic duo everyone thought they\u2019d be.<\/p>\n ChatGPT (Generative Pre-training Transformer)<\/u><\/a>\u00a0is a conversational AI model developed by OpenAI. It\u2019s freely available, easily accessible, and exceptionally intelligent.<\/p>\n The model was trained using Reinforcement Learning from Human Feedback (RLHF). It\u2019s a process that involves human AI trainers and positive reinforcement.<\/p>\n The two-part process allows the chatbot to do the following:<\/p>\n Let\u2019s look back on ChatGPT’s development to understand how far the chatbot has come.<\/p>\n ChatGPT went from a stumbling foal to a clopping racehorse in just six years. The newer model is trained to understand\/emulate context, different conversational styles, and 26 languages.<\/p>\n It can also understand dialects, whereas its predecessor could only process natural languages. Even\u00a0Google approves<\/u><\/a>\u00a0of its human-like proficiency to understand and create coherent discourse!<\/p>\n Let\u2019s examine GPT 4\u2019s features by comparing it with its forebearer.<\/p>\n GPT 4\u2019s ability to turn words into sentences doesn\u2019t always translate to creating engaging SEO content\u00a0that establishes businesses as an authority in their industry.<\/p>\n While Google has publicly stated that\u00a0the appropriate use of AI-generated content is not against its guidelines., it won\u2019t compromise on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).<\/p>\n This means that when it comes to ranking content on SERPs, it will use the same parameters to rank AI-generated content that it uses to rank human-generated content. It will always prioritize\u00a0helpful<\/u>,\u00a0accurate<\/u>, and\u00a0people-first<\/u>\u00a0content.<\/p>\n Therefore, for many businesses,\u00a0SEO content writing services<\/u><\/a>\u00a0are still the go-to for authoritative and engaging content.<\/p>\n Learn More: <\/b><\/strong>Google\u2019s New E-E-A-T Explained: How to Master the Update<\/u><\/a><\/p>\n When evaluating Google’s conditional approval, keep in mind the following drawbacks and limitations associated with ChatGPT 4:<\/p>\n GPT 4 is only as intelligent as the pre-training it has received. Like its predecessor, the model knows no data\u00a0beyond September 2021<\/u><\/a>. While learning events until that point is impressive, it may pose a problem with SEO content writing.<\/p>\n In ever-changing fields, new research can trump old research in months. Thus, what the tool knew to be true in 2021 may be inaccurate in 2023. As mentioned above, accuracy is one of the keys to ranking higher on search engines.<\/p>\n See how ChatGPT\u2019s response to Russia\u2019s invasion of Ukraine ends in April 2021.<\/p>\n There\u2019s always a risk of ChatGPT presenting flawed information, assumptions, and incomplete data as if they were known facts. It doesn’t help that ChatGPT doesn\u2019t cite its sources, so the user has to fact-check everything anyway.<\/p>\n There have also been instances where ChatGPT fabricated names, links, citations<\/u><\/a>, and other data that should be fact-based. A mayor in Australia is\u00a0threatening to file a defamation lawsuit<\/u><\/a>\u00a0against ChatGPT because the software claimed he went to prison for bribery, which is an out-and-out lie.<\/p>\n If these discrepancies are due to how ChatGPT is trained, a change of approach might help its developer avoid similar lawsuits.<\/p>\n OpenAI reports that GPT 4 has an increased tendency to refuse sensitive requests. It censors information that may enable users to harm themselves or others.<\/p>\n However, it doesn’t change the fact that many companies deal with sensitive information. A political website may deal with partisan politics, but ChatGPT will refuse to take a stance on such issues.<\/p>\n Conversely, human writers can and have carried out detailed discourse on sensitive topics, partisan politics, and the like.<\/p>\n A human SEO content writer\u00a0can predict who\u2019ll win, let\u2019s say, the Australian Open based on historical data, patterns, and player performance. ChatGPT, however, will point-blank refuse to respond to such a request.<\/p>\n Interestingly, it will refuse any requests regarding the future of something except its own.<\/p>\n AI models can potentially be used to spread misinformation, create persuasive yet deceptive narratives, or manipulate public opinion, especially as they get better at generating human-like text.<\/p>\n There’s a risk that people might depend excessively on them for social interaction, potentially leading to dehumanization of real relationships.<\/p>\n What\u2019s more, AI models can perpetuate the biases present in their training data. These biases can relate to gender, race, religion, age, and many other factors, potentially leading to unfair outcomes.<\/p>\n In addition to propagating biased data and making up facts, let\u2019s not ignore the ethical implications of this technology in the education sector.<\/p>\n ChatGPT is currently creating an uneven playing field in schools and colleges worldwide. Even if we take that ethical implication of getting someone (something) else to do your homework or online test away, we can\u2019t ignore the fact that it has a free and paid version. Students who can afford the latter may outperform those making do with the former.<\/p>\n AI models also raise serious concerns about consent and authenticity as they can be used to impersonate individuals or entities.<\/p>\n ChatGPT processes, collects and learns massive amounts of data. While it does this to learn more about our world and how humans talk and behave, it also raises concerns regarding data security.<\/p>\n See OpenAI\u2019s privacy policy<\/u><\/a>; it says that ChatGPT can access and use any information \u201cshared\u201d with it. ChatGPT may not be malicious, but its free version doesn\u2019t stop malicious actors from accessing the information it possesses.<\/p>\n On the cybersecurity end<\/u><\/a>, these actors could also use ChatGPT\u2019s code-writing skills to generate malicious, harmful code. They don\u2019t have to be tech-savvy; they can use the chatbot to generate snippets of harmful code.<\/p>\n Google’s stance on using AI-generated content to rank higher is clear. According to the search engine,\u00a0using AI for rankings<\/u><\/a>\u00a0instead of helping people<\/strong>\u00a0is inherently wrong.<\/p>\n As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that’s not an issue.https:\/\/t.co\/3rs3Yrrrk1<\/a>https:\/\/t.co\/TlFEbdXGAp<\/a>https:\/\/t.co\/Yl9XWr5CAN<\/a> pic.twitter.com\/gFTE2C2wq1<\/a><\/p>\n \u2014 Google SearchLiaison (@searchliaison) January 12, 2023<\/a><\/p><\/blockquote>\n<\/a>An Overview of GPT Models Over the Years<\/b><\/strong><\/h2>\n
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![\"\"](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/06\/662023-05.png\")
<\/p>\n<\/a>ChatGPT 4: Bigger and Better Than Before<\/b><\/strong><\/h2>\n
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<\/p>\nThe Chinks in its Armor<\/b><\/strong><\/h2>\n
![\"\"](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/06\/662023-03.png\")
<\/p>\n<\/a>1.\u00a0<\/b>Limited Training Data<\/b><\/strong><\/h3>\n
![\"\"](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/06\/662023-06.png\")
<\/p>\n<\/a>2. <\/b>Made-Up Facts<\/b><\/strong><\/h3>\n
<\/a>3. <\/b>Disallowed Content<\/b><\/strong><\/h3>\n
<\/a>4.\u00a0<\/b>No Predictions<\/b><\/strong><\/h3>\n
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<\/p>\n![\"\"](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/06\/662023-08.png\")
<\/p>\n<\/a>5. <\/b>Ethical Implications<\/b><\/strong><\/h3>\n
<\/a>6. <\/b>Potential Risks<\/b><\/strong><\/h3>\n
<\/a>AI Writing and SEO Content<\/b><\/strong>: A Hit-and-Miss<\/b><\/strong><\/h2>\n
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