{"id":4756,"date":"2023-04-17T14:55:42","date_gmt":"2023-04-17T14:55:42","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4756"},"modified":"2025-05-20T11:09:18","modified_gmt":"2025-05-20T11:09:18","slug":"mastering-local-seo-5-powerful-trends-taking-2023-by-storm","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/mastering-local-seo-5-powerful-trends-taking-2023-by-storm\/","title":{"rendered":"Mastering Local SEO: 5 Powerful Trends Taking 2023 by Storm!"},"content":{"rendered":"<p>In the past, several businesses may have managed to succeed without tweaking their local SEO strategy to keep up with the most recent techniques and trends.<\/p>\n<p>But now that <a href=\"https:\/\/digital.com\/1-in-4-shoppers-unlikely-to-visit-a-business-they-cant-find-online\/\" target=\"_blank\" rel=\"noopener\"><u>9 out of 10 customers are using the Internet<\/u><\/a>\u00a0to search for brick-and-mortar businesses in their area, that isn\u2019t going to be the case.<\/p>\n<p>Local search is becoming <strong>hyper-focused on customer experience<\/strong>, and<a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\"><u>\u00a0leveraging local SEO services<\/u><\/a>\u00a0can be a game-changer when it comes to ranking higher on Google SERPs organically.<\/p>\n<p>If your business serves a particular geographical region or has a physical location, local SEO allows you to be more visible to your target audience when they make region-specific searches, like \u201ccoffee shop near me\u201d or \u201cwinter accessories shop in New York.\u201d<\/p>\n<p>Since local SEO targets a more specific and relevant audience, it puts you in front of your customers right when they need your products or services. The result?<em> More calls, store visits, several leads, and tangible conversions.<\/em><\/p>\n<p>This blog will walk you through the top local SEO trends of 2023. Can they help your business maintain a strong presence online? We\u2019re breaking it all down.<\/p>\n<h2><a name=\"_Toc132168698\"><\/a>What Is Local SEO?<\/h2>\n<p>Search engines rely on social profile pages, citations, links, and localized content to provide relevant results to users, ensuring that they find the information they\u2019re looking for.<\/p>\n<p>With over <a href=\"https:\/\/earthweb.com\/how-many-websites-are-there\/\" target=\"_blank\" rel=\"noopener\"><u>2 billion websites<\/u><u>\u00a0on the Internet<\/u><\/a>, ranking high on SERPs is challenging for businesses\u2014regardless of the industry.<\/p>\n<p>This is where local SEO comes in.<\/p>\n<p>It\u2019s the process of optimizing a website to <strong>increase online search visibility <\/strong>for local businesses, especially the ones with brick-and-mortar locations. It can help businesses <strong>improve the organic traffic <\/strong>to their website and get more <strong><em>actionable<\/em><\/strong><strong>\u00a0leads<\/strong>\u00a0from local searches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4758\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/benefits-of-local-SEO.png\" alt=\"Benefits of Local SEO\" width=\"870\" height=\"672\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/benefits-of-local-SEO.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/benefits-of-local-SEO-300x232.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/benefits-of-local-SEO-768x593.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Here\u2019s how <a href=\"https:\/\/oklahomalawyer.com\/\" target=\"_blank\" rel=\"noopener\"><u>Hasbrook &amp; Hasbrook<\/u><\/a>, an Oklahoma City-based personal injury law firm, used a few local SEO tricks to achieve a higher ranking on Google:<\/p>\n<ul>\n<li>They included their location in most of the webpage titles, including the website URL<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4759\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-1.png\" alt=\"\" width=\"1497\" height=\"315\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-1.png 1497w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-1-300x63.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-1-1024x215.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-1-768x162.png 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\" \/><\/p>\n<ul>\n<li>They curated keyword optimized content for their website and included niche-specific laws relevant to the locals in the area.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4760\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-2.png\" alt=\"\" width=\"900\" height=\"722\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-2.png 900w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-2-300x241.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/HASBROOK-2-768x616.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul>\n<li>They optimized their Google Business Profile page<\/li>\n<\/ul>\n<p>Here\u2019s what you get when you search for a relevant keyword for the company, <em>\u201cpersonal injury lawyer Bartlesville.\u201d<\/em>\u00a0 Thanks to these local SEO strategies, it has secured the coveted 4<sup>th<\/sup>\u00a0spot on the first page in SERPs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4761\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/personal-injury-lawyer-Bartlesville.png\" alt=\"\" width=\"1454\" height=\"755\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/personal-injury-lawyer-Bartlesville.png 1454w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/personal-injury-lawyer-Bartlesville-300x156.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/personal-injury-lawyer-Bartlesville-1024x532.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/personal-injury-lawyer-Bartlesville-768x399.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\" \/><\/p>\n<p>Let\u2019s cut to the chase, then.<\/p>\n<p>You\u2019re looking to rank high on Google, and our local SEO solutions\u00a0are going to make your sweet SEO dreams come true with these impactful local SEO trends.<\/p>\n<h2>The Five Most Powerful Local SEO Trends That Will Help You Succeed<\/h2>\n<h3>1.\u00a0The Google Local Map Pack for Maximizing Local Traffic<\/h3>\n<p>The Google Local Map Pack, or the SEO 3-pack, is an important SEO tool used to optimize region-specific business listings, allowing your business to rank on top in SERPs.<\/p>\n<p>It\u2019s a listing of three businesses that appears at the top of the search results whenever you type in the keywords \u201cnear [location],\u201d \u201cnear me,\u201d or simply a product\/service along with a location.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4762\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/salon-in-downtown-los-angles.png\" alt=\"\" width=\"1006\" height=\"553\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/salon-in-downtown-los-angles.png 1006w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/salon-in-downtown-los-angles-300x165.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/salon-in-downtown-los-angles-768x422.png 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p>What makes the Google Local Pack so effective for businesses is that it has a <strong>clear call to action <\/strong>which allows customers to <strong>directly visit the website or make a phone call<\/strong>.<\/p>\n<p>If you want to <a href=\"https:\/\/support.google.com\/business\/answer\/6337473?visit_id=638168966621500756-1063378008&amp;hl=en&amp;rd=1\" target=\"_blank\" rel=\"noopener\"><u>rank in the local SEO 3-pack<\/u><\/a>, ensure that:<\/p>\n<ul>\n<li>Your listing has comprehensive and specific information about your company, including updated contacts, addresses, and other important details<\/li>\n<li>You have reviews on your Google profile<\/li>\n<li>You\u2019ve earned locally relevant backlinks so people can easily find your business<\/li>\n<\/ul>\n<p>A majority of consumers <a href=\"https:\/\/www.mobal.io\/blog-posts\/10-local-seo-statistics-that-matter-in-2023\" target=\"_blank\" rel=\"noopener\"><u>don\u2019t go beyond the first page of search results<\/u><\/a>, so ranking high can really give your business a competitive edge.<\/p>\n<h3><a name=\"_Toc132168701\"><\/a>2. Google My Business, a.k.a Google Business Profile, is the Cr\u00e8me De La Cr\u00e8me of Local Search<\/h3>\n<p>Google, being as omnipotent as it is, <a href=\"https:\/\/blog.google\/products\/ads-commerce\/generate-leads\/\" target=\"_blank\" rel=\"noopener\"><u>is putting more emphasis on <\/u><strong><u>search intent<\/u><\/strong><\/a>\u00a0in 2023. The search engine isn\u2019t just showing results based on keywords anymore. It shows results based on <strong><em>what the user is looking for<\/em><\/strong>.<\/p>\n<p><a href=\"https:\/\/blog.gitnux.com\/google-my-business-statistics\/\" target=\"_blank\" rel=\"noopener\"><u>Reports show<\/u><\/a>\u00a0that 64% of consumers use Google Business Profile posts to look up local businesses, whereas 94% of calls made to local businesses come from Google Business Profile listings.<\/p>\n<p>A consistent GMB listing is exactly what you need for that certain <em><i>je ne sais quoi<\/i><\/em>\u00a0to get to the top of Google\u2019s SERPs.<\/p>\n<p>Here\u2019s an example of how you can go about it:<\/p>\n<p>If you want to receive more online orders for your business, set up a Google Business Profile to allow people to instantly place an order.<\/p>\n<p>When a consumer in your area types the words \u201ccoffee shops\u201d in the search engine bar, they\u2019ll be redirected to your website where they can order online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4763\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/coffee-beanery-virginia-square.png\" alt=\"\" width=\"411\" height=\"493\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/coffee-beanery-virginia-square.png 411w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/coffee-beanery-virginia-square-250x300.png 250w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/p>\n<p>Notice how easy and convenient it is for the online audience who wants nothing more than just a quick coffee fix.<\/p>\n<p>That\u2019s why Google Business Profile is an incredible tool to get significant improvement in your traffic reports.<\/p>\n<p><strong>Recommended read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-optimize-and-promote-your-google-my-business-page\/\"><u>How to Completely Optimize and Promote Your Google Business Profile Page<\/u><\/a><\/p>\n<h3><a name=\"_Toc132168702\"><\/a>3. Enhanced User Experience Is Your Ace Card<\/h3>\n<p>Did you know that Google\u2019s algorithm measures all aspects of a user\u2019s online experience when ranking a website on SERPs?<\/p>\n<p>So, how can you improve your user experience?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4766\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/enhance-your-password-01.png\" alt=\"\" width=\"870\" height=\"528\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/enhance-your-password-01.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/enhance-your-password-01-300x182.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/04\/enhance-your-password-01-768x466.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<h3><a name=\"_Toc132168703\"><\/a>4. Optimize Your Content for Conversational Queries&amp; Voice Search<\/h3>\n<p>Google aims to satisfy search intent above all.<\/p>\n<p>This is what led to the launch of the language model, LaMDA, that enables search engines to have a better understanding of natural language. Google has also <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/\" target=\"_blank\" rel=\"noopener\"><u>launched Bard<\/u><\/a>, a conversational AI service powered by LaMDA, which is being touted for its capability of natural conversation and providing up-to-date answers with great emphasis on search intent.<\/p>\n<p>How can you use this to your advantage? By optimizing your content for <strong>conversational queries <\/strong>and <strong>voice searches<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.hiresaudio.online\/35-of-adult-americans-own-a-smart-speaker\/\" target=\"_blank\" rel=\"noopener\"><u>62% of people who own smartphones<\/u><\/a>\u00a0say that they use voice assistants like Siri and Alexa. This is because people find it easier to speak into their microphones than typing out a query in a search bar.<\/p>\n<p>Combine conversational queries and voice search, and you\u2019ve hit the jackpot!<\/p>\n<p>Target conversational long-tail keywords in your content.<\/p>\n<p>Instead of using keywords like <em>\u201csalons near me,\u201d use <\/em>conversational keywords like <em>\u201cWhere can I get a haircut?\u201d <\/em>to satisfy both user intent and voice searches.<\/p>\n<p><strong>Pro tip<\/strong>: use specific phrases, slang, and vernacular that are commonly used in the region you\u2019re targeting. This is very effective in attracting your target audience.<\/p>\n<p><strong>Recommended read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/a-beginners-guide-to-optimizing-web-content-for-better-reach-and-conversions\/\"><u>A Beginner\u2019s Guide to Optimizing Web Content for Better Reach and Conversions<\/u><\/a><\/p>\n<h3><a name=\"_Toc132168704\"><\/a>5. Your Web Page Should Be Optimized for Mobile<\/h3>\n<p>One of the cardinal rules of local SEO is optimizing a web page for mobile devices.<\/p>\n<p>According to <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic\" target=\"_blank\" rel=\"noopener\"><u>research reports<\/u><\/a>, 52.08% of web traffic comes from mobile devices\u2014which means that you need to optimize your web design for enhanced user experience.<\/p>\n<p>Google uses <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\" target=\"_blank\" rel=\"noopener\"><u>mobile-first indexing<\/u><\/a>, meaning it predominantly crawls the mobile version of a website for ranking and indexing purposes before crawling its desktop version.<\/p>\n<p>So if you haven\u2019t optimized your website for mobile yet, you\u2019re missing out.<\/p>\n<h2><a name=\"_Toc132168705\"><\/a>Build A Reputable Brand Identity with Our Local SEO Services!<\/h2>\n<p>Now that you have a better idea of what local SEO can do for your business, it\u2019s time to get the ball rolling.<\/p>\n<p>At Search Berg, we offer comprehensive local SEO solutions for small businesses, established organizations, startups, and individuals.<\/p>\n<p>Whether you\u2019re a motivational speaker, a healthcare professional, a contractor, a lawyer, or an e-commerce business owner, our <a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\">local SEO services<\/a> company\u00a0can help you improve your digital presence with industry-specific and audience-centric optimized content.<\/p>\n<p>Reach out to us today and let us help you achieve sustainable growth with the best local SEO practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, several businesses may have managed to succeed without tweaking their local SEO strategy to keep up with the most recent techniques and trends. But now that 9 out of 10 customers are using the Internet\u00a0to search for brick-and-mortar businesses in their area, that isn\u2019t going to be the case. Local search is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastering Local SEO: 5 Powerful Trends Taking 2023 by Storm! - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Dominate the market with local SEO services. Read on to learn about the most powerful SEO trends of 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/mastering-local-seo-5-powerful-trends-taking-2023-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Local SEO: 5 Powerful Trends Taking 2023 by Storm! - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Dominate the market with local SEO services. 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