{"id":4646,"date":"2023-03-30T15:11:40","date_gmt":"2023-03-30T15:11:40","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4646"},"modified":"2023-03-31T16:02:29","modified_gmt":"2023-03-31T16:02:29","slug":"proven-link-building-tactics-to-boost-your-law-firms-seo","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/proven-link-building-tactics-to-boost-your-law-firms-seo\/","title":{"rendered":"Proven Link Building Tactics to Boost Your Law Firm&#8217;s SEO"},"content":{"rendered":"<p>If you run a law firm, your success is contingent on your reputation.<\/p>\n<p><em>Great reputation?<\/em>\u00a0A steady stream of clients.<\/p>\n<p><em>Not-so-great reputation?<\/em>\u00a0Crickets chirping.<\/p>\n<p>Amping up your reputation, trustworthiness, credibility, and authoritativeness is your golden ticket to <u>dominating<\/u>\u00a0Google SERPs and earning more clients. And how can you do that in 2023? By putting more <a href=\"https:\/\/www.searchberg.com\/blog\/how-do-i-get-high-da-pa-backlinks\/\"><u>high-DA backlinks<\/u><\/a>\u00a0into your SEO satchel.<\/p>\n<p>Link building is almost like an elixir for lawyers; it puts their business in the limelight. When some of the biggest names in your industry hand you shiny new backlinks, your online presence will neaten up.<\/p>\n<p>In this blog, we\u2019ll help you get into Google\u2019s good books <em><u>and <\/u><\/em>wow prospective clients. If you\u2019re new to link building for lawyers, keep reading for a closer look at the top strategies for both novice and experienced attorneys.<\/p>\n<p>Let\u2019s fire up the link building cannon!<\/p>\n<h1><a name=\"_Toc130824145\"><\/a><strong><b>Link Building for Law Firms<\/b><\/strong><strong><b>: A Quick Refresher<\/b><\/strong><\/h1>\n<p>What is link building (also known as back-linking), and why is it important for <em><u>your<\/u><\/em>\u00a0business? Our 3-minute video succinctly breaks everything down:<\/p>\n<p><iframe loading=\"lazy\" title=\"What is Back-Linking and Why is it Important for YOUR Business? - Search Berg\" src=\"https:\/\/www.youtube.com\/embed\/GwiI6V1eyQg\" width=\"100%\" height=\"490\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>The goal isn\u2019t just to build backlinks. Instead, strive to build <u>high-DA backlinks<\/u>\u00a0that help you generate high-quality traffic.<\/p>\n<p>When a high-DA platform like Bloomberg Law offers you a backlink, you\u2019ll attract qualified leads that <em>actually<\/em>\u00a0end up becoming clients.<\/p>\n<p>The more high-DA backlinks you generate, the shinier and sturdier your online visibility.<\/p>\n<h1><strong><b>The Top Link Building Strategies for Lawyers<\/b><\/strong><\/h1>\n<h2><strong><b>1. Guest Posting<\/b><\/strong><\/h2>\n<p>Guest posting is and always will be the <em><u>best<\/u><\/em>\u00a0way for lawyers to build high-DA backlinks. We\u2019re not a big fan of using superlatives, so if we\u2019re flattering a link building technique, no holds barred, it must be good.<\/p>\n<p>A guest post is an article that\u2019s written for and posted on another website. That sounds\u2026 pretty odd, right?<\/p>\n<p>Why on earth would you write an article for someone else when you could post it on your own website? This is akin to working tirelessly on another lawyer\u2019s case. Pretty pointless, right?<\/p>\n<p>Well\u2026. <u>not exactly<\/u>.<\/p>\n<p>Think of Google as rugged terrain. While some websites have an exceptional DA score, others lag behind.<\/p>\n<p>If your website has a low DA score, say, 25, your blog will not do well. It\u2019ll float around the lowest SERPs and generate very little traffic. This is because Google doesn\u2019t deem your website credible, trustworthy, and authoritative enough <em>yet<\/em>.<\/p>\n<p>On the other hand, if you write an article for a high-DA website with an 80+ score, the content will perform <u>exceptionally well<\/u>.<\/p>\n<p>Why? Because the website enjoys high rankings and spectacular traffic, to begin with. When your work goes on their website, <u>you\u2019ll ride their coattails<\/u>.<\/p>\n<p>Writing a guest post is your golden opportunity to demonstrate industry expertise. Write masterful content, bring new ideas to the table, and seal the deal with a shiny backlink.<\/p>\n<p>Here are some websites that accept guest posts from lawyers:<\/p>\n<div class=\"lawyers-style\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4666\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/guest-posting-website-for-lawyers-final.png\" alt=\"\" width=\"830\" height=\"88\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/guest-posting-website-for-lawyers-final.png 830w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/guest-posting-website-for-lawyers-final-300x32.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/guest-posting-website-for-lawyers-final-768x81.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr style=\"background: #ffe8d4; height: 50px; font-family: 'Inter', sans-serif; font-size: 18px; font-weight: 600;\">\n<td style=\"width: 50%; padding-inline: 20px;\">Website<\/td>\n<td style=\"width: 50%; text-align: center;\">Domain Authority (DA) Score<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">1. <a href=\"https:\/\/www.lexisnexis.com\/\" target=\"_blank\" rel=\"noopener\">LexisNexis.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">88<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">2. <a href=\"https:\/\/www.azcentral.com\/\">Azcentral.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">87<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">3. <a href=\"http:\/\/bloomberglaw.com\/\" target=\"_blank\" rel=\"noopener\">BloombergLaw.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">86<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">4. <a href=\"https:\/\/www.law360.com\/\" target=\"_blank\" rel=\"noopener\">Law360.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">84<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">5. <a href=\"https:\/\/www.rocketlawyer.com\/\" target=\"_blank\" rel=\"noopener\">RocketLawyer.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">84<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">6. <a href=\"https:\/\/abovethelaw.com\/\" target=\"_blank\" rel=\"noopener\">AbovetheLaw.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">79<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">7. <a href=\"https:\/\/uslegal.com\/\" target=\"_blank\" rel=\"noopener\">USLegal.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">77<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">8. <a href=\"https:\/\/www.lawgazette.co.uk\/\" target=\"_blank\" rel=\"noopener\">TheLawSocietyGazette.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">76<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">9. <a href=\"https:\/\/hongkongfp.com\/\" target=\"_blank\" rel=\"noopener\">HongKongFreePress.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">75<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">10. <a href=\"https:\/\/www.lawdepot.com\/\" target=\"_blank\" rel=\"noopener\">LawDepot.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">73<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">11. <a href=\"https:\/\/www.divorcemag.com\/\" target=\"_blank\" rel=\"noopener\">DivorceMag.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">71<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">12. <a href=\"https:\/\/www.lawtechnologytoday.org\/\" target=\"_blank\" rel=\"noopener\">LawTechnologyToday.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">70<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">13. <a href=\"https:\/\/www.attorneyatwork.com\/\" target=\"_blank\" rel=\"noopener\">AttorneyatWork.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">69<\/td>\n<\/tr>\n<tr style=\"background: #e9f2ff; height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">14. <a href=\"https:\/\/www.legalcheek.com\/\" target=\"_blank\" rel=\"noopener\">LegalCheek.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">67<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 50%; padding-inline: 20px;\">15. <a href=\"https:\/\/legalnews.com\/\" target=\"_blank\" rel=\"noopener\">LegalNews.com<\/a><\/td>\n<td style=\"width: 50%; text-align: center; font-family: 'Inter', sans-serif;\">64<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Keep their domain authority score in mind. The higher the DA, the better your rankings and traffic.<\/p>\n<p>Your guest post should also be engaging, not boring and dull. Instead of handing this task over to your in-house writing team, recruit legal content writers who specialize in both content writing and law.<\/p>\n<p>At Search Berg, we have a team of dedicated content writers with legal expertise and experience on board. They write masterful content with accurate insight and relevant statistics.<\/p>\n<p>The <em>right<\/em>\u00a0guest post on the <em>right<\/em>\u00a0platform will fetch dozens of new clients for you. Play your cards wisely and get ready to reap the benefits of link building for lawyers. As one of the most effective link building services, guest posting will help you become one of the leading names in your local industry.<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/why-your-guest-blogging-strategy-is-failing\/\"><u>Why Your Guest Blogging Strategy Is Failing<\/u><\/a><\/p>\n<h1><a name=\"_Toc130824148\"><\/a><strong><b>2. Turn to Your Competitors<\/b><\/strong><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4649\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/prepare-your-microscope.png\" alt=\"\" width=\"870\" height=\"426\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/prepare-your-microscope.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/prepare-your-microscope-300x147.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/prepare-your-microscope-768x376.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Whether you recently started your law firm or you\u2019ve been practicing for years but haven\u2019t \u201cmade it big\u201d yet, it\u2019s time to branch outwards.<\/p>\n<p>Yes, looking inwards is important. As you identify your SEO shortcomings and undo them, you\u2019ll make great progress. However, looking at your top competitors is also extremely important.<\/p>\n<p>There\u2019s a reason why they consistently make it to the top search results on the first Google SERP. Identifying the secret sauce is critical, and a trusty competitor analysis will help you do just that.<\/p>\n<p>This is a white-hat link building technique, i.e., it\u2019s completely legal and, in fact, recommended by SEO experts.<\/p>\n<p>When you duplicate competitor backlinks, you get rid of the trial-and-error nature of link building. You <em>already<\/em>\u00a0know what works for your competitors; you don\u2019t have to do all the legwork, see if the risk is worth it, and proceed accordingly.<\/p>\n<p>The action plan works well, and it\u2019s all laid out <u>right in front of you<\/u>.<\/p>\n<p>At Search Berg, we use cutting-edge backlink analysis software. It fetches comprehensive results, including complete backlink profiles for your top competitors.<\/p>\n<p>We\u2019ll help you understand which platforms are providing backlinks, what their DA score is, how many backlinks they have offered so far, and so on.<\/p>\n<p>These results will help you connect with the right platforms and increase your link building prowess like a seasoned pro.<\/p>\n<p>Make sure you <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">hire backlink building services<\/a>\u00a0that include a competitor analysis. Inquire about the package beforehand to ensure that you benefit from a comprehensive, robust, and complete link building plan.<\/p>\n<h1><strong><b>3. Jump on the Podcasting Bandwagon!<\/b><\/strong><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4650\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/Podcasting-Bandwagon.png\" alt=\"\" width=\"870\" height=\"746\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/Podcasting-Bandwagon.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/Podcasting-Bandwagon-300x257.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/Podcasting-Bandwagon-768x659.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><em>A podcast? <\/em><\/p>\n<p><em>Why? <\/em><\/p>\n<p>We grimaced at the podcasting trend, too, but it has proven itself time and again.<\/p>\n<p>In 2023, a whopping <a href=\"https:\/\/www.demandsage.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\"><u>464.7 million<\/u><\/a>\u00a0people listen to podcasts. <a href=\"https:\/\/www.demandsage.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\"><u>22% of people<\/u><\/a>\u00a0listen to podcasts while driving. This isn\u2019t a bandwagon that you can set aside; it must be leveraged!<\/p>\n<p>Legal podcasts are wildly popular. Since <a href=\"https:\/\/serialpodcast.org\/\" target=\"_blank\" rel=\"noopener\"><u>Serial Podcast<\/u><\/a>\u00a0gained popularity, more and more lawyers have been launching podcasts and\/or collaborating with popular podcasters.<\/p>\n<p>Serial Podcast gained so much traction that it resulted in Adnan Syed\u2019s freedom. His murder charges were dropped because of the evidence presented in the podcast and, of course, the clever dissection of loyal listeners.<\/p>\n<p><em>What does this have to do with link building?<\/em><\/p>\n<p>Stay with us, we\u2019re getting there.<\/p>\n<p>If you\u2019re a guest on a famous podcast, they\u2019ll offer you a backlink in the transcript or written recap of the podcast. This is where <a href=\"https:\/\/www.qwoted.com\/\" target=\"_blank\" rel=\"noopener\"><u>Qwoted<\/u><\/a>\u00a0enters the picture. As a PR platform for podcasts, Qwoted provides expert commentary to podcasters. Partner with a podcasting team that has signed up for media coverage from Qwoted.<\/p>\n<p>A backlink is just the juicy cherry on top. At their very core, <em>even without a backlink<\/em>, podcasts are immensely beneficial. You\u2019ll gain a lot of traction on Google SERPs and strengthen your firm\u2019s brand identity.<\/p>\n<p>There\u2019s a reason why the Google search \u201cattorney podcasts\u201d fetches a plethora of results. Here\u2019s a sneak peek:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4651\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/attorney-podcast.png\" alt=\"\" width=\"1136\" height=\"360\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/attorney-podcast.png 1136w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/attorney-podcast-300x95.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/attorney-podcast-1024x325.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/attorney-podcast-768x243.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<p><em>Why? <\/em><\/p>\n<p>People want to listen to more legal content!<\/p>\n<p>Make sure you come off as friendly, approachable, and warm in the podcast. While people are looking for legal expertise, they\u2019re <em>also<\/em>\u00a0looking for empathetic, non-judgmental, and affable lawyers.<\/p>\n<p>As you share expertise on the pod, offer a slice of your personality as well. This is a great way to convert curious listeners into clients.<\/p>\n<p>While podcasting isn\u2019t a professional link building service, it\u2019s an indirect and roundabout way to build backlinks. Take your time, get comfortable with the podcasting niche, and start building your brand with insightful podcasts!<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-get-published-on-yahoo-news\/\"><u>How to Get Published on Yahoo News<\/u><\/a><\/p>\n<h1><a name=\"_Toc130824150\"><\/a><strong><b>4. Let Trusty Ol\u2019 HARO Do the Trick!<\/b><\/strong><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4652\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/HARO-for-lawyers.png\" alt=\"\" width=\"870\" height=\"472\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/HARO-for-lawyers.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/HARO-for-lawyers-300x163.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/HARO-for-lawyers-768x417.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Help a Reporter Out (HARO) is a popular platform that connects PR sources, bloggers, and journalists with experts.<\/p>\n<p>It&#8217;s pretty simple. PR sources, bloggers, and journalists submit requests for expertise from professionals. HARO does this three times a day: 5:35 AM, 12:35 PM, and 5:35 PM (Eastern time).<\/p>\n<p>When used cleverly, HARO can help lawyers become the go-to source for expertise on a legal topic. This is also a great opportunity to build rapport with PR sources, bloggers, and journalists. As your reputation becomes glossier with HARO, you\u2019ll significantly increase the chances of earning a high-DA backlink.<\/p>\n<p>This is a prime example of a mutually beneficial relationship. PR sources, bloggers, and journalists walk away with expertise, and you walk away with backlinks.<\/p>\n<p>The goal is to ensure that your answer gets selected by the writer. If this happens, you\u2019ll earn a backlink as a form of attribution.<\/p>\n<p>In 2023, certain legal topics are <em>ridiculously <\/em>popular, including civil law, bankruptcy, DWI\/DUI, divorce law, and the like. As an attorney, you shoulder the responsibility of submitting insightful, value-added, accurate, relevant, and unique responses to HARO queries.<\/p>\n<p>Make sure you avoid mistakes like the plague. Even the slightest error can cost you. If you miswrite a penalty or law, your reputation will be tarnished.<\/p>\n<p>Thoroughly proofread your response to avoid getting in hot water. When you submit stellar responses, you\u2019ll become an authoritative source on HARO. This is one of the easiest ways to build shiny new backlinks!<\/p>\n<p>Since thousands of qualified, experienced, and skilled lawyers <em>actively<\/em>\u00a0share their responses on HARO, the competition is at an all-time high. If you want your responses to stand out, raise the quality bar.<\/p>\n<p>Additionally, respond <em><u>as quickly as you can<\/u><\/em>. Faster responses are more likely to get quoted. Your responses should also be unique, not generic. Bring new insights to the table.<\/p>\n<p>In the beginning, your success rate will be low by default. However, as you keep providing thoughtful commentary, you\u2019ll start performing much, <em>much<\/em>\u00a0better on HARO.<\/p>\n<p>HARO is a great way to earn backlinks from some of the strongest domains out there. Use it wisely, and it\u2019s all systems go.<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/what-is-haro-and-how-to-use-it-for-backlinks\/\"><u>What is HARO and How to Use It for Backlinks<\/u><\/a><\/p>\n<h1><a name=\"_Toc130824151\"><\/a><strong><b>5. Answer Questions on Reddit and Quora<\/b><\/strong><\/h1>\n<p><a href=\"https:\/\/www.reddit.com\/r\/Miami\/comments\/rll03l\/hey_guys_any_good_recommendations_for_an\/\" target=\"_blank\" rel=\"noopener\"><u>Reddit<\/u><\/a>\u00a0and <a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\"><u>Quora<\/u><\/a>\u00a0are filled with recommendations for qualified lawyers.<\/p>\n<p>Here\u2019s what we\u2019re talking about:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4655\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-1.png\" alt=\"\" width=\"636\" height=\"306\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-1.png 636w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-1-300x144.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4653\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-2.png\" alt=\"\" width=\"627\" height=\"338\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-2.png 627w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-2-300x162.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4654\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-3.png\" alt=\"\" width=\"633\" height=\"222\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-3.png 633w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/good-criminal-lawyer-3-300x105.png 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/p>\n<p><em>Why<\/em>?<\/p>\n<p>Because people trust the advice shared on these platforms. Legal subreddits are incredibly well-organized and gatekept. The moderators show the exit door to anyone who breaks the rules.<\/p>\n<p>Let\u2019s understand how this works. Answering questions on Reddit and Quora will not result in a new backlink in your link building nest. That\u2019s not how this works.<\/p>\n<p>All the backlinks are \u201cnofollow\u201d, i.e., they get ignored by search engines. Since nofollow links don\u2019t pass PageRank, they won\u2019t do much for your SERP rankings.<\/p>\n<p>Here\u2019s a quick summary of the difference between dofollow links and nofollow links:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4656\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/dofollow-backlink-nofollow-backlink.png\" alt=\"\" width=\"870\" height=\"1099\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/dofollow-backlink-nofollow-backlink.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/dofollow-backlink-nofollow-backlink-237x300.png 237w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/dofollow-backlink-nofollow-backlink-811x1024.png 811w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/dofollow-backlink-nofollow-backlink-768x970.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>So how exactly will this benefit you?<\/p>\n<p>When you provide insightful answers, your audience will take notice of your practice. Additionally, the top dogs in your industry will <em>also<\/em>\u00a0become aware of your presence.<\/p>\n<p>Yes, both Reddit and Quora are actively used by some of the biggest names in the legal industry. As you build trustworthiness through Reddit and Quora, you\u2019ll increase your chances of earning dofollow backlinks.<\/p>\n<p>We also recommend promoting your law firm on these platforms by creating new posts <em>yourself<\/em>. Try something along the lines of:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4657\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/criminal-defense-attorney.png\" alt=\"\" width=\"628\" height=\"142\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/criminal-defense-attorney.png 628w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/criminal-defense-attorney-300x68.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>As you open the door to a free-flowing conversation, you\u2019ll be able to provide <u>a lot of valuable insight<\/u>.<\/p>\n<p>Make sure you don\u2019t overdo it. While putting up an AMA-style post is acceptable, sharing a self-congratulatory post that runs along the lines of \u201cI\u2019m the best ABClawyer in XYZ. Hire me!\u201d isn\u2019t the best approach. It\u2019ll put a bitter taste in the community\u2019s mouth, and it\u2019ll go against the rules.<\/p>\n<p>Before you start posting on Reddit and Quora, understand the guidelines and review previous posts to get a better idea of the style and line of commentary. As always, avoid providing run-of-the-mill insight. If you can\u2019t bring unique, valuable, and expert opinions to the table, you\u2019d rather not say anything.<\/p>\n<p>When you use Reddit and Quora correctly, you\u2019re in for a power-packed boost in online visibility and credibility. If you\u2019re not sure how to begin, consult reputation management experts who specialize in brand building with Reddit and Quora.<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/10-types-of-backlinks-and-how-to-create-them\/\"><u>10 Types of Backlinks and How to Create Them<\/u><\/a><\/p>\n<h1><a name=\"_Toc130901210\"><\/a><strong><b>6. Make a Beeline for Directories<\/b><\/strong><\/h1>\n<p>If you have a low DA score, you can\u2019t aim for a link building partnership with high-DA platforms right off the bat.<\/p>\n<p>Why would a 90+ DA website provide a backlink to a 20 DA website?<\/p>\n<p>If you\u2019re starting off slow, knock out the low-hanging fruit first. This is where directories come in handy. They\u2019re free and, most importantly, they help put your name out there.<\/p>\n<p>Turn to websites like <a href=\"https:\/\/www.avvo.com\/\" target=\"_blank\" rel=\"noopener\"><u>Avvo<\/u><\/a>, <a href=\"https:\/\/www.findlaw.com\/\" target=\"_blank\" rel=\"noopener\"><u>FindLaw<\/u><\/a>, <a href=\"https:\/\/www.justia.com\/\" target=\"_blank\" rel=\"noopener\"><u>Justia<\/u><\/a>, <a href=\"https:\/\/www.hg.org\/\" target=\"_blank\" rel=\"noopener\"><u>HG<\/u><\/a>, and <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noopener\"><u>Yelp<\/u><\/a>\u00a0for help. You can also explore paid legal directories like <a href=\"https:\/\/www.nolo.com\/\" target=\"_blank\" rel=\"noopener\"><u>Nolo<\/u><\/a>, <a href=\"https:\/\/www.lawyers.com\/\" target=\"_blank\" rel=\"noopener\"><u>Lawyers<\/u><\/a>, and <a href=\"https:\/\/www.superlawyers.com\/\" target=\"_blank\" rel=\"noopener\"><u>Super Lawyers<\/u><\/a>.<\/p>\n<p>However, not every paid legal directory is worth exploring. Take your time, do your research, and hire link building services\u00a0for guidance.<\/p>\n<p>Let\u2019s take a look at how this works. FindLaw helps people find lawyers near them for a wide range of legal issues.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4658\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1.png\" alt=\"\" width=\"1225\" height=\"1569\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1.png 1225w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1-234x300.png 234w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1-799x1024.png 799w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1-768x984.png 768w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-1-1199x1536.png 1199w\" sizes=\"auto, (max-width: 1225px) 100vw, 1225px\" \/><\/p>\n<p>Web users can specify their search based on their city, ZIP code, and country. You can also explore different areas of expertise, including accidents and injuries, criminal law, DUI\/DWI law, and the like.<\/p>\n<p>Let\u2019s say you provide family law services in Cincinnati. If your listing is complete, updated, accurate, and comprehensive, it\u2019ll appear whenever a person looks for family lawyers in Cincinnati. This is an excellent way to put the word out.<\/p>\n<p><em>\u201cAlright, great, but where\u2019s the backlink?\u201d<\/em><\/p>\n<p>Right here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4659\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-2.png\" alt=\"\" width=\"1233\" height=\"1485\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-2.png 1233w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-2-249x300.png 249w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-2-850x1024.png 850w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/findlaw-2-768x925.png 768w\" sizes=\"auto, (max-width: 1233px) 100vw, 1233px\" \/><\/p>\n<p>The big \u201cVisit Website\u201d button is your backlink. If you take a closer look at this screenshot, you\u2019ll also notice that the top three listings have \u201cAd\u201d written next to them. These are paid listings. If you want your listings to appear among the top results, try your hand at directory advertising.<\/p>\n<p>At Search Berg, we provide a list of relevant legal directories to clients as part of our backlink building services. You don\u2019t have to manually find, review, shortlist, and finalize directories; our cutting-edge software will take care of it for you.<\/p>\n<p>Make sure you build high-quality directory listings. One-size-fits-all techniques won\u2019t work here. Write a unique, value-added, and insightful business description that doesn\u2019t leave any further questions on the table. Comprehensiveness is your golden ticket to getting your listing indexed by Google.<\/p>\n<p>Additionally, ensure NAP (name, address, phone number) consistency. When your NAP is consistent across your website, Google Business Profile, and directory listings, Google will deem your business credible, trustworthy, reputable, and authoritative. The outcome? You\u2019ll make it to the <a href=\"https:\/\/www.searchberg.com\/blog\/what-is-googles-local-3-pack-and-how-can-you-use-it-to-rank\/\"><u>Google Local 3-Pack<\/u><\/a>.<\/p>\n<h1><a name=\"_Toc130824152\"><\/a><strong><b>The Verdict Is In\u2026<\/b><\/strong><\/h1>\n<p>The jig is up; we\u2019ve been found guilty of launching power-packed link building plans for lawyers!<\/p>\n<p>If you want to give your law firm a generous boost on Google SERPs, earn more traffic, and turn casual visitors into clients, turn to link building <em>now<\/em>.<\/p>\n<p>At Search Berg, we\u2019ll take the reins for you! Our SEO team specializes in link building for lawyers. We use actionable strategies to help your firm stand out and achieve staggering growth.<\/p>\n<p>Explore our <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\"><u>professional link building services<\/u><\/a>\u00a0to get started. In addition to link building, we also provide a wide range of additional <a href=\"https:\/\/www.searchberg.com\/seo-service\/seo-for-lawyers\/\"><u>SEO services for lawyers<\/u><\/a>.<\/p>\n<p>It\u2019s time to give your firm the boost it deserves.<\/p>\n<p>We\u2019re ready when you are!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run a law firm, your success is contingent on your reputation. Great reputation?\u00a0A steady stream of clients. Not-so-great reputation?\u00a0Crickets chirping. Amping up your reputation, trustworthiness, credibility, and authoritativeness is your golden ticket to dominating\u00a0Google SERPs and earning more clients. And how can you do that in 2023? By putting more high-DA backlinks\u00a0into your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,16],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawyers-seo","category-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proven Link Building Tactics to Boost Your Law Firm&#039;s SEO - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Are you finally dipping your toes into the link building waters? We\u2019ll give you a hand! Keep reading for the top link building strategies for law firms in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/proven-link-building-tactics-to-boost-your-law-firms-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proven Link Building Tactics to Boost Your Law Firm&#039;s SEO - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Are you finally dipping your toes into the link building waters? We\u2019ll give you a hand! Keep reading for the top link building strategies for law firms in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/proven-link-building-tactics-to-boost-your-law-firms-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T15:11:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T16:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2023\/03\/Proven-Link-Building-Tactics-to-Boost-Your-Law-Firms-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aaron Tylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Tylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/\"},\"author\":{\"name\":\"Aaron Tylor\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa753632fd601f22ae7cbab8cea1825e\"},\"headline\":\"Proven Link Building Tactics to Boost Your Law Firm&#8217;s SEO\",\"datePublished\":\"2023-03-30T15:11:40+00:00\",\"dateModified\":\"2023-03-31T16:02:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/\"},\"wordCount\":2602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Proven-Link-Building-Tactics-to-Boost-Your-Law-Firms-SEO.png\",\"articleSection\":[\"Lawyers SEO\",\"Link Building\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/\",\"name\":\"Proven Link Building Tactics to Boost Your Law Firm's SEO - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/proven-link-building-tactics-to-boost-your-law-firms-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Proven-Link-Building-Tactics-to-Boost-Your-Law-Firms-SEO.png\",\"datePublished\":\"2023-03-30T15:11:40+00:00\",\"dateModified\":\"2023-03-31T16:02:29+00:00\",\"description\":\"Are you finally dipping your toes into the link building waters? 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