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\u201cAlexa, make me a steaming hot bowl of miso soup. Extra bonito flakes with edamame on the side. Oh, and crackers to go with it.\u201d<\/p>\n
Quite the instruction, right? While we can\u2019t get this <\/em>specific yet, we can<\/u>\u00a0whip up a similar set of more realistic instructions for eCommerce stores. The world is becoming increasingly visual and sonic. Instead of reading walls of text, people are following more visual instructions. And instead of feeding text to search engines, people are increasingly turning to voice commands.<\/p>\n Audio and video are the future of eCommerce. In this blog, we\u2019ll focus on the latter.<\/p>\n The voice revolution is here, and it\u2019s showing no signs of leaving any time soon. Keep reading for a closer look at the importance of voice search for eCommerce. We\u2019ll also cover the top voice search optimization\u00a0strategies to help you break through the noise and grow your business in the madly competitive eCommerce industry.<\/p>\n Let\u2019s begin!<\/p>\n Let\u2019s say you want to look for the best new laptops in 2023. Would you rather type this out as a command or say it out loud? The latter, right? Speaking is almost always easier than manual typing. The golden plus point? It\u2019s also speedier<\/em>. It\u2019ll take you much longer to type an instruction than to simply say it out loud.<\/p>\n These aren\u2019t just regular differences that give one system a slight edge over the other; they\u2019re significant<\/u><\/em>\u00a0benefits that revolutionize the way people search for products online. Voice search quite simply takes precedence over text search, and the eCommerce industry is gradually opening its eyes to this vital piece of knowledge.<\/p>\n What\u2019s in it for you as an eCommerce business owner? A lot<\/u><\/em>.<\/p>\n By optimizing your online store for voice search, you\u2019ll give your audience the gift of convenience. They don\u2019t have to manually type queries anymore; they can quite simply use their voice and enjoy greater ease, speed, and accuracy.<\/p>\n Voice search relies on the power of AI voice recognition (a cutting-edge mix of linguistics and computing). AI technology cleverly and accurately identifies words and phrases, including phonemes that help distinguish one word from another.<\/p>\n All you have to do is click on the little microphone icon on your device to initiate a voice search. Say the command out loud and wait for the magic to happen.<\/p>\n Voice AI technology is hyper-advanced; it automatically corrects mispronunciations to fetch accurate search results. Its precision, ease, and speed make it one of the niftiest tools the eCommerce industry has stumbled upon recently.<\/p>\n Okay, we know voice search is important. But so do your top competitors. This is becoming common knowledge.<\/p>\n In 2023, large majority of eCommerce stores are leveraging the power of voice search to simplify and streamline the buyer\u2019s journey, earn more revenue, and secure their bottom line. If you don\u2019t stand out from the competition, your efforts will go in vain.<\/p>\n This is where voice search optimization\u00a0enters the picture. The goal is to optimize your eCommerce store using the best practices<\/em>\u00a0to provide a high-quality voice search experience to your audience.<\/p>\n Each time a web user looks for industry-related products using voice search, your webpages\/product pages should appear in the search results. In fact, people should also be able to listen <\/em>to your content, i.e., it should be capable of being read out loud.<\/p>\n 20%<\/u><\/a>\u00a0of all Google App searches are voice-based. In fact, 40.2%<\/u><\/a>\u00a0of the American population uses voice search. You\u2019re sitting on a gold mine with this one; make the most of it to steer your eCommerce business in the right<\/em>\u00a0direction! We\u2019ll show you the way.<\/p>\n You can\u2019t jump on the AI voice search bandwagon without understanding the following:<\/p>\n Why is this so important? For starters, voice commands are very<\/em>\u00a0different from text commands.<\/p>\n When people type, they instinctively adopt a shorthand. If a web user is looking for pool noodles, they won\u2019t type an elaborate question. Written search terms are simple; something like \u201cpool noodles LA\u201d makes more sense.<\/p>\n When people speak, the search terms are more conversational in nature and, consequently, longer<\/u><\/em>. Something like \u201cwhere can I find pool noodles in LA?\u201d is more fitting.<\/p>\n Keep this in mind. Understand your audience to predict their voice search habits and linguistic patterns. Once you have a good grasp of how different demographics use voice search, you\u2019ll be able to craft a more conversational and contextual content strategy.<\/p>\n Whether you\u2019re writing a product description, working on your store\u2019s bio, or writing a blog, use conversational long-tail keywords. Google will do half the work for you. When you enter a search term, Google will provide suggestions accordingly. Hint: This is what people are actively<\/em>\u00a0looking for.<\/p>\n Try to incorporate long phrases and queries into your eCommerce copy and content. Make sure you keep user intent in mind throughout. Use the same strategy for eCommerce platforms like Amazon, eBay, Craigslist, Target, Etsy, and the like. Enter primary keywords and watch the search terms get more and more specific.<\/p>\n Conversational keywords aren\u2019t always questions. People also enter commands like \u201cshow me local bookstores\u201d or \u201cshow me how to fix a broken phone screen\u201d.<\/p>\n Optimize your store for all types of long-tail voice search commands. Consider performing voice search keyword research for the best results.<\/p>\n Making it to Google\u2019s featured snippet (also known as \u201cposition zero\u201d) is like winning the lottery. There\u2019s a guaranteed cash price (hello incoming revenue<\/em>) and massive<\/u>\u00a0reputational gain.<\/p>\n As an eCommerce business owner, you should have a razor-sharp focus on speedily climbing SERPs and making it to the top rung of the ladder. Voice search optimization\u00a0will help you check this box off the list.<\/p>\n If you want your content to appear as the first search result, start answering frequently asked questions in your content. Listicle-style content is extremely<\/em>\u00a0popular on Google.<\/p>\n Let\u2019s say you sell cameras on Amazon. If a web user runs a voice search for the best videography cameras, there\u2019s a high chance that the first search result will include bullet points.<\/p>\n Checks off?<\/p>\n Of course it does!<\/p>\n Voice search yields a lot of listicle-style content. If you want your content to rank at position zero, use lists in your content. Answer questions clearly and concisely; avoid fluff.<\/p>\n If a web user is running a voice search, it goes without saying that they\u2019re trying to save time. If you present big walls of content, they\u2019ll head towards the nearest exit.<\/p>\n Satiate people\u2019s thirst for concise content to improve your rankings and earn more conversions. Keep things short, simple, and snappy.<\/p>\n Let\u2019s say you\u2019re looking for iron doors in New York. If you run a voice search, you\u2019ll specifically<\/em>\u00a0ask for iron doors in your location.<\/p>\n \u201cAlexa, where can I find iron doors in NYC?\u201d<\/p>\n Sounds about right.<\/p>\n Voice searches are local<\/u>. At the very least, they specify the city. You can get more specific than that and look for products in specific towns, neighborhoods, and communities. Or you can go bigger and look for statewide or nationwide goods.<\/p>\n Either way, the location matters<\/u>. When you optimize your eCommerce store for voice search, make sure you use local keywords. If you haven\u2019t already, claim your Google Business profile<\/u><\/a>. Google fetches a lot of information for local searches from Google Business listings. When your profile is fully updated with accurate information, Google will display that information to web users.<\/p>\n Here\u2019s an example. When you run a voice search for glass doors in Texas, Google will fetch the following 3-Pack:<\/p>\n Look closely. The businesses that made it to the pack have checked a lot of <\/em>boxes off the list, including:<\/p>\n The more comprehensive your eCommerce Google Business listing, the better. Use the \u201cnear me\u201d tag in your content to earn a massive boost in visibility. A localized optimization approach will help you turn more local eyes toward your brand and turn visits into speedy sales!<\/p>\n Recommended: <\/strong>What is Local SEO? A Beginner\u2019s Guide [Video]<\/u><\/a><\/p>\n No matter how great your voice search optimization\u00a0plan may be, it\u2019s pretty much useless if your eCommerce store isn\u2019t mobile-friendly.<\/p>\n Keep these facts in mind:<\/p>\n It\u2019s pretty simple. If you haven\u2019t jumped on the smartphone bandwagon, you\u2019re missing out. Before you turn your attention to voice search, make sure your online store is accessible via multiple devices, especially smartphones<\/em>.<\/p>\n Mobile and local are mutually inclusive; you can\u2019t separate the two, no matter how hard you try. Your eCommerce store should be a mobile-friendly treat for web users.<\/p>\n Ask yourself critical questions like:<\/p>\n We\u2019re just scratching the surface here. The goal is to provide a smooth, fast, and streamlined mobile browsing and shopping experience to your audience. And if you add voice search on top of that, you\u2019ve hit the sweet spot!<\/p>\n Mobile-friendly and<\/u><\/em>\u00a0voice search-friendly eCommerce stores are the real money makers. Use our mobile SEO checklist<\/u><\/a>\u00a0to kick things off!<\/p>\n Page speed optimization is often left out of the mix. Sure, this falls under the technical SEO category if we go by the rulebook. However, when you look closer, it directly affects voice search rankings.<\/p>\n How and why? Page speed is one of the top Google ranking factors in 2023. Since Google introduced the Core Web Vitals<\/u><\/a>, we now know that URL performance is grouped by:<\/p>\n Interactivity, visual stability, and speed are imperative; this isn\u2019t up for debate anymore. If you want your eCommerce webpages to rank high for voice commands, make sure your pages load within 2.5 seconds (the faster, the better<\/em>).<\/p>\n Google looks at page speed when ranking webpages. No matter how great your content quality may be, your rankings will keep stagnating until<\/u>\u00a0you rework your page speed. Once this box is checked off the list, your voice search rankings will shape up.<\/p>\n Use PageSpeed Insights<\/u><\/a>\u00a0to determine where you stand. Once you enter your URL in the box and hit \u201cAnalyze\u201d, you\u2019ll receive a set of comprehensive results for both mobile and desktop site performance.<\/p>\n Carefully evaluate the metrics to understand where your website stands. Work on the areas of improvement to get your site back on track.<\/p>\n This example displays the Core Web Vitals assessment for Forbes (DA = 94). Not only have they passed the test, but they\u2019ve passed it with flying colors. <\/em>Aim to do the same. Both web users and Google should be pretty impressed with your on-page prowess.<\/p>\n Quality has always mattered. In 2023, it still<\/em>\u00a0matters on top of everything else that has been added to the grid.<\/p>\n Let\u2019s consider a scenario. You\u2019ve done everything in your power to optimize your eCommerce store for voice search. And it shows! Your voice search rankings are phenomenal, your online visibility is off the charts, and you\u2019re generating substantial traffic.<\/p>\n There\u2019s just one catch. Your conversion rate is pretty<\/em>\u00a0disappointing.<\/p>\n This usually happens when eCommerce stores do everything right on paper, but their quality game is amiss. The eCommerce landscape has become the abandoned cart graveyard for this reason.<\/p>\n If you fail to provide quality content and a pleasant browsing experience, people will run for the hills, especially if they\u2019re using a smartphone<\/em>. The average cart abandonment rate is the highest for mobile devices. If you want to undo the damage, start prioritizing quality from the get-go.<\/p>\n Think of an average voice search customer\u2019s journey starting from the initial query all the way to the final conversion. If the sales funnel is leaky, people will dip out.<\/p>\n Understand user behavior and make sure you satisfy user intent every step of the way. Your content should be top-notch, the product quality should be superior, each product should be supplemented with authentic reviews, and the overall engagement rate should be staggeringly high.<\/p>\n Connect the dots and make little tweaks here and there to ensure that the ball isn\u2019t dropped at any point. Once you\u2019ve successfully captured a web user\u2019s interest following a voice search, you shoulder the responsibility of converting them till the very end. Up your quality game, and you\u2019re in for a sweet<\/em>\u00a0conversion rate that doesn\u2019t disappoint.<\/p>\n Recommended Read: <\/strong>11 Ways to Triple Your B2B Ecommerce Conversions<\/u><\/a><\/p>\n The voice search revolution is upon us! Our troops are gearing up. Are you ready to fight the good fight?<\/p>\n In this blog, we walked you through the importance of voice search optimization\u00a0in 2023. We also covered the voice search vs. text search\u00a0debate and delved deeper into the right way to use voice search optimization for eCommerce.<\/p>\n Now that your arsenal is full for the voice search revolution, let\u2019s fire up the cannon!<\/p>\n At Search Berg, we specialize in eCommerce SEO. By optimizing your store using actionable, effective, and power-packed strategies, we help you rank higher, generate more traffic, earn more revenue, and secure your bottom line.<\/p>\nVoice Search vs. Text Search<\/b><\/strong><\/h1>\n
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<\/p>\nVoice Search Optimization<\/b><\/strong>: What\u2019s the Hype All About?<\/b><\/strong><\/h1>\n
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<\/p>\n<\/a>How to Use Voice Search Optimization for eCommerce<\/b><\/strong>: 6 Proven Strategies<\/b><\/strong><\/h1>\n
<\/a>1. Use Conversational Keywords<\/b><\/strong><\/h1>\n
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<\/p>\n2. Answer Frequently Asked Questions in Your Content<\/b><\/strong><\/h1>\n
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<\/p>\n<\/a>3. Get Local<\/b><\/strong><\/h1>\n
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<\/a>4. The Future is Mobile<\/b><\/strong><\/h1>\n
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<\/a>5. Speed Up Your Act<\/b><\/strong><\/h1>\n
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<\/p>\n6. It\u2019s <\/b><\/strong>Still<\/b><\/em><\/strong>\u00a0a Quality Game<\/b><\/strong><\/h1>\n
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<\/p>\n<\/a>What\u2019s That We Hear?<\/b><\/strong><\/h1>\n