{"id":4479,"date":"2023-01-12T07:44:02","date_gmt":"2023-01-12T07:44:02","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4479"},"modified":"2023-01-13T07:55:50","modified_gmt":"2023-01-13T07:55:50","slug":"lead-generation-and-conversion-statistics-to-guide-your-marketing-strategy-in-2023","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/lead-generation-and-conversion-statistics-to-guide-your-marketing-strategy-in-2023\/","title":{"rendered":"Lead Generation and Conversion Statistics to Guide Your Marketing Strategy in 2023"},"content":{"rendered":"

Take these statistics and use them to guide your marketing strategy in 2023.<\/p>\n

What should a lead cost you?<\/b><\/strong><\/h2>\n

Average lead costs vary substantially from industry to industry depending on competition. Often the higher CPL (cost per lead) industries are those with the highest ROIs too. Below is a table with major industries and their average CPLs for 2023.<\/p>\n\n\n\n\n\n
Financial Services \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$160<\/td>\nHealthcare \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$162<\/td>\n<\/tr>\n
Retail \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$34<\/td>\nEducation \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$208<\/td>\n<\/tr>\n
Travel \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$106<\/td>\nConsumer services \/ products \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $105<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What\u2019s the best way to get leads?<\/b><\/strong><\/h2>\n

There are a few considerations that go into understanding which lead generation avenue is the best for your business. Your product or service, your short-term and long term plans, your sales funnel among others things.<\/p>\n

SEO for example provides the best CPL, but it\u2019s time consuming and results are often achieved only after months and months of nurturing. Once the foundation is laid, leads tend to funnel in quite fast making the CPL low in the long run.<\/p>\n

Google Ads or search advertising, generally more expensive, will get you warm leads. Such leads are closer to converting therefore you get quick returns.<\/p>\n

Finding the balance is key. Below is a table with major marketing channels and their average CPLs for 2023.<\/p>\n\n\n\n\n\n\n
SEO \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$31<\/td>\nDisplay advertising \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$38<\/td>\n<\/tr>\n
Email \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $53<\/td>\nGoogle Ads \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $110<\/td>\n<\/tr>\n
Social Media \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $58<\/td>\nLinkedIn \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $75<\/td>\n<\/tr>\n
Content Marketing \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 $92<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The case for automation<\/b><\/strong><\/h2>\n

451%<\/b><\/strong>\u00a0increase in qualified leads for companies that automate their customer relationship management (CRM) solutions.<\/p>\n

52%<\/b><\/strong>\u00a0of companies report to already have a partial or full CRM deployment in place.<\/p>\n

Salesforce, Oracle and Adobe continue to dominate market share. However, there are more reasonably priced solutions available like the one we offer.<\/p>\n

Optimizing for local intent searches is key for businesses<\/b><\/strong><\/h2>\n

46%<\/b><\/strong>\u00a0of all Google searches are local intent.<\/p>\n

76%<\/b><\/strong>\u00a0of searchers looking for \u201cnear me\u201d keywords visit the business within 24 hours.<\/p>\n

42%<\/b><\/strong>\u00a0of all local searches involve clicks on the Google\u2019s Local 3-pack or Map pack.<\/p>\n

SEO has changed but it isn\u2019t dead<\/b><\/strong><\/h2>\n

13X<\/b><\/strong>\u00a0– the increase in ROI when blogging is prioritized.<\/p>\n

117%<\/b><\/strong>\u00a0ROI for just technical SEO that mostly involves on-page elements.<\/p>\n

748%<\/b><\/strong>\u00a0ROI for subject matter authority content marketing and SEO.<\/p>\n

The importance of \u201cwhat you see is what you get\u201d<\/b><\/strong><\/h2>\n

93%<\/b><\/strong>\u00a0of all online buying decisions are based on reviews.<\/p>\n

62%<\/b><\/strong>\u00a0chances of a sale being made if content contains striking imagery and videos.<\/p>\n

81%<\/b><\/strong>\u00a0of consumers vet local businesses online before engaging.<\/p>\n

Follow up with leads needs to be lightening quick<\/b><\/strong><\/h2>\n

Leads are 9 times more likely to convert if they\u2019re contacted within 5 minutes<\/b><\/strong>. Which is to say, if you keep your prospects waiting, they\u2019ll most likely find someone else.<\/p>\n

We hope you find this information helpful as you create a more robust marketing strategy in the new year.<\/p>\n

Please feel free to call 855-444-4777 or email contact@searchberg.com<\/u><\/a>\u00a0if you want to learn more about how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Take these statistics and use them to guide your marketing strategy in 2023. What should a lead cost you? Average lead costs vary substantially from industry to industry depending on competition. Often the higher CPL (cost per lead) industries are those with the highest ROIs too. Below is a table with major industries and their […]<\/p>\n","protected":false},"author":1,"featured_media":4480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-4479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":[],"yoast_head":"\n17+ Lead Generation Stats to Support Your Strategy In 2023<\/title>\n<meta name=\"description\" content=\"A few important statistics to keep in mind when planning your lead generation strategy in 2023 and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/lead-generation-and-conversion-statistics-to-guide-your-marketing-strategy-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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