{"id":4420,"date":"2022-11-17T16:18:32","date_gmt":"2022-11-17T16:18:32","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4420"},"modified":"2022-11-17T16:18:32","modified_gmt":"2022-11-17T16:18:32","slug":"what-is-haro-and-how-to-use-it-for-backlinks","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/what-is-haro-and-how-to-use-it-for-backlinks\/","title":{"rendered":"What is HARO and How to Use It for Backlinks"},"content":{"rendered":"<p>Link building <u>quality<\/u>\u00a0is <em>way more important<\/em>\u00a0than <u>quantity<\/u>.<\/p>\n<p>A handful of <a href=\"https:\/\/www.searchberg.com\/blog\/how-do-i-get-high-da-pa-backlinks\/\"><u>high-DA backlinks<\/u><\/a>\u00a0will give you a generous traffic boost, while dozens of weak backlinks will do little to nothing for your SERP position.<\/p>\n<p>Stepping into 2023, quality is more important than ever for SEO efforts. A focused, no-nonsense, quality-centric approach to link building will help your rankings shape up.<\/p>\n<p>We\u2019re here to help you do just that!<\/p>\n<p><a href=\"https:\/\/www.helpareporter.com\/\"><u>HARO (help a reporter out)<\/u><\/a>\u00a0is a brilliant way to earn high-authority backlinks that <em>actually<\/em>\u00a0make a difference to your ranking.<\/p>\n<p>This approach yields impressive results and helps small businesses earn a high ROI.<\/p>\n<p>Great rankings, sweet sales, a steady stream of revenue, and long-term growth.<\/p>\n<p><em>Sounds like a plan?<\/em><\/p>\n<p>Let\u2019s break it down!<\/p>\n<p>In this blog, we\u2019ll walk you through the A\u2013Z of HARO link building.<\/p>\n<ul>\n<li>What is it?<\/li>\n<li>Why does it matter?<\/li>\n<li>How effective is it?<\/li>\n<li>How can you use HARO for backlinks?<\/li>\n<\/ul>\n<p>Stay with us for ten minutes to learn the ropes.<\/p>\n<p>Let\u2019s begin!<\/p>\n<h1><a name=\"_Toc119432930\"><\/a><strong><b>HARO Link Building<\/b><\/strong><strong><b>: The Basics<\/b><\/strong><\/h1>\n<p>HARO (help a reporter out) is a free service that operates on the logic of pitching.<\/p>\n<p>As the name suggests, you\u2019re quite literally <em>helping a reporter out<\/em>.<\/p>\n<p>Here\u2019s how it works.<\/p>\n<p>Information-seeking reporters from well-known platforms request expert insight from niche-based bloggers.<\/p>\n<p>What kind of platforms?<\/p>\n<p>The big leagues:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4422\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/media-HARO.png\" alt=\"\" width=\"983\" height=\"314\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/media-HARO.png 983w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/media-HARO-300x96.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/media-HARO-768x245.png 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/p>\n<p>They send requests via emails.<\/p>\n<p>Bloggers, in turn, respond to these requests with pitches.<\/p>\n<p>Since the platform is <em>wildly<\/em>\u00a0popular, each request gets dozens (sometimes even <em>hundreds<\/em>) of pitches.<\/p>\n<p>If a reporter likes your pitch, they\u2019ll use your insight and offer a backlink in return.<\/p>\n<p>This is an excellent way to earn high-quality backlinks from established, authoritative, reputable, and trustworthy publications.<\/p>\n<p>As their visitors flock to your site, your traffic will increase substantially, your rankings will improve, and your sales will start snowballing.<\/p>\n<p>HARO link building isn\u2019t just another SEO technique; it\u2019s a powerful, research-backed strategy that yields impressive results.<\/p>\n<p>You\u2019re not taking any risks.<\/p>\n<p>You know <em>exactly<\/em>\u00a0which platform is requesting information.<\/p>\n<p>As you create a powerful pitch and get selected, you\u2019ll earn a guaranteed backlink.<\/p>\n<p>Predictable, quality-focused, and reliable, this strategy is a game-changer for small businesses that are tired of hit-and-miss link building techniques.<\/p>\n<h1><strong><b>How to Use HARO for Backlinks<\/b><\/strong><\/h1>\n<h2><strong><b>1. Sign Up<\/b><\/strong><\/h2>\n<p>HARO allows both journalists and sources to sign up.<\/p>\n<p>The big leagues sign up as journalists, while small businesses and bloggers sign up as sources.<\/p>\n<p>Before you begin, click on the \u201cI\u2019m a Source\u201d tab.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4423\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-1.png\" alt=\"\" width=\"1365\" height=\"583\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-1.png 1365w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-1-300x128.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-1-1024x437.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-1-768x328.png 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>You\u2019ll be redirected to the \u201cRules for Sources\u201d page.<\/p>\n<p>Carefully read this to ensure that you understand what HARO requires of you and comply accordingly.<\/p>\n<p>The HARO editorial team is particularly strict.<\/p>\n<p>If you violate the rules, appropriate action will be taken against you.<\/p>\n<p>Here are the most important points to remember:<\/p>\n<ul>\n<li>Sources receive three emails a day. The emails are sent from Monday to Friday at 5:35 a.m., 12:35 p.m. and 5:35 p.m. EST.<\/li>\n<li>Sources must answer reporters directly through the anonymous @helpareporter.net email address provided with the source request.<\/li>\n<li>As a source, you <u>must<\/u>have expertise and experience in the particular topic you are responding to. If you are not a subject matter expert, do not respond to the request. HARO takes strict action against sources that frequently pitch outside their area of expertise.<\/li>\n<li><u>Plagiarism will get you banned<\/u>. Send unique responses to each request. Even if two requests are very similar, avoid using the same pitch for both. All information should be unique and value-added.<\/li>\n<li>Never spam reporters with off-topic pitches that aren\u2019t relevant to the request at hand.<\/li>\n<li>Never pitch products\/services in the source request unless the journalist asks for it.<\/li>\n<li>Provide accurate, complete, and updated information to journalists. Your contact bio and information should be correct, with no exaggeration, lies, or omissions.<\/li>\n<li>Do not add attachments to your replies to journalists.<\/li>\n<\/ul>\n<p>Once you\u2019ve read all the rules, it\u2019s time to sign up.<\/p>\n<p>Click on the \u201cSign Up\u201d tab and start filling out the information.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4424\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2.png\" alt=\"\" width=\"1361\" height=\"1373\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2.png 1361w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2-297x300.png 297w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2-1015x1024.png 1015w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2-150x150.png 150w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-2-768x775.png 768w\" sizes=\"auto, (max-width: 1361px) 100vw, 1361px\" \/><\/p>\n<p>Sign-up is pretty simple.<\/p>\n<p>Once you\u2019ve entered all the required information, you\u2019ll be redirected to this page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4425\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-3.png\" alt=\"\" width=\"1365\" height=\"693\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-3.png 1365w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-3-300x152.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-3-1024x520.png 1024w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-3-768x390.png 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>It\u2019s all systems go!<\/p>\n<h2><strong><b>2. Log In<\/b><\/strong><\/h2>\n<p>Verify your email and log in.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4426\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-4.png\" alt=\"\" width=\"951\" height=\"545\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-4.png 951w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-4-300x172.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/cision-HARO-4-768x440.png 768w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/p>\n<p>Now the real work begins!<\/p>\n<h2><a name=\"_Toc119432934\"><\/a><strong><b>3. Understand Domain Authority (DA)<\/b><\/strong><\/h2>\n<p>Before you get ready for all the heavy lifting, make sure you understand <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\"><u>domain authority<\/u><\/a>. This will help you figure out which backlinks are worth it.<\/p>\n<p>The domain authority (DA) score measures how well a site ranks on Google SERPs.<\/p>\n<p>The score ranges from 1\u2013100; the higher, the <em>better<\/em>.<\/p>\n<p>There are many different DA calculators out there. However, make sure you use <a href=\"https:\/\/moz.com\/domain-analysis\"><u>Moz\u2019s domain SEO analysis tool<\/u><\/a>. As the brainchild of this system, Moz provides a complete domain analysis.<\/p>\n<p>Here\u2019s how this works.<\/p>\n<p>Let\u2019s say you want to check TIME\u2019s DA score.<\/p>\n<p>Enter the URL in the box and hit \u201cAnalyze Domain.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4427\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/domain-analysis-tool.png\" alt=\"\" width=\"905\" height=\"363\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/domain-analysis-tool.png 905w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/domain-analysis-tool-300x120.png 300w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/domain-analysis-tool-768x308.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/p>\n<p>A 94 DA ranking is ridiculously impressive.<\/p>\n<p>This shows that TIME generates a lot of traffic, consistently ranks high on Google SERPs, and earns plenty of clicks.<\/p>\n<p>If they offer you a backlink, you\u2019ll get to piggyback off of their success.<\/p>\n<p><em>Pretty impressive, right?<\/em><\/p>\n<p>If a platform has a low DA score, they\u2019re not authoritative, trustworthy, and reputable.<\/p>\n<p>Their rankings will not be nearly as impressive as an industry giant like TIME, nor will their traffic be worth the pitch.<\/p>\n<p>Sit down with your marketing team and determine the right cutoff DA score for your business.<\/p>\n<p>This will depend on your own experience, expertise, credibility, and reach.<\/p>\n<p>If you recently launched a startup, you shouldn\u2019t have a high cutoff score.<\/p>\n<p>Up-and-coming small businesses and startups should opt for a cutoff limit of 60.<\/p>\n<p>Increase this as your business grows.<\/p>\n<p>This doesn\u2019t mean that you shouldn\u2019t shoot for the stars!<\/p>\n<p>Send pitches to businesses with 90+ DA scores.<\/p>\n<p>However, keep in mind that they\u2019re less likely to accept a pitch from a business that\u2019s just starting.<\/p>\n<p>If two sources provide brilliant insight, reporters will go with the one that\u2019s been around for longer and has more of a following.<\/p>\n<p>You\u2019ll have to <em>work your way upwards<\/em>.<\/p>\n<p>And there\u2019s no hard-and-fast rule.<\/p>\n<p>In many cases, reporters end up selecting pitches from fledgling businesses because their content is simply spectacular.<\/p>\n<p><strong><u>Quality always comes first<\/u><\/strong>; keep this in mind.<\/p>\n<p>However, the competition is at an all-time high, which means that dozens of other sources are spending spectacular pitches.<\/p>\n<p>The more industry experience and expertise you have, the better your pitches.<\/p>\n<p>Improve your industry knowledge, market know-how, and consumer insight to make pitches that stand out and steal the show.<\/p>\n<h2><strong><b>4. Make a Pitch<\/b><\/strong><\/h2>\n<p>It\u2019s show time!<\/p>\n<p>As you start working on a pitch, remember that bigger platforms receive the most responses.<\/p>\n<p>We\u2019re talking hundreds or possibly even thousands of pitches.<\/p>\n<p>We\u2019re at risk of sounding like a broken record, but the significance of quality <em>must<\/em>\u00a0be reiterated.<\/p>\n<p>If you send mediocre pitches, you\u2019ll waste your time and energy.<\/p>\n<p>Reporters select the best pitches, the cream of the crop.<\/p>\n<p>Make sure your pitch makes the cut.<\/p>\n<p>Avoid sending a short, curt email that sounds like it was copy pasted.<\/p>\n<p>Instead, prioritize thoughtfulness and personalization.<\/p>\n<p>Humanize your email. You\u2019re not talking to a company. You\u2019re talking to <em>people<\/em>\u00a0behind the company.<\/p>\n<p>Let\u2019s say a reporter from Forbes is looking for insight into the future of video marketing.<\/p>\n<p>They want sources to explain different video styles and discuss the best way to make video content stand out.<\/p>\n<p>They also want insight into the importance of video optimization.<\/p>\n<p>Every query has a bunch of questions. The first thing you need to do is break the query down into segments.<\/p>\n<p>In this case, we\u2019ve created the following segments:<\/p>\n<ul>\n<li>The future of video marketing<\/li>\n<li>Video styles<\/li>\n<li>How to make video content stand out<\/li>\n<li>Video optimization<\/li>\n<\/ul>\n<p>Instead of sending big bulks of paragraphs that collectively address these points, break things down one by one.<\/p>\n<p>Start with a brief introduction.<\/p>\n<p>Sequentially cover each bullet point.<\/p>\n<p>Use this guide:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4428\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/sign-of-great-HARO.png\" alt=\"\" width=\"870\" height=\"1530\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/sign-of-great-HARO.png 870w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/sign-of-great-HARO-171x300.png 171w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/sign-of-great-HARO-582x1024.png 582w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/11\/sign-of-great-HARO-768x1351.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<ul>\n<li>Well-researched: Use your own expertise and experience, discuss the subject area with your team to bring new points to the table, consult reputable online journals, refer to research-based findings, and cite original research (if available). Your email should reflect a high level of mastery in the subject area.<\/li>\n<li>Well-written: The grammar, syntax, punctuation, spelling, tenses, and vocabulary should be top-notch. Edit and proofread the email to avoid any oversights.<\/li>\n<li>Value-added: Avoid rehashing old ideas; add value by providing new, nuanced insight.<\/li>\n<li>Relevant: Stick to the topic; avoid digressing.<\/li>\n<li>Professional: Your tone should be formal and professional, not laid-back. This varies from industry to industry. If a company like Forbes is requesting insight, opt for a strictly professional tone. If a reporter from Refinery29 has reached out, your tone can be slightly more relaxed (while still professional).<\/li>\n<li>Concise: The ideal HARO pitch is 175 words or less. If you must, you can write 300 words. However, avoid exceeding this number. Journalists aren\u2019t looking for fluff; they want value-added, original, and relevant content that answers their questions to a tee. This is very much doable within 300 words.<\/li>\n<\/ul>\n<p>Make sure you add your bio towards the end of the email and hyperlink your company\u2019s name. Here\u2019s an example:<\/p>\n<p><em>Author\u2019s Bio: Aaron Tyler is an SEO specialist at <\/em><a href=\"https:\/\/www.searchberg.com\/\"><em><u>Search Berg<\/u><\/em><\/a><em>, an award-winning online marketing agency. The company specializes in SEO, paid marketing, content marketing, website design and development, social media marketing, and reputation management. <\/em><\/p>\n<h2><a name=\"_Toc119432936\"><\/a><strong><b>5. Wait for the Magic to Happen!<\/b><\/strong><\/h2>\n<p>Once you\u2019ve made your pitch, it\u2019s time to wait it out.<\/p>\n<p>If your pitch is successful, the reporter\u2019s assistant will reach out to you and confirm that you will be used as a source.<\/p>\n<p>Once the article is live, you will be notified.<\/p>\n<p>It can take anywhere between a few days to several weeks for the content to be published.<\/p>\n<p>This is because most reporters reach out to sources during the initial content research process.<\/p>\n<p>At this stage, the content has not been written; it is being planned, researched, and structured.<\/p>\n<p>In rare cases, it may take several <em>months<\/em>\u00a0before you hear back.<\/p>\n<p>However, this only happens when the content is comprehensive and relies on a research paper or study.<\/p>\n<p>Once the article is published, your business will earn a backlink.<\/p>\n<p>Cue the celebratory dance!<\/p>\n<p><strong>Recommended Read: <\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/10-types-of-backlinks-and-how-to-create-them\/\"><u>10 Types of Backlinks and How to Create Them<\/u><\/a><\/p>\n<h1><a name=\"_Toc119432937\"><\/a><strong><b>Your HARO Game Plan<\/b><\/strong><\/h1>\n<p>HARO is home to 75,000 journalists and 1 million sources.<\/p>\n<p>Yes, <em>1 million sources<\/em>.<\/p>\n<p>You\u2019re one of 1 million niche experts trying to earn high-DA backlinks from industry giants.<\/p>\n<p>If you don\u2019t use the right game plan, your efforts will be futile.<\/p>\n<p>Follow these tricks to stand out from the crowd and succeed with HARO link building:<\/p>\n<h2><a name=\"_Toc119432938\"><\/a><strong><b>1. Respond Quickly<\/b><\/strong><\/h2>\n<p>The faster you respond to a HARO query, the better.<\/p>\n<p>This means your pitch will appear right at the top of the journalist\u2019s feed.<\/p>\n<p>If you wait for too long, say, 24 hours, dozens of other pitches will appear before yours.<\/p>\n<p>Journalists are less likely to scroll all the way down.<\/p>\n<p>If they find a <em>great<\/em>\u00a0pitch within the first few options, they\u2019ll go with that.<\/p>\n<p>Think of it like Google SERPs.<\/p>\n<p>When web users run queries, they rarely scroll past the first page.<\/p>\n<p>The final pick is made between the first few search results.<\/p>\n<p>Now, you can\u2019t possibly scan the site 24\/7.<\/p>\n<p>Ensure that 2\u20133 in-house members keep a close eye on the queries.<\/p>\n<p>Every time something relevant pops up from a high-DA reporter, they should alert you right away.<\/p>\n<p>Work on the pitch and send it without haste.<\/p>\n<p>Prompt responses will go a long, <em>long<\/em>\u00a0way in helping you become a HARO maestro who earns high-quality backlinks in abundance.<\/p>\n<h2><a name=\"_Toc119432939\"><\/a><strong><b>2. Don\u2019t Sound Too Salesy<\/b><\/strong><\/h2>\n<p>Quite a few journalists end up losing their chance despite being qualified to provide excellent insight.<\/p>\n<p>They check all the boxes off the list but still get rejected.<\/p>\n<p><em>Why?<\/em><\/p>\n<p>Because their emails are too salesy.<\/p>\n<p>This isn\u2019t the time or the place to start promoting your social media pages, dropping links to every webpage on your site, and mentioning all of your accomplishments and contributions.<\/p>\n<p>You\u2019d much rather <em>not<\/em>\u00a0send an email, to begin with; this is how much reporters hate salesy pitches.<\/p>\n<p>Focus on the topic, not your business.<\/p>\n<p>You\u2019re providing industry expertise, not advertising your brand.<\/p>\n<p>A modest, quality-driven pitch will ultimately help you succeed.<\/p>\n<h2><a name=\"_Toc119432940\"><\/a><strong><b>3. Find Relevant Reporters and Queries<\/b><\/strong><\/h2>\n<p>If you hastily and haphazardly use HARO, you\u2019ll end up wasting your time.<\/p>\n<p>Strategic use will help you achieve the intended outcome and have a productive experience.<\/p>\n<p>Scan and filter your emails based on your areas of expertise.<\/p>\n<p>If you provide SEO services, filter your inbox for content marketing emails, social media marketing emails, paid marketing emails, and the like.<\/p>\n<p>You should also have a list of reporters who are relevant to your industry.<\/p>\n<p>If they\u2019re looking for a source, ensure you don\u2019t let that opportunity go to waste.<\/p>\n<p>Stay on top of your game.<\/p>\n<p>The more proactive you are, the better.<\/p>\n<h2><a name=\"_Toc119432941\"><\/a><strong><b>4. Write an Engaging Headline<\/b><\/strong><\/h2>\n<p>Your headline should grab attention, but not for the wrong reasons.<\/p>\n<p>Work with your team to brainstorm engaging, relevant, and professional headlines that make a great impression on reporters.<\/p>\n<p>A dash of creativity will go a long way in making your pitch stand out.<\/p>\n<p>As we\u2019ve said before, make sure you don\u2019t sound salesy.<\/p>\n<p>There\u2019s a fine line between creative and cheesy content; make sure you\u2019re wary of the demarcation.<\/p>\n<h2><a name=\"_Toc119432942\"><\/a><strong><b>5. Don\u2019t Hesitate to Go Against the Grain<\/b><\/strong><\/h2>\n<p>We\u2019ve noticed a common trend on HARO.<\/p>\n<p>When reporters request insight, most sources use <em>pretty much the same angle<\/em>.<\/p>\n<p>Sure, they may provide original content.<\/p>\n<p>However, the standpoint is generally the same, <em>even if the topic is controversial<\/em>.<\/p>\n<p>You don\u2019t necessarily have to do this.<\/p>\n<p>Reporters are looking for honest, smart insight, even if it\u2019s unorthodox.<\/p>\n<p>Think critically and logically.<\/p>\n<p>If you have to provide an opinion that goes against the grain, do it.<\/p>\n<h1><a name=\"_Toc119432943\"><\/a><strong><b>It\u2019s Time to Fire Up the HARO Arsenal<\/b><\/strong><\/h1>\n<p>HARO link building\u00a0isn\u2019t a well-kept secret anymore; it\u2019s becoming <em>more<\/em>\u00a0and <em>more<\/em>\u00a0mainstream every day.<\/p>\n<p>As more reporters and sources jump on the bandwagon, the HARO community is growing and becoming more productive.<\/p>\n<p>Reporters get expert advice from professionals, while the sources enjoy high-DA backlinks. It\u2019s a win-win situation!<\/p>\n<p>At Search Berg, we\u2019re ready to fire up the HARO arsenal!<\/p>\n<p>In this blog, we helped you understand how to use HARO for backlinks. Now it\u2019s time to put our plans into practice.<\/p>\n<p>Explore our <a href=\"http:\/\/www.searchberg.com\/link-building-service\/\"><u>classic link building services<\/u><\/a>\u00a0and <a href=\"https:\/\/www.searchberg.com\/pr-link-building\/\"><u>PR link building plans<\/u><\/a>\u00a0to get started.<\/p>\n<p>We specialize in HARO management; our team will set up a page, find the most relevant opportunities, send excellent pitches, and fetch powerful backlinks for your business.<\/p>\n<p>We\u2019re ready when you are!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building quality\u00a0is way more important\u00a0than quantity. A handful of high-DA backlinks\u00a0will give you a generous traffic boost, while dozens of weak backlinks will do little to nothing for your SERP position. Stepping into 2023, quality is more important than ever for SEO efforts. A focused, no-nonsense, quality-centric approach to link building will help your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is HARO and How to Use It for Backlinks - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"If you\u2019re a link building enthusiast, HARO should be on your radar in 2023. Why? 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