{"id":4374,"date":"2022-10-24T12:56:25","date_gmt":"2022-10-24T12:56:25","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4374"},"modified":"2023-03-21T12:14:44","modified_gmt":"2023-03-21T12:14:44","slug":"why-your-guest-blogging-strategy-is-failing","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/why-your-guest-blogging-strategy-is-failing\/","title":{"rendered":"Why Your Guest Blogging Strategy is Failing"},"content":{"rendered":"

<\/a>The Truth About Guest Blogging\u00a0<\/b><\/strong><\/h1>\n

With recent algorithm changes like Helpful Content Update<\/u><\/a>, the focus is now shifting away from traditional link building strategies that involve mass article submissions, bulk directory submissions, etc.<\/p>\n

Link building using guest blogging may just be the most effective strategy. If you\u2019re looking for a quick refresher on it, check out our blog: Revealed! Guest Posting Insights From Industry Insiders<\/u><\/a>.<\/p>\n

Guest blogging helps you promote your content on some of the most credible (high DA) sites to get maximum traffic on your website.<\/p>\n

But there\u2019s a method to the madness that is Guest Blogging. And that\u2019s why, you notice\u2014even after months of guest posting efforts\u2014you don\u2019t see an uptick in traffic.<\/p>\n

What are the guest blogging mistakes\u00a0you\u2019re making?<\/p>\n

We\u2019ve split the mistakes into three categories: strategy, content generation, and pitching. We\u2019ve also included a cheat sheet at the end of each section for you to refer to whenever you need a refresher on things to avoid when guest blogging.<\/p>\n

Once you\u2019ve gone through this post, you\u2019ll have all the tools to optimize your guest blogging strategy and turn those fails into wins.<\/p>\n

Now let\u2019s dive in!<\/p>\n

<\/a>Things To Avoid When Guest Blogging<\/b><\/strong>: Strategy, Pitch, Content<\/b><\/strong><\/h1>\n

<\/a>Guest Blogging Mistakes<\/b><\/strong>\u00a0In Strategy<\/b><\/strong><\/h1>\n

<\/a>Writing Guest Posts Without a Single Primary Objective<\/b><\/strong><\/h2>\n

Tempted to submit a guest post that aims to maximize your web traffic, capture the attention of a specific demographic, and<\/i><\/em>\u00a0position you as an authority in the industry simultaneously?<\/p>\n

This is a mistake.<\/p>\n

The most effective guest posts aim to deliver one primary objective <\/i><\/em>instead of trying to fulfill multiple objectives simultaneously.<\/p>\n

For instance, if the post’s objective is to get your page to rank higher for a certain set of keywords, make sure<\/em>\u00a0your keywords are incorporated organically<\/em>. <\/b><\/strong>After that, publish the post on a blog that ranks high for\u00a0<\/b><\/strong>that keyword<\/em>, <\/b><\/strong>and watch the magic happen!<\/p>\n

Similarly, if the primary objective is to attract attention from a new target audience, research keywords your customers are interested in before getting the post published on blogs they frequent.<\/p>\n

<\/a>Posting on Irrelevant Blogs<\/b><\/strong><\/h2>\n

When was the last time you checked the\u00a0kind <\/i><\/em>of blogs\u00a0you\u2019re sending over as guest posts?<\/p>\n

It\u2019s vital to submit guest posts to blogs that focus on your industry <\/u>and are frequently visited by your target audience<\/u>. In other words, if you want to hit the ball out of the park, choose blogs that focus on your <\/u>niche<\/i><\/u><\/em>.<\/i><\/em><\/p>\n

For example, let\u2019s say you\u2019re a mortgage company, and you\u2019re thinking of submitting a guest post to a credible business blog with multiple sections such as \u2018finance\u2019 and \u2018markets.\u2019<\/p>\n

If you don\u2019t scrutinize the relevance of each blog section, you might submit a post to the blog as a whole and call it a day. But if you take a moment to analyze each section<\/i><\/em>, maybe you\u2019ll notice the \u2018finance\u2019 section posts content containing mortgage-related keywords more than any other section.<\/p>\n

You might also realize the finance section has more mortgage holders liking, commenting on, and sharing content than any other section.<\/p>\n

In this scenario, submitting a guest post that ends up specifically <\/i><\/u><\/em>in the <\/u>finance<\/i><\/u><\/em>\u00a0section<\/u>\u00a0will maximize your ability to drive sales through increased web and social media traffic!<\/p>\n

<\/a>Writing Without the Target Audience in Mind<\/b><\/strong><\/h2>\n

People love content that speaks to them personally\u2014<\/i><\/em>so why not take advantage?<\/p>\n

One of the best ways to do this is by tailoring the tone and language of your guest posts to your customers instead of concentrating on Google ranking your page<\/i><\/u><\/em><\/a>.<\/i><\/em><\/p>\n

For example, if you\u2019re a doctor interested in using SEO to attract more patients, you\u2019re better off using a tone that\u2019s informative and reassuring in your posts.<\/p>\n

On the other hand, if you\u2019re a pet daycare, an engaging tone that exudes fun is more likely to resonate with your customers!<\/p>\n

<\/a>Strategy Cheat Sheet<\/b><\/strong><\/h2>\n

\"Strategy<\/p>\n

Guest Blogging Mistakes<\/b><\/strong>\u00a0In the Pitch<\/b><\/strong><\/h1>\n

Sending Impersonal Pitches<\/b><\/strong><\/h2>\n

Did you know numerous guest blogging strategies fail because of how the content is pitched instead of<\/i><\/em>\u00a0what\u2019s in it?<\/p>\n

No matter how good your guest post is, if you send it to the blog manager without addressing them properly, you\u2019ll fail to make a solid impression!<\/p>\n

Take the time to check their blog and social media handles to find out their name<\/b><\/strong>. This will help you address them properly.<\/p>\n

Forgetting to Describe the Blog in the Pitch<\/b><\/strong><\/h2>\n

Another key aspect of pitching is including a brief description of the post<\/b><\/strong>\u00a0in the email.<\/p>\n

Describe the post briefly and state the title in either the email subject line or as a heading within the body of the email.<\/p>\n

It\u2019s also worth describing the value your guest post will provide the blog. <\/i><\/em><\/p>\n

Remember: the blog is doing you a favor <\/b><\/strong>by publishing your post, so make sure you tell them why it\u2019s worth their while too!<\/p>\n

Here\u2019s a sample:<\/p>\n

\"Describe<\/p>\n

Pitching Cheat Sheet<\/b><\/strong><\/h2>\n

\"\"<\/p>\n

<\/a>Mistakes During Guest Blogging<\/b><\/strong>\u00a0In Content <\/b><\/strong><\/h1>\n

<\/a>Prioritizing Promotion Over Information<\/b><\/strong><\/h2>\n

It\u2019s common for businesses to use guest blogs solely as a promotional tool\u2014but did you know this isn\u2019t effective?<\/i><\/em><\/p>\n

The main purpose of a guest blog is to provide value-adding information to the audience<\/u>. In other words, your guest post is more likely to be well-received if it\u2019s seen as a learning resource<\/i><\/em>.<\/p>\n

However, this doesn\u2019t mean guest posts shouldn\u2019t contain any promotional material. It means you must be more tactful about how you promote your business in the post.<\/p>\n

Most effective guest posts contain promotional text in the \u2018call to action\u2019 section toward the end.<\/p>\n

However, skilled content writers<\/u><\/a>\u00a0can subtly promote the business while maintaining an informative tone throughout a guest post.<\/p>\n

<\/a>Submitting a Cluttered Guest Bio<\/b><\/strong><\/h2>\n

The guest bio is where you get to link back to your own website, resources, social channels, and more. But does this mean it\u2019s worth loading the bio with information? Absolutely not!<\/p>\n

Keep the bio as clean as possible by sticking to a handful of links for your website\/intended landing page and social media profiles.<\/p>\n

This way, your bio will be easy to read and <\/i><\/em>the chances of the reader clicking on your links will be higher!<\/p>\n

<\/a>Underutilizing Formatting<\/b><\/strong><\/h2>\n

Does your guest post follow a similar format to the other posts on the blog?<\/p>\n

Does it feature headers and sub-headers your target audience will find relevant and captivating?<\/p>\n

Have you stuffed the post with keywords, or is there a natural flow that reflects organic keyword usage?<\/p>\n

Have you included images that don\u2019t infringe on copyrights?<\/p>\n

These are some of the key questions to ask yourself regarding the format of your guest post if you want your guest blogging strategy to succeed.<\/p>\n

The best guest posts feature an even and consistent balance <\/i><\/em>of internal\/external links and keywords.<\/p>\n

They also follow the blog\u2019s format regarding headers\/sub-headers<\/u>\u00a0and include just enough images to be engaging and complement the written content<\/i><\/em>\u00a0in the post rather than turning it into a picture book!<\/p>\n

<\/a>Content Generation Cheat Sheet<\/b><\/strong><\/h2>\n

\"Content<\/p>\n

<\/a>The Bottom Line<\/b><\/strong><\/h1>\n

There are three common reasons why companies\u2019 guest blogging strategies fail:<\/p>\n

    \n
  1. They don\u2019t know the objective <\/i><\/em>of each guest post, so there\u2019s no clear target audience and it ends up on an irrelevant blog<\/li>\n
  2. They don\u2019t know how to pitch <\/i><\/em>the guest post properly<\/li>\n
  3. They don\u2019t know how to write a guest post that has proper formatting and relevant content<\/i><\/em><\/li>\n<\/ol>\n

    If you\u2019re looking for a professional guest post writing and outreach team that ticks all the boxes, try out Search Berg\u2019s guest blogging services<\/u><\/a>!<\/p>\n

    We have a team of experienced native English writers and content marketing specialists\u00a0who understand how blogger outreach works.<\/p>\n

    We have a range of price packages for you to choose from. Your first link will cost just $5 and we\u2019ll be with you every step of the way to give you updates on how the content affects your web traffic!<\/p>\n

    Call 855-444-4777<\/u><\/a>\u00a0now to speak to our experts.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Truth About Guest Blogging\u00a0 With recent algorithm changes like Helpful Content Update, the focus is now shifting away from traditional link building strategies that involve mass article submissions, bulk directory submissions, etc. Link building using guest blogging may just be the most effective strategy. If you\u2019re looking for a quick refresher on it, check […]<\/p>\n","protected":false},"author":1,"featured_media":4375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,72,67],"tags":[],"class_list":["post-4374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-guest-blogging","category-guest-posting"],"acf":[],"yoast_head":"\nWhy Your Guest Blogging Strategy is Failing - SearchBerg Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/why-your-guest-blogging-strategy-is-failing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Guest Blogging Strategy is Failing - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"The Truth About Guest Blogging\u00a0 With recent algorithm changes like Helpful Content Update, the focus is now shifting away from traditional link building strategies that involve mass article submissions, bulk directory submissions, etc. Link building using guest blogging may just be the most effective strategy. 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