Local leads are the lifeblood of most businesses. As long as the phone is ringing whether it is for directions or quotes, a business owner is happy.<\/p>\n
On the flip side, when the phone stops ringing\u2026 alarm bells start going off! You just don\u2019t know where your next order or contract is coming from.<\/p>\n
Good news, there are ways out of the slump.<\/p>\n
In fact, if done right, you could avoid getting into the slump in the first place.<\/p>\n
Formerly known as Google My Business, a Google Business Account is necessary of you want to be found by searchers looking for services in your local area.<\/p>\n
People are able to discover your business, find you on Google maps, get access to your contact info through the\u00a0Google\u2019s local 3-pack<\/u><\/a>.<\/p>\n First step is to see if there is a business listing with your name already on Google. If there is, claim it.<\/i><\/em><\/p>\n If there isn\u2019t set up an account pronto.<\/i><\/em><\/p>\n Your Google business profile must be as accurate as possible. One step that most profile owners neglect is\u00a0verifying their location(s).<\/i><\/em><\/p>\n There are a couple of steps to the process, which usually discourages people from doing it. However, if you do, Google views your listing more favorably.<\/p>\n Also, add real images and videos to your profile. It lends credibility to your business.<\/p>\n You can control your business\u2019s contact information as well as opening\/closing times and services. This is great if you\u2019re, for instance, adding more service offerings.<\/p>\n2. Keep it real (verify locations and add real images)<\/b><\/strong><\/h2>\n
3. Keep your profile up-to-date<\/b><\/strong><\/h2>\n