{"id":4252,"date":"2022-10-17T11:00:19","date_gmt":"2022-10-17T11:00:19","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4252"},"modified":"2022-10-17T12:57:50","modified_gmt":"2022-10-17T12:57:50","slug":"tips-to-create-a-successful-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/tips-to-create-a-successful-email-marketing-campaign\/","title":{"rendered":"6 Tips to Create a Successful Email Marketing Campaign [Infographic]"},"content":{"rendered":"<p>There was a time not long ago when email marketing wasn&#8217;t doing it for most businesses. People were fed up with spammy content and open rates were at an all time low.<\/p>\n<p>However, as the messaging changed and people running email campaigns got with the times, emails have become a top priority for marketing and lead acquisition.<\/p>\n<p>Emails, when done right, have shown to have an <strong>ROI of 42X<\/strong>. Which is higher than that of any other marketing means whether that is Google Ads or SEO.<\/p>\n<p>Average open rates have also gone up with targeted subject line and hover around 19%.<\/p>\n<p><strong>Take it from us, email marketing works. Right now, Search Berg&#8217;s email open rate is a whopping 38% and CTR is 2.2%.<\/strong><\/p>\n<p>Below you&#8217;ll find a few tips from our experts for running a successful campaign &#8211; all in digestible infographic form.<\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4253\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/09\/6TipstoCreateaSuccessfulEmailMarketingCampaign-min.jpg\" alt=\"\" width=\"2480\" height=\"32408\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/09\/6TipstoCreateaSuccessfulEmailMarketingCampaign-min.jpg 2480w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/09\/6TipstoCreateaSuccessfulEmailMarketingCampaign-min-23x300.jpg 23w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/09\/6TipstoCreateaSuccessfulEmailMarketingCampaign-min-768x10036.jpg 768w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a time not long ago when email marketing wasn&#8217;t doing it for most businesses. People were fed up with spammy content and open rates were at an all time low. However, as the messaging changed and people running email campaigns got with the times, emails have become a top priority for marketing and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,27],"tags":[],"class_list":["post-4252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-infographics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips to Create a Successful Email Marketing Campaign [Infographic]<\/title>\n<meta name=\"description\" content=\"ROI on email marketing is ever-growing as more and more people have started appreciating personalized communication. Here are some tips to creating a successful email marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/tips-to-create-a-successful-email-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips to Create a Successful Email Marketing Campaign [Infographic]\" \/>\n<meta property=\"og:description\" content=\"ROI on email marketing is ever-growing as more and more people have started appreciating personalized communication. Here are some tips to creating a successful email marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/tips-to-create-a-successful-email-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-17T11:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T12:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/09\/6-Tips-to-Create-a-SuccessfulEmail-Marketing-Campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2361\" \/>\n\t<meta property=\"og:image:height\" content=\"1121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivia Glyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Glyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/\"},\"author\":{\"name\":\"Olivia Glyn\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/30726bf070e746351bd1c91543c3d418\"},\"headline\":\"6 Tips to Create a Successful Email Marketing Campaign [Infographic]\",\"datePublished\":\"2022-10-17T11:00:19+00:00\",\"dateModified\":\"2022-10-17T12:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/\"},\"wordCount\":149,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/6-Tips-to-Create-a-SuccessfulEmail-Marketing-Campaign.jpg\",\"articleSection\":[\"Content Marketing\",\"Infographics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/\",\"name\":\"6 Tips to Create a Successful Email Marketing Campaign [Infographic]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/tips-to-create-a-successful-email-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/6-Tips-to-Create-a-SuccessfulEmail-Marketing-Campaign.jpg\",\"datePublished\":\"2022-10-17T11:00:19+00:00\",\"dateModified\":\"2022-10-17T12:57:50+00:00\",\"description\":\"ROI on email marketing is ever-growing as more and more people have started appreciating personalized communication. 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