{"id":4238,"date":"2022-09-12T14:20:03","date_gmt":"2022-09-12T14:20:03","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4238"},"modified":"2022-09-12T14:58:17","modified_gmt":"2022-09-12T14:58:17","slug":"on-page-seo-factors","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/on-page-seo-factors\/","title":{"rendered":"On-Page SEO Factors: The Whole Nine Yards of On-page SEO"},"content":{"rendered":"

Have you ever searched for your business online, only to find your website not listed anywhere on the first 3 pages of Google?<\/p>\n

I know this feeling; it hurts \u2013 especially after spending thousands of dollars on guest blogging\u00a0and other off-page SEO activities.<\/p>\n

Showing up on Google’s first page is not an easy task that can be achieved overnight. You have to put months of work into on-page SEO to move the needle in your favor \u2013 despite your off-page SEO efforts.<\/p>\n

In this blog post, I’ll cover everything there is to know about on-page SEO \u2013 the whole nine yards.<\/p>\n

So, if you are new to search engine optimization, you should read my blog post titled; on-page and off-page SEO<\/u><\/a>, I’ve included a checklist in the linked blog to help you get started.<\/p>\n

<\/a>What is On-Page SEO?\u00a0<\/strong><\/h2>\n

On-page SEO is the process of taking actions on your website to improve its position on the search engine result page (SERP).<\/p>\n

These activities include installing keywords in the content, optimizing meta title, meta descriptions, and adding internal links to relevant content.<\/p>\n

For instance, you can notice I added multiple links in this blog post. Why? Because I wanted to improve my reader’s experience and on-page SEO of my blog post.<\/p>\n

This means that on-page SEO activities are carried out on each page of your website to improve visibility.<\/p>\n

In short, any manual changes you make to your website are a part of on-page SEO optimization \u2013 including design and web structure changes.<\/p>\n

<\/a>10 On-page SEO Factors That Google Considers (Step by Step Guide)<\/strong><\/h2>\n

Okay, so now that we know what on-page SEO is, let’s look at on-page SEO factors that improve your site’s position in SERPs.<\/p>\n

<\/a>Step 1: Improving Content Elements<\/strong><\/h3>\n

Improving content is one of the most important on-page SEO steps. It is what your web visitors came to consume.<\/p>\n

Therefore, you should aim to provide maximum value and share every detail about the topic you are covering.<\/p>\n

Remember that all on-page SEO activities stem from high-quality content written for the reader.<\/p>\n

So make sure you deploy ample resources for writing high-quality content<\/u><\/a>\u00a0that’s linkable<\/u><\/a>\u00a0and shareable.<\/p>\n

<\/a>1.\u00a0Page Content<\/h4>\n

In terms of on-page optimization, you need to make the content relevant to your website.<\/p>\n

For example, if you are optimizing content for a YMYL site, make sure you link back to credible websites when stating facts.<\/p>\n

This makes your content trustworthy and positively influences your search rankings.<\/p>\n

Next, find out where your content falls in the buyer’s journey.<\/p>\n

By targeting specific pain points in the buying process of your product\/service, you create structured content that reaches the right person and at the right time.<\/p>\n\n\n\n\n\n\n\n
Buyer Journey Stage<\/b><\/strong><\/td>\nBest Content Fit <\/b><\/strong><\/td>\n<\/tr>\n
Awareness Stage<\/td>\nBlogs posts and videos.<\/td>\n<\/tr>\n
Interest Stage<\/td>\nDetailed guides, how-to blogs, educational videos<\/td>\n<\/tr>\n
Desire Stage<\/td>\nProduct\/service comparison blogs, Product demos, discount offers.<\/td>\n<\/tr>\n
Action Stage<\/td>\nLanding page<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Each stage of the buyer’s journey has a unique content piece to offer. Make sure your content at each step is SEO optimized with the right keywords.<\/p>\n

Recommended Read:<\/strong>\u00a0Writing Content for SEO: 6 Mistakes to Avoid<\/u><\/a><\/p>\n

<\/a>2. Keywords<\/h4>\n

Keywords are the cornerstone of all on-page SEO activities. Without proper keyword integration, you can’t expect your site to rank.<\/p>\n

But before you go adding keywords in every paragraph, know this: Google strictly advises against keyword stuffing.<\/p>\n

This means you can’t add keywords in every sentence if they don’t fit or make any grammatical sense.<\/p>\n

Keyword optimization is interlinked with your content and your target audience’s journey.<\/p>\n

For instance, adding TOFU keywords in the awareness stage is a great idea.<\/p>\n

Follow that with MOFU keywords for the interest and desire stage, and end with BOFU keywords on your landing page.<\/p>\n

\"Keyword<\/p>\n

You can use free keyword tools like Ubersuggest<\/u><\/a>\u00a0and Answer the public<\/u><\/a>. But if you want to go all out with your SEO, you can use Ahrefs<\/u><\/a>\u00a0or SEM Rush<\/u><\/a>.<\/p>\n

Just remember that you are writing for your readers, not search engines. That’ll help you limit your keywords to your content.<\/p>\n

<\/a>Step 2: Adding HTML Elements<\/strong><\/h3>\n

HTML elements are source codes that tell search engines how to read your content. They encompass,<\/p>\n